SUNEEL SAXENA
Mob: 098730 79000
Email ID: suneel61_saxena@yahoo.co.in
Looking for a Senior level assignment in Sales and Marketing / Business
Development/Operations /Key Account Management/ Channel sales / Distribution
Management/ Team Management/ new product launch etc., with an organization of
repute.
PROFESSIONAL ABSTRACTS
A competent professional with 25 years+ experience in Sales & Marketing, Business
Development,
Distribution
Management,
Commercial
Operations
and
Key
Account
Management in consumer Durable, Home Appliances, FMCD and now in FMCG Products. A
proactive planner with expertise in strategic planning, market plan execution, account
management, competitor/market analysis, brand management, Commercial Operations with
target oriented approach. An Out-of-the-Box Thinker with a proven track record of
increasing revenues, streamlining workflow and creating a team work environment to
enhance profitability. Adept at providing service operations. Leading teams to ensure the
accomplishment
of
service
deliverables.
Exceptional
communicator
with
consultative
management style, strong negotiation skills and exceptional problem solving abilities. To
identify opportunities, with developed focus and to provide tactical business solutions.
Career Graph and Highlights
May 2007 onwards.
Currently, working as AVP Sales and Marketing, vertical Head of FMCG Product Line –
Lighting Products, with additional responsibility of It’s new FMCD Product line- Cookware
products, with M/S Usha Shriram Enterprises P Limited, since July 2012. Now servicing a
network of about 250+ Super Stockiest, 2500 Distributors and about 20000 retailers, and
turnover of Rs 500 Million approximately.
I was vertical head for same company for it’s Home Appliances Division, taking care of
it’s Water Purifier Division, having JV with German Giant, in Water Business M/S Brita
Gmbh, from April 2007 till June 2012.
Worked as Regional Head for North India, from May 2006 till March 2007 for it’s FMCG
Product Line, Lighting Division and had opportunity to launch these products in Northern India
and East India.
Multiple products and assignments in this company have given me enough exposure now to
take care of any new or existing product line on Pan India basis independently.
Also a responsibility of heading profit centre for it’s water purification Business has given me
insight to take up larger responsibilities and Head the business of any large to Medium sized
organizations.
In this period I have taken care of almost all kind of responsibilities, such as Sales, Marketing,
New Product Developments, Vendor Development, Pricing, New launches, sales
administration, appointments and retention of employees, Market developments through field
staff, Direct B to C Sales, Appointments of large Distributors, servicing them, Modern Trade,
after sales service etc.etc.
I joined this part of Shriram Group, when it was taking first step towards making a complete
sales and marketing company from a Manufacturing company. Also had a opportunity to
launch a new Brand name “ EUROLEX” in this period. Now this company and Brand have
become a National Company and National Brand, with Exports to various countries.
September 1996 to March 2006:- Usha International Limited
April 2004 to March 2006:Worked as Divisional Manager for UP State. I was responsible for all products sales and
administration of complete sales office, including after sales service, accounts, commercial
sales administration functions etc. Company’s turn over doubled in one year, and again
doubled sales of Electric fans and Home Appliances. Other product groups, such as
Sewing machines and Power products also saw good vertical growth.
September 1996 to March 2004
Worked at Head Office, with main responsibilities to assist Product head in marketing
activities, setting and achieving sales targets, expansion, new product launch, complete
vendor management, sales administration, logistics etc. I was able to open some large
accounts in this period such as Indian Army, Unicef, and also could launch new Models in
existing product category and new products such as Generators, Spare parts for replacement
market sales etc.
Prior to September 1996
Worked for BPL Limited in this period. Joined in 1984 as Senior assistant and left them as Sr.
Manager Commercial. In this period I was taking care of complete back hand operations,
accounts, commercial matters related to Branch Offices management, Logistics, CFA
management, sales tax cases etc.
Chief tasks handled
New Products Launched:




Lighting products in current organization. LED Lighting Panels launched recently.
Water Purifiers in off line and on line / RO segments.
Spare parts of Diesel Engines in Usha International Limited,
Lister Type of engines in Usha International Limited
Diesel Gensets, Submersible Pumps for India Army use, domestic and agricultural use in
UIL.
Profit Centre Operations
 Steering profit centre operations for pan India territory for accomplishment of top-line
growth & bottom-line profitability.
Sales & Marketing/ Business Development
 Forecasting monthly/annual sales targets and executing them in a given time frame
thereby enhancing existing clientele.
 Driving sales efforts for attainment of periodical targets with a view to optimize revenue
from primary and achieve business excellence.
 Providing all kind of marketing support to sales teams, such as designing campaigns,
organizing various sales promotion activities, press advertising campaigns, road shows,
customer contact programs, service camps etc.
 Territory mapping & market segmentation to identify new customer groups to market
various products & increase market share.
Key Account Management
 Identifying prospective accounts for business excellence. Developed two Major accounts
for UIL:o Indian Army for Medium Gensets, and
o UNICEF for Small Gensets and Submersible Pumps.
Distribution/ Channel Management
 Establishing strategic alliances/tie-ups with financially strong channel partners, allocating
targets for deeper market penetration.
 Evaluating performance & monitoring the sales and marketing activities of the distribution
channels; ensure optimal inventory for smoother business operations.
 Evolving market segmentation & penetration strategies to achieve targets.
People Development
 Recruiting, training & monitoring the performance of team members, to ensure efficiency
in sales operations and meeting of individual & group targets.
 Planning & scheduling individual/ team assignments to achieve the pre set goals within
time, quality & cost parameters.
 Leading and motivating sales personnel ensuring their career development and positive
contribution to the company.
Academic Highlights
1979
1984
1989
B. COM from Meerut University
LL.B. from Delhi University
CS. Intermediate and one group of Final.
Training Attended & Certifications
 Certified internal auditor for ISO 9000 quality systems from TQMI.
 Certificate course on MS-Office from NIIT.
 Certificate course from MDI-Gurgaon on Enhancement of managerial competence.
Personal Details
Date of Birth: 20th March , 1961.
Address: B 33, Brahma Apartments,
Plot Number 7, Sector 7, Dwarka,
New Delhi 110075.
Suneel Saxena
Date:-