Read: Perfecting Cross-Pollination by Fleming, L., 2004, Harvard

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SYLLABUS
Date
Topic and Reading
Instructor (s)
I. Organizing for Innovation
Session 1
Overview: Can innovation be managed?
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Session 2
Read Business model innovation: it's not just about
technology anymore. Preview By: Chesbrough, Henry.
Strategy & Leadership, 2007, Vol. 35 Issue 6, p12-17
[IVLE eReserve]
Read Open Innovation and Strategy.Preview By:
Chesbrough, Henry W.; Appleyard, Melissa M..
California Management Review, Fall2007, Vol. 50 Issue
1, p57-76 [IVLE eReserve]
Skim The Art of High-Technology Management By
Modesto A. Maidique and Robert H. Hayes, MIT Sloan
Management Review, January 15, 1984 [IVLE
eReserve]
Case Study Aravind Eye Clinics [1]
Case Study Radical Innovation at Philips Lightings [2]
Managing R&D Teams
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Sarah Cheah
Sarah Cheah
Read “Transforming Invention into Innovation: The
Conceptualization Stage”, Chapter 3, Inside corporate
innovation: Strategy, structure, and managerial skills
by Robert Burgelman & Leonard Sayles, New York, The
Free Press, 1986. [IVLE eReserve]
Read: Perfecting Cross-Pollination by Fleming, L., 2004,
Harvard Business review [IVLE eReserve]
Skim: In Fierce Competition, Google Finds Novel Ways
to Feed Hiring Machine, The New York Times, May
2007 [www]
Skim : Farris, George F. (2002) , "Leading Your
Scientists and Engineers".[ IVLE eReserve]
Case Study: In-class video (no preparation needed)
Case Study: The Lab That Ran Away from Xerox Sep 5,
1983, by Bro Uttal, Fortune [IVLE eReserve]
BMA 5115 (Sarah Cheah/Eric Tachibana)
Page 1
Session 3
Organizing for Creativity
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Session 4
Read Innovation Killers by Christensen, Kaufman &
Shih, Harvard Business School, 2007
[http://www.internetgroup.ca/clientnet_new/docs/In
novation%20Killers.pdf]
Read: Shapero, Albert (1997) “Managing Creative
Professionals,” Chapter 5 in The Human Side of
Managing Technological Innovation, Ralph Katz, Ed.,
Oxford U. Press, 39-46. [IVLE eReserve]
Skim At 3M. A Struggle Between Efficiency and
Creativity by Brian Hindo, Business Week, Jun 11, 2007
[http://www.businessweek.com/magazine/content/07
_24/b4038406.htm]
Case Study: HCL Technologies: Employees First,
Customer Second (Xanadu Coursepack)
Guest speaker: TBD
New Product Development – An Introduction
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Sarah Cheah
Sarah Cheah
Read Wheelwright and Clark, "Creating Project Plans
to Focus Product Development," Harvard Business
Review, 1992. [IVLE eReserve]
Skim: Eager Sellers and Stony Buyers: Understanding
the Psychology of New-Product Adoption by John
Gourville, Harvard Business School Publishing, 2006
[IVLE eReserve]
Read: Clark, Kim B. and Steven C. Wheelwright (1992),
“Organizing and Leading ‘Heavyweight’ Development
Teams”, California Management Review, Vol. 34, No. 3
(Spring), pp. 9-28.
[https://www.iei.liu.se/pie/projektstyrning/filearchive
/1.125639/clark___wheelwright__1992_.pdf]
Optional Product development for services. Preview
By: Meyer, Marc H.; DeTore, Arthur. Academy of
Management Executive, Aug99, Vol.13 Issue 3, p64-76
[IVLE eReserve]
Optional Building blocks for capital projects. Preview
By: Hoare, Rohan; Seiler, Gerhard. McKinsey
BMA 5115 (Sarah Cheah/Eric Tachibana)
Page 2
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Session 5
Quarterly, 2001 Issue 2, p56-63 [IVLE eReserve]
Case Study: CISCO Systems Inc: Collaborating on New
Product Innovation (Xanadu Coursepack)
Alliances and Make/Buy
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Sarah Cheah
Read: Chesbrough and Teece, “When is virtual
virtuous? Organizing for innovation”, Harvard Business
Review Jan-Feb 1996, pp. 65-74.
[http://athens.uchicago.edu/jenni/klmcarn/FILES/pap
a/hbr23.pdf]
Skim: A Buyer’s Guide to the Innovation Bazaar by
Nambisan & Sawhney, Harvard Business Review, Jun
2007, pp. 109-118. [IVLE eReserve]
Read Roberts and Berry, "Entering new businesses:
selecting strategies for success", Sloan Management
Review (Spring 1985), pp 3-17 [IVLE eReserve]
Case Study: Radical Collaboration: IBM
Microelectronics Joint Development Alliances
(Xanadu Coursepack)
II. Technological Change
Session 6
Managing Disruptive Technologies
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Read : Bower, Joseph L.; Christensen, Clayton
M..(1995), Disruptive Technologies: Catching the
Sarah Cheah
Wave, Harvard Business Review, Jan/Feb95, Vol. 73
Issue 1, p43-54. [IVLE eReserve]
Skim: Disruption, disintegration and the dissipation of
differentiability, Clayton M Christensen, Matt
Verlinden, George Westerman. Industrial and
Corporate Change. Oxford: Nov 2002. Vol. 11, Iss. 5; p.
