Media and Literacy and Communication
Team 1: Advertisements from the 1940s
Understanding Advertisements
Analyze four advertisements from the 1940s by responding to and discussing the
following questions (See Module 2 Teacher Guide Page 41Media Exercise):
1. To what group is this advertisement targeted? What about the
advertisement makes you think that?
2. What generalization or stereotype about this group does the advertisement
make? Why do you think the company created this advertisement and what
does it reveal to you about the 1940s?
3. What issues or questions emerge in your mind about the use of
stereotypes in mediapast and present?
Media and Literacy and Communication
Team 2: Codes and Workplace Communication
Understanding Codes
Think about and share communication codes that you are familiar with and
discuss why different groups use communication codes. Then evaluate
messages written from an employer in one company to another employer of a
different company.
Part I. Communication Codes: Language particular to specific social, cultural,
or professional groups.
In Module 2, students develop a game called What’s your code? That is similar to
Jeopardy. They play the game by reading an answer and figuring out the question.
Following are two examples: 1) NewbieWhat do you call a new Internet user? 2)
TTYLWhat is email shorthand for “Talk to you later?”
1. What is an example of a communication code that a group you belong to
uses?
2. What are some examples of other groups that use communication codes?
3. Why do different groups use communication codes?
Part II. Evaluate messages or codes from a human resources assistant at Quick
‘n Tastee Company to the chief production manager at Yamayama. Read
Messages 1 and 2 and answer the following questions (See Teacher Guide
Pages 71 and 72International Relations):
Context: Students take on the role of employees at Quick ‘n Tastee that is expanding
its operations. Students need to select items from the Yamayama product line to add
to Quick ‘n Tastee’s new product line.
1. Who is the audience for each message? What do you know about the
audience that would help you evaluate whether the messages are
appropriate?
2. Are there any examples of communications codes in these messages?
3. Are there any parts of the messages that are inappropriate? Why?
4. What form would you use to send each message (e.g., a letter, memo, email,
fax, or report)?
Media and Literacy and Communication
Team 3: Logos and Slogans
Understanding Logos and Slogans
Discuss the purpose of logos and slogans. Then evaluate sample logos and
slogans using the questions below:
Part I. Review sample logos and answer the following questions (See Sample
Logos and Slogans Page 1):
1. What is a logo? What is the purpose of a logo?
2. What kind of company is associated with the logo? Is it clear from the logo?
3. What message do you think the logo sends?
4. What image do you think the company is trying to present? Is there
agreement about the company image and message?
5. Do you think the logo is meaningful to a variety of audiences? Is that
important?
Part II. Review sample slogans and answer the following questions (See
Sample Logos and Slogans Page 2):
1. What is a slogan? What is the purpose of a slogan?
2. Try to identify the company or product for each sample slogan.
3. What does the slogan communicate to you? Is there agreement about what
the slogan communicates to others?
4. How does the slogan make you feel about the product? What broad
business vision, if any, do you think the slogan reflects?
Sample Logos
www.teachingforchange.or#140396
Sample Slogans
1. Just do it.
2. You can do it. We can help.
3. Can you hear me now?? Good.
4. Because I’m worth it.
5. Reach out and touch someone.
6. We love to fly and it shows.
7. We try harder.
8. Be all that you can be.
9. Have it your way.
10. When it absolutely, positively has to be there overnight.
Answers:
1. Just do it. Nike
2. You can do it. We can help. Home Depot
3. Can you hear me now?? Good. Verizon Wireless
4. Because I’m worth it. L’Oreal
5. Reach out and touch someone. AT&T
6. We love to fly and it shows. Delta Airlines
7. We try harder. Avis
8. Be all that you can be. United States Army
9. Have it your way. Burger King
10. When it absolutely, positively has to be there overnight. Federal
Express