21st Century Instructional Guide for Career Technical Education Introduction to Hospitality II Hospitality Human Services Title: Introduction to Hospitality II (WEVIS Code 1212) Standard Number: HS.S.IHII.l Recreation, Theme Parks, and Clubs Students will demonstrate knowledge of recreation, theme parks, and clubs in the hospitality industry. What role does recreation, theme parks and clubs play in the hospitality as a whole? Essential Questions: Objective Number: HS.O.IHII.1.1 HS.O.IHII.1.2 HS.O.IHII.1.3 Objectives Learning Plan & Notes to Instructor: verbalize the relationship of recreation and leisure to wellness. Define leisure. Define recreation. Ask students what they do for leisure. Ask students what type of recreation they like. Have students describe how they feel when they are involved in recreation and leisure activities. Discuss stress, happiness, and well-being relative to wellness. research government sponsored recreation. Have students create a list of recreation and leisure related activities that are provided by local, state and national levels. (museums, arts and crafts, music, theater, dance, sports, playgrounds, libraries, and gardens, parks, national monuments, etc.) Discuss how these different activities might be funded. (taxes, sales, property, state lotteries, etc.) Discuss preserving the ecosystem in parks as a focus of today’s world. present on a government-sponsored recreation Have students choose a government-sponsored area. recreation park, monument, etc. to research and 1 HS.O.IHII.1.4 differentiate between commercial recreation and non-commercial recreation. HS.O.IHII.1.5 discuss the components that make up commercial recreation. examine the makeup of a theme park. HS.O.IHII.1.6 HS.O.IHII.1.7 examine the role clubs play in the hospitality industry. HS.O.IHII.1.8 outline the club management structure. HS.O.IHII.1.9 research the management of a leadership model. HS.O.IHII.1.10 compare types of clubs. HS.O.IHII.1.11 examine various departments of clubs. present on. Define commercial recreation. (theme parks, attractions, and clubs) Define non-commercial recreation. Have students give examples of each. Have students characterize commercial recreation. Give examples of commercial recreation. Discuss the types of themes that might be chosen. Give examples of each type of theme. Discuss the types of industries that are involved in developing a theme park, i.e. architecture, landscaping, ride development, types of shows, food services, retailing, and costuming. Have students choose a theme park to investigate and report about. Define club. (owned by members) Discuss two types of clubs country clubs and city clubs. Discuss how members feel if they are part owners of the club. Discuss roles that clubs play in recreation and leisure. List the leadership of the club and the social structure of leadership and officers. Draw a leadership chart. Examine the three tiers (culture, asset management, and operations) of Leadership Management. Define culture. Define asset management. Define operations. Discuss what each operation would take care of. Have students make a list of clubs and the focus on the purpose of each type. Create a list of departments that would be in an athletic club. Create a list of departments that would be in a 2 country club. Use a Venn diagram to show this comparison of information. Give students a list of departments in a club. Have them create an organizational chart for the club. Use the 4 main types of noncommercial areas. Add the function of each. Give examples of each. Have students use the text to choose a trend to research and report findings to the class. HS.O.IHII.1.12 create the organizational chart of a club. HS.O.IHII.1.13 outline different types of noncommercial recreation. HS.O.IHII.1.14 research the current trends in recreation, theme parks and clubs. Gaming Entertainment Students will demonstrate knowledge of the gaming entertainment industry. Standard Number: HS.S.IHII.2 Essential Questions: Objective Number: HS.O.IHII.2.1 Why has the gaming industry become so popular? HS.O.IHII.2.2 outline the background of the gaming industry. HS.O.IHII.2.3 discuss how native American gaming plays a cultural and social role in gaming. research the expansion of gaming in North America. HS.O.IHII.2.4 HS.O.IHII.2.5 Objective: Learning Plan & Notes to Instructor: explain the makeup of gaming entertainment. Define gaming. Discuss the different types of gaming that exists. Discuss the makeup of a casino. (Rooms, food and beverage, convention services, banquet facilities, health spas, recreation, retail shopping, entertainment) Trace how money comes into the casino. Discuss the types of people who participate in gaming. Research the history of the gaming industry and create