JOHN ATTEBERY
john.attebery@gmail.com  770-335-3207
5405 Trentham Drive, Dunwoody, GA 30338
Vice President, Sales and Marketing, Broadcasting & Communications
Excel in building high-performing sales organizations and transforming stagnant
sales to vibrant growth.
Extraordinary record of top performance in sales, sales management, and development of
national sales force to achieve aggressive goals. Demonstrated proficiency in all areas of
executive sales leadership—vision through strategies, tactical plans, compensation
programs, communication protocols, and reporting structures. Proven ability to create
customer-focused, solution-selling culture. Areas of proven performance:
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Identifying markets, analyzing competition, and creating/executing effective plans.
Hiring, developing, and mentoring high-performance sales teams.
Highly effective presentations, win/win negotiations, and significant deal closings.
Areas of Expertise
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Team Leadership & Mentoring
Revenue Growth Catalyst
Dynamic Speaker
Deal Structuring & Negotiations
Global Account Management
Client Relationship Management
Hiring & Training Teams
Project Management & Operations
Operational Cost Reduction
Needs Assessment
Business Strategy
Proactive Problem Solving
SSIONAL
Career Highlights
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Disney (Buena Vista Television) – Made extraordinary sales in obscure markets and surpassed sales objectives
by up to $4M as annual quota rose from $5M to $17M over 5 years.
Viacom Enterprises – Built and led team of 4 that exceeded revenue goals of $65M+ for 5 consecutive years.
Carsey-Werner Distribution LLC – Generated over $1B in license fees for The Cosby Show, a company record for
a syndicated product.
Earned numerous awards – Sales Manager of the year (8 straight years); Salesperson of the year; Coach of the
year; Led team that ranked #1 division-wide for number of contracts and revenue; Achieved highest possible
bonuses and commissions.
Experience and Achievements
KBR, U.S. Mission, Iraq
2006 - 2008
(Global engineering, construction, and services company supporting the energy, petrochemicals, government services
and civil infrastructure sectors. Largest U.S. international contractor based on construction revenues.)
DIVISION LEADER - COO Role
 Successfully managed 1,000+ personnel and over $1 B+ of contract work, developed annual strategic plan, and
created customer need resulting in additional $47M+ new revenue for company.
CARSEY-WERNER DISTRIBUTION LLC, Studio City, CA
1995-2005
(Leading global television production studio; The Cosby Show, A Different World, Roseanne, Grace Under Fire, Cybil, 3rd
Rock from the Sun, That 70’s Show, Profiler. Distributor of program content worldwide.)
SENIOR VICE PRESIDENT/SALES MANAGER; SVP/NATIONAL SALES MANAGER - CABLE
 Recruited to develop business plan and direct sales across 10-state area (27% of U.S. TV households).
 Leader of Billion-Dollar Team whose combined efforts contributed $1B+ in sales for The Cosby Show.
 Commissioned by CEO to develop/implement national marketing/sales strategies for off-network syndication
product lacking market luster and appeal. Turned around product perceptions resulting in $52M+ new revenue.
 Negotiated television station and national cable outlet license agreements with average market penetration of
98% for all shows produced by Carsey-Werner.
 Award-winning results; repeatedly earned Sales Manager of the Year Award.
 Led team that ranked #1 division-wide for number of contracts and revenue; consistently exceeded annual
revenue goals up to $80M+ for nine consecutive years.
john.attebery@gmail.com  770-395-9353
JOHN ATTEBERY
ATTEBERY ENTERPRISES, INC. Atlanta, GA
2003-2006
PRESIDENT AND OPERATOR, small business
 Propelled retail startup with three locations from concept to $6M+market capitalization in 2 years.
VIACOM ENTERPRISES, New York City, NY
1990-1995
(Global conglomerate consisting of broadcast/cable outlets, KingWorld Productions, Paramount, National Amusements.
Distributor of program content worldwide.)
VICE PRESIDENT/DIVISION MANAGER
 Recruited to develop business plan and direct sales across Southeastern U.S. (31% of U.S. TV households).
 Built high performance team repeatedly ranked #1 nationwide for delivery of contracts/revenues.
 Exceeded revenue goals of $65M+ five years straight.
 Launched and significantly improved competitive, revenue tracking and sales activity reporting systems.
 Successfully led group through period of emerging markets/competition.
 Repeatedly generated over 97% market coverage/penetration.
 Created competitive pricing/marketing model that has repeatedly been emulated nationwide.
DISNEY (BUENA VISTA TELEVISION), Los Angeles, CA
1985-1990
(Multi-faceted entertainment conglomerate on the global stage. Television Division created, produced and sold all new
products starting in 1985 and sold all previously produced product as well into syndication. Came on board to be part of
new unit marketing/selling to television station outlets.)
SALES MANAGER/DIRECTOR OF SALES
 Surpassed sales budget objectives by 50% in year one and 85% in year two.
 Attained 117% of challenging goal; overcame negative product perceptions through innovative, multifaceted
approach.
 Broke personal budget sound barrier each succeeding year by over 68%.
 Negotiated license agreements for multiple feature film packages, Wonderful World of Disney and generated
100% market coverage/penetration with Siskel & Ebert, The Golden Girls, Regis & Kelley.
 Achieved maximum bonus potential for 5 straight years.
EDUCATION
School of Business Administration, University of Southern California, Los Angeles, CA
Institute of Advanced Advertising Studies
Bachelor of Business Administration Program, Point Loma Nazarene University, Point Loma, CA
Associate of Arts, Pasadena City College, Pasadena, CA
Honors Extraordinaire, Speech and Telecommunications