SYLLABUS
THREE YEARS BBA (FULL TIME) PROGRAMME
(2007-2010)
VIKRAM UNIVERSITY, UJJAIN
FACULTY OF MANAGEMENT STUDIES,
VIKRAM UNIVERSITY UJJAIN
THREE YEAR B.B.A. (FULL TIME) PROGRAMME (2007-2010)
COURSE STRUCTURE
FIRST SEMESTER
MARKS
Code
Course Title
Ext.
Int.
Total
BBA 111
BBA 112
BBA 113
BBA 114
BBA 115
English
Environment and Management
Introduction to Computers
Financial Accounting
Fundamentals of Management
70
70
70
70
70
30
30
30
30
30
100
100
100
100
100
500
SECOND SEMESTER
MARKS
Code
Course Title
Ext.
Int.
Total
BBA 121
BBA 122
BBA 123
BBA 124
BBA 125
Hindi
Managerial Economics
Advanced Accounting
Personnel Management
Business Statistics
70
70
70
70
70
30
30
30
30
30
100
100
100
100
100
500
THIRD SEMESTER
MARKS
Code
Course Title
Ext.
Int.
Total
BBA 231
BBA 232
BBA 233
BBA 234
BBA 235
Principles of Org. Behaviour
Financial Management
Business Law
Business Communication
Marketing Management
70
70
70
70
70
30
30
30
30
30
100
100
100
100
100
500
FOURTH SEMESTER
MARKS
Code
Course Title
Ext.
Int.
Total
BBA 241
BBA 242
BBA 243
BBA 244
BBA 245
Management Accounting
Business Mathematics
Cost Administration & Control
Computer Applications
Business Taxation
70
70
70
70
70
30
30
30
30
30
100
100
100
100
100
500
FIFTH SEMESTER
MARKS
Code
Course Title
Ext.
Int.
Total
BBA 351
BBA 352
BBA 353
BBA 354
BBA 355
Production & Materials Management
Principles of Advertising
Corporate Finance
Quantitative Techniques
Entrepreneurship Development
70
70
70
70
70
30
30
30
30
30
100
100
100
100
100
500
SIXTH SEMESTER
MARKS
Code
Course Title
Ext.
Int.
Total
BBA 361
BBA 362
BBA 363
BBA 364
BBA 365
BBA 366
Labour Laws
Foreign Trade Management
Sales Management
Financial Services
Management Information Sys.
Comprehensive Viva –Voce
70
70
70
70
70
100
30
30
30
30
30
--
100
100
100
100
100
100
600
GRAND TOTAL
3100
Scheme of Examination
A
Internal :
1.
2.
B
Marks
Written tests: There will be three written tests of 10 marks each. Out of
which two best test will be counted. Normally, duration of tests will be
one hour. Pattern of test questions may be in following forms : Essay type
questions /long questions /short answer question/ small case/ small
exercise/case study / objective type / quiz etc.
Attendance. Class discipline, class behaviour, Class participation,
assignments/ group assignments, presentations and case discussion to be
assigned and assessed by concerned faculty. Weightage of these marks
may vary.
20
10
External:
The examination paper of 70 marks may consist of 9 questions (Attempt any five questions).
Short answer questions and case study may also be asked.
OR
The question paper of 70 marks may consist of give questions with alternative choices. Short
answer questions and case study also be asked.
OR
The question paper of 70 marks may consist of three questions with alternative choices and a
case study. The paper may be split in section A and section B. Short answer questions may also
be asked.
(BBA – 111) English
1.
Short answer comprehension on unseen passage. Questions to be answered in one sentence
each. 15 to be set and 10 to be attempted.
Paragraph writing in not more than 150 words on a given topic, two topics to be set, one to
be attempted.
Letter writing (except business letters) in not more than 150 words. Two to be set, one to be
attempted.
Exercise in Grammar. 15 to be set, 10 to be attempted. Grammar exercises: Articles, Nouns,
Adjectives, Adverbs, Pronouns, Prepositions, Tenses, Infinitive, Gerund, Participles, Direct
and Indirect Speech, Conjunctions.
2.
3.
4.
Suggested Readings:
1. English for Indian students by Dr. B.G. Tandon and Dr. R.N.Dixit, Published by Madhya
Pradesh Granth Academy. (First Five Lesson Only).
