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Biography of UIW Alumna Veronica A. Edwards
UIW alumna Veronica Ann Edwards is the founder, president and CEO of InGenesis, established 1998 in
her hometown of San Antonio, Texas. Within 11 years she transformed a small local nurse staffing agency into
a highly successful full-service, nationwide operation. Today InGenesis offers a wide variety of services
ranging from medical staffing, logistics and biomedical research, to occupational health, healthcare IT and
consulting. In 2009 alone InGenesis and its companies won military staffing contracts valued at $400 million in
addition to a major portion of a multi-vendor contract valued at $1.27 billion.
Ms. Edwards earned a Master's Degree in Business Administration from the University of the Incarnate
Word and a B.A. in Journalism (concentration in advertising) from Texas State University. She is returning to
UIW to pursue a PhD in Human Resources & Organizational Leadership.
Both Veronica and InGenesis have been recognized for numerous industry and community achievements. On
August 4 in Dallas, InGenesis will receive a regional "Minority Service Firm of the Year" MEDWeek award from
the U.S. Dept. of Commerce's Minority Business Development Agency (MBDA). InGenesis competed against
firms in MBDA's Dallas Region (one of five U.S. regions) comprised of 11 states. Earlier this year the San
Antonio Business Journal named InGenesis one of the "Largest San Antonio Permanent Placement Agencies"
(a title won seven consecutive years), and a Texas governmental Small Business Development Center profiled
the firm as a "small business success story" in its annual report.
In 2008 Veronica won the "Small Business Person of the Year" award from San Antonio's Small Business
Administration office and the 2007 "Latina Business Excellence Award" from Compass Bank and the San
Antonio Hispanic Chamber of Commerce. Later that year InGenesis made Inc. magazine's "Inc.5000" list
honoring America's 5,000 fastest-growing private companies and was named an "Outstanding Company of the
Year" by the San Antonio Business Opportunity Council. Also in 2008 the company's Web site won Silver and
Bronze Quill awards from the International Assoc. of Business Communicators (logon
Veronica credits much of this success to her UIW education and her former career as a regional marketing
director working for AT&T and its subsidiaries. As a telecom executive she won many company-wide awards
and at one time managed 1,000 sales people and a $25 million budget.
Various San Antonio educational leaders have tapped Ms. Edwards for advice on how to better recruit/educate
future business leaders, nurses and other healthcare professionals. In 2009 she joined the Executive Advisory
Board of UIW's H-E-B School of Business and Administration. In 2008 she became an Executive Advisory
Board member of the Nursing School at The University of Texas Health Science Center at San Antonio, and a
Health Careers Advisory Board member with San Antonio’s Northeast Independent School District. InGenesis
itself awards two medical scholarships annually. At some level all these activities should help hundreds--if not
thousands--of students become better prepared to serve others wherever in the world their careers take them.