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Launched animated learning DVD series “Tina & the Magical Alphabets”& “Yoga Kids” Vol 1: Discover your Sally & Vol 2: Rainbow Hope in the presence of famous Bollywood Actress Madhoo Shah
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Organized a special interactive YOGA session with kids, of “FITNESS, FOCUS & FUN” with celebrity
Yoga Expert Shraddha Setalvad
Bangalore, 26 November, 2010: Shemaroo Entertainment with Reliance TimeOut, the books, magazine and music specialty format of Reliance Retail, brought together a fun-filled evening of ‘FITNESS, FOCUS & FUN’ with education for children. The occasion was graced by Madhoo Shah, the beautiful Bollywood actress,
Celebrity Yoga Expert Shraddha Setalvad and Madhuri Gada, Business Development, Shemaroo.
Amidst a beautifully and holistically created ambience, the DVD launch took off with a special yoga session by
Shraddha Setalvad –founder and director of Yoga Kids. Shraddha, the creator of Yoga Kids DVDS Vol 1 & 2,
‘Discover Your Sally’ and ‘Rainbow of Hope’ conducted an interactive story based Yoga workshop based on the teachings from the Yoga Kids Vol 1 DVD. Children from ‘Buoyancee’, the kids learning centre from
Bangalore owned by Ajit Kaikini participated in the Yoga Session with Shraddha and were seen discovering themselves through Yoga in a peaceful and enjoyable and manner.
On this prestigious occasion, Shemaroo also launched ‘Tina & the Magical Alphabets ‘– an animated
learning series at the Reliance TimeOut store, Cunningham Road.
The Kids and parents both had an enriching and entertaining time and enjoyed the evening with the stars at
Reliance Timeout and appreciated the DVDs which are specially designed for Kids in the age group of three to twelve years.
Mr. Deepinder Kapany, Business Head, Reliance TimeOut said, “We are extremely happy to partner with
Shemaroo in promoting this entertaining & educative DVD for Children that will help them inculcate wellness and an enlightened thought processes through yoga. We look forward to hosting more such events wherein we
bring healthy lifestyle concepts closer to more and more people.”
Shraddha Setalvad –founder and director of Yoga Kids said, “Bringing yoga to children in Bangalore is part of my larger vision of creating Genext Leaders who will be governed by the principles of a powerful body, a peaceful mind and will be rooted to an enriched value system. Teaching yoga through the ‘3Fs Mantra’ of
Fitness, Focus and Fun is the USP of ‘Yoga Kids by Shraddha’ Program”.
Hiren Gada, Director, Shemaroo Entertainment said, “Yoga Kids DVDs and “Tina and the Magical Alphabets
DVDs” are all designed keeping in mind that the fun element should always remain an important part of Kids’ learning. This helps them grasp things faster. We also plan to come out with a series of these products soon”.

Tina and the Magical Alphabets – 3 DVD gift pack is economically priced at Rs. 495/- and comes with 2 sets of jigsaw puzzles for the kids.
YogaKids by Shraddha Vol 1 & Vol 2 are priced at Rs.160/- each and have sticker based yoga asana flashcards for kids.
About ‘Tina & the Magical Alphabets’ DVD Features:
Tina and the Magical Alphabets, is a 3 DVD pack, that follows the adventures of a five-year-old girl named Tina. She is an imaginative, intelligent and helpful child. Tina lives with her Grandma and enjoys visiting her friends in Pixieland, a magical place. Her Pixie friends Judy, Olly, Peter, Bill, Belinda and Bob are always looking forward to seeing her. The Magical Alphabets help create the objects required by Tina and her friends.
The objective of this series is to teach young children how to spell in an interesting and fun-filled way and to encourage creative thinking. Children watching this series will learn how putting alphabets together or even taking alphabets away from existing words can create new words. The attractive 3
DVDs Pack comes with two free Jigsaw puzzles for children to practice words and help them grow sharper. The product is a new concept designed specially for children in the age group of four to seven years. It also makes for an innovative gifting idea as well.
About ‘Yoga Kids By Shraddha’ DVD Features:
Yoga Kid Vol. 1 Discover Your Sally
Story: ‘This is the story of how Sally (the cat) discovers herself’
Main Feature: With ‘Discover your Sally’ find the best that you are. Let yoga asanas and breathing take you to a world you’ve never been to before.
Story Synopsis: Sally, is an adventurous cat, living in Mr. Scott’s farm. When she discovers that the tiger belongs to the cat family, she leaves for the jungle to meet her uncle, the tiger to become strong and powerful like him. Her friends the Dog, cow & frog try to stop her but she is defiant and ignores them. Will she survive in the dangerous jungle? Can this journey make her realize who she is and where she truly belongs? Will her friends accept her if she wants to return home?
Aasanas Covered: 20 Aasanas including Tree Pose, Cat Pose, Frog Pose & many more..
Special Features: Sanskrit Counting
Age Group: 3-12 years
Level: Beginner
Duration: 45min
Language: English