2. A Practical English Grammar by A.J. Thomson and A.V. Martinet, Oxford University
Press, Delhi
(BBA- 112) Environment and Management
Course Objective:
The objective of this paper is to create awareness among students of the external environmental
factors which affect decision making in the business organization.
Course Contents:
1.
2.
3.
4.
5.
Business Environment – Significance, Macro Environment, Environmental Changes.
Social Environment – Social Responsibility of Business, Business Ethics, Consumerism
and Business, Social Changes and their impact on business.
Economic Environment – Main features of Indian Economy, Current five year plan,
Fiscal, Monetary and Industrial Policy, Role of Public and Private Sector in the
Economy.
Political Environment – Major Provisions of Indian Constitution, Fundamental Rights
and Directive Principles, Current Political Scenario and Its impact on Business.
Industrial Development and Environmental Threats, Technological Environment, WTO
and Allied Organizations.
Suggested Readings:
1.
2.
3.
4.
5.
Business Environment – Francis Cherunilam
Govt. & Business – Sengupta
Business & Society – P.K. Ghosh & G.K. Kapoor
Essential of Business Environment – K. Aswathappa
Environmental Management – N.K. Oberoi, Excel Books
(BBA –113) Introduction to Computers
Course Objective:
The objective of this course is to familiarize the students with the basics of computer technology
and its languages.
Course Contents:
1.
2.
3.
4.
5.
Evolution of Computers, Computer Architecture, basic definitions under Hardware and
Software.
Memory: RAM, ROM, PROM, EPROM, EEPROM, Hard Disk, Primary and Secondary
Memory, Cache, Physical and Virtual Memory.
Number Systems – Binary, Hex, Decimal, the inter conversions of number, Boolean
Algebra, I/O devices and their description.
Directory and Files, Programming fundamentals, Flow chart, Algorithms, Introduction to
MS-DOS.
Applications Packages – MS-Word, MS-Excel, DBMS, Graphics.
Suggested Readings:
1.
2.
3.
4.
5.
Computers and commonsense – Hunt & Shelly
Fundamentals of Computers – P.K. Sinha
Computer Fundamentals – Raja Ramman
Dictionary of Computer Spancer WIR
Programming in ‘C’ – Karnanghan & Ritchie
(BBA - 114) Financial Accounting
Course Objective:
The objective of this course is to help students, in acquiring the ability to record business
transactions according to modern methods of accounting and use accounting data as an aid to
decision making.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40
marks. Section B worth of 30 marks will comprise theory questions.
Course Contents:
1.
2.
3.
4.
5.
Nature and Scope of Accounting, Accounting Concepts and Conventions, Various
systems of Accounting.
Journalizing, Ledger Posting, Subsidiary Books-Cash Book, Sales Book, Purchase Book
Petty Cash Book, Bank Reconciliation Statement, Bill and Bank Transaction.
Preparation of Trial Balance: Trading and Profit and Loss Account, Balance Sheet (With
Adjustments).
Depreciation and Reserve.
Partnership Accounts: Profit sharing ratio, Admission and Retirement of a Partner,
Dissolution of Partnership
Suggested Readings:
1.
2.
3.
4.
5.
Double Entry Book-Keeping – Shukla & Grewal
Double Entry Book-Keeping – R.R. Gupta
Financial Accounting – S.N. Maheshwari
Financial Accounts – S.M. Shukla
Advanced Accounting – Ashok Sehgal & Deepak Sehgal
(BBA – 115) Fundamentals of Management
Course Objective:
The objective of this course is to teach the students the concepts fundamentals and principles of
Management as they are applicable to business and non-business organizations and acquaint
them with modern management practices.
Course Contents:
1.
2.
3.
4.
5.
The nature of Management – Definition and role of Management. The functions of a
Manager, Scientific Management.
Planning – Nature and purpose of Planning, Components of Planning – Objectives of a
Business, Forecasting, Decision making, Policy formulation and Strategies, Management
by Objective.
Organization – Nature and purpose of Organizing, Departmentation, Span of
Management, Delegation of Authority, Line and Staff authority relationship.
Direction – Direction process, Theories of Motivation.
Control – Meaning and process of Control.
Suggested Readings:
1.
2.
3.
4.
5.
6.
Organisation and Management – R.D. Agrawal
Essentials of Management – Koontz and O’Donnel.
Management - Stoner
Principles of Management – G.R. Terry
Practice of Management – Peter Drucker
Principles of Management – Sherlekar
(BBA – 121) Hindi
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(BBA - 122) Managerial Economics
Course Objective:
The objective of this paper is to provides the students and understanding of the concepts and
tools of economic analysis of the business situations to enable them to take managerial decisions
in the light of economic forces influencing the business.
