Advanced Ecommerce Midterm MCQ Pool
Chapter 4 and Chapter 13 (111 MCQs)
1. Which of the following is not a part of EC Consumer Behavior model:
A. Consumer Characteristics
B. Environmental Characteristics
C. Product Characteristics
D. Networking Characteristics
2. In the EC Consumer Behavior model, which of the following is an element of Consumer Online:
A. Feedback
B. Requirement elicitation
C. Repurchase
D. Search
3. In the EC Consumer Behavior model, which of the following comes under Environmental
variables:
A. Social variables
B. Organizational variables
C. User variables
D. Cost variables
4. Which of the following is an uncontrollable variable EC Consumer Behavior model:
A. Product Characteristics
B. EC Systems
C. Consumer Characteristics
D. Payment and Logistics Support
5. In the EC Consumer Behavior model, the variables that are in vendors control are known as:
A. Intervening variables
B. Uncontrollable variables
C. Cost variables
D. Profit variables
6. In the consumer decision making process, which of the following is not a major role:
A. User
B. Influencer
C. Buyer
D. Supplier
7. Which of the following is not a major phase in Purchasing-Decision model:
A. Need identification
B. Information search
C. Post-purchase behavior
D. Penetrating behavior
8. In the Purchasing-Decision model, which of the following is a component of Information Search:
A. Product brokering
B. Feedback
C. Purchase and delivery
D. Inquiries
9. The process of dividing a consumer market into logical groups for conducting marketing
research and analyzing personal information is known as:
A. Segmentation
B. Targeting
C. Market Positioning
D. Selection
10. ______________is a market coverage strategy in which a firm decides to ignore market segment
differences and go after the whole market with one offer:
A. Market Segmentation
B. Mass Marketing
C. Targeting
D. Positioning
11. __________ is a form of communication used to persuade an audience (viewers, readers or
listeners) to take some action with respect to products, ideas, or services:
A. Advertising
B. Market Segmentation
C. Targeting
D. Selection
12. Marketing that treats each customer in a unique way is called
A. Segmentation
B. Electronic Market places
C. Relationship marketing
D. Targeting
13. The numbers of activities involved in order fulfillment process are:
A. 7
B. 8
C. 9
D. 10
14. What does logistics of e-commerce involve?
A. Large parcels send to many customer homes
B. Large parcels send to few customer homes
C. Small parcels send to many customer homes
D. Small parcels send to few customer homes
15. Which of the following are integral parts of Order fulfillment and order taking?
A. Customer relationship
B. Enterprise resource planning
C. Supply chain Management
D. All of the above
16. EC logistics refer to logistics of the EC systems mainly in ________
A. Business 2 Business
B. Consumer 2 Consumer
C. Businesses 2 Consumer
D. Consumers 2 Businesses
17. Which of the following is NOT a solution of order fulfillment problem?
A. Improvement in order taking process
B. Warehouse and inventory management improvements
C. Disintegrated Global Logistics System
D. Partnering & outsourcing logistics
18. Which of the following is a NOT problem of order fulfillment and order taking?
A. Uncertainties in demand
B. Potential delay in supply and deliveries
C. Coordination among business partners
D. Lack of information sharing
19. The value chain of CRM includes
A. Customer acquisition, customer centered services, customer fulfillment, value added services
B. Customer centered service, foundation service, Customer continuance support, customer
fulfillment
C. Customer acquisition, customer support during purchase, customer fulfillment,
customer continuance support
D. Customer acquisition, customer support during purchase, customer centered service, value
added services, customer continuance support
20. Which of the following is required to implement a CRM program effectively?
A. Response time
B. Site Availability
C. Customer Centric Strategy
D. On-time order fulfillment strategy
21. Which of the following handing return option is efficient for the seller but not for the buyer?
A. Return the item to the place of purchase
B. Completely outsource return
C. Separate the logistic of return from the logistic of delivery
D. Allow the customer to drop the returned item at a collection point
22. Which of the following is an element of optimal order fulfillment
A. Loyalty programs
B. Prospecting
C. Integrate your systems
D. Auction the returned item
23. Which of the following is not reason to outsource?
A. Lack of expertise
B. No economies of scale
C. The function is a core competency
D. Have service up and its running quickly
24. Which of the following is not required for Effective CRM implementation?
A. Customer centric strategy
B. Infrastructure
C. Lack of commitment from people
D. Improved or redesigned business processes
25. CRM requires a customer centric business
A. Process and Strategies
B. Philosophy
C. Culture
D. Targets
26. Which of the following would not affect demand forecast?
A. Weather
B. Government economic policies
C. Production Schedule
D. Competition
27.
