2.4 DIPLOMA IN MARKETING
BBA 050: Marketing Management
Introduction. The marketing environment. Policy planning and implementation. Product
strategy. Pricing decisions. Promotional output. Sales function. Distribution systems.
International marketing. Research and development – marketing profile analysis.
BBA 071: Public Relations
Definitions of Public Relations (PR), The development of PR, the history of PR in developing
and developed countries, functions and tasks of PR, PR both in house, Consultancy in
Commercial and public sector, the role of the PR practitioners Ethics of Public relations, public
relations publics Role of public Relations in an organization. Public relations and the press,
public relations events, PR planning and crisis management. Organization of a public relations
department, types of public relations.
BBA 051: Industrial and Commercial Law
Law and the legal environment of business. Nature and functions of law. Classification of law.
The law of contract. Agency. Partnership. Sales of goods. Hire purchase. Contract of
Insurance. Contract of guarantee. Contract of bailment. Carriage of goods. Commercial
arbitration. Negotiable instruments. Law of property. Dispute resolution and enforcement of
law. Criminal law and business.
BBA 033 Governance and Ethics
Introduction; Definition of terms, ethical principles, theories of ethics. Ethical issues.
Professional ethics. Ethical business strategies. Factors influencing ethical behavior. Corporate
culture, level and of importance of culture, corporate social responsibility. Legal basis of
corporate governance; principles of corporate governance. Corporate governance mechanism.
Social responsibilities and sustainability.
BMS 034: Fundamentals of Research Methods
Research; definition and need. The research process. The research proposal. Literature review.
Ethics in research. Research design strategies; Sampling design. Measurement. Data types, data
collection tools and Techniques. Data Analysis methods; descriptive statistics. Report writing
techniques.
BBA 030: Principles and Practice 0f Management
Introduction; definition of management terms: Management functions: planning, organising,
leading/directing, controlling and staffing. Contemporary issues relating to management.
Organizational environment. Role of a manager. Organization mission vision, goals and
objectives. Organizational structure, Emerging issues in management
BBA 032: Fundamentals of Human Resource Management
Introduction; definition of terms, fundamental concepts, nature and scope of Human Resources
Management, Evolution of Human Resources Management. Human resources functions. Job
design and analysis. Human resources planning. Recruitment and selection. Orientation and
placement. Staff training and development. Performance appraisal. Career planning and
development. Emerging issues in HR.
BBA 044: Organizational Behaviour
Common notions about people and behaviour. Personality traits. Self-concept. Matching
personality and jobs. Motivation-content and process theories. Personality and Environment:
physical and psychological components of environment at work. Restrictive and supportive
environments; McGregor and Argyris. Concept of groups; formal/informal groups. Their
impact on individual and organization; morale and productivity. Supervision and leadership;
effective leaders-trait climate: concept, feudal/paternalistic values; democratic values;
psychological dependency; power motivation; perceptions of relative power and trust.
BBA 064 Marketing Information and Research
Introduction to marketing information system, sources of marketing information system,
designing marketing information system, introduction to marketing research, Basic concepts in
marketing research, planning the research project, data collection, data analysis, research
presentation, selection, application of marketing research.
BBA 065 Marketing Planning and Control
Introduction to marketing Planning, Strategic Planning, Strategic marketing Process, Marketing
plan development, Marketing objectives and strategies, Production of marketing budget,
marketing plan, marketing control.
BBA 066 International Marketing
Introduction to International Marketing(Global Approach). The international marketing
approach(Comparative analysis of world market). International marketing decisions,
international marketing research, International marketing programme(Mix)and marketing
planning and control, International marketing organization process.
BBA 063 Marketing in Specialized Field
Marketing of services, marketing of agricultural products, Agricultural marketing challenges,
Role of cooperative marketing, Marketing organization and integration, demand and supply
analysis applied to agricultural marketing, Developments in agricultural marketing, marketing
efficiency and national food policy.