Terry MacDonald
Creative Director/Writer, Retired
Terry MacDonald retired at the end of 2006 after a highly visible, 46-year career
in New England advertising.
After graduating from Boston College and serving as a Lieutenant in the Army,
Terry began his advertising career in 1960, coming up through the ranks as a copywriter
in the Boston offices of Doremus & Company and BBDO.
Ten years later, he struck out on his own to help launch a new agency and went on
to establish his reputation as a strategist and an award-winning creative director. Over the
years, his name has appeared on the doors of three of New England's most respected
agencies, including Pearson and MacDonald; HBM/MacDonald; and MacDonald Boyd
White.
Terry created advertising for New England Telephone, Blue Cross and Blue
Shield of Massachusetts, CVS Stores, Sheraton Hotels & Motor Inns, Pepsi-Cola,
General Mills, Honeywell Computers, Howard Johnson's Restaurants and Motor Lodges,
Duane Reade drugstores and many other major accounts.
His work has been honored by The One Show, C/A Advertising Annual,
NewYork Art Directors Show, CLIO, and by New England’s Hatch Awards, including its
Best of Show. He was also an L.E. Sissman Award winner.
A mentor to many over his long career, Terry always found time to teach the
discipline of strategic thinking combined with creative excellence. For 10 years, he was
Adjunct Professor at Boston University’s College of Communications, where he taught a
graduate-level course in this subject.
He is a three-time past member of the Board of Directors of the Advertising Club
of Greater Boston, founder and past Chairman of its Advocacy Committee. He is a past
member of the Board of Directors and Executive Committee of the Urban League of
Eastern Massachusetts, Chairman of its Communications Committee. He is also past
Chairman of the New England Council of the American Association of Advertising
Agencies.
In his retirement from advertising, he lives in Portsmouth and Holderness, New
Hampshire, with his wife, Peg, plays drums regularly with Seacoast-area jazz musicians,
and hosts a weekly jazz radio show on WSCA-FM, Portsmouth.