Course Contents:
1.
2.
3.
4.
5.
Nature, Scope and Significance of Managerial Economics
Demand Analysis – Law of Demand, Demand Determinants, Elasticity of Demand and
Forecasting Demand.
Cost Analysis – Cost Concepts, Elements of Costs, Cost Output Relation in short run and
long run. Production function, Law of return to scales, Law of variable proportions.
Price Analysis – Law of Supply, Pricing under different market conditions and trade
cycle.
Profit Analysis – Theories of Profit, Profit Planning and Control.
Suggested Readings:
Managerial Economics: P.L.Mehta
Managerial Economics: D.N. Dwivedi
Managerial Economics: Varshney and Maheshwari
Managerial Economics: M. Adhikary
Managerial Economics: G S Gupta
1.
2.
3.
4.
5.
(BBA – 123) Advanced Accounting
Course Objective:
To help students to acquire the ability to understand advanced concepts of accounting and to
prepare accounting data as an aid to decision making.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40
marks. Section B worth of 30 marks will comprise theory questions.
Course Contents:
1.
2.
3.
4.
5.
Definition – Classes of Shares, Debenture
Issue of Shares – Application, Allotment, Calls, Call in Advance and Call in Arrears at
Premium and at Discount.
Forfeitures of shares Issued at par, Issued at Discount, Issued at Premium, when there is
an over subscription and Prorate Allotment, Reissue of Forfeited Shares, Issue and
Redemption of Debenture.
Preparation of Company’s Final Account : Profit and Loss Accounts and Balance Sheet.
Disclosure in Company Account as per scheduled VI Part I and Part II.
Suggested Readings:
1.
2.
3.
4.
5.
Advanced Accounts: S.N. Maheshwari
Advanced Accounts: Ashok Sehgal
Advanced Accounts Volume II – M.C. Shukla, T.S.Grewal, S.C. Gupta – New Delhi
Sultan and Sons, 1999
Advanced Accountancy – R.L. Gupta, M.Radhaswamy - New Delhi Sultan and Sons,
1999
Advanced Accountancy – S.P.Jain and K.L.Narang – Ludhiana Kalyani Publishers 8th ed.
1994.
(B.B.A-124) : Personnel Management
Course Objectives:
The objective of this course is to make students learn human behavior at work and basic
principles of Personnel Management.
Course Contents:
1.
2.
3.
4.
Personnel function, Organization of the Personnel department, Personnel Department in
Practice.
Manpower Planning- Selection, Recruitment, Training and Development, Promotions,
Transfers, Retirements.
Personnel Productivity- Motivation, Non-Financial Incentives, Group Dynamics,
Leadership, Wage and Salary Administration.
Industrial Relations- Trade Unions, Industrial Disputes, Employee Communication.
5.
Performance Appraisal- Techniques, Merit Rating, Personnel Records and Personnel
Audits.
Suggested Readings:
1.
2.
3.
4.
5.
Personnel Management- Memoria, C.B.
Personnel Management and Industrial relations – Davar, R.S.
Personnel Management- Monappa and Saiyadain.
Performance Appraisal- S.C.Jain and Mathur
Industrial Relations- Arun Monappa
(B.B.A-125): Business Statistics
Course Objectives:
The course is designed to equip the student with statistical techniques, applicable to the solution
of business problems. The emphasis will be on application of concepts and tools to make various
situations.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40
marks. Section B worth of 30 marks will comprise theory questions.
Course Contents:
1.
2.
3.
4.
5.
The role of Statistics in Management Decisions, Collections, Analysis and Interpretation
of Primary and Secondary Data.
Measures of Central Tendency and Variation: Mean, Median, Mode, Geometric Mean,
Range and Standard Deviation.
Analysis of Business change and Relationship. Time Series and its components, theory
of Linear Regression and Correlation.
Sampling Theory- Objectives and Principles of Sampling, types of Sampling, Sampling
and Non-Sampling Errors.
Basic Probability Distributions: the Binomial, Normal and Poisson Distribution and their
applications in Business.
Suggested Readings:
1.
2.
3.
4.
5.
Fundamentals of Statistics – D.N. Elhance.
Introduction to Business and economics Statistics – Stockton J.R and Clark C.I.