an outline that entails the major points. Research the Indian Gaming Regulatory Act of 1988. Choose the 3 main objectives of the IGRA. Research the expansion of gaming facilities of Native Americans by choosing the areas on a map that have casinos. Provide information to the class. Research one of the 354 casinos that are governed 3 research a presentation of one of the industry HS.O.IHII.2.6 giants in the gaming industry. explore the career opportunities in the gaming industry. HS.O.IHII.2.7 examine the trends of the gaming industry. Standard Number: HS.S.IHII.3.1 Meetings, Conventions and Expositions Students will demonstrate knowledge of meetings, conventions and expositions in the hospitality industry. What role does meetings, conventions and expositions play in the hospitality industry? Essential Questions: Objective Number: HS.O.IHII.3.1 by Native Americans and report to the class. Divide a chart into sections that include hotel operations, food and beverage operations, casino operations, retail operations, and entertainment operations. Have students list the types of staff departments that would be needed under each section. After researching the gaming trends, discuss the impact of these trends on the economy and job market. Objective: Learning Plan & Notes to Instructor: discuss the development of meeting, convention and exposition growth in the hospitality industry. Define meetings. Define incentive travel. Define conventions. Define exhibitions. This concept is known as MICE. Discuss the profitability of this segment of the hospitality industry. Discuss the major industry associations that are the political force for success of this industry. Discuss lobbying. Analyze the market sectors involved in the convention sector. Discuss the major players in the convention industry. Define destination management. Discuss what types of industries use DMC’s. Discuss why using a DMC would be useful. Use the internet to research the US Department of Labor Occupational Handbook to search for event or 4 HS.O.IHII.3.2 analyze the components that make up the convention industry. HS.O.IHII.3.3 determine the role of a destination management company. HS.O.IHII.3.4 research the role of a meeting planner. HS.O.IHII.3.5 explain the role of a service contractor. HS.O.IHII.3.6 research a local convention and visitor’s bureau to determine its makeup. HS.O.IHII.3.7 outline the makeup of different types of meetings, conventions and expositions. HS.O.IHII.3.8 determine what types of organizations make up historical associations. HS.O.IHII.3.9 explain the different types of popular meetings. HS.O.IHII.3.10 outline the steps that go into meeting planning. meeting planner. http://www.bls.gov/oco/ocos298.htm. Make an overview of this job. Discuss who hires a service contractor. Discuss what jobs that this contractor does. Discuss where someone might find a service contractor. Determine the role of a convention and visitor’s center. Ask students to brainstorm what the makeup of a visitor’s bureau might be. Discuss what jobs a visitor’s bureau might do for the public. Relate the following types of meetings. Define clinic. Define forum. Define seminar. Define symposium. Define workshop. Define convention. Define exposition. Define trade show. Divide into teams. Each team will work on the topic, “What types of planning would go into developing one of the above types of meetings?” Divide the class into 5 teams (trade associations, professional associations, medical and scientific associations, religious organizations and government organizations). Each team will research and make a list of groups that would fall under these historical associations. Share with the class. Create a chart that lists the different types of meeting. Under each type, decide on the purpose for that type of meeting. Use the topics Needs Analysis, Budget, Request for Proposal, Negotiations, Contracts, Organizing, Event 5 Order and Postevent Meeting. Under each topic, explain what goes into each step. Discuss how city centers, convention centers, conference centers, hotels and resorts, cruises and colleges utilize meetings, conventions, and expositions. After researching the current trends in this part of the hospitality industry, discuss the relevance and need that drives this trend. HS.O.IHII.3.11 examine various venues for meetings, conventions and expositions. HS.O.IHII.3.12 research the current trends in the meeting, convention and exposition facet of the hospitality industry. Special Events Students will demonstrate knowledge in special events of the hospitality industry. Standard Number: HS.S.IHII.4.1 What role does special events play in the overall hospitality industry? Essential Questions: Objective Number: HS.O.IHII.4.1 Objective: Learning Plan & Notes