Date
Topic and Reading
Instructor (s)
I. Organizing for Innovation
Session 1
Overview: Can innovation be managed?
 Read Business model innovation: it's
not just about technology anymore.
Preview By: Chesbrough, Henry.
Strategy & Leadership, 2007, Vol. 35
Issue 6, p12-17 [IVLE eReserve]
 Read Open Innovation and
Strategy.Preview By: Chesbrough,
Henry W.; Appleyard, Melissa M..
California Management Review,
Fall2007, Vol. 50 Issue 1, p57-76
[IVLE eReserve]
 Optional Innovation in Japan: What
Role for University Spin-offs? Preview
By: Debroux, Philippe. Asia Pacific
Business Review, Jul2008, Vol. 14
Issue 3, p443-460 [IVLE eReserve]
 Google Case Study.
 Read [1]“When Google Grows Up”,
Jan 2008
 Read [2] Google Corp info
 Read [3] Google’s Mayer: Staying
Innovative in a Downturn, 14 Dec
2008
 Optional [4] Google products
 Optional [5] “Google entering
video-on-demand business”, 6 Jan
06
Sarah Cheah
Session 2
Managing R&D
Sarah Cheah
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Read Managing Strategic
Contradictions: A Top Management
Model for Managing Innovation
Streams, Wendy K. Smith, Michael L.
Tushman, Organization Science Vol.
16, No. 5, Sep–Oct 2005, pp. 522–
536 [IVLE eReserve]
Read: Social capital and creativity in
R&D project teams.Preview By: MingHuei Chen; Yuan-Chieh Chang; ShihChang Hung. R&D Management,
Jan2008, Vol. 38 Issue 1, p21-34
[IVLE eReserve]
Read: In Fierce Competition, Google Finds
Novel Ways to Feed Hiring Machine, The
New York Times, May 2007 [www]
Read: Farris, George F. (2002) ,
"Leading Your Scientists and
Engineers".[ IVLE eReserve]
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Session 3
In-class video. (TBC)
Creating a Creative Organization
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Sarah Cheah
Read Radical Innovation Across
Nations: The Preeminence of
Corporate Culture.Preview By: Tellis,
Gerard J; Prabhu, Jaideep C; Chandy,
Rajesh K. Journal of Marketing,
Jan2009, Vol. 73 Issue 1, p3-23 [IVLE
eReserve]
Read IDENTIFY YOUR INNOVATION
ENABLERS AND INHIBITORS, Thomas
J Balsano, Nina E Goodrich, Richard K
Lee, John W Miley, et al. Research
Technology Management. Arlington:
Nov/Dec 2008. Vol. 51, Iss. 6; p. 23
[IVLE eReserve]
Read The effects of team reflexivity
and innovativeness on new product
development performance, Les TienShang Lee, Industrial Management &
Data Systems, Vol. 108 No. 4, 2008,
pp. 548-569 [IVLE eReserve]
Case: Siemens AG: Global
Development Strategy (A), HBS#9602-061. (Xanadu Coursepack)
Guest speaker: (TBC)
Session 4
New Product Development – An
Introduction

Read Wheelwright and Clark,
"Creating Project Plans to Focus
Product Development," Harvard
Business Review, 1992. [IVLE
eReserve]

