2.3 DIPLOMA IN BUSINESS MANAGEMENT
BBA 055: Management and Organizational Theory
Introduction. Organizational theories, types of organisations, Organizational design.
Organizational process, Environment, Planned change strategies, organisational Development,
Departmentalisation, Organisation structure, organisation growth.
BBA 050: Marketing Management
Introduction. The marketing environment. Policy planning and implementation. Product
strategy. Pricing decisions. Promotional output. Sales function. Distribution systems.
International marketing. Research and development – marketing profile analysis.
BBA 056: Money and Banking
Money. Evolution of banking. Kenyan monetary system. Commercial bank. Bank services.
Bills of exchange, cheques and promissory. Customer’s balance sheets. Human relations in
baking. Law relating to banking. Finance of foreign trade and foreign exchange.
BBA 058: Personnel Management
Introduction.
Management of personnel function.
Manpower planning. Organization
development. Staffing process. Training and development. Position classification. Employee
relation. Job satisfaction. Employee and labour organization. Personnel records. Personnel
research.
BBA 059: Business Policy and Strategic Planning
The process of corporate strategy. Corporate strategy and environmental change. Strategic
planning and corporate choice. The general manager in the functional organizational leadership.
Management of parastatals. The general manager as an innovator and organization builder.
BBA 051: Industrial and Commercial Law
Law and the legal environment of business. Nature and functions of law. Classification of law.
The law of contract. Agency. Partnership. Sales of goods. Hire purchase. Contract of
Insurance. Contract of guarantee. Contract of bailment. Carriage of goods. Commercial
arbitration. Negotiable instruments. Law of property. Dispute resolution and enforcement of
law. Criminal law and business.
BBA 061: Labour and Industrial Relations
Human needs and their satisfaction. Job satisfaction. Group dynamics. Types of leadership.
Conflict and co-operation. Human relations training. Scope and function of industrial relations.
Grievances and disciplinary procedures. Role of employers association.
BBA 033 Governance and Ethics
Introduction; Definition of terms, ethical principles, theories of ethics. Ethical issues.
Professional ethics. Ethical business strategies. Factors influencing ethical behaviour. Corporate
culture, level and of importance of culture, corporate social responsibility. Legal basis of
corporate governance; principles of corporate governance. Corporate governance mechanism.
Social responsibilities and sustainability.
BBA 030: Principles and Practice of Management
Introduction; definition of management terms: Management functions: planning, organising,
leading/directing, controlling and staffing. Contemporary issues relating to management.
Organizational environment. Role of a manager. Organization mission vision, goals and
objectives. Organizational structure, Emerging issues in management
BBA 044: Organizational Behaviour
Common notions about people and behaviour. Personality traits. Self-concept. Matching
personality and jobs. Motivation-content and process theories. Personality and Environment:
physical and psychological components of environment at work. Restrictive and supportive
environments; McGrogor and Argyris. Concept of groups; formal/informal groups. Their
impact on individual and organization; morale and productivity. Supervision and leadership;
effective leaders-trait climate: concept, feudal/paternalistic values; democratic values;
psychological dependency; power motivation; perceptions of relative power and trust.