to Instructor: create a visual that defines special events. HS.O.IHII.4.2 research the event planner career path. HS.O.IHII.4.3 outline the event planning process. HS.O.IHII.4.4 classify different types of special events. HS.O.IHII.4.5 determine the required skills and abilities needed for event planning. Discuss the difference between daily events and special events. Discuss the fact that special events and event management does not have rigid boundaries. Discuss how a need for an event planner came about. Have students research the educational path one might take to become an event planner. Outline the event planning process as to steps and purpose of each step. Each student chooses a classification of special events. Describe activities that fit into each classification of special event. Share this information with the class Brainstorm characteristics that an event planner would need. Discuss special skills that event planners would need. 6 Discuss the importance of “networking.” Divide class into 5 teams. Each will choose an association to research and present on. Examine the CFEE (Certified Festival and Event Executive) certification. Discuss the 4 part program.Discuss the benefits of joining special organizations and associations. Research the IFEA (International Festivals & Events Association) to find out its part in special event organizations. Discuss the importance of this organization. Research the ISES (International Special Events Society) to find out its part in special event organizations.Discuss the importance of this organization. Research the MPI (Meeting Planners International) to find out its part in special event organizations. Discuss the 2 certifications from this organization. Research a CVB of your area to find out its part in special event organizations. Discuss the role the CVB plays in making hospitality and tourism important in your area. Review the trends of special event planning and discuss the relevance to West Virginia. HS.O.IHII.4.6 research the relevance of special event organizations. HS.O.IHII.4.7 examine the trends in the special events industry. Leadership and Management Students will demonstrate knowledge and skill in leadership and management. Standard Number: HS.S.IHII.5 What is the relationship between leadership and management in the hospitality industry? Essential Questions: Objective Number: HS.O.IHII.5.1 Objective: Learning Plan & Notes to Instructor: examine characteristics of leaders and managers. Define leadership. Define management. Create a list of characteristics that would describe 7 HS.O.IHII.5.2 examine the relationship between transformational leadership and transactional leadership. HS.O.IHII.5.3 outline the dynamics of demand on managers in hospitality. HS.O.IHII.5.4 research how hotel managers can become hotel leaders. HS.O.IHII.5.5 chart the roles and skills needed to be a manager. leadership. Create a list of characteristics that would describe management. Have each student research leadership qualities and do a self profile of what qualities they have and what qualities they would need to become a leader. Write goals in their self-profile on how to become a leader. Discuss ways to develop leadership. Define transformational leadership (developing lasting behavior that is consistently a cut above). Define transactional leadership (transaction takes place between leader and follower). Use President Obama as an example of a transformational leader. Show his boyhood, education, and political career. Discuss his obscurity and how his charisma and leadership style has inspired people. Discuss the role of the manager as the communicator, organizer, planner, controller, motivator, decision maker through front-line manager to middle manager to top manager. Discuss how a manager uses subordinates to get a job completed but a leader gets the each member of the staff inspired to do the best they can. Have students discuss the meanings of the following terms and give examples: Loyalty Honesty Excellence Assertiveness Dedication Enthusiasm Risk management Strength Honor Drive 8 HS.O.IHII.5.6 differentiate between leadership and management. HS.O.IHII.5.7 discuss ethical behavior in the hospitality industry. HS.O.IHII.5.8 role play ethical behavior situations in the hospitality industry. examine the trends in leadership and management. HS.O.IHII.5.9 Ambition Analytical skills Communication skills Interpersonal skills Humor Appreciation Receptivity to new ideas Commitment Mental Strength Empower Decisive Follow through Organization Create a chart that lists leadership and management. List the differences in expectations between the two concepts. Define morals. Define ethics. Define values. Discuss personal value system. List qualities that relate to values, i.e. integrity, respect for human life, honesty, courage, etc. Have students analyze their own personal value system. Divide students into groups with different ethical situations. Analyze the situations and develop an ending that would be ethical. Present situation and analysis to class. Discuss the concept, “Was this the act of a reasonable man?” Read aloud the Code of Ethics for the hospitality and tourism industry by Stephen Hall. Create scenarios for students to role play ethical behaviors throughout the entire hospitality industry. Discuss the trends developing in leadership and management. 