Read Product development for services.
Preview By: Meyer, Marc H.; DeTore,
Arthur. Academy of Management
Executive, Aug99, Vol.13 Issue 3, p6476 [IVLE eReserve]
Read Building blocks for capital
projects. Preview By: Hoare, Rohan;
Seiler, Gerhard. McKinsey Quarterly,
2001 Issue 2, p56-63 [IVLE eReserve]
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Read To Innovate or Imitate? Entry
Strategy and the Role of Market
Research.Preview By: Ofek, Elie;
Turut, Ozge. Journal of Marketing
Research (JMR), Oct2008, Vol. 45
Sarah Cheah
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Issue 5, p575-592 [IVLE eReserve]
Optional Critical success factors of
new product development in Taiwan's
electronics industry, Colin Chi-Jyun
Cheng, Eric C. Shiu. Asia Pacific
Journal of Marketing and Logistics.
Patrington: 2008. Vol. 20, Iss. 2; p.
174 [IVLE eReserve]
Optional The relative sophistication of
Chinese exports. Preview By: Schott,
Peter K.. Economic Policy, Jan2008,
Vol. 23 Issue 53, p5-49 [IVLE
eReserve]
Case: Netflix (2007), HBS#9-607-138
(Xanadu Coursepack)
Session 5
Alliances and Make/Buy
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Read Unpacking strategic alliances:
The structure and purpose of alliance
versus supplier relationships. Preview
By: Mayer, Kyle J.; Teece, David J..
Journal of Economic Behavior &
Organization, Apr2008, Vol. 66 Issue
1, p106-127 [IVLE eReserve]
Read INNOVATING BUSINESS
MODELS WITH CO-DEVELOPMENT
PARTNERSHIPS. Preview By:
Chesbrough, Henry; Schwartz, Kevin.
Research Technology Management,
Jan/Feb2007, Vol. 50 Issue 1, p55-59
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[IVLE eReserve]
Read Roberts and Berry, "Entering
new businesses: selecting strategies
for success", Sloan Management
Review (Spring 1985), pp 3-17 [IVLE
eReserve]
Optional Management of Rising Power
by China and India in the 21st
Century: Scope for Strategic
Partnership. Preview By: Wadhva,
Charan D. Vikalpa: The Journal for
Decision Makers, Jul-Sep2006, Vol. 31
Issue 3, p1-12 [IVLE eReserve]
Optional The formation and evolution
of non-equity strategic alliances in
China, Yue Wang, Stephen Nicholas.
Asia Pacific Journal of Management.
Singapore: Jun 2007. Vol. 24, Iss. 2;
p. 131 [IVLE eReserve]
Optional Foreign Collaborations in
India: Does Press Note 18 Provide a
Level Playing Field for Joint Venture
Partners? Preview By: Rajib, Prabina;
Sarah Cheah