Statistical methods – Gupta S.P.
Fundamentals of Statistics: S.C.Gupta
Statistics – Sancheti & Kapoor.
(BBA-231): Principles of Organizational Behaviour
Course Objective:
The objective of this course is to familiarize the students with the basic concepts tasks and
responsibilities of understanding, analyzing and predicting behaviours of individual and groups in
any organization for effective decision-making.
Course Contents:
1.
2.
Nature of Organization Behaviour- Concept, Foundations and contributing Disciplines of
Organization Behaviour.
Individual Dimensions of Organization Behaviour- Individual Differences; Perception,
Learning, Personality, Attitudes, Maslow’s Need Hierarchy Model, Hertz berg’s
Hygiene Theory, McGregor’s Theory of Motivation, Intrinsic & Extrinsic Motivation
Factors.
3.
4.
5.
Interactive Dimensions of O.B- Interpersonal Behaviour, Theory and Approaches to
Leadership, Organization Conflicts.
Structural Dimension of O.B- Forms of Organization Structure.
Organizational Effectiveness- Factors in Organizational Effectiveness, Organization
Change Management.
Suggested Readings:
1.
2.
3.
4.
5.
6.
Organizational Behaviour- L.M. Prasad.
Organizational Behaviour-Fred Luthans
Organizational Behaviour- Keith Davis
Organizational Behaviour- Steffens Robbins
Organizational Behaviour- Aswathappa
Organizational Behaviour- Jits Chandan
(BBA-232): Financial Management: Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40
marks. Section B worth of 30 marks will comprise theory questions.
Course Objective:
The objective of the paper is to acquaint the students with the basic concepts and techniques of
financial management to enable them to take rational decisions in the area of Finance.
Course Contents:
1.
2.
3.
4.
5.
Financial Management- Nature and Scope of Financial Management, Finance Function.
Financial System- Financial Aassets, Sources of Finance.
Time value of Money- Time Preference for Money, Future value of a Single Cash Flow,
Future value of an Annuity, Present value of a Single Cash Flow, Present value of
Annuity.
Capital Structure Theories.
Cost of Capital- Measuring cost of specific sources, Cost of Equity, Cost of Debt, Cost
of Retained Earnings, Cost of Preference Capital.
Dividend Policy- Factors determining Dividend, Constraints of paying Dividend, Form
of Dividends.
Suggested Readings:
1.
2.
3.
4.
5.
Elements of Financial Management- I.M. Pandey.
Fundamentals of Financial Management-Prasanna Chandra.
Financial Management-S.C. Kuchhal.
Management Accounting and Financial Management: Sharma and Gupta
Financial Management- Khan & Jain.
(BBA-233): Business Law
Course Objective:
The objective of this course is to give basic knowledge of important business & economic laws
applicable to Indian Business Houses so that students understand the basic legal framework of
business operations.
Course Contents:
1.
2.
The Indian Contract Act 1872, Nature of Contract, Classification, Offers and
Acceptance, Free Consent, Consideration, Legality of Objects
Performance of Contract, Discharge of Contract, Remedies for Breach of Contract.
3.
The Sales of Goods Act 1930, Formation of Contract of Sale, goods & their
classification, Price, Conditions & Warranties, Transfer of Property in Goods, Unpaid
Seller & his Rights.
The Negotiable Instruments Act, 1881- Definition of Negotiable Instruments, Features,
Promissory Note, Bill of Exchange, Cheque, Holder & Holder in due course, Crossing of
Cheque, types of crossing, negotiation-dishonour & discharge of negotiable instrument.
The Consumer Protection Act 1986, salient features, definition of consumer, Grievance
Redressal machinery.
4.
5.
Suggested Readings:
1.
2.
3.
4.
Mercantile Law- N.D. Kappor
Mercantile Law- V.K. Batra & N.K. Kalra
Mercantile Law- M.C. Shukla.
Business Law- M.C. Kuchhal.
(BBA-234): Business Communication
Course Objective:
The objective of this paper is to make students aware of the practical significance of good business
communication and help them in acquiring competence in communication style.