A.
B.
C.
D.
Which of the following is a customer service metric
Blogs & wikis
Chat rooms
On-Site availability
Download time
28. Which of the following is the customer touching application?
A. Customer interaction centre
B. Auto responder
C. Personalized web pages
D. Online networking
29. What category of application analyzes customer information and improves the CRM?
A. Company facing application
B. Customer touching applications
C. Customer centric intelligent applications
D. Online social networking and other applications
30.
A.
B.
C.
D.
Which of the following will not create bull whip effect in supply chain?
Accurate demand forecasts
Rationing in the entire supply chain
Order batching
Price fluctuations
31. Which of the following is not a type of CRM activity
A. Analytical
B. Collaborative
C. Integrative
D. A and B
32. Which of the following is not part of Customer centered services?
A. Order tracing
B. Order customization
C. Order fulfillment
D. Security/trust
33. Blacharski (2005) reports that internet advertisers are growing very rapidly and companies are
changing their advertisement strategies, which gives them
.
A. Need assessment evaluation
B. A competitive edge
C. A strategy
D. An analysis
34. __________ is an attempt to disseminate information in order to affect buyer-seller transactions.
A. Advertising
B. Media enrichment
C. Email
D. Marketing
35. __________ were attempts to personalize advertising to make it more effective.
A. Need assessment evaluation
B. Media enrichment
C. Telemarketing and direct mail ads
D. Banners that are linked to the Web-site
36. Specialized firms that offer customized Web advertising, such as brokering ads and targeting ads
to select groups of consumers are called?
A. Richness of format
B. Advertising networks
C. Digital branding advertising
D. Online ads
37. What are banner ads that appear when a predetermined word is queried from a search engine
called?
A. Keyword banners
B. Simple banners
C. Ad evaluation banners
D. Banners
38. Major benefit of banner ads is that users are transferred directly to
A. An advertiser’s site
B. Keyword banners
C. Ad evaluation banner
D. Online ads
.
39. An agreement between two companies to display the other’s banner ad on its Web site is called?
A. Banner
B. Banner swapping
C. Banner exchanging
D. Ad banner
40. Markets in which companies can trade or exchange placement of banner ads on each other’s Web
sites are called?
A. Banner
B. Banner exchanges
C. Advertising markets
D. Banner swaps
41. Major disadvantage of banners is their
A. Costs
B. Ads
C. Reviews
D. Rate
42. An ad that appears in a separate window before, after, or during Internet surfing or when reading
e-mail is called?
A. Ads
B. Email ads
C. Pop-up ads
D. Classified ads
43. An ad that appears underneath the current browser window, so when the user closes the active
window the ad is still on the screen is called?
A. Newspaper-Like Ads
B. Email ads
C. Classified ads
D. Pop-under ads
44. Why developing software for wireless devices is challenging?
A. There are a number of competing standards for application development on various
devices.
B. There are not many software developers available.
C. Because the devices are wireless.
D. There are not a number of competing standards for application development on various
devices.