955 [IVLE eReserve]
Optional Disruptive Innovation In Health Care Delivery:
A Framework For Business-Model Innovation, Jason
Hwang, Clayton M Christensen. Health Affairs. Chevy
Chase: Sep/Oct 2008. Vol. 27, Iss. 5; p. 1329 [IVLE
eReserve]
Optional Disrupting the Automobile's FUTURE Thomas
BMA 5115 (Sarah Cheah/Eric Tachibana)
Page 3
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J Frey. The Futurist. Washington: Sep/Oct 2008. Vol.
42, Iss. 5; p. 38 [IVLE eReserve]
Optional RFID as a Disruptive Innovation, Vlad Krotov,
Iris Junglas. Journal of Theoretical and Applied
Electronic Commerce Research. Curicó: Aug 2008. Vol.
3, Iss. 2 [IVLE eReserve]
Case study: Nintendo’s Disruptive Strategy:
Implications for the Video Game Industry (Xanadu
Coursepack)
NUS Recess Week
Session 7
How Does Technology Evolve?
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Eric Tachibana
Read: Utterback, James (1994), “Dominant Designs
and the Survival of Firms” and “Innovation and
Industrial Evolution,” Mastering the Dynamics of
Innovation, HarvardBusinessSchool Press, pp. 23-37
and 91 to 96. [RBR Collection]
Read: Foster R. (1986), “The S-Curve: A New
Forecasting Tool,” Chapter 4 in Innovation: The
Attacker’s Advantage, Summit Books, Simon and
Schuster: NY, pp. 88-111. [IVLE eLibrary]
III. Competing in High-tech markets
Session 8
Intellectual Property
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Read "Selling Wine Without Bottles: The Economy of
Mind on the Global Net" article, by John Perry
Barlow.
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Browse the following websites to learn about patents,
copyrights, trade secrets, etc:
o IPOS Spore [ipos] - explore the "about ip"
section.
o US Patent Office [uspto] , US copyright office,
para 1&2 [click], Patents.com [click].
o Optional : NUS Patent Database [click] and NUS
BMA 5115 (Sarah Cheah/Eric Tachibana)
Eric Tachibana
Page 4
Library [click]
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Session 9
Profiting from Innovation
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Session 10
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Eric Tachibana
Read : David, “Clio and the Economics of QWERTY,”
American Economic Review, 1985.[Jstor] [IVLE
eReserve]
Read : Shapiro, C. and H. Varian (1999). The Art of
Standards Wars, California Management Review,
41(2): 8-32. [IVLE eReserve]
Case study: NTT DoCoMo: Mobile FeliCa (2005), HBS#
9-805-124 (Xanadu Coursepack)
Managing Technological Transitions & Disruption
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Eric Tachibana
Read: Teece, D., “Profiting from Technological
Innovation: Implications for Integration, Collaboration,
Licensing and Public Policy,” The Competitive
Challenge, 1987.[IVLE eReserve]
Read: Evan Schwartz, “Who Really Invented
Television,” Technology Review, Sep/Oct 2000. [ IVLE
eReserve ]
Case study: X-IT and Kidde(A) (2003), HBS# 9- 803-041
(Xanadu Coursepack)
Standards and Network Externalities
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Session 11
Optional : Mansfield p. 217-223.[Jstor] [IVLE eReserve]
Optional : Markus Reitzig, "Strategic Management of
Intellectual Property", MIT Sloan Management
Review; Spring2004, Vol. 45 Issue 3, p35-41
[IVLEeReserve].
Guest speaker: (TBC)
Eric Tachibana
Read: Charitou, C. and Markides, C. (2003),
"Responses to Disruptive Strategic Innovation", Sloan
Management Review, Vol 44, No2. [IVLE eReserve]
Case study: MYSQL Open Source Database in 2004,
BMA 5115 (Sarah Cheah/Eric Tachibana)
Page 5
SM-124 (Xanadu Coursepack)
Session 12
New Venture Creation- An Introduction
Individual
Paper Due
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Read : Hamm, John (2002), "Why Entrepreneurs Don't
Scale," Harvard Business Review, Dec2002, Vol. 80
Issue 12, p110-116.[eReserve]
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Read : Zider, Bob (1998), "How Venture Capital
Works," Harvard Business Review; 11/01/98.
[ eReserve ]
Eric Tachibana
Submission of Individual Paper (30%)
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Guest speaker: TBC
IV. Wrap-Up
Session 13
Group Project Presentations (10%)
Group
Project
Report
Due
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Eric Tachibana
Sarah Cheah
Each group will have 15 minutes to present their
findings
This will be followed by 5 minutes of Q&A
Submission of Group Project Report (20%)
Presentation of Group Project Report (10%)
Symbols Used:
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[Xanedu Coursepack] = Coursepack comprising Harvard Case Studies that you must
purchase.
BMA 5115 (Sarah Cheah/Eric Tachibana)
Page 6
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