Yoga Kids Vol. 2: Rainbow of Hope
Story: This is the famous fable - ‘NOAH’S ARK.’
Main Feature: In ‘The Rainbow of Hope’, experience the dynamic mix of Yoga asanas (poses),
Pranayama (breath control) and teamwork.
Story Synopsis: People have become selfish and evil. God disappointed with this, decides to create the world to bring back goodness and peace. He directs Noah, The good man, to build a large ark(ship) and take two of each kind of animals on it. As animal stay safely on board, God sends heavy rain which floods the earth. Many days later the flood comes to an end and a rainbow is seen. This is a sign of god’s undying love. Instilling values of goodness and peace, ‘The Rainbow of Hope’ engages you and your partner in a novel yoga based story telling style.
Asanas Covered: 24 Asanas including Happy Man Pose, Aum Chanting, Monkey Pose & more…
Special Features: 5 Elements of nature – water, fire, rain, space, earth Duration: 35min
Age Group: 3-12 years Language: English
Level: Beginner/ Single or Partner
Special Interactive Options (STORY AND ASANAS) of DVDs:
Children can watch stories and asana’s combined through the ‘PLAY ALL’ feature (combines learning with fun) They can also practice asanas separately through the ‘ONLY ASANAS’ feature or watch
‘ONLY STORY’ for fun
About Shraddha Setalvad:
Founder of ‘Yoga Kids in School’ & ‘Club Yoga Genext’, Shraddha Setalvad a model and MBA graduate chose to introduce yoga for children to integrate the beautiful aspects of the body and mind. Yoga through its ‘journey of the self’ can help every child to be his best in a non competitive and healthy environment. The Yoga Kids in School program is directed by her and is a compulsory feature in many schools.
Her aim is “to work pro actively with the Government of India to introduce yoga to children as a compulsory subject in all schools in India. No change works faster than through the stream of education and yoga should be a discipline to keep for life.”
About Reliance TimeOut:
Reliance TimeOut, the books, music, stationery, toys and gifts store of Reliance Retail is the one stop destination of books, music and stationery enthusiasts. Reliance TimeOut offers a huge range of choice to customers across cities with 1,35,000 Books of every genre including Indian Languages and
Academic books, over 65,000 movie and music titles, 21,000 Stationery Items, 8,000 Toys, 19,000
Gifts articles including Fragrances, Watches and Fashion Jewellery. Shoppers can choose from a variety of gifts for as low as Rs. 49/- or more to meet their tastes and requirements. Reliance
TimeOut also periodically offers book enthusiasts with the option of interacting with their favourite authors through book reading sessions designed especially for them. These products combined together with services such as the Cafe, Kid's Play Area, Sound Domes, Reading Bar offered in a truly

world class environment and with friendly, knowledgeable and energetic staff - has helped the store win the hearts of over 1 million customers.
About Reliance Retail Limited:
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in
November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
" Reliance Fresh - a neighbourhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Ranger Farms - Wholesale (cash & carry) store
" Delight - a non vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" Reliance Trends - an apparel specialty concept
" Reliance Wellness - a health, wellness & beauty concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance Time-Out- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept
About Reliance Industries Limited:
Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with a turnover of Rs. 2,00,400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore
(US$ 6.2 billion), net profit of Rs. 16,236 crore (US$ 3.6 billion) and net worth of Rs. 1,37,171 crore
(US$ 30.6 billion) as of March 31, 2010.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s
Largest Corporations' and ranks 117th amongst the world's Top 200 companies in terms of profits.
RIL ranks 75th in the Financial Times FT Global 500 list of the world's largest companies. RIL is rated as the 15th 'Most Innovative Company' in the World in a survey conducted by the US financial publication-Business Week in collaboration with the Boston Consulting Group.

About Shemaroo Entertainment
For the last four decades, Shemaroo has been at the forefront of the infinitely exciting Indian entertainment industry. It has gradually emerged as one of the largest Filmed Entertainment
“Content House” in the country with activities ranging from Aggregation, Distribution, Production
and Post Production. Shemaroo is amongst the top source of filmed content for the leading
Broadcast Channels. Shemaroo is also one of the pioneering companies in New Media sphere and is actively involved in leveraging emerging technologies like the Broadband, Internet, IPTV and Mobile among others. With its partnership with giants like British Telecom in UK, and all the major telecoms in India, Shemaroo is at the forefront of the digital age.
Shemaroo Home Video catalogue includes more than 1000 titles, offering its audience a complete entertainment package for both classes & masses and Indian & Foreign audience alike. Shemaroo’s
Overseas division is taking Bollywood into international markets and has distributed films in more than 50 coutries across various platforms. Also, being a major player in Film Production, the company has a number of successful movies to its credit. Shemaroo’s Animation arm is the foremost player in the space of original content creation with several releases under its belt. The state-of-theart Post-production facilities along with in-depth expertise serve as a one shop-stop for digital postproduction services for the entertainment industry.
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