45. Which of the following is a major software component associated with mobile computing?
A. Wireless Application Protocol
B. Multimedia Messaging Service
C. Enhanced Messaging Service
D. Wireless Local Area Networks and Wi-Fi
46. Generally micropayments are less than
A. 10
B. 5
C. 15
D. 20
47. GPS stands for:
A. Global Positioning System
B. Global Polarization System
C. Global Pact System
D. Global Pink System
48. Following is an example of Voice-Support Services
A. Interactive Voice Response
B. Interactive Response
C. Interactive Voice Portal
D. Interactive Voice Response Services
49. The most common way to establish a Personal Area Network is through
A. Infra Red
B. Bluetooth
C. Analogue Modulation
D. X-Rays
50. Bluetooth allows wireless devices to communicate over a distance of upto
A. 40m
B. 50m
C. 10m
D. 20m
51. Wi-Max stands for:
A. Wireless Maximum
B. Worldwide Interoperability for Microwave Accountability
C. Worldwide Interoperability for Microwave Access
D. World Interoperability for Microwave Account
52. Wi-Max uses the same technology as
A. Wi-Fi
B. Wireless Computing
C. Wireless Devices
D. Wireless Access Points
53.
A.
B.
C.
D.
First Generation of wireless technology was based on:
Voice and Text
Video
Analog
Faster display of multimedia
54. Following are WWAN communication protocols except
A. Frequency Division Multiple Access
B. Time Division Multiple Access
C. Frequency Division Multiple Code
D. Code Division Multiple Access
55. GSM is a nonproprietary standard for
A. Mobile Voice and Data Communications
B. Wireless Voice and Data Communications
C. Wi-Fi Voice and Data Communication
D. Data Communications
56. Any business activity conducted over a wireless telecommunications network or from mobile
devices is known as
A. Mobile-Commerce
B. Logistic-Commerce
C. E-Commerce
D. D-Commerce
57. Following are the attributes of M-Commerce except
A. Ubiquity
B. Convenience
C. Flexibility
D. Personalization
58. One of the following is a driver of M-Commerce
A. The Handset Culture
B. The Bad Economy
C. Flexibility in Workforce
D. IT Economics
59. The number of times users call up a page that has a banner on it during a specific period is known
as:
A. Page views
B. View page
C. Pages viewed
D. Count
60. _____________ is a small banner that is linked to a Web site and may contain downloadable
software
A. Press
B. Button
C. Ad views
D. Pin
61. HTML stands for:
A. Hypetest market language
B. Hypetext markup language
C. Hypertext markup language
D. Hiddentext madeup language
62. A ________is an HTML document that may contain text, images, and other online elements,
such as Java applets and multimedia files
A. Ad
B. Pin
C. Document
D. Page
63. A/an__________ is a count made each time a visitor clicks on an advertising banner to access the
advertiser’s Web site
A. Tick
B. Click
C. Hit
D. Ad view
64. The fee an advertiser pays for each 1,000 times a page with a banner ad is shown is called:
A. CPM
B. CP
C. CPRP
D. CM
65. The percentage of clickers who actually make a purchase is called:
A. Count rate
B. Conversion rate
C. Conversion rate count
D. Count
66. The percentage of visitors who are exposed to a banner ad and click on it is called:
A. Click-through rate
B. Click-through ratio
C. Click
D. Click rate
67. The ratio between the number of clicks on a banner ad and the number of times it is seen by
viewers; measures the success of a banner in attracting visitors to click on the ad is called:
A. Clicks Per Million Views
B. Click-through ratio
C. Click
D. Click ratio
68. A count of the number of visitors entering a site, regardless of how many pages are viewed per
visit is called:
A. Unique visit
B. Visit
C. Visit count
D. Personalized visit
69. ____________is a characteristic that influences the average length of time a visitor stays in a site
A. Stickiness
B. Adhesiveness
C. Bond
D. Cling
70. Which is NOT a type of Social Network Advertising site
A. Advertising on social network sites
B. Advertising on online retail websites
C. Indirect advertising by creating groups
D. Advertising based on network friends
71. What is the tool for tracking the success of an online Video campaign
A. Campaign tracking
B. Web Video Analytics
C. Online ad tracking system
D. Video tracking
72. How can we describe Viral marketing
A. Virus marketing
B. Marketing through wired media
C. Word of mouth marketing
D. Quick marketing
73. A marketing arrangement by which an organization refers consumers to the selling company’s
Web site is called
A. Affiliate marketing
B. Referrals
C. Word of mouth marketing
D. Buzz marketing
74. A free Internet news service that broadcasts personalized news and information
A. Webinars
B. Webcasting
C. Personalization
D. Podcast
75. Ads sent to and presented on mobile devices
A. Wireless ads
B. Mobile communication
C. Web promotion
D. Mobile marketing
76. One of the most famous mobile marketing platform which is owned by Google is
A. iAd
B. Admob
C. Mojiva
D. Google Mobile Sync
77. Spamming can be defined as
A. Using e-mail to send unwanted ads
B. Sending emails to subscribed customers
C. Bulk Facebook notifications
D. Virus sent through email
78. Advertising strategy in which customers agree to accept advertising and marketing materials is
called
A. Affiliate advertising
B. Two-way advertising
C. Permission advertising
D. Customer centered advertising
79. Permission marketing is also known as
A. Participative marketing
B. Special ads
C. Localization
D. Opt-in marketing
80. Following are all advertising strategies and promotions except
A. Social network advertising
B. Online events
C. Behavioral targeting
D. Video ads on the web
81. Applying business analytics techniques and business intelligence such as data mining and online
analytic processing to CRM applications describes what?