Course Contents:
1
2
3
4
5
Role of Communication in Business Organizations-Verbal and non-verbal, organization’s
communication network-formal and informal, Communication Barriers
Public speaking - Interview Skill, Oral Communication
Listening skills, Presentation skills, Non Verbal Communication
Negotiation skills, Meeting
Resume preparation, Report writing, Business correspondence
Suggested Readings:
1. Effective Business Communication- Murphy.
2. Business Communication – U.S. Rai & S.M. Rai.
3. Business Communication – Pradhan, Bhende & Thakur.
4. Communication Skills – N. Rao and R.P. Das
(BBA-235): Marketing Management
Course Objective:
The objective of this course is to explain the student the fundamentals of marketing of goods and
services.
Course Contents:
1. Introduction: Marketing-meaning and importance, concept, tasks and philosophies of marketing
management, marketing system and marketing environment.
2. Consumer Behaviour: Concept and Importance, factors governing Consumer Behaviour,
Decision-making Process in Buying.
3. Marketing Research: Concept, Objectives of Marketing Research, types and process of
Marketing Research.
4. Marketing Mix Element: Products, Distribution, Pricing and Promotion.
5. Target Marketing: Market segmentation on different basis, target marketing strategies.
Suggested Readings:
1. Marketing Management- Kotler
2. Principles of Marketing Management- Kotler and Armstrong
3. Marketing Management- S.A. Sherlekar
4. Marketing Management- Czinkota and Kotabe
(BBA-241): Management Accounting
Course Objective:
The objective of this paper is to acquaint the student with the basics concepts and techniques of
management accounting to enable them to take rational decisions in the area of accounting.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/ cases shall be worth 40 marks.
Section B worth of 30 marks will comprise theory questions.
Course Contents:
1. Nature:- Scope, functions and limitations of Management Accounting, Distinction between
Financial Accounting and Management Accounting.
2. Statement of changes in financial position:- statement of changes in working capital, funds flow
statement, cash flow statement.
3. Financial Analysis:- Nature of Ratio Analysis, Liquidity ratio, Leverage Ratio, Activity Ratio,
Profitability Ratio, Utility and limitations of Ratio Analysis
4. Cost Volume-Profit Analysis
5. Capital Budgeting
Suggested Readings:
1.
2.
3.
4.
5
Elements of Management Accounting- I.M. Pandey
Principles of Management Accounting – S. N. Maheshwari
Management Accounting - Sharma & Gupta
Management Accounting- M.Y. Khan and P.K. Jain
Principals of Management Accounting- Man Mohan & S.N. Goyal
(BBA 242): Business Mathematics
Course Objective:
The paper aim to give knowledge of mathematical tools and techniques with refrence to business
transaction practices.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40 marks.
Section B worth of 30 marks will comprise theory questions.
Course Content:
1. Average – Average in symbols, computation of mean for grouped series, problem based on
combined average simple and weighted average, ratio and proportion its type comparison,
addition, subtraction of ratio, two or more ratio in a single form, concept and problems based on
direct proportion inverse and indirect proportions.
Concept and Rules of Percentage – Its uses, converting fractions into percentage, problem based
on quantity, price mixture, examination, election, decimal fraction, problem related with
percentage and ratio average and percentage.
2. Concept of Commission – Brokerage, del-crede commission, types of agents, calculation of
commission relating to sales, rate of commission, relating to brokerage, discount and its types,
various formulae and practical, nine values table, concept of profit v/s loss – various problems
relating to profit and loss calculations.
3. Concept of Simple Interest and Compound Interest – Problem relating to interest, time, rate,
principal and amount, third tenth and tenth rule, various problems related with simple interest
and compound interest, methods of calculating compound interest.
4. Simultaneous Equations – Methods and Practical of simultaneous equations, including method of
elimination and cross multiplication containing three unknown quantities, theory and laws of
Indices.
5. Study of Logarithm – Concepts of antilogarithm and mantissa fundamentals, laws of logarithm,
finding antilog with the help of antilog table, Matrix and types of matrices, properties of
matrices, its arrangements, addition, subtraction and multiplication of matrix.
Suggested Reading:
1.
2.
3.
4.
Business Calculations – Mangal & Singhal
Commercial Mathematics – R. Gupta
Mathematics and statistics – Goel and Goel
Business mathematics – Dr. SM Shukla (Hindi Edition)
(BBA 243): Cost Administration and Control
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40 marks.
Section B worth of 30 marks will comprise theory questions.
Course Content:
1. Role of Cost a/c in Management, Basic Cost Concepts, Elements of Cost, Classification and
Absorption of Overheads.
2. Output Costing, Preparation of Tender.
3. Process Costing (excluding equivalent production)
4. Standard Costing, Accounting for Variance.
5. Budgetary Control, preparation of various Budgets, Zero Base Budgets.
Suggested Readings:
1.
