SYLLABUS Date Topic and Reading Instructor (s) I. Organizing for Innovation Session 1 Overview: Can innovation be managed? Session 2 Read Business model innovation: it's not just about technology anymore. Preview By: Chesbrough, Henry. Strategy & Leadership, 2007, Vol. 35 Issue 6, p12-17 [IVLE eReserve] Read Open Innovation and Strategy.Preview By: Chesbrough, Henry W.; Appleyard, Melissa M.. California Management Review, Fall2007, Vol. 50 Issue 1, p57-76 [IVLE eReserve] Skim The Art of High-Technology Management By Modesto A. Maidique and Robert H. Hayes, MIT Sloan Management Review, January 15, 1984 [IVLE eReserve] Case Study Aravind Eye Clinics [1] Case Study Radical Innovation at Philips Lightings [2] Managing R&D Teams Sarah Cheah Sarah Cheah Read “Transforming Invention into Innovation: The Conceptualization Stage”, Chapter 3, Inside corporate innovation: Strategy, structure, and managerial skills by Robert Burgelman & Leonard Sayles, New York, The Free Press, 1986. [IVLE eReserve] Read: Perfecting Cross-Pollination by Fleming, L., 2004, Harvard Business review [IVLE eReserve] Skim: In Fierce Competition, Google Finds Novel Ways to Feed Hiring Machine, The New York Times, May 2007 [www] Skim : Farris, George F. (2002) , "Leading Your Scientists and Engineers".[ IVLE eReserve] Case Study: In-class video (no preparation needed) Case Study: The Lab That Ran Away from Xerox Sep 5, 1983, by Bro Uttal, Fortune [IVLE eReserve] BMA 5115 (Sarah Cheah/Eric Tachibana) Page 1 Session 3 Organizing for Creativity Session 4 Read Innovation Killers by Christensen, Kaufman & Shih, Harvard Business School, 2007 [http://www.internetgroup.ca/clientnet_new/docs/In novation%20Killers.pdf] Read: Shapero, Albert (1997) “Managing Creative Professionals,” Chapter 5 in The Human Side of Managing Technological Innovation, Ralph Katz, Ed., Oxford U. Press, 39-46. [IVLE eReserve] Skim At 3M. A Struggle Between Efficiency and Creativity by Brian Hindo, Business Week, Jun 11, 2007 [http://www.businessweek.com/magazine/content/07 _24/b4038406.htm] Case Study: HCL Technologies: Employees First, Customer Second (Xanadu Coursepack) Guest speaker: TBD New Product Development – An Introduction Sarah Cheah Sarah Cheah Read Wheelwright and Clark, "Creating Project Plans to Focus Product Development," Harvard Business Review, 1992. [IVLE eReserve] Skim: Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption by John Gourville, Harvard Business School Publishing, 2006 [IVLE eReserve] Read: Clark, Kim B. and Steven C. Wheelwright (1992), “Organizing and Leading ‘Heavyweight’ Development Teams”, California Management Review, Vol. 34, No. 3 (Spring), pp. 9-28. [https://www.iei.liu.se/pie/projektstyrning/filearchive /1.125639/clark___wheelwright__1992_.pdf] Optional Product development for services. Preview By: Meyer, Marc H.; DeTore, Arthur. Academy of Management Executive, Aug99, Vol.13 Issue 3, p64-76 [IVLE eReserve] Optional Building blocks for capital projects. Preview By: Hoare, Rohan; Seiler, Gerhard. McKinsey BMA 5115 (Sarah Cheah/Eric Tachibana) Page 2 Session 5 Quarterly, 2001 Issue 2, p56-63 [IVLE eReserve] Case Study: CISCO Systems Inc: Collaborating on New Product Innovation (Xanadu Coursepack) Alliances and Make/Buy Sarah Cheah Read: Chesbrough and Teece, “When is virtual virtuous? Organizing for innovation”, Harvard Business Review Jan-Feb 1996, pp. 65-74. [http://athens.uchicago.edu/jenni/klmcarn/FILES/pap a/hbr23.pdf] Skim: A Buyer’s Guide to the Innovation Bazaar by Nambisan & Sawhney, Harvard Business Review, Jun 2007, pp. 109-118. [IVLE eReserve] Read Roberts and Berry, "Entering new businesses: selecting strategies for success", Sloan Management Review (Spring 1985), pp 3-17 [IVLE eReserve] Case Study: Radical Collaboration: IBM Microelectronics Joint Development Alliances (Xanadu Coursepack) II. Technological Change Session 6 Managing Disruptive Technologies Read : Bower, Joseph L.; Christensen, Clayton M..