Press release
JadeBlue logs into cyber city of Hyderabad, opens 17,000 ft store
Oct 7, Hyderabad: JadeBlue, the luxury lifestyle retail chain known for its breadth and depth
of men’s fashion merchandise, will open its 13th and largest store in India and the first in
Hyderabad on 8th October, 2011. JadeBlue is the largest menswear retail chain in Gujarat
and is the winner of the prestigious Images Fashion Awards, Most Admired Regional Fashion
Retailer of the Year - West Award for2009, 2010 and Raymond award for excellent
performance in ColorPlus during 2008, 2009 & 2010.
Itsfirst store was launched in 1995 by Chairman & Managing Director of JadeBlue Lifestyle
India Ltd., Jitendra Chauhan and Director, Bipin Chauhan while the foundations of the
company were laid way back in 1981, in Ahmedabad with bespoke tailoring services.
Measuring a whopping 17,000 square feet and encompassing three floors of exquisite
collections, the store, located at Banjara Hills in Western Hyderabad is claimed to be the
largest stores of the brand and is all set to take the city by storm. JadeBlue brings formals,
casuals, occasion wear and ethnic wear, accessories and grooming products, international
brands and the best of Indian fashion under one roof. It also offers designer sherwanis, a
large range of kurtas and indo-western that can complete any wedding ensemble.
This is JadeBlue’s 13th store and the fifth outside Gujarat. JadeBlue also opened four new
stores earlier this year in April at Raipur (Chhattisgarh), Bhavnagar, Udaipur& Nagpur. “It is
an effort to widen our network and create a pan India presence”, said Mr. Jitendra Chauhan.
“JadeBlue offers the right mix of products to become a promising pan India retail player. The
Hyderabad store shall offer us huge opportunities of getting further access to south Indian
markets too”, added the proud brand custodian.
The store launch witnessed the presence of eminent dignitaries and invite-only guests from
within the city amongst select top tier media.The launch was preceded by a glitzy fashion
show, held at one of the finest luxury hotels, Taj Krishna in Hyderabad and unveiled
exclusive collections of JadeBlue as well as many renowned brands.
“There is a fascinating allure look in the collection. We’re showcasing the trendiest of
sherwanis, designer Jodhpuris, Indo-western, designer suits, formals suits and much more,
all varied and multihued. With the wedding season just around the corner, JadeBlue would
just be the perfect destination for men to explore the truly Indian fashion”, said Bipin
Chauhan. With top fashion models including Aryan Vaid and Shawar Ali walking the ramp for
the brand, JadeBlue’s fashion show proved to be the most entertaining event of the evening.
JadeBlue makes it simple for men in Hyderabad to get those immaculate styles and good
looks at one convenient location by offering some of the hottest fashion brands such as
Energie, Gas, Ed Hardy, Izod, Levi's, Pepe, United Colors Of Benetton, U.S. Polo, Nike,
BlackBerrys, Indian Terrain, Louis Philippe, Van Heusen, ColorPlus, Zodiac, Arrow, Stanza, V.,
Xposed, Fritzberg and more. A complete range that caters of all age groups.
JadeBlue currently operates two retail stores in Ahmedabad and Surat and one each in
Vadodara, Rajkot, Vapi Bhavnagar, Indore, Raipur, Udaipur and Nagpur. The brand is
renowned for housing the best collection of fashion brands and a wide range of in-house
labels; JadeBlue for its immaculate premium formals, Greenfibre for relaxed formals and
casuals, Metal for its super premium formals, JB Studio for its super stylish club wear and
Designer Dulha Collection for its elegantly ornate ethnic wear.
With a client list that reads more like a celebrity list, JadeBlue’s personalized services and
attention to details is one of its differentiators and a strong reason for many customers to
opt for the brand. JadeBlue has ensured that its services are standardized and maintained
with the increasing number of stores.
“JadeBlue has over 30 years of rich experience in bespoke tailoring and offers a collection of
world’s best fabric brands including Scabal, ErmenegildoZegna, Dormeuil, Raymond, Reid &
Taylor, LoroPiana and more. These services are currently available in Ahmedabad and Surat
with a client list that reads more like a celebrity list,” said Bipin Chauhan. Now, JadeBlue
Hyderabad will also offer upscale fabrics and bespoke tailoring services which are renowned
for their international standards since 1981.
JadeBlue’s unique basket of premium Indian and international brands and in-house brands
made from handpicked fabrics and designed by the company’s in-house design studio
according to international fashion trends, yet matching the Indian requirements as well as
its personalized customer service has helped the brand emerge as a favorite shopping
destination.