MAHESH D HEGDE
51 Goodwin Drive, North Brunswick, NJ – 08852, USA
Marouj Tower, 7 Th floor, Riyadh, 11583 –Kingdom of Saudi Arabia
Cell: 966 559811101 (Riyadh), Saudi Arabia: Email: hegdemahesh@hotmail.com
Strategy Planning ~ Sales & Marketing ~ Operations ~ Relationship Management
Result oriented senior executive with global experience having worked in the US,
Middle-East and India .Proven experience in Business Development, Strategy Planning,
Media/Marketing and Relationship Management. Well rounded exposure in Retail,
Entertainment, Financial Services and Healthcare verticals. Have strong networking
skills coupled with the ability to work in any environment and across all levels. United
States Citizen.
CAREER HIGHLIGHTS
Marsh Saudi Arabia
Employee Benefits Leader (Technical)
Kingdom of Saudi Arabia
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Subject matter expert in the 1-5000 employee lives client segment. Knows emerging
industry trends and issues and is capable to deliver clear, compelling information to
producers, middle market clients, and the country leadership team alike.
Deep knowledge of US & Middle East benefits carriers’ product and service level
differentiation. Interacts with primary carrier partners in full coordination with
management. Shares relevant information internally.
Expertise in Middle East Insurance and CCHI Mandatory laws of the Kingdom of Saudi
Arabia. Built strong relationships with clients and insurance carriers alike in the MENA
region.
Helps build and execute annual sales plan including internal training, communications and
promotion
Manages and monitors performance tracking and metrics for all EB related sales and sales
activity. Exercises expense control and maximizes revenue and net operating income in
compliance with corporate guidelines
Ensures continuous development of products and service offerings aligned with identified
needs of customers in the market segments. Collaborates with external and internal
resources in the development of appropriate products
Champions the internal and external Marsh EB "brand" and positioning
Actively participates in Sales and Segment management on day-to-day basis including field
office visits regarding plan execution, training producers, and joint prospect and client
sales calls
Helps strengthen workforce via personal recruiting and coaching
UnitedHealthcare Vice President (Asian Initiative)
United States of America
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Oct 2011 – Present
Jan 2004 –Sept 2011
Created and implemented the South Asian Initiative for the US market.
Built Asian Broker distribution channel from inception, currently having over 15,000
members.
Expertise in Individual/Group health insurance in fully insured and self funded plans.
Strong understanding of Product development/Underwriting in Medical and Ancillary lines.
Managed Network, Pharmacy Benefits and Wellness management programs and
contributed to the business development of Medicare/Medicaid products to the retirement
community.
Manage across the board marketing activities with budgetary responsibility.
Cross cultural expertise working with the Chinese and Korean Markets. Heightened
awareness of multicultural sensitivity having lived and worked globally.
Direct Agency efforts with creative input and execution with various media and identified
sponsored events. Design market collateral with ethnic look and feel. Built brand
awareness in the ethnic markets.
Have built network of extensive media relationships in the ethnic and mainstream media
MetLife Financial Services Advisor
United States of America
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Nov 2001 –Dec 2003
Enabled clients achieve financial freedom using Insurance products and Investment
Vehicles. Advised clients in all aspects of Personal Financial Planning ranging from Life
Insurance needs to Estate Planning.
Actively contributed in focus groups meetings to support the company’s multicultural
advertising having ethnic marketing/broadcasting experience.
Assisted marketing department in media relations and identifying various media for the
ethnic market.
Achieved Leaders Conference Status in Sales
Experience in independent agency for a year selling MetLife financial products
General Cinemas Marketing/ Operations Director
United States of America
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Oversaw the gamut of tasks including Operations Management, Business Development and
Marketing for Multiplex with annual turnover of $ 6 .5 million. Led a team 25 staff.
Launched Marketing and Promotional Campaigns with Film Studios for new releases in the
region.
Developed mainstream Media relations with local Radio, Print and Cable television
networks for movie promotions.
Gained recognition in a nationwide contest for an in-theatre film promotion for “Road to
Eldorado “by DreamWorks Studios.
Augmented Concession Sales with creative Promotions and streamlined Inventory
Management.
Vision of Asia/ITV/TV36
United States of America
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Marketing/Operations Director
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Assistant Director, Commerce
Mar 1990 - Aug 1991
Managed Trade Promotion and Market Research for the Govt of India and Indian Trade
Associations.
Generated interest for Indian products through Public Relations and Trade Show activities.
Interacted with the media on various Commercial and Government issues.
Developed an in-house trade related Knowledge Management System to facilitate
Importers and Exporters.
Initiated multiple Overseas Joint Ventures and liaised for Indian entities doing business in
the US.
Muscat Electronics LLC
Sultanate of Oman
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Aug 1991 - Aug 1999
Established the first South Asian UHF broadcast Television Station TV36 in Central Jersey.
Managed operations of the Satellite Feed to Cable Operators in UK and Europe.
Responsible for advertising revenue generation. Brought in total business exceeding $ 10
million from this niche market from a zero base.
Produced segment and live Call in shows with Bollywood personalities, purchased
Bollywood and news content for programming.
Independently produced Ethnic Television Commercials for a diverse client base.
Consulate General of India
United States of America
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Aug 1999-Oct 2001
Showroom Manager
Apr 1985 - Aug 1988
Managed the Corporate Showroom of SONY, KRUPS, DAIKIN & RICOH products, besides a
host of other leading brands which included White Goods. Led a team of 6 personnel.
Promoted to position from Sales Executive within 6 months of joining.
Increased Showroom sales revenue annually by enhancing showroom appeal and
administering changes in inventory management
Subsequently managed retail dealer sales across sultanate of Oman .Successful in
increasing distribution outlets by 50 percent.
EDUCATION
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Masters in Communications Arts
Bachelors in Commerce & Management
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CERTIFICATIONS
PAHM -Professional , Academy of Healthcare Management –AHIP
Diploma in Exploring Personal Markets from the Life Underwriter Training Council.
Diploma in HIPAA Compliant HealthCare Information Systems Management, USA.
Signature Dale Carnegie Program in Effective Communications and Human Relations Skills.
CAMS Certification –Anti Money Laundering Specialist - ACAMS
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TECHNICAL SKILLS
Siebel 2000 certified Business Analyst
Requirements mapping for e-business – Siebel Academy
Diploma in COBOL Programming from National Institute of Information Technology, India
Understanding of Web Design & Relational Database concepts
Knowledge of HIPAA compliance, EDI Translators, ICD-9 and CPT coding.
Conversant with Networking / E-Commerce Architecture, MS Office Suite
PROFESSIONAL MEMBERSHIPS
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Member -National Association of Health Insurance Advisors (AHIA) and NAIFA
Notary Public for the State of New Jersey
Vice President - Asian Indian Chamber of Commerce (AICC)
Founding Board Member - South Asian Golf Association (SAGA)
Board Member -SARI (South Asian Regional Initiative)
Member of SAMMA (South Asians in Media and Marketing Association)
Member of SAJA (South Asian Journalist Association)
Charter Member – TIE ( The Indus Entrepreneurs)
Member –ACAMS –Association of Certified Anti money Laundering Specialists
Member – AHIP (America’s Health Insurance Plans)