9 Standard Number: HS.S.IHII.6 Hospitality Marketing Students will demonstrate knowledge and skill in hospitality marketing. What is the role of marketing in the hospitality industry? Essential Questions: Objective Number: HS.O.IHII.6.1 Objective: Learning Plan & Notes to Instructor: discuss an overview of hospitality marketing. HS.O.IHII.6.2 examine the role of marketing’s importance to business. HS.O.IHII.6.3 research internal marketing. HS.O.IHII.6.4 discuss the concept of market demand. HS.O.IHII.6.5 differentiate between types of marketing competitor analysis. explain marketing segmentation. Define marketing. Have students give examples of marketing for each type of media and hospitality industry. Ask students what makes them look, listen, or research something that they are interested in attending. Discuss the key role of marketing to find out the needs and wants of guests, provide it, and make a profit. Discuss customer loyalty as a part of marketing. Define internal marketing Discuss the role employees play in this process. Discuss the negative impact employees could play in internal marketing. Define market demand. Discuss variation of demand between the different hospitality industries. Discuss seasonality of industries, i.e. ski industry, cruising, etc. Define SWOT Analysis. Define comparison matrix form. Determine target market. Define demographics. Have students list demographic factors. Discuss the four components of the segmentation process and the function of each component: Divide market into segments Profile segments HS.O.IHII.6.6 10 Analyze segments Formulate strategy for each segment Define positioning Discuss how price, place/location, promotion, and people brings awareness to products. Explain the effect of promotion on the buying process. Define brand marketing. Define emotional marketing. Define affinity marketing. Discuss marketing tools used in the hospitality industry. Research the steps in the selling process. Discuss the latest trends in marketing and their impact on the hospitality industry. HS.O.IHII.6.7 research positioning in the hospitality industry. HS.O.IHII.6.8 differentiate types of marketing. HS.O.IHII.6.9 discuss the techniques used to gain sales. HS.O.IHII.6.10 examine the trends in hospitality marketing and sales. Human Resources Students will demonstrate knowledge and skill in human resources. Standard Number: HS.S.IHII.7 What is the scope of Human Resources in industry? Essential Questions: Objective Number: HS.O.IHII.7.1 Objective: Learning Plan & Notes to Instructor: examine the role of human resources and management in the hospitality industry. Define human resources department. Discuss the human resources process including Task analysis Job Description Productivity Standards Advertising Recruitment Selection Orientation Training Performance Appraisal Development 11 Payroll & Taxes Have students break into groups and develop a checklist of elements they feel would be important in a job description. Share the information. Come up with a group consensus. Have students divide into groups and choose one of the following acts to research and present to the class. The Civil Rights Act of 1964 Equal Employment Opportunity Titile VII Equal Pay Act of 1963 Age Discrimination Act in Employment Americans with Disabilities Act The Fair Labor Standards Act OSHA Include recruitment and selection process Have students discuss types and meanings of tests that an employer might choose. Discuss each type of test. Discuss the meaning of an assistance program. Discuss the personal, financial, marital, career and job and legal areas that might be assisted. Discuss the latest trends in marketing and their impact on the hospitality industry. HS.O.IHII.7.2 create a checklist of the elements that are important in an appropriate job descriptions HS.O.IHII.7.3 review the major legislative acts relative to employment law. HS.O.IHII.7.4 HS.O.IHII.7.5 chart the major topics in recruitment. research the selection and orientation process. HS.O.IHII.7.6 outline the various components of employee assistance programs. HS.O.IHII.7.7 examine the trends in the area of human resources in the hospitality