A. Analytic CRM
B. Logistics & SCM
C. WMS
D. ERP
82. Which of the following factors would not affect a demand forecast?
A. Weather
B. Economics Conditions of the country
C. Competition
D. Production schedule
83. Which of the following is not a customer service metric?
A. Service response time
B. Availability
C. Security
D. Product quality
84. Which of the following is an area where supply chains can be improved?
A. Research and Product development
B. Marketing
C. Customer research
D. Manufacturing processes
85. Which of the following is not an area where supply chains can be improved?
A. Packing
B. Marketing
C. Customer research
D. Manufacturing processes
86. Which of the following is generally the "best" way for customers to deal with returns?
A. Ship item to merchant
B. Ship item to outsourced returns company
C. Establish drop off locations for returns
D. Refuse returns
87. Which of the following is not a future direction of Customer Relationship Management?
A. Increased reliance on customer input
B. On-demand Customer Relationship Management
C. Integration with social networking
D. Reduced impact of open source products
88. Which of the following is not a reason to outsource?
A. The function is a core competence
B. To have the service up and running quickly
C. Lack of expertise
D. No economies of scale
89. A piece of software that integrates departments and functions across a company to serve all of the
company's needs is what type of system?
A. Material Resource Planning & Warehouse Management System
B. ASP
C. ISP
D. Enterprise Resource Planning
90. A CRM system hosted and maintained by an ASP is called?
A. eCRM
B. Open-source CRM
C. On-demand CRM
D. CRM with WMS
91. Order fulfillment is defined as delivering products to customers.
A. Ensuring payment, checking availability, arranging shipment, insurance, production,
purchasing and warehousing, contacts with customers and returns
B. Delivering products to customers
C. Customer Service
D. Delivering products to customers & customer Service
92. Logistics covers the movement of good:
A. Internally
B. Externally
C. Both internally and externally
D. Logistics isn’t involved in movement of goods
93. Which two steps of order fulfillment process occur together, generally?
A. “Checking availability” and “Contacts with customers”
B. “Arranging Shipment” and “Insurance”
C. “Ensuring payment” and “Production”
D. “Production” and “Purchasing and warehousing”
94. Which of the following factors of supply chain have high impact on company’s EC efforts?
A. Efficiency
B. Effectiveness
C. Both Efficiency and Effectiveness
D. Company’s supply chain don’t impact its EC efforts
95. Solutions provided for supply chain problems are generally:
A. IT and manual
B. IT
C. Manual
D. Depends on the solution provider
96. Building inventories of parts or products is usually done:
A. To increasing production capability
B. As a form of insurance against uncertainties
C. To reach Economy of scale
D. To reduce the bullwhip effect and making sure production is at its maximum
97. What type of products/services can be distributed in the same day order is made?
A. All Services
B. Depends on the efficiency and effectiveness of supply chain
C. Digitized products
D. Both A & B
98. Most supply chain management software is meant to function:
A. Across the entire supply chain
B. Specific segments of supply chain
C. Specific segments of outsourced supply chain
D. None of above
99. To effectively use material resource planning techniques:
A. Computer support is required
B. ERP is required
C. Effective SCM is required
D. Backward and forward integration is required
100.