(1995), Disruptive Technologies: Catching the Sarah Cheah Wave, Harvard Business Review, Jan/Feb95, Vol. 73 Issue 1, p43-54. [IVLE eReserve] Skim: Disruption, disintegration and the dissipation of differentiability, Clayton M Christensen, Matt Verlinden, George Westerman. Industrial and Corporate Change. Oxford: Nov 2002. Vol. 11, Iss. 5; p. 955 [IVLE eReserve] Optional Disruptive Innovation In Health Care Delivery: A Framework For Business-Model Innovation, Jason Hwang, Clayton M Christensen. Health Affairs. Chevy Chase: Sep/Oct 2008. Vol. 27, Iss. 5; p. 1329 [IVLE eReserve] Optional Disrupting the Automobile's FUTURE Thomas BMA 5115 (Sarah Cheah/Eric Tachibana) Page 3 J Frey. The Futurist. Washington: Sep/Oct 2008. Vol. 42, Iss. 5; p. 38 [IVLE eReserve] Optional RFID as a Disruptive Innovation, Vlad Krotov, Iris Junglas. Journal of Theoretical and Applied Electronic Commerce Research. Curicó: Aug 2008. Vol. 3, Iss. 2 [IVLE eReserve] Case study: Nintendo’s Disruptive Strategy: Implications for the Video Game Industry (Xanadu Coursepack) NUS Recess Week Session 7 How Does Technology Evolve? Eric Tachibana Read: Utterback, James (1994), “Dominant Designs and the Survival of Firms” and “Innovation and Industrial Evolution,” Mastering the Dynamics of Innovation, HarvardBusinessSchool Press, pp. 23-37 and 91 to 96. [RBR Collection] Read: Foster R. (1986), “The S-Curve: A New Forecasting Tool,” Chapter 4 in Innovation: The Attacker’s Advantage, Summit Books, Simon and Schuster: NY, pp. 88-111. [IVLE eLibrary] III. Competing in High-tech markets Session 8 Intellectual Property Read "Selling Wine Without Bottles: The Economy of Mind on the Global Net" article, by John Perry Barlow. Browse the following websites to learn about patents, copyrights, trade secrets, etc: o IPOS Spore [ipos] - explore the "about ip" section. o US Patent Office [uspto] , US copyright office, para 1&2 [click], Patents.com [click]. o Optional : NUS Patent Database [click] and NUS BMA 5115 (Sarah Cheah/Eric Tachibana) Eric Tachibana Page 4 Library [click] Session 9 Profiting from Innovation Session 10 Eric Tachibana Read : David, “Clio and the Economics of QWERTY,” American Economic Review, 1985.[Jstor] [IVLE eReserve] Read : Shapiro, C. and H. Varian (1999). The Art of Standards Wars, California Management Review, 41(2): 8-32. [IVLE eReserve] Case study: NTT DoCoMo: Mobile FeliCa (2005), HBS# 9-805-124 (Xanadu Coursepack) Managing Technological Transitions & Disruption Eric Tachibana Read: Teece, D., “Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy,” The Competitive Challenge, 1987.[IVLE eReserve] Read: Evan Schwartz, “Who Really Invented Television,” Technology Review, Sep/Oct 2000. [ IVLE eReserve ] Case study: X-IT and Kidde(A) (2003), HBS# 9- 803-041 (Xanadu Coursepack) Standards and Network Externalities Session 11 Optional : Mansfield p. 217-223.[Jstor] [IVLE eReserve] Optional : Markus Reitzig, "Strategic Management of Intellectual Property", MIT Sloan Management Review; Spring2004, Vol. 45 Issue 3, p35-41 [IVLEeReserve]. Guest speaker: (TBC) Eric Tachibana Read: Charitou, C. and Markides, C. (2003), "Responses to Disruptive Strategic Innovation", Sloan Management Review, Vol 44, No2. [IVLE eReserve] Case study: MYSQL Open Source Database in 2004, BMA 5115 (Sarah Cheah/Eric Tachibana) Page 5 SM-124 (Xanadu Coursepack) Session 12 New Venture Creation- An Introduction Individual Paper Due Read : Hamm, John (2002), "Why Entrepreneurs Don't Scale," Harvard Business Review, Dec2002, Vol. 80 Issue 12, p110-116.[eReserve] Read : Zider, Bob (1998), "How Venture Capital Works," Harvard Business Review; 11/01/98. [ eReserve ] Eric Tachibana Submission of Individual Paper (30%) Guest speaker: TBC IV. Wrap-Up Session 13 Group Project Presentations (10%) Group Project Report Due Eric Tachibana Sarah Cheah Each group will have 15 minutes to present their findings This will be followed by 5 minutes of Q&A Submission of Group Project Report (20%) Presentation of Group Project Report (10%) Symbols Used: [Xanedu Coursepack] = Coursepack comprising Harvard Case Studies that you must purchase. BMA 5115 (Sarah Cheah/Eric Tachibana) Page 6