“Creating Public Value”
Strategic Leadership: How Leadership Must
Change in the Information Driven World
Presentation to the VEIAA
November 28th, 2012
Bill Leighty, DecideSmart, LLC
From: Mark H Moore
“Strategic Management in Government”
Why This Concept
• According to Mark H Moore:
– “It is the adaptability of the organization that
determines the long-run value of private sector
firms.”
– “Perhaps the same should be true for public
sector organizations.”
Moore’s Conceptual Framework for
Creating Public Value
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Policy Outcomes and Outputs
Efficiency
Quality of Service
Public Trust
Policy Outcomes and Outputs
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What mission do you perform?
How do you contribute to society?
How noble is your contribution?
What do you do here?
Efficiency
• How efficient are you with the
resources allocated?
• How do you measure efficiency?
• How do you prioritize?
• How do you know you are doing a
good job?
Quality of Service
• How do you define who your
customer is?
• How do you measure the customer
experience?
• How does your customer measure
their experience?
Public Trust
• What does the “public” really
know about your mission?
• What are the key pieces of
information that tell your story?
• Where does the public get their
information?