Rosalie Guzofsky
1400 Church Road
Wyncote, PA 19095
215-620-5322
Rosalie@marocoRE.com
Career Summary
 Specialist in marketing of academic programs and curriculum development
 Experienced in start-up operations and turn around situations
 Excellent oral and written skills
 Extensive experience in strategic planning, program development and budgeting
 Highly effective in facilitating faculty/administrative/stakeholder collaboration
 Strong interpersonal and organizational skills
 Twenty year+ track record of progressive managerial experience in higher education
Professional Background
December 2008-Present
Director, Adult Education
Goodwin College, Drexel University
Develop, implement and market professional development programs to
the general public, corporations, organizations and government entities.
Work with Collegiate Consortium for Workforce Development to
design and deliver customized learning to key industries in Delaware
Valley. Develop, implement and manage over $1,000,000 in
government and labor grants for professional education to organized
labor. Market, develop and deliver customized learning solutions to
organizations in collaboration with internal and external partners with
an emphasis on Learning Technologies, online and hybrid products and
strategic partnerships.
Achievements
 Created Leading Edge Networks, verticals of professional development offerings and communities
of learning based on subject matter expertise in Goodwin College. Increased enrollment in
existing programs by 30% and launched new offerings increasing portfolio by 50% of successful
programming.
 Initiated on-going Project Management training for IBEW Local 126 with additional Leadership
through Safety training given statewide.
 Partnering with Pennoni Associates to produce new product line for Building Optimization
training
 Developing Legal Project Management Certificate Program with Dechert Law Firm to launch
first-time education in this new field.
 Successfully conceived and implemented new marketing strategy using subject matter expert firms
to co-brand new programming that decreases College marketing costs and reached larger
audiences through the partner network.
 Developed and launched Historic Preservation program for architects, engineers and construction
trade professionals
 Created new business model decreasing expenses by 40% in the area of Process Improvement
education and creating new pool of adjuncts meeting higher practitioner and instructor standards.
 Oversee adjunct hiring, student enrollment and course offerings for Adult Degree completion
programs in conjunction with internal and external academic and business departments
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August 2006-November 2008
COO, Point Breeze Performing Art Center
Philadelphia, PA 19147
Stewarded distressed community-based performing arts center during
time of financial exigency. Insured fiscally responsible operations,
continuation of programming, oversaw safety and wellbeing of children
in K-12 programs. Served as liaison with donors and community
leaders. Provided financial oversight and directed auditing and legal
issues. Interfaced with board and government agencies to insure proper
governance.
January 2003-April 2006
Director, Professional Programs and Summer Sessions
College of General Studies
University of Pennsylvania, Philadelphia, PA
Responsible for all aspects of credit and non-credit adult and high
school programs in area of professional programs, summer study
abroad, enrichment and offerings to high school and guest students.
Worked collaboratively across departments in the School of Arts and
Sciences and on interschool initiatives. Managed delivery and
marketing of professional Master degree programs in Environmental
Studies, Applied Geosciences, Applied Positive Psychology and Urban
Spatial Analytics. Oversight of professional non-profit certificate
programs in Fundraising, Executive Administration and Program
Design, Management and Assessment. Interfaced with departments to
insure profitability and educational integrity of undergraduate summer
sessions for School of Arts and Sciences and Summer Study Abroad.
Directed all facets of high school programming including non-credit
summer academies in Biomedical Research, Physics, Forensics,
Theater Workshop and Summer Art and Architecture Studio and creditbearing Pre-College Program and community outreach Young Scholars
initiative. Developed profit-producing professional conferences and
enrichment programming. Oversaw on-line credit course offerings and
the Senior Associates Auditing Program.
Achievements
 Participated in all aspects of launch of three new professional degrees: Master in Applied Positive
Psychology (MAPP), Master of Science in Applied Geosciences (MSAG) and Master in Urban
Spatial Analytics (MUSA), Penn’s first interschool professional master’s program.
 Instrumental in design and delivery of School of Arts and Sciences first executive education
model for the MAPP program.
 Achieved 100% enrollment and met revenue targets in rollout year of MAPP and MUSA
programs
 Initiated, developed and launched two new high school programs to meet market trends: Theatre
Workshop and Forensic Science Academy achieving target enrollment and profit goals in 1st year
 Established granting of professional Continuing Education Units(CEUs) in Non-Profit Certificate
Programs
 Initiated interdisciplinary professional annual conference in Geographic Information Systems
(GIS) attracting international, national and local participants from urban planning, health, real
estate and economic development sectors.
 Conceived of professional symposium in collaboration with the Pennsylvania Horticultural
Society and Institute for Urban Research featuring Nobel Prize winner Wingari Maathai
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July 1998-August 2002
Dean, Center for Professional Development and Education
Moore College of Art and Design, Philadelphia, PA
Position of Director of Continuing Education upgraded to reflect
recognition of level of responsibility in managing one of two divisions
of the college. Responsible for all facets of newly created Center for
Professional Development and Education: curriculum, development
and execution of strategic and marketing planes, supervision of staff of
nine and 50+ faculty, expansion and addition of programs for optimal
enrollment and net revenue within limited facilities. Maintained almost
$1 million operation, netting over 50%.
Achievements
 Developed, designed and launched Web Page Creation Certificate, Young Artists Workshop
Academy for advanced high school students, Summer Fine Arts Institute, smart Futures Outreach
and Alumnae College programs.
 Fundraising in excess of $500,000 for community outreach initiatives
 In collaboration with Rosemont College, developed and initiated all aspects of accelerated Masters
of Science: Arts and Cultural Management program for adult audience. Primary responsibility for
internship development and placement.
July 1995-June 1998
Director Continuing Education
Moore College of Art and Design, Philadelphia, PA
Appointed first director of newly established division of the college.
Responsible for all areas of operation: development and
implementation of credit and non-credit adult courses including
expansion of Desktop Publishing/Computer Graphics Certificate,
oversight of Young Artists Workshop and Art Education Certificate
programs. Repackaged departmental offerings to make them more
responsive to market demand. Assumed profit center responsibilities
associated with operation of division including strategic planning,
marketing, publications and budget oversight.
Achievements
Developed and launched Decorative Arts for Interiors Certificate Program
Revamped publications and developed overall marketing strategy to increase visibility of programs
Increased revenue 22% from 1995-1998
Streamlined operations to provide better customer service to adult learners
Applied for and secured government agencies’ approval of certificate programs in five Pennsylvania and
two New Jersey counties including Career Link, Office of Employment and Training, Office of Vocational
Rehabilitation. Supervised contract compliance
Initiated visual arts programming at senior citizen residential communities
July 1994-June 1995
Acting Academic Dean
Moore College of Art and Design, Philadelphia, PA
Responsible for management of all academic programs including
faculty assessment, course selection and scheduling, curriculum
development and budget oversight. Resolved union disputes and
issues. Insured faculty union contract items were appropriately
executed and institution properly met contractual obligations.
.Represented the President and Board. Chaired Academic Council, the
institutional body responsible for integrity of the degree programs.
Achievements

