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For more information, contact:
Donna Shelley, Director Public Relations, or
Linda Beck, Public Relations Project Manager
Innis Maggiore
(330) 492-5500
Innis Maggiore’s Growth Drives Seven New Hires, Two Promotions
New Clients for Nation’s Leading Specialist in Positioning
Means New Hires, Internal Promotions
CANTON, Ohio (Feb. 1, 2007) – Canton-based Advertising/PR firm Innis Maggiore today
announced the appointment of seven new associates to the agency. The addition of numerous new
accounts in the 2006 calendar year prompted the agency to hire seven new associates and promote
two others in order to better serve its clients. The new hires include:
Eric Stafford - web developer – Stafford comes to Innis Maggiore with a wealth of web
development knowledge. His areas of expertise encompass ASP, ASP.NET, Flash 8, SQL,
PHP, HTML, Flash MX, JAVA, Visual C#, Visual Basic, and many others. Stafford’s web
skill broadens Innis Maggiore’s interactive services. He holds an Associate of Applied
Business in E-Commerce Technology degree from Stark State College of Technology, North
Canton, Ohio.
Kristen Proach - account specialist – Proach joins Innis Maggiore with a strong business
background and outstanding academic qualifications. She specializes in account maintenance
for Innis Maggiore’s client services and direct marketing functions. She interned at Mercy
Medical Center where she managed event planning and performed many public relations
duties. Proach graduated cum laude with a Bachelor of Science in Marketing from the
Richard T. Farmer School of Business, Miami University, Oxford, Ohio.
Pamela Achladis - account executive – Achladis joins Innis Maggiore’s Youngstown office
with significant experience in sales and marketing. Her specialty is client account
management and coordinating Innis Maggiore’s full-service interactive, advertising, direct,
and public relations services. Achladis’ background spans advertising, interactive, educational
and printing industries with specialization in account, production and media management;
marketing instruction at the college level; and customer service management. She holds a
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B.A. in Business Administration from Hiram College, Hiram, Ohio, and an Executive
M.B.A. from Kent State University.
Krista Strunak - art director – Strunak brings six years of graphic design experience to the
Innis Maggiore team as a former advertising coordinator and graphic designer for several
Ohio firms. She oversees design of creative work for Innis Maggiore’s client services
including advertising, direct mail, web, and corporate collateral. She holds an Associate of
Applied Business degree in Commercial Art and Design and an Associate of Arts Degree,
both from Cuyahoga Community College, and additional graphic design and photography
credits from Kent State University.
Molly Yeager - account specialist PR – Yeager will add to Innis Maggiore’s depth in Public
Relations services. She specializes in account maintenance, research, media relations and
public relations writing. She interned and subsequently worked for The Goodyear Tire &
Rubber Co. for two years and brings significant agency experience to the table. Yeager
graduated cum laude with a Bachelor of Science degree in Public Relations from Kent State
Christopher Wertman - senior web developer – Wertman joins Innis Maggiore with over 12
years of extensive web-related experience. His focus will be on legacy to web integration,
while his technical, diverse programming background rounds out the Innis Maggiore
interactive team. Wertman has development experience with .Net Framework, Visual Basic,
C#, Python, Perl and PHP to name a few. He has held lead positions at his last three firms
spanning the last eight years.
David Breyley – web developer – Breyley brings significant experience to the Innis Maggiore
interactive team with his proficiency in ASP.Net, Visual Basic, C#, XML, PHP, MySQL,
Microsoft SQL Server, C++, Perl, and JavaScript. Most recently the Director of
Programming Services at a full-service print, interactive and Web design studio in Akron,
Breyley managed database development, web site setup, web programming, and windows
programming. Breyley earned a Bachelor of Science in Computer Science from the
University of Akron.
In addition to the new hires, two internal promotions were awarded. They include:
Jessica Andreae - account executive – Andreae’s role with Innis Maggiore as an account
leader increases significantly with the agency. She manages Innis Maggiore’s direct marketing
department as well as engages in client relationship development and new business
initiatives. Andreae also manages and implements the agency’s proprietary imailsm email
communication and tracking software. She has been with Innis Maggiore for over two years.
Kelli Hill – account executive – Hill was recently promoted to Account Executive where she
leads a core group of accounts at Innis Maggiore. She is heavily involved in client
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relationship development and new business initiatives. Hill also provides support to the
Media Director by assisting with media research and advertising placement. She recently
marked her second full year with Innis Maggiore.
“As the leading agency in the practice of positioning, having the right people is essential,” said Dick
Maggiore, president and chief executive officer. “We understand our clients’ goals and where in the
marketplace they’re headed. Having the right people makes it easier to do that. We are finding those
people and welcome them aboard.”
Innis Maggiore is the nation’s leading agency in the practice of positioning, building strong brand
positions for companies in competitive markets. The advertising and public relations agency, with
2006 capitalized billings of more than $24 million, employs more than 40 associates at its offices in
Canton and Youngstown, Ohio.
Key clients include Alside, Aultman Health Foundation, Bank of America, BellStores, GuideStone
Financial Resources, NEOUCOM, Nickles Bakery, NorTech, Parker Hannifin, Progressive Foam
Technologies, RTI International Metals, Republic Engineered Products, WCI Steel, and Wright Fuel
Cell Group.
Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct
Marketing Association, the National Investor Relations Institute and the Public Relations Society of
America. The company maintains a website at