National Dignity Council's press release (doc - 31Kb)

Press Release
For immediate release 23rd November 2011
Dignity in our hearts, minds and actions
Equality and Human Rights commission’s study into the care of
people in their homes
The National Dignity Council is appalled by the findings of the Equality and Human
Rights commission’s study into the care of people in their homes.
It may be of little comfort to those who have had appalling care to know that others
are getting far better support but, if the press only ever highlights bad care without
commending those who do their job with love and compassion, a downward spiral is
created with thousands of excellent staff resigning , leaving it harder than ever to
find good people to replace them.
The National Dignity Council’s, through its Dignity in Care campaign has now
recruited over 35,000 Dignity Champions across the country. Their mission – to
improve the way services are organized and delivered. We urge the media to report
some of the countless examples of how their brilliant initiatives are transforming the
care of the most vulnerable people in the community, so that others can learn from
Dignity is everyone's business, whatever you do, wherever you do it - do it with
dignity. The Council's vision is 'Dignity in the heart, mind and actions, so don't just
feel you have to do something about dignity do it - take action now!!! Please sign up
to our campaign now by visiting
The National Dignity Council
Dignity in our hearts, minds and actions
What is a Dignity Champions -
A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human
right, not an optional extra. They believe that care services must be compassionate, person centred, as well
as efficient, and are willing to try to do something to achieve this.