Which web technology is used for leasing both their IT infrastructures and their
information system applications?
A. Active Server Pages
B. Application Service Providers
C. Load Balancers
D. Web Server, Application Server and Database Servers together (3 tier structure)
101.
A.
B.
C.
D.
In mass marketing the focus is on
Group
Product
Customer
None
102.
A.
B.
C.
D.
Factor reach is smaller in which Marketing Form
Mass Marketing
Free Marketing
Relationship Marketing
Market Segmentation
103.
A.
B.
C.
D.
In which marketing form many campaigns are done
Mass Marketing
Free Marketing
Relationship Marketing
Market Segmentation Marketing
104.
A.
B.
C.
D.
What kind of marketing research is done in Relationship marketing?
Macro
Segmentation Analysis
Micro
Consumer Profile
105.
A.
B.
C.
D.
In market segmentation recipients are
Segment profiles
Anonymous profiles
Individuals
Public
106.
What is personalization?
A. The matching of services, products, and advertising content with individual consumers
and their preferences
B. The matching of brand, and advertising content with individual consumers and their
preferences
C. The matching of services, products, quality, and advertising content with individual
consumers and their preferences
D. None of the above
107.
User Profile is
A. The requirements, preferences, behaviors, activities, and demographic traits of a particular
customer
B. The requirements, preferences, behaviors, and demographic traits of a particular
customer
C. The requirements, behaviors, and demographic traits of a particular customer
D. The requirements, preferences, and demographic traits of a particular customer
108.
A.
B.
C.
D.
What is a cookie?
A data file that is placed on a user’s hard drive by a remote Administrator
A data file that is placed on a user’s hard drive by a remote Web server
A chocolate biscuit
A data file that is placed on a user’s hard drive by user itself
109.
A.
B.
C.
D.
Cookie collects
Information about the user’s activities on every internet websites.
personal information of the user
information about the user’s activities at a site
Nothing about user activities.
110.
What is a collaborative filtering?
A. A market research and personalization method that uses customer data to predict,
based on formulas derived from behavioral sciences, what other products or services a
customer may enjoy; predictions can be extended to other customers with similar
profiles
B. A market research and personalization method that uses customer data to predict, based on
formulas derived from behavioral sciences, preferences and traits, what other products or
services a customer may enjoy; predictions can be extended to other customers with similar
profiles
C. A market research and personalization method that uses customer data to predict, based on
formulas derived from behavioral sciences, what other products or services a customer may
enjoy
D. None of the above.
111.
A.
B.
C.
D.
Collaborative filtering is important for
Marketing to One to One Marketing
Personalization and Behavioral Marketing
The Consumer Purchasing Decision-Making Process
All of the above
Chapter 9 MCQs (68 MCQs)
1. Which among these is not driver of the mobile commerce?
a. Handset culture
b. Mobile workforce
c. Improvement of width
d. Power consumption
2. Technology that enables cardholders to make purchases with a single click from their wireless
device is called:
a. Mobile wallet
b. GPS accuracy
c. Micropayment Method
d. RFID
3. _____________ is a customer interaction channel that aggregates content and services for mobile
users.
a. Wireless shopping
b. Hotspot
c. Mobile portal
d. Sensor net
4. Which of these is not considered a major barrier for enterprise mobile computing?
a. Lack of integration
b. High cost
c. Insufficient bandwidth
d. Lack of industry standards
5. Which of the following is a barrier to location-based m-commerce?
a. Malicious code
b. Lack of industry standards
c. Invasion of privacy
d. Decentralization
6. The integration of computers and wireless communications to improve information flow is known
as:
a. Vortal
b. M-Commerce
c. Telematics
d. V-Net
7. Why was the Global Positioning system developed?
a. By U.S. government for providing support to satellites
b. By U.S. defense department for military use
c. By BMW for tracking automobiles
d. By U.S. medical center for emergencies
8. The services provided through location-based m-commerce focus on five key factors. One of
them is:
a. Tracking
b. Speed
c. Safety
d. Connectivity
9. ____________________________________ is one of the greatest opportunities in B2B mobile
commerce in SCM.