industry. Accounting, Finance and Cost Control Students will demonstrate knowledge and skill in the accounting, finance and cost control areas of the hospitality industry. Why is there a need for consistency in financial analysis in the hospitality industry? Standard Number: HS.S.IHII.8 Essential Questions: Objective Number: HS.O.IHII.8.1 Objective: Learning Plan & Notes to Instructor: examine the systems of accounts typically used in the hospitality industry. Discuss the need for consistency across the industry in reporting financial data. Discuss the element of comparison with data. 12 HS.O.IHII.8.2 answer questions from different financial records. HS.O.IHII.8.3 outline cash flow in the hospitality industry. HS.O.IHII.8.4 use ratio models to calculate financial data. Discuss the uniform systems of accounts for the lodging industry. Discuss the uniform systems of accounts for financial reporting for clubs. Discuss GAAP (generally accepted accounting principles). Discuss the roles of the Financial Accounting Standards Board and the Securities Exchange Commission. Give students examples of a balance sheet and an income statement. Discuss the purpose of each of these financial records. Review each line to discuss the meaning of that line. Give examples of balance sheets and income statements and have students analyze data. Define operating activities. Give examples. Define investment activities. Give examples. Define financing activities. Give examples. Define ratios. Define profit margin. Provide the formula for profit margin. Have students calculate various problems. Define return on investment. Provide the formula for return on investment. Have students calculate various problems. Define liquidity ratio. Define current ratio. Provide the formula for current ratio. Have students calculate various problems. Define quick ratio. Provide the formula for quick ratio. Have students calculate various problems. Define operating ratio. Provide the formula for operating ratio. Have students calculate various problems. Define daily seat turnover. Provide the formula for 13 daily seat turnover. Have students calculate various problems. Define average daily rate. Provide the formula for average daily rate. Have students calculate various problems. Define revpar. Provide the formula for revpar. Have students calculate various problems. Define cost control. Discuss the importance of cost control. Discuss the areas that might be cost controlled in the hospitality industry. Team students up to investigate: Food and Beverage Cost Control Labor Other operating costs Report findings to the class. Discuss the latest trends in accounting, finance and cost control and their impact on the hospitality industry. HS.O.IHII.8.5 research ways to control costs in the hospitality industry. HS.O.IHII.8.6 examine the trends in accounting, finance and cost control in the hospitality industry. Standard Number: HS.S.IHII.9 Essential Questions: Objective Number: HS.O.IH2.9.1 Career Preparation/Portfolio Students will demonstrate knowledge and skill in the accounting, finance and cost control areas of the hospitality industry. What processes are involved in getting a job in the hospitality industry? HS.O.IH2.9.2 examine qualities of successful of hospitality professionals. create job seeking letters for a hospitality job when given a list of effective letter elements. HS.O.IH2.9.3 Objective: Learning Plan & Notes to Instructor: research a career in the hospitality industry that might fit their interest. Investigate education, values, characteristics, salary, skills needed, advancement, preparation when presenting on the career of choice. Brainstorm qualities that make a successful hospitality employee. Review the elements of a letter of application. Review the keyboarding format of a letter of application. Give students an example of letter of application. Students use example to prepare letter of application 14 HS.O.IH2.9.4 HS.O.IH2.9.5 HS.O.IH2.9.6 HS.O.IH2.9.7 HS.O.IH2.9.8 HS.O.IH2.9.9 HS.O.IH2.9.10 HS.O.IH2.9.11 21st Century Skills for a job in the hospitality field for which they are qualified. produce a resume listing skills and Review the elements of a resume. competencies for a hospitality job. Review the keyboarding format of a resume. Give students an example of a resume. Students use example to prepare a resume for a job in the hospitality field for which they are qualified. complete a job application form. Review the elements of a job application. Review do’s and don’ts of preparing job application. Give students an example of job application. Students use example to prepare application for a job in the hospitality field for which they are qualified. outline the steps in an effective job interview. Research the internet to report on effective