Entrepreneurship, CDIO, 2009 (autumn)
Contact information
Professor Magnus Klofsten, examiner (magnus.klofsten@liu.se)
Course content
The overall purpose of this part of the
course is for students to acquire knowledge
and abilities within the general area of
entrepreneurship, with particular focus on
business planning for new ventures. After
the course, students should be able to:
●
account for and critically discuss
models that describe what it takes for a
new venture to have a stable basis for
further development and to assess the
level of development of ventures using
such models; and
●
account for the information and
analyses needed to evaluate a
development project from a business
point of view and have the ability to
collect and analyse relevant information
for that purpose and communicate the
results orally and in writing.
My hope is that the course will inspire the participants to take - whenever it happens - a step
into the entrepreneurship world!
Examination
The course is examined in the following ways

Knowledge test

Business planning group work
In determining the grade, the results of all assignments will be weighed together. To get a
pass grade, students are required to get a pass grade on all assignments and to attend
compulsory lectures and seminars.
Recommended course literature
●
Klofsten, M. (1998/2002): The Business Platform: Entrepreneurship & management in the
early stages of a firm’s development (available at the workshop in Swedish and English)
●
Kubr, T., Marchesi H., Ilar, D., Kienhuis, H. (1998): Starting up: Achieving success with
professional business planning, McKinsey & Company, The Netherlands. This business
planning handbook is available in English and Swedish and can be downloaded from
Venture Cup, see: http://www.venturecup.se/sw6028.asp or
http://www.venturecup.se/sw6028.asp (a newer edition in Swedish can be ordered via the
same web page)
●
Barringer & Ireland (2006): Industry Analysis, in: Barringer & Ireland (2006):
Entrepreneurship. Successfully Launching New Ventures (chapter 5). Can be downloaded
from http://www.bus.ucf.edu/barringer/SLIDES/BARRMC05_0132240572.pdf or
http://www.bus.ucf.edu/barringer/SLIDES/BARRMC05_0132240572.pdf
1
●
Fennell, G. & Allenby, G. M. (2004): An Integrated Approach: Market Definition, Market
Segmentation and Brand Positioning Create A Powerful Combination, Marketing
Research, 16 (4): 28-34. Can be downloaded from
http://fisher.osu.edu/~allenby_1/2004%20Integrated%20Approach.pdf or
http://fisher.osu.edu/~allenby_1/2004%20Integrated%20Approach.pdf
●
Fast, J. (2003): Lilla boken om marknadsföring, Konsultförlaget Uppsala Publishing
House, Uppsala (only in Swedish)
●
Other material distributed during the course (PowerPoint slides from lectures, papers, case
descriptions, guidelines etc.)
Entrepreneurship, CDIO, Schedule, 2009 (autumn)
Date
W. 36, Thursday 3/9, 10-12, Visionen Bhuset
W. 38, Thursday 17/9, 10-12, Visionen
B-huset
W. 39, Thursday 24/9, 10-12, R41, T2
W. 40, Thursday 1/10, 10-12, C2
W. 41, Thursday 8/10, 10-12, Visionen
B-huset
W.42, Thursday 15/10, 10-12, C2
W. 45 Thursday 5/11, 10-12, S41, T2
W. 47 Thursday 19/11, 10-12, R41, S41
W. 49, Thursday, 3/12;
10-11
A2
11-12
13-15
A2
D22
D38
15-17
D22
D38
Content
Course introduction, guest
lecture (SP Devices)
The Business Platform
Teacher
MK, AB, JN
Coaching 1
Market analysis and
planning
Intellectual property rights
AB, MK
GK, MK
Analysing new ventures
ideas
CN, MK
Coaching 2
Coaching 3
AB, MK
AB, MK
Financing and supporting
entrepreneurship +
Knowledge test
Project presentations
(groups)
Project presentations
(groups)
CN, MK
MK
MK
AB, MK
MK
AJ, MK
AB, MK
AB=Anna Bergek (anna.bergek@liu.se)
MK=Magnus Klofsten (magnus.klofsten@liu.se)
AJ=Arne Jacobsson (arne.jacobsson@liu.se)
CN= Charlotte Norrman (charlotte.norrman@liu.se)
GK= Gert Kindgren (gert@kindgren.se)
JN=Jonas Nilsson (jonas.nilsson@spdevices.com)
2