As a Board we have defined the IPA as an association of the Thought Leaders in our industry. It would stand to reason that our Board should be a representation of the member organizations we serve. To ensure that we are reaching this goal, we are creating a Board matrix to identify where we have appropriate diverse coverage and where we might be lacking. This will assist in helping us determine if any gaps should be filled with additional Board members, consultants (permanent or special project related), volunteers or staff.
Company Profile
1.
Which best describes your Company? a.
Large Publicly Traded Corporation b.
Privately owned Company – Multiple Location c.
Privately owned Company – Single location d.
Educational e.
Supplier
2.
What are the gross annual sales of your Company? a.
Under $1MM b.
$1-$10MM c.
$10-$40 MM d.
$40-$100 MM e.
$100MM +
3.
What client base do you primarily serve? a.
International b.
National c.
Regional d.
Local
4.
For the following services, please rank your COMPANY
1 – We are experts , it is what we do
2 – We offer these services currently but it is not our core business
3 – Just starting out/planning to start
4 – Need to do research and begin implementation
5 – No interest or plans to enter this area a.
Marketing (Media placement, Research, Analysis) ___ b.
Online Media (Facebook, Twitter, MySpace) ___ c.
Online Advertising (Banner ads, email blasts) ____ d.
Mobile Phone Applications/Advertising ___ e.
Website Development ___ f.
Interactive Media (Flash, etc.) ___

g.
Conceptual Creative ___ h.
Brand Development ___ i.
Production Creative ___ j.
Photography ___ k.
Digital Asset Management ___ l.
Traditional Prepress ___ m.
Facilities Management (Employees onsite at client locations) ___ n.
Sheetfed Printing ___ o.
Web Offest Printing ___ p.
Flexo Printing ___ q.
Database Management (pertaining to Variable printing) ___ r.
Digital Printing (variable) ___ s.
Web to Print ___ t.
Large Format Printing ___ u.
Die-Cutting and other Finishing Operations ___ v.
Fulfillment ___ w.
Environmental Concerns ___
5.
What other trade organizations does your Company participate in at some level?
__________________________________________________________________
Individual Profile
6.
What is your role in your Company a.
Owner/President/CEO b.
General Management c.
Production Specific d.
Sales Specific e.
Technical Expert
7.
Which best describes your natural inclinations (how do you think)? a.
Financial/Business b.
Sales focused c.
Process/Workflow focused d.
Computer/Technical focused
8.
How much control over the strategic direction of your Company do you have? a.
I am involved at the highest decision making level b.
I am involved in the conversations and make some Management decisions but don’t guide the overall strategy of the Company c.
At a middle management level

d.
Very little/none
9.
How technical are you? a.
I am a “techie” and could talk for hours about the intricacies of RIPs – both the ones we use and others. b.
I use our technical tools and am knowledgeable about workflows and systems but others do the more in-depth analysis. c.
Just enough to be dangerous d.
I am concerned with the cost and ROI of technical purchases but don’t need to understand how it works e.
Not my concern
10.
For the following services, please rank YOU personally
1 – I’m an expert (thought leader). In Board discussions, I would have valuable input.
2 – I am knowledgeable of these services but it isn’t my core competency. I’d be part of the conversation but not a leader.
3 – I’m familiar and would only have minor input
4 – What are you guys talking about? a.
Marketing (Media placement, Research, Analysis) ___ b.
Online “New” Media (Facebook, Twitter, MySpace) ___ c.
Online Advertising (Banner ads, email blasts) ____ d.
Mobile Phone Applications/Advertising ___ e.
Website Development ___ f.
Interactive Media (Flash, etc.) ___ g.
Conceptual Creative ___ h.
Brand Development ___ i.
Production Creative ___ j.
Photography ___ k.
Digital Asset Management ___ l.
Traditional Prepress ___ m.
Facilities Management (Employees onsite at client locations) ___ n.
Sheetfed Printing ___ o.
Web Offest Printing ___ p.
Flexo Printing ___ q.
Database Management (pertaining to Variable printing) ___ r.
Digital Printing (variable) ___ s.
Web to Print ___ t.
Large Format Printing ___ u.
Die-Cutting and other Finishing Operations ___ v.
Fulfillment ___ w.
Environmental Concerns ___

11.
Regardless of your answer to the above question, do you have the resources, desire and influence to have others in your organization participate in discussions on the following topics?
(Yes, No, Maybe) a.
Marketing (Media placement, Research, Analysis) ___ b.
Online “New” Media (Facebook, Twitter, MySpace) ___ c.
Online Advertising (Banner ads, email blasts) ____ d.
Mobile Phone Applications/Advertising ___ e.
Website Development ___ f.
Interactive Media (Flash, etc.) ___ g.
Conceptual Creative ___ h.
Brand Development ___ i.
Production Creative ___ j.
Photography ___ k.
Digital Asset Management ___ l.
Traditional Prepress ___ m.
Facilities Management (Employees onsite at client locations) ___ n.
Sheetfed Printing ___ o.
Web Offest Printing ___ p.
Flexo Printing ___ q.
Database Management (pertaining to Variable printing) ___ r.
Digital Printing (variable) ___ s.
Web to Print ___ t.
Large Format Printing ___ u.
Die-Cutting and other Finishing Operations ___ v.
Fulfillment ___ w.
Environmental Concerns ___