interviewing skills do’s and don’ts. Prepare outline. answer interview questions. Give students a list of possible interview questions. Prepare answers to the questions. Discuss possible answers. organize elements of a portfolio. Organize the letter of application, resume, job application and other pertinent information into a portfolio format. participate in an interview role play experience. Demonstrate effective interviewing. Demonstrate ineffective interviewing. Role play interviews with students changing places as the interviewer and interviewee. participate in pre-employment and tests. Use the internet to take pre employment, personality and aptitude tests at Live Career. http://www.livecareer.com Use Career Cruising software to take tests. review results of pre-employment and interest Use personal results to find jobs that would suit tests. student. Learning Skills & Technology Tools Teaching Strategies Evidence of Culminating Activity Success 21C.O.912.1.LS1 Information and Student recognizes information needed for problem solving, can efficiently browse, search and Students in hospitality develop presentations in various units utilizing technology and a Finished product 15 navigate online to access relevant information, evaluates information based on credibility, social, economic, political and/or ethical issues, and presents findings clearly and persuasively using a range of technology tools and media. Communication Skills: 21C.O.9-12.1.LS2 Student analyzes and interprets visuals and recognizes the impact digital media influences (e.g. design, technique, and rate of speed) have on audiences. The student’s visual products reflect a sophisticated understanding of subject, digital media and design techniques. 21C.O.9-12.1.TT2 Student routinely applies keyboarding skills, keyboard shortcut techniques, and mouse skills with facility, speed and accuracy. 21C.O.9-12.3.LS3 Student demonstrates ownership of his/her learning by setting goals, monitoring and adjusting performance, extending learning, using what he/she has learned to adapt to new situations, and displaying perseverance and commitment to continued learning. 21C.O.9-12.2.TT2 Student collaborates with peers, experts and others to contribute to a content-related knowledge base by using technology to compile, synthesize, produce, and disseminate information, models, and other creative works. Thinking and Reasoning Skills: Personal, and Workplace, Skills: Learning Skills & Technology Tools 0416.5.3 Analyze the parts of a business plan variety of resources. Students use technology and research on classroom assignments. Students will develop professional goals for their hospitality experiences. Students will evaluate current trends in hospitality and foodservice and apply those trends to class projects. Developed personal plan and portfolio Research Reports Presentations Charts Graphs Spreadsheets Individual and group use of technology to produce presentations and research. Team work. Group work. Workplace skills Teaching Strategies Culminating Activity Evidence of Success Hospitality classes plan and manage services and develop Successful business endeavors. 16 Entrepreneurship Skills: 0416.5.2 and components included in each part Identify entrepreneurial opportunities strategies for managing activities in the community. Students can also individually participate in the WV entrepreneurship competition. Culminating Assessment: Culminating Assessment: End of chapter activities End of chapter exams Projects 21st Century Performance Exam Links and Other Resources Related Websites: Links and Other Resources Pathways to Success http://careertech.k12.wv.us/pathwaystosuccess/ U.S. Department of Labor in the 21st Century http://www.dol.gov/ Advanced Distributed Learning www.adlnet.org America's Career InfoNet www.acinet.org America's Job Bank www.ajb.org America's Service Locator www.servicelocator.org CareerOneStop www.careeronestop.org Employment & Training Administration 17 www.doleta.gov The Job Accommodation Network (JAN) http://www.jan.wvu.edu Monthly Labor Review Online: Labor Force Archives http://www.bls.gov/opub/mlr/indexL.htm#Labor force Occupational Information Network www.doleta.gov/programs/onet Office of Disability Employment Policy www.dol.gov/odep Career Voyages http://www.careervoyages.gov/index.cfm Workforce West Virginia https://www.workforcewv.org/ West Virginia Earn A Degree Graduate Early (EDGE) http://www.wvtechprep.wvnet.edu/edge.htm West Virginia Career and Technical Education http://careertech.k12.wv.us/ Contacts: Contacts: CTE Teachers: See CTE Directory WV HEAT Coordinator: Kathryn Mace, klmace@access.k12.wv.us OCTI Assistant Executive Director and EOCTST Coordinator: Donna Burge-Tetrick OCTI Executive Director: Gene Coulson 18