Chakravarti, Kalyan., Jul-Dec2004,
Vol. 31 Issue 2, p1-48 [IVLE
eReserve]
Case: The HP-Cisco Alliance (A),
(2003) HBS#9-403-120 (Xanadu
Coursepack)
Guest speaker: Exploit Technologies,
A*STAR (TBC)
II. Technological Change
Session 6
Managing Disruptive Technologies
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Read: Bower, Joseph L.; Christensen,
Clayton M..(1995), Disruptive
Technologies: Catching the Wave,
Harvard Business Review, Jan/Feb95,
Vol. 73 Issue 1, p43-54. [IVLE
eReserve]
Read Disruption, disintegration and
the dissipation of differentiability,
Clayton M Christensen, Matt
Verlinden, George Westerman.
Industrial and Corporate Change.
Oxford: Nov 2002. Vol. 11, Iss. 5; p.
955 [IVLE eReserve]
Read The Innovator's Dilemma as a
Problem of Organizational
Competence. Preview By: Henderson,
Rebecca. Journal of Product
Innovation Management, Jan2006,
Vol. 23 Issue 1, p5-11. [IVLE
eReserve]
Optional Disruptive Innovation In
Health Care Delivery: A Framework
For Business-Model Innovation, Jason
Hwang, Clayton M Christensen. Health
Affairs. Chevy Chase: Sep/Oct 2008.
Vol. 27, Iss. 5; p. 1329 [IVLE
eReserve]
Optional Disrupting the Automobile's
FUTURE Thomas J Frey. The Futurist.
Washington: Sep/Oct 2008. Vol. 42,
Iss. 5; p. 38 [IVLE eReserve]
Optional RFID as a Disruptive
Innovation, Vlad Krotov, Iris Junglas.
Journal of Theoretical and Applied
Electronic Commerce Research.
Curicó: Aug 2008. Vol. 3, Iss. 2 [IVLE
eReserve]
Case study: Toyota: Driving the
Sarah Cheah
Mainstream Market to Purchase
Hybrid Electric Vehicles (2003).
IVEY9B04A03 (Xanadu Coursepack)
NUS Recess Week
Session 7
How Does Technology Evolve?
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Read: Utterback, James (1994),
“Dominant Designs and the Survival of
Firms” and “Innovation and Industrial
Evolution,” Mastering the Dynamics of
Innovation, Harvard Business School
Press, pp. 23-37 and 91 to 96. [IVLE
eReserve]
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Read: Foster R. (1986), “The SCurve: A New Forecasting Tool,”
Chapter 4 in Innovation: The
Attacker’s Advantage, Summit Books,
Simon and Schuster: NY, pp. 88-111.
[IVLE eLibrary]
Eric
III. Competing in High-tech markets
Session 8
Intellectual Property
 Read Google Case Study.
 Browse the following websites to learn
about patents, copyrights, trade
secrets, etc:
o IPOS Spore [ipos] - explore the
"about ip" section.
o US Patent Office [uspto] , US
copyright office, para 1&2
[click], Patents.com [click].
o Optional: NUS Patent Database
[click] and NUS Library [click]
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Optional: Mansfield p. 217-223.[Jstor]
[IVLE eReserve]
Optional: Markus Reitzig, "Strategic
Management of Intellectual Property",
MIT Sloan Management Review;
Spring2004, Vol. 45 Issue 3, p35-41
[IVLE eReserve].
Case study: How well does Google
manage IP? Google Inc, (2006),
HBS#9-806-105 (Xanadu
Coursepack)
Guest speaker: (TBC)
Eric
Session 9
Profiting from Innovation
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Eric
Read: Teece, D., “Profiting from
Technological Innovation: Implications
for Integration, Collaboration, Licensing
and Public Policy,” The Competitive
Challenge, 1987.[IVLE eReserve]
Read: Evan Schwartz, “Who Really
Invented Television,” Technology
Review, Sep/Oct 2000. [IVLE eReserve]
Case study: X-IT and Kidde(A)
(2003), HBS#9- 803-041 (Xanadu
Coursepack)
Session 10
Standards and Network Externalities
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Session 11
Session 12
Individual
Paper Due
Eric
Read: David, “Clio and the Economics
of QWERTY,” American Economic
Review, 1985.[Jstor] [IVLE eReserve]
Read: Shapiro, C. and H. Varian
(1999). The Art of Standards Wars,
California Management Review, 41(2):
8-32. [IVLE eReserve]
Case study: NTT DoCoMo: Mobile
FeliCa (2005), HBS#9-805-124
(Xanadu Coursepack)
Managing Technological Transitions &
Disruption

Read: Charitou, C. and Markides, C.
(2003), "Responses to Disruptive
Strategic Innovation", Sloan
Management Review, Vol 44, No2.
[IVLE eReserve]
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Case study: MYSQL Open Source
Database in 2004, SM-124
(Xanadu Coursepack)
New Venture Creation- An Introduction

Read: Hamm, John (2002), "Why
Entrepreneurs Don't Scale," Harvard
Business Review, Dec2002, Vol. 80
Issue 12, p110-116.[eReserve]

Read: Zider, Bob (1998), "How Venture
Capital Works," Harvard Business
Review; 11/01/98. [eReserve]
Eric
Eric
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IV. Wrap-Up
Session 13
Session 14
Group Project
Report Due
Submission of Individual Paper (30%)
Putting it Altogether
Guest speaker: TBC
Eric
Group Project Presentations (10%)
Sarah Cheah
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Each group will have 15 minutes to present
their findings
This will be followed by 5 minutes of Q&A
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Submission of Group Project Report
(20%)

Presentation of Group Project Report
(10%)
NUS Reading Week.
Final Examination [Registrar]