a. Timely access to accurate information
b. Ease of money transfer
c. Collaboration with partners
d. Increased mobility
10. Which of the following is not an application of SMS for mobile workers?
a. Keeping stock traders up to date on urgent stock activity
b. Alerting doctors to urgent patient situations
c. Alerting mobile technicians to system errors
d. Improved timeliness and accuracy of bill payments
11. The four classes of mobile marketing campaigns are:
a. E-mail, raffles, entertainment, ads
b. Information, entertainment, banners, web portals
c. Information, entertainment, coupons, raffles
d. Coupons, information, banners, ads
12. Which of the following is not an attribute of mobile commerce?
a. Personalization
b. Ubiquity
c. Infrastructure
d. Interactivity
13. ______________ is a handheld computer principally used for personal information management.
a. Wireless portable computer
b. Smartphone
c. Personal digital assistant
d. Palmtop
14. The exchange of updated information with other computing devices is called:
a. Authentication
b. Synchronization
c. Collaborative filtering
d. Emulation
15. A website with an audio interface that can be accessed through a telephone call is known as:
a. Vortal
b. Interactive voice response system
c. Voice portal
d. Audio-site
16. What are the value-added attributes of m-commerce?
a. Ubiquity, Service economy
b. Convenience, Personalization
c. Powerful devices, Service economy
d. Localization, Handset culture
17. Which one of the following sites provides the services of online auction through cell phones?
a. eBay.com
b. 3GNews.com
c. Zed.com
d. Bid.com
18. The potential use of 3G is
a. Accommodate text messages
b. Communicate limited graphics, such as picture in text message
c. Faster display of multimedia
d. Support of rich media such as video
19. What is sales force mobilization?
a. Equipping sales force employees with wireless internet computing devices
b. Accurately locating employees, including the hours and projects they have worked
c. Using a software that automates the tasks performed by s ales people
d. Providing after sales service through automatic email answering etc.
20. Which of the following are wearable devices?
a. Handsets, Cameras
b. Touch panel displays, Speech translator
c. M-wallets, PDA’s
d. Bluetooth-enabled devices, Touch panel display
21. Which of the following is an internet-based cell phone that can support mobile applications?
a. Personal Digital Assistant
b. Smartphone
c. Blackberry
d. Ogo
22. Which of the following is a handheld computer principally used for personal information
management?
a. Personal digital assistant
b. Wireless portable computer
c. Palmtop
d. Tablet PC
23. Which of the following is an interim wireless technology that can accommodate voice, text, and
limited graphics?
a. 1.5G
b. 2.5G
c. 2G
d. 4G
24. Which of the following is not a driver of m-commerce?
a. The service economy
b. Price
c. Localization
d. Mobility
25. Which of the following is the most popular WWAN technology?
a. GSM
b. 4G
c. FDMA
d. TDMA
26. Which of the following is a customer interaction channel that aggregates content and services for
mobile users?
a. Mobile office
b. Mobile portal
c. GIS
d. None of the above
27. Which of the following the following is an example of wearable devices?
a. Touch panel display
b. Camera
c. Screen
d. All of the above
28. Which of the following is not a characteristic of m-commerce?
a. Allows customers to make purchases with a single click
b. Uses digital signatures
c. Requires added fees for the use
d. No privacy concerns regarding its use
29. Which of the following is not a limitation of mobile commerce?
a. Insufficient bandwidth
b. Complexity
c. GPS accuracy
d. None of the above
30. _______ is used to calculating the location of a mobile device from signals sent by the device to
base stations:
a. Network-based Location positioning
b. Terminal-based positioning
c. Global positioning system
d. None of the above
31. Which of the following is NOT a principle of persuasive computing?
a. Diversification
b. Connectivity
c. Simple
d. Reduce Cost
32. _______ is a limitation of m-commerce:
a. GPS accuracy
b. Licenses
c. Potential user base
d. Both a. and b.