Effectively managed transition to permanent Dean and new President

Initiated major/minor options for BFA students

Successfully hosted 2nd International Symposium on Women in the Visual Arts for the Ewha University-Joshi
B-Moore collaborative including fundraising and development of collateral material
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

Resolved union/management disputes to satisfaction of all parties
Developed and implements study abroad program for twenty-five Japanese students form Aichi Shokutoku
University to study a visual arts curriculum at Moore
January 1992-June 1994
Assistant Academic Dean
Moore College of Art and Design
Provided management support to Academic Deans across college divisions.
Directly supervised the Office of the Registrar and implementation of systems,
policies and registration procedures to insure integrity of student records.
Facilitated resolution of student/faculty conflicts. Provided Academic Council
with input regarding impact of decisions upon academic programs.
Achievements

Conducted program analysis that supported successful restructuring of institutional undergraduate degree
programs

Developed and coordinated three international initiatives involving visual arts institutions in Japan and Korea

Curated student/faculty art show and represented Moore at the 1 st International Symposium on Women in the
Visual Arts, Ewha University, Seoul, South Korea.
November 1991-May 1994
Academic Advisor
Moore College of Art and Design, Philadelphia, PA
Provided assistance to students in course and major selection. Developed
academic advising system to support specialized needs of individual students.
Coordinated assistance across departments in support of student academic
progress. Co-author of college’s first Act 101 grant that has, to date, provided
Moore in excess of $10 million for student support services.
August 1990-November 1991
Tutorial Coordinator
Moore College of Art and Design, Philadelphia, PA
Provided academic support services to undergraduate BFA students in liberal
arts with emphasis in art history, study skills and writing. Coordinated Summer
Pre-Freshman program for academically and economically at risk students.
May 1995-Present
President
Maroco Associates, Ltd. Real Estate Development
Founded Maroco Associates to purchase, develop and rehabilitate distressed
properties for long term rental. Responsible for all aspects of property
acquisition including price negotiation and provision of creative capital
investment options. Insure compliance with city agencies during construction
and rental phase. Market properties and secure qualified tenants. Created, to
date, $2 million+ in real estate equity with all properties having 80% positive
cash flow to investment ratio. Perform all property management duties
especially interface with contractors and tenants.
September 1979-June 1989
Instructor
University of Pennsylvania, Philadelphia, PA
Taught variety of courses in Romance Language department including
beginning, intermediate and advanced language courses, Spanish literature
courses in translation for student in the Wharton School of Business and
specialized courses in Romance Philology and Business Spanish.
July 1989-July 1990
New Market Development
SIMESA, Ltda. San Jose, Costa Rica
Identified and secured new business clients and partners in expansion effort of
SIMESA, an irrigation systems design and manufacturing company.
Participated in retooling and marketing products for launch in oil drilling
industry in US and Caribbean Basin
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Education
Ph.D., Romance Languages
University of Pennsylvania, Philadelphia, PA
Dissertation: Mujeres heroicas en el Romancero Sefardi del Norte de
Marruecos
M.A., Romance Languages
University of Pennsylvania, Philadelphia, PA
B.A., Spanish and Art History
Queens College, City University of New York, Queens, N.Y.
Junior Year- University of Seville, Seville, Spain
Certificate in Business Administration
The Wharton School of Business
University of Pennsylvania, Philadelphia, PA
Fellow
Psychoanalytic Center of Philadelphia
Special Studies in Creativity and the Creative Mind
Additional coursework in Operations Management, Project Management,
Business Strategy and Creativity
References upon request
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