FOR IMMEDIATE RELEASE
Munchy’s Invests RM50 Million to Double Manufacturing Capabilities…
…and showcases extended production line to the media
Batu Pahat, 5 March 2009 - Munchy Food Industries Sdn Bhd today
showcased, for the first time, its extended production line which
doubles its manufacturing capabilities.
“Our three new lines are custom-designed, so they are originals in
every way possible,” said CK Tan, CEO of the Munchy’s Group.
state-of-the-art
machines
have
now
increased
our
“These
manufacturing
capabilities to upwards of 5,000 tons per month – giving us yet
another edge over other industry players.”
To-date, Munchy’s has invested over RM200 million since 1996 in its
top-of-the-line factory and warehousing facilities.
“Having spent over RM50 million alone in the last two to three
years, we believe that we will achieve our mission of filling every
home all over the world with Munchy’s fun-eating treats, sooner than
predicted - with an increase in production and efficacy levels as
well
as
with
the
limitless
possibilities
of
new
products
and
innovation,” added CK.
When
asked
about
the
effects
of
the
economic
slowdown
on
the
company, CK said that at Munchy’s, each challenge is viewed as an
opportunity
to
push
even
further.
Therefore,
the
organization’s
quest for continuous improvement has kicked in even more than ever
before,
with
various
strategies
planned.
These
include
the
exploration of new markets, both locally and internationally, while
constantly innovating products and developing new creations.
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During the tour, the media also witnessed Munchy’s operations that
adhere to ISO standards including HACCP (Hazard Analysis Critical
Control Point) and BRC (British Retail Consortium) requirements.
“We hope that this tour today further emphasizes our commitment to
producing Malaysian goods that are undoubtedly at least on par with
foreign manufactured products,” said CK. “We are firm believers in
our Prime Minister’s call to ‘Buy Malaysian’ as this will help
sustain our economy, especially during these trying times.
“And we also believe that Malaysians will be impressed with our
local products that offer quality rivaled only by the biggest and
best out there.”
Munchy’s started out in 1991 with only one second-hand wafer-stick
machine. Today, the company has grown exponentially with a revenue
of over RM300 million.
Situated
in
Batu
Pahat,
Johor,
Munchy’s
facilities
cover
over
400,000 sq ft comprising a state-of- the-art production plant and
warehouse
facility
that
comply
with
international
operating
standards.
Munchy’s currently employs more than 1,000 personnel to meet its
production, marketing and distribution demands.
designated
Research
&
Development
division
The company has a
which
is
personally
overseen by the board of directors, plus a Quality Control and
Quality Assurance Department, all of which ensure Munchy’s food
safety practices are in compliance with the highest international
standards.
~End~
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ABOUT MUNCHY’S
Munchy’s is Malaysia’s No.1 homegrown biscuit brand*, specializing
in wafers, wafer sticks and biscuits. Since its birth in 1991,
Munchy’s has grown to become a RM300 million company with state-ofthe-art manufacturing facilities in Batu Pahat, Johor, Malaysia.
In line with its mission to fill all kinds of fun-eating snacks in
every home, Munchy’s products can now be found in nearly 60
countries. Its main products include Mini Crackers, Lite Cream
Crackers, Lexus Biscuits, Muzic Wafers, Munchini Wafer Sticks, Sugar
Crackers, Muzic Nuss Wafers, Choco-O Mochachip Cookies and Shortea
Milk Cookies.
Munchy’s incorporates two entities – its manufacturing arm Munchy
Food Industries Sdn Bhd (MFI), and MunchWorld Marketing Sdn Bhd
(MW). MW is a leading provider of fully-integrated marketing and
distribution services representing Super Coffeemix Manufacturing
Ltd., Unistraw International Limited’s Sipahh Milk Flavouring
Straws, and all things Munchy’s.
*Source: Nielsen Retail Index Corporate Value Share (June 2006 –
July 2008, excluding Sabah and Sarawak)
Media Contact
Melani Delilkan, Senior Manager, Communications, MunchWorld
Marketing Sdn Bhd
016 2020 529  melani.delilkan@munchys.com
Gaby Linang, Account Manager, Rantau PR
016 622 9670  gaby@rantaupr.com.my
JC Wong, Senior Account Executive, Rantau PR
016 265 9728  jc@rantaupr.com.my
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