21st Century Standards Profile
Business and Marketing Education
Course Title: E-Commerce
WVEIS Code 1464
Student’s Name______________________________________________________________________________________________
School__________________________________________________Instructor____________________________________________
Course Description: This area of study is designed to provide students with the knowledge and skills needed in e-commerce. The
program area provides individuals with the principles, practices, and concepts involved in e-commerce activities, which direct the
transfer of goods and the acquisition of services from producer to the consumer using the Internet and related technologies. Students
also gain the professional or skilled knowledge and skills necessary in beginning a career in the e-commerce field. Students will utilize
problem-solving techniques and participate in hands-on activities to develop an understanding of course concepts. Teachers should
provide each student with real world learning opportunities and instruction related to e-commerce occupations. Students are
encouraged to become active members of the student organizations, DECA or FBLA. The West Virginia Standards for 21st Century
Learning include the following components: 21st Century Content Standards and 21st Century Learning Skills and Technology Tools. All
West Virginia teachers are responsible for classroom instruction that integrates learning skills, technology tools, and content standards
and objectives.
Level of Competence:
 Above Mastery: The student demonstrates exceptional and exemplary performance with distinctive and sophisticated
application of knowledge and skills that exceed standard. The student can independently solve problems and is self-directed.

Mastery: The student demonstrates competent and proficient performance and shows a thorough and effective application of
knowledge and skills that meet standard. Application of knowledge and skills is thorough and effective and the student can work
independently.

Partial Mastery: The student demonstrates basic but inconsistent performance of fundamental knowledge and skills
characterized by errors and/or omissions. Performance needs further development and supervision.
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Standard 1: E-business Career Planning and Development
Objectives
The student will
BE.O.EBUS.1.1
research various sources of obtaining
e-business career information.
BE.O.EBUS.1.2
present information regarding careers in
e-business
BE.O.EBUS.1.3
produce a portfolio.
Standard 2: E-business Fundamentals
Objectives
The student will
BE.O.EBUS.2.1
describe the role of marketing in ebusiness.
BE.O.EBUS.2.2
identify the use of the seven marketing
functions in e-business.
BE.O.EBUS.2.3
describe the marketing concept and
explain its role in meeting customer and
business needs.
BE.O.EBUS.2.4
explain the impact the Internet has had
on business and the process of
marketing strategy development.
BE.O.EBUS.2.5
explain the benefits and challenges ebusiness presents to businesses.
BE.O.EBUS.2.6
define the categories of e-business and
why e-business is being adopted by
traditional businesses.
BE.O.EBUS.2.7
explain how e-business is affecting the
retailing process for traditional retailers,
catalog companies, and online-only
businesses.
Standard 3: Economic Functions of Business
Objectives
Students will
2
Partial
Mastery
Mastery
Above
Mastery
Content Standards and Objectives
Date
Comments
BE.O.EBUS.3.1
describe how supply and demand affect
business decisions.
BE.O.EBUS.3.2
explain the importance of management
for e-businesses; describe new ways
businesses are organized.
BE.O.EBUS.3.3
examine new product development
procedures.
BE.O.EBUS.3.4
discuss business operations for ebusiness.
BE.O.EBUS.3.5
explains the importance of finance and
information management in successful
businesses.
Standard 4: E-Business Internet Communications
Objectives
The student will
BE.O.EBUS.4.1
categorize the major components of the
Internet and World Wide Web.
BE.O.EBUS.4.2
evaluate online delivery alternatives
(landlines and wireless connections).
BE.O.EBUS.4.3
describes e-business protections
against various types of cybercrimes.
BE.O.EBUS.4.4
identifies the communication process,
trends, and platforms related to ebusiness.
BE.O.EBUS.4.5
compiles the basic components of good
web site planning and design.
Standard 5: CUSTOMER RELATIONSHIP MANAGEMENT
Objectives
The student will
BE.O.EBUS.5.1
analyze how businesses collect
information on their competitive
environment and on customers.
BE.O.EBUS.5.2
explain the marketing research process.
BE.O.EBUS.5.3
summarizes the role of database
marketing in customer relationship
management.
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BE.O.EBUS.5.4
compare offline and online marketing
segmentation.
BE.O.EBUS.5.5
describe how consumer behavior and
decision-making affect e-business
planning.
BE.O.EBUS.5.6
examine specific e-business tools and
resources to influence consumer
behavior.
Standard 6: E-Business Product and Service Planning
Objectives
The student will
BE.O.EBUS.6.1
define the components of products and
services.
BE.O.EBUS.6.2
explain categories of digital products
and services.
BE.O.EBUS.6.3
examine new product development
processes in e-business.
BE.O.EBUS.6.4
explain the forms of intellectual property
protections (patents, copyrights, and
trademarks).
BE.O.EBUS.6.5
describe specific product protection
laws for e-businesses.
Standard 7: E-business Distribution
Objectives
The student will
BE.O.EBUS.7.1
describes the role of distribution in the
marketing mix.
BE.O.EBUS.7.2
examine the activities involved in
distributing products and services.
BE.O.EBUS.7.3
explain how e-businesses plan and
complete distribution activities.
BE.O.EBUS.7.4
describe distribution channel
management and tools used by ebusinesses.
Standard 8: E-business Pricing
Objectives
The student will
4
BE.O.EBUS.8.1
define the strategies used to create
value in an e-business environment.
BE.O.EBUS.8.2
examine the use of value chain analysis
by e-businesses in support of
competitive advantages.
BE.O.EBUS.8.3
explain customer-based (market-of-one
and service) strategies for creating ebusiness value.
BE.O.EBUS.8.4
explain price-based strategies used by
e-businesses.
Standard 9: E-business Promotion
Objectives
The student will
BE.O.EBUS.9.1
outline the promotional mix and its use
in e-business.
BE.O.EBUS.9.2
explain the stages of the AIDA
(attention, interest, desire, action)
model and its application in e-business.
BE.O.EBUS.9.3
examine integrated marketing
communication strategies.
BE.O.EBUS.9.4
describe the different types of online
advertising.
BE.O.EBUS.9.5
explain measures used to determine
advertising effectiveness in e-business.
Standard 10: Entrepreneurship and E-business
Objectives
The student will
BE.O.EBUS.10.1 describe e-business success factors
and e-business opportunities.
BE.O.EBUS.10.2 examine roles and relationships
(business, supply chain, customers)
important for e-business.
BE.O.EBUS.10.3 explain important technology
components needed by an e-business.
BE.O.EBUS.10.4 establish the importance of developing
a business plan.
BE.O.EBUS.10.5 identify the key components of an e5
business business plan.
Standard 11: Communication Skills
Objectives
The student will
BE.S.EBUS.11.1 prepare an oral presentation.
BE.O.EBUS.11.2 examine peers’ oral presentations.
BE.O.EBUS.11.3 utilize appropriate visual/graphics.
BE.O.EBUS.11.4 produce professional correspondence.
BE.O.EBUS.11.5 edit written work consistent with
professional standards.
Standard 12: Participating in the student organization
Objectives
The student will
BE.O.EBUS.12.1 identify the purposes and goals of the
student/professional organization.
BE.O.EBUS.12.2 explain the benefits and responsibilities
of participation in
student/professional/civic organization
as an adult
BE.O.EBUS.12.3 demonstrate leadership skills through
participation in
student/professional/civic organization
activities such as meetings, programs,
and projects.
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Profile Summary
STUDENT COMMENTS:
Student’s Signature______________________________________________________________ Date____________________
INSTRUCTOR COMMENTS:
Instructor’s Signature_____________________________________________________________ Date___________________
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