Chapter 16: International Relations
Chapter 16 Review Quiz
1. The demand for international public relations has been necessitated by __________.
A.
B.
C.
D.
The expansion of communications technology.
The realignment of economic blocs.
The pursuit of common causes around the world.
All of the above.
2. Professor Marshall McLuhan predicted the world would one day become a
______________.
A.
B.
C.
D.
Global nest egg.
Global village.
Global hearth.
Global acre.
3. Multinational companies interested in better public relations must ____________.
A. Think local, act global.
B. Think global, act local.
C. Think small, act large.
D. Think large, act solemn.
4. The Canadian Public Relations Society was formed in ________.
A.
B.
C.
D.
1948.
1968.
1978.
1988.
5. Latin American public relations is most highly developed in _________.
A.
B.
C.
D.
Costa Rica.
Bolivia.
Mexico.
Jamaica.
6. Japanese public relations is ordinarily conducted through ______.
A.
B.
C.
D.
Ad agencies.
Public relations agencies.
Press clubs.
Nonprofit health organizations.
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7. NGO stands for _____________.
A.
B.
C.
D.
National governmental organizations.
Nongovernmental organizations.
Natural growth organizations.
National government offices.
8. In 1990, the largest public relations meeting in African history was held in Nigeria.
A. True.
B. False.
9. NGOs are a force to be reckoned with by public relations practitioners.
A. True.
B. False.
10. The practice of public relations is not particularly highly developed in Canada.
A. True.
B. False.
11. The Kuwaitis hired a U.S. public relations firm after the September 11 attacks
because of the identity of most of the highjackers.
A. True.
B. False.
12. American firms operating abroad must think locally.
A. True.
B. False.
13. What would you predict would be the immediate future of public relations practice in
Europe?
Privatization and the synthesis of the European Community, with unified
currency and systems, will mean an increased need for communications in Europe.
This augurs well for public relations.
14. Why have nongovernmental organizations become more powerful in recent years?
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NGOs have been aided by the borderlessness of the Internet to spread their
views of globalization and international trade and communications. The Internet
is an inexpensive way to reach people across the globe.
15. What has Saudi Arabia done to communicate its views to a skeptical U.S. populace?




Saudi Arabia has hired a U.S. communications firm to represent it.
It has increased its advertising in U.S. media.
It has made spokesmen available to air its views on issues.
It has increased its exposure on U.S. media talk shows.
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