2.
3.
4.
5.
Cost Accounting – ML Agarwal
Advance Problems and Solutions in Cost Accounting –SN Maheswari
Cost Accounting - A Bhattacharay
Cost Accounting – NK Agarwal
Cost and Management Accounting – Jain and Narang
(BBA-244): Computer Applications
Course Objective
The objective of this course is to introduce the students to a structured approach in advance computer
usage of business activities.
Course Contents
1-Software –system , application, user, introduction to word processors, DBMS.
2-Electronic Spread Sheets-Organization of data, columns operations, macros, query.
3-DBMS –Relational Algebra, Tables, Fields, Records, SQl, Foxpro 2, DBF files, Indexing, sort,
search, merge, report writer, Applications.
4-Overview of modern RDBMS, Codd’s rule.
5-Use of computers in financial accounting and analysis. operations research, linear
programming and business statistic.
Suggested Readings:
1 The Fox-pro 2.6 code book-Griver
2 Principles of DBMS-Martin
3 An Gritro to data-base systems-Date
4 Programming in C-Kochan
5 introduction to Operations Research –B.E. Gillett
(BBA-245): Business Taxation
Course Objective:
The objective of this paper is to make the students conversant with the basis provision of Indian income
tax ,wealth tax and to enable him take busness decisions considering taxation aspects.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40 marks.
Section B worth of 30 marks will comprise theory questions.
Course Contents:
1.
Definitions: Assessment year Section 2(9). Previous year section 3, Person Section 2(31),
Assessee. section 2(7) and income section 2(24).
Residential status and tax incidence. Exempted incomes.
Income from Salary: Computation of Income under Salary head, Perquisites: valuation of
Perquisites.
Income from Business and Profession: chargeability(section 28)schemes of deduction and
allowances (section 30-37).Amounts expressly disallowed (section 40,40A and 43B),deemed
profit (section 41) and computation of Income u/s 115.
Deductions: u/s 80. Tax Deduction at Source and Advance Payment of Tax.
2.
3.
4.
5.
Suggested Readings:
1
2
3
4
S Nabhi, Tax Planning, New Delhi, A Nabhi Publication.
Singhania & Singhania, Students Guide to IT, Taxman Publication, New Delhi
H C Mehrotra, Income Tax, Agra, Sahitya Bhawan Publication.
R N Lakhotia, Income Tax Guide, New Delhi, Vision Books
(BBA-351): Production and Materials Management
Course Objective:
The objective of this paper is to explain the students about mathematical techniques used to develop
decision tools for material control and planning.
Course Contents:
1. Concepts of Production Management –Nature of production management, integration with other
area of the firm ,functions of production manager, organization of production departments.
2. Planning—Product selection, process selection, location ,layout, material handling capacity,
design and job design.
3. Planning and control—For mass production, for batch production, for job shop production of
projects, net work analysis, PERT and CPM.
4. Quality Control—Quality assurance, reliability, ISO 9000,inspection,replacement and
maintenance.
5. Materials Management—Purchase management—raw material, stores and capital equipment.
Techniques of Inventory Management.
Suggested Readings:
1.
2.
3.
4.
5.
6.
Production Management—Ahuja, K.K.
Production Management and Operation Management- K Ashwathappa
Production & Operation Management—Chunawala & Patel.
Production & Operations Management—Chary, S.N.
Production & Operation Management—Everete, Adam, Ronald.
Material Management—M.M.Verma
(BBA 352): Principles of Advertising
Course Objective:
The objective of this paper is to explain the students about advertising function and the methods of sales
promotion.
Course Content:
1. Nature of Advertising—Definition and significance, kinds of advertising, scientific advertising,
organization of advertising department.
2. Media Decisions—Types of media, factors affecting media selection, advertising budget, market
segmentation and targeting, advertising new product.
3. Message Design—Advertisement copy writing, appeals, message format, advertisement campaign,
display.
4. Advertising Research, Copy Testing.
5. Advertising Agencies- Types and Functions, New trends in Advertising.
Suggested Readings:
1. Advertising Management—Mahendra Mohan.
2. Foundation of Advertising : Theory and Practices —Chunawala & Sethia.
3. Advertising Management : Rajeev Batra
(BBA 353): Corporate Finance:
Course Objective:
The syllabus is aimed at equipping the students with the conceptual knowledge and techniques of
managing long term finance and developing their skills for selecting suitable financial alternatives and
raising finance in the light of various norms, procedures and practices.