33. An interim technology based on new cell phone protocols like GPRS and CDMA2000, and able
to communicate limited graphics such as picture text messages.
a. 2G
b. 2.5G
c. 3.5G
d. 1G
34. EMS is a mobile computing service that can:
a. Support sending and receiving short text messages on mobile phones
b. Send simple animation, tiny pictures, sounds and formatted text
c. Deliver rich media
d. Enable e-payments for small purchases
35. This is the IEEE standard for WiMax:
a. 802.16
b. 802.14
c. 802.17b
d. 806.12
36. A telecommunications network that enables users to make short-range wireless connections to the
Internet or another network
a. WLAN
b. WiMax
c. WAN
d. PAN
37. _______ is a driver of m-commerce:
a. Longer battery life for mobile devices
b. Powerful softwares
c. Increased levels of mobility
d. None of the above
38. A set of telecommunications standards that enables wireless devices to communicate with each
other over short distances:
a. WWAN
b. Instant Email
c. Bluetooth
d. EMS
39. A scripting language used to create content in the WAP environment:
a. WML
b. VL
c. C#
d. VXML
40. _________ is a collection of nodes, sometimes as small as millimetres in length or diameter,
capable of environmental sensing, local computation, and communication with its peers or with
other higher performance nodes
a. Radio-frequency identification
b. Sensor network
c. EPC
d. Wifi
41. Which of the following is NOT characteristic of an m-wallet?
a. Based on a mobile device
b. Make purchases with a single click
c. Communicates with merchants through wireless transmission
d. Is only experimental and not used by public
42. EMS stands for
 Electronically Messaging Service
 Enhanced Messaging Service
 Electronic Mail Service
 Enhanced Mail Service
43. Most WLANs run on a telecommunications standard known as:
 IEEE 802.10
 IEEE 802.13
 IEEE 802.11
 IEEE 802.09
44. An area or a point where a wireless device can make a connection to a wireless local area network
is known as a:
 Cold spot
 Gateway Area
 PAN
 Hot spot
45. All of the following are major components of WWAN except:




Time Division Multiple Access
Division Media Access Point
C-Division Multiple Access
C-Media Access
46. All of the following are drivers of Mobile Commerce except:
 The service economy
 Interactivity of consumers to consumers
 Widespread availability of more powerful devices
 The handset culture
47. Non –Internet mobile applications for users have mainly been in the:
 Scientific Research Industry
 Mobile Industry
 Transportation Industry
 Security Industry
48. A barrier to location based m-commerce is:
 Unlimited Network bandwidth
 Inaccuracy of devices
 Privacy
 Complete Security
49.
1.
2.
3.
4.
Which of the following scripting language is used to create content in i-mode?
Compact Hypertext Markup Language
WML
Voice Xml
Extensible Hypertext Markup language (xHTML)
50.
1.
2.
3.
4.
MMS stands for
Multimedia Messaging service
Manual Messaging service
Mobile Messaging service
Micropayments messaging service
51.
1.
2.
3.
4.
Which of the following technology can accommodate voice, text and limited graphics?
1G
2G
3.5G
2.5G
52. Which of the following protocol divides the available bandwidth into different frequency
channels?
1. CDA
2. FDMA
3. IP
4. CSMA/CD
53. Computer system capable of integrating, storing, editing & displaying geographically referenced
information is
1. Global positioning satellite system
2. Geographical information system
3. Geographical position system
4. Global system
54.
1.
2.
3.
4.
Which of the following is not a value added attribute of m commerce?
Ubiquity
Adequate Personalization
Localization
Distinctiveness
55.
1.
2.
3.
4.
Which of the following is not barrier to location- based Ecommerce?
Accuracy of Devices
Cost Justification
Limited network Bandwidth
Insecure communications
56.
1.
2.
3.
4.