Course Contents:
1
2
3
4
5
Nature, Characteristics and Types of Shares and Debentures, Rights of Shareholders and
Debenture holders, Equity Financing v/s Debt Financing.
Features of Right Issue and Public Issues, SEBI guidelines for Public and Debentures
Issues.
Institutional Financing in India: IDBI, ICICI, IFCI, SFC, EXIM.
Project Financing, Other Long terms and Short term sources of Finance, Scheme of
Discounting of Bills (IDBI).
Other Assets Based Financing: Brief introduction to Lease Financing and Hire Purchase.
Suggested Readings:
1
2
3
4
5
I. M . Pandey, Financial management, Vikas Publishing House.
Indian Financial System: Khan
Public Finance : H.L.Bhatia
S. C. Kuchhal, Corporate Finance Principles and Problems, Allahabad, Chaittanya Publication
House
H P S Pahwa, Project Financing Policies, Procedures and Practices, New Delhi, Bharat, 3rd Ed.
1993
(BBA- 354): Quantitative Techniques
Course Objective:
The objective of this paper is to teach the students important quantitative techniques to enable them to
take rational business decisions.
Suggested Examination Paper Pattern:
Semester exam will be of 70 marks. Section A of practical problems/Cases shall be worth 40 marks.
Section B worth of 30 marks will comprise theory questions.
Course Contents:
1. Research Methodology: Various steps of Research Methodology, Survey methods of Collecting
Data, Observations, Questionnaire and Interview.
2. Linear Programming- Mathematical formulations of Linear Programming, Graphical Analysis,
Simplex method of Linear Programming, Problems.
3. Transportation and Assignment
4. Probability Theory – Concept of Probability, basic Laws of Probability, Conditional Probability
5. Game Theory
Suggested Readings:
1.
2.
3.
4.
5.
6.
Quantitative techniques- Dr. M.M. Varma & R.K. Agrawal.
Quantitative techniques- C.R. Kothari.
Quantitative techniques for managerial Decision- U.R. Shrivastava & G.V. Shenoy, S.C.
Sharma.
Quantitative techniques in Mgmt. – N.D. Vohra.
Quantitative Methods : D.R.Agarwal
Fundamentals of Statistics : D.N. Elhance
(BBA355): Entrepreneurship Development
Course Objectives:
To prepare the budding entrepreneurs and to provide the students seedbeds of entrepreneurship at the
entry level and enhance their entrepreneurial skills.
Course Contents:
1. Concept of Entrepreneur and Entrepreneurship- its evolution, characteristics, role of
Entrepreneurship in Economic Development, Entrepreneurship in India- Factors and Institutional
framework. Theories of Entrepreneurship.
2. Relationship between small and large business, problems of small scale industries in the Indian
context, growth of SSI’s and Entrepreneurial Motivation, Policy support to small scale industries
and Entrepreneurship.
3. Forms of Ownership- Structural patterns, Entrepreneurial Development and Training, aspects
involved in the growth of Entrepreneurial Environment.
4. Projects managements- Project idea to Project Appraisal. Issues in financing small business.
5. Production and Operation Management, issues in small business, marketing channels/ methods
in small business., problem of Entrepreneurship- reasons and remedies.
Suggested Readings:
1. Entrepreneurship development
:Dr. C. B. Gupta
2. Udyamita
:Sudha G.S.
3. Dynamics of Entrepreneurship development
& management
:Vasant Desai
4. Entrepreneurship development
:G. A. Kaulgud
(BBA361)- Labour Laws
Course Objectives:
The objective of this course is to give the students basic knowledge about industrial laws prevalent in
India so that they can learn to take decisions under legal frame work.
Course Contents:
1.
2.
3.
4.
5.
The Factories Act.
The Industrial Disputes Act.
The Payment of Wages Act. The Payment of Gratuity Act.
The Trade Unions Act.
The Employers State Insurance Act. The Maternity Benefit Act.
Suggested Readings:
1.
2.
3.
4.
5.
Text book of Industrial law- Chawla R. C. and Gara K.C.
Elements of Industrial law- Kapoor N.D.
Industrial relations and labour law- Shrivastava S. C.
Commercial and Industrial law- Sen and Mitra.
Labour administration in India- Sharma A. M.
(BBA 362): Foreign Trade Management
Course Objective:
The objective of this course is to familiarize the students with concepts procedures, practices and
complexities of international trade of India.
Course Contents:
1
2
3
4
5
Foreign Trade---- Theories of international trade,, gains from trade terms of trade, international
market Vs domestic market.
Balance of Payment ---Nature, components, disequilibrium, methods of correction, Foreign
Exchange. International economic organizations- IMF, World Bank, WTO
Foreign Trade Control in India---Control of foreign trade in India. Export-Import policy, Export
Promotion, Documents used in export promotion, Documents used in export –import trade.
Foreign Trade of India---Major exports – Imports Trends and direction of foreign trade.
Major problems of India’s export sector.
Suggested Readings:
1
2
3
4
5
International Trade and Export Management ---Francis Cherunitam
International Marketing Management—International Marketing Management – Varshney &
Bhattacharya.
Export Management ---Balgopal T.A.S
Foreign Trade Management in India ---Verma, M.L.
International Marketing managements --- Subhash Jain.
(BBA 363): Sales Management
Course Objective:
The objective of this course is to familiarize the students with concepts, procedures, practices and
complexities of Sales Management.
Contents:
1
Sales Management : Meaning, Significance. Functions of Sales Manager, Recruitments,
Selection.
Training and Motivation of Sales Personals. Evaluation and Controlling of Sales Efforts.
Sales Organization: -Theory of Selling, Allocation of Sales Territory, Theory of Selling. Sales
Forecasting and Sales Budgeting .
Sales Distribution: - Physical Distribution System. Factors affecting Distribution System.
Channels of Distribution Logistics . Assessing Performance of Marketing Channels, International
Market Channels, Channels Intermediaries,
Overview of Supply Chain Management.
2
3
4
5
Suggested Readings:
1
2
Sales Management - Still, Cundiff and Govani, , PHI New Delhi.
Salesmanship and sales management – Sahu and Raut
(BBA 364): Financial Services
Course Objective:
The objective of this course is to familiarize the students with concepts, procedures, practices and
complexities of Financial Services in India.
Course Contents:
1. Financial System and Markets Concept, Nature and Scope of Financial Services; Management of Risk
in Financial services.
2. Mutual funds, Merchant-Banking Services, Hire Purchase, Housing Finance; Credit Rating, Credit
Cards.
3. Venture Capital, Factoring, Forfeiture and Insurance.
4. Evaluation of an Acquisition, Takeover and Merger.
5. Call Money Market, New Market Instruments.
Suggested Readings:
1.Bhalla, V.K – Management of Financial Services . Anmol, New Delhi.
2.Bhalla, V.K – And Dilbae . Singh International Financial Centres, New Delhi, Anmol.
3.Ennew C – Trevor Watkins & Mike Wright : Marketing of Financial Services. Heinemann
Professional Pub.
4. Gordan, E and K. – Natrajan Emerging Scenario of Financial Services, Himalaya Publishing House.
(BBA 365): Management Information Systems (MIS)
Course Objective:
The objective of this course is to familiarize the students with concepts, procedures, practices and
complexities of Information System in an Organisation.
Course Content:
1. Management information system The System Approach and System View of Business
Introduction to the Process of M.I.S Development,
2. Management Information System Design-Defining the Problem, Set System Objectives,
Determining information needs, Sources, Development and Selection of alternative design,
3. Information System for Decision Making, Basic Information System Related to Finance,
Production, Marketing and Human Resourses.
4. MIS and Decision Making – Phases of Decision making process. MIS support each of the phases
of Intelligence. Design & Choice. Programmed V/S Non-Programmed Decisions and MIS
Support to them
5. Implementation of MIS : Stages of Implementation; Evaluating the system – various criteria of
Evaluation, Maintenance of the System.
Suggested Readings:
1. Information Systems for Modern Management, Robert G.Murdic, Joel E Ross
James R.Clagget PHI, New Delhi.
2. Management Information Systems, Gordon B. Davis, M..H. Olson, Prentice Hall, New Jersey.
3. Management Oriented Management Information System,Jerome Kanter, PHI, New Delhi.
BBA 366 : Comprehensive Viva Voce
There will be Comprehensive Viva Voce on the courses (papers) of 1st, 2nd, 3rd , 4th, 5th and 6th semesters
examination. The viva voce board will consist of one External and one Internal Examiner. The Internal
Examiner will be appointed by the Principal/ Director of the concerned Institute.