----------------- is a point where a wireless device can make a connection to wireless system
WLAN
Hotspots
IVR
Mobile portal
57. An extension of SMS that can send simple animations, tiny pictures & formatted text is------------1. Multimedia messaging service
2. Enhanced messaging service
3. M-wallets
4. Short messaging service
58.
1.
2.
3.
4.
Which of the following is not a basic goal of security of M-Commerce?
Confidentiality
Transactional Security
Power Accuracy
Integrity
59.
1.
2.
3.
4.
---------------- is a technology that sees radio waves to identify items?
Radio frequency Identification system
Frequency Division Multiple Access (FDMA)
GPS
Smart phones
60. Which of the following network enables users to make short range wireless connection to the
internet?
1. WLAN
2. DSL
3. PAN
4. Wi-Max
61. The process of equipping sales force employees with wireless enabled computing devices is
called-------------------1. Wireless Telemedicine Computing
2. Sales force mobilization
3. Sales automation
4. Localization
62. --------------- is used principally for Personal information management
1. Personal digital assistance
2. Smart phone
3. Blackberry
4. Wireless portable computer set
63. Device that automatically sends the police the location of vehicle
1. Satellite
2. Automatic Crash Notification
3. Bluetooth-enabled devices, Touch panel displays
4. Telematics
64. The enhancement of a user’s interaction by understanding user’s context & the application is
termed as-------------------1. Contextual Computing
2. Sensor network
3. Collaborative Cloud Filtering
4. Emulation
65. The primary application of blackberry is -------------1. Email
2. SMS
3. PIM (Personal Information management)
4. BIM
66. Micro payments are electronic purchase generally less than?
1. $10
2. $ 8
3. $15
4. $7
67. Which of the following browser designed to operate with small screens & limited bandwidth?
1. Micro browser
2. Microsoft Browser
3. Web browser
4. IE
68. ------------------ is a series of interconnected network that monitor the environment in which they
are placed
1. Sensor network
2. Spy ware
3. Web bugs
4. Wearable Monitoring Series
69. Location based advertising is a successful way of conducting
a. one-to-one marketing
b. one-to-many marketing
c. direct marketing
d. personal selling
True & False Questions (20 Questions)
1. M-commerce is also known as m-business
a. True
b. False
2. 802.11b Wi-fi standard is faster than 802.11a, but has a smaller range.
a. True
b. False
3. In mobile advertising, the number of ads pushed to a customer should be limited
a. True
b. False
4. Telematics is the integration of computers and wireless communications to improve
information flow using the principles of telemetry
a. True
b. False
5. Batteries, attachable keyboards, media players and docking stations are examples of
Supporting Devices
a. True
b. False
6. FDMA is designed for 3G networks, and divides data into small packets that are
distributed across the frequency spectrum.
a. True
b. False
7. IVR enables users to request and receive information and to enter and change data
through a telephone to a computerized system
a. True
b. False
8. Mobile business applications can be used to support employees through Internet-based
and non-Internet- based applications
a. True
b. False
9. Power consumption is not a technical limitation of m-commerce as it requires negligible
amount of battery.
a. True
b. False
10. EMS sometimes is also called pictxt
 True
 False
11. A large number of connected hotspots can also be called a mesh network
 True
 False
12. Any activity conducted over a wireless telecommunications network or from mobile
devices is called Mobile Commerce.
 True
 False
13. An e-wallet is a wireless chip that stores an online shoppers credit card numbers and
other personal information.
 True
 False
14. A mobile portal is a customer access and interaction channel that aggregates content and
services for mobile users
 True
 False
15. The process of equipping sales force employees with wireless Internet enabled computing
devices is called sales force mobilization
 True
 False
16. Location based advertising is a successful way of conducting one-to-one marketing
 True
 False
17. Principles of pervasive computing refers to invisible, embedded computing that is
embedded in the objects around us
 True
 False
18. RFID( Radio Frequency Identification) refers to a technology that uses radio-waves to
identify items
 True
 False
19. A sensor network censors and blocks all the provocative and unruly content from your
personal area network.
 True
 False
20. Malicious code is one of the most common security threats that m-commerce faces today
 True
 False