CURRICULUM VITA
Mai Kamel
Cairo – Egypt.
E-mail:
mai.wes@gmail.com
eg.linkedin.com/pub/mai-kamel/21/473/bb8/
Personal Profile
Mai Ibrahim Kamel Abdel Fattah
Name:
No. 1\3 el Laselki Street, Maadi -Cairo
Address:
Mobile:
(0100) - (5542962)
E-Mail:
mai.wes@gmail.com
Date of Birth:
23rd of December 1986
(Egyptian)
Nationality:
www.3agabi.blogspot.com
Blog:
Education
2003: 2007: Bachelor of Journalism, Faculty of Mass Communication, Cairo University.
General Grade: very Good, third placed with excellence in the Graduation Project.
Post Graduate Degrees
The Art of Marketing Professional Diploma – RITI - 2013
Recent Position
Digital Marketing Manager (El Mashrou3) – (usaid Funded Project)
(Consultancy contract for 5 months)
Feb 2014 – Present
• Participate in developing and maintaining digital marketing strategies to meet agreed company
objectives.
• Drive implementation and tracking of Social Media campaigns
• Responsibility for planning and Digital marketing budgetary control.
• Participate in marketing of El Mashrou3 show to TV Channels and sponsors
• Tracking conversion rates and making improvements to El Mashrou3 websites.
• Developing and managing digital marketing campaigns.
• Oversees all digital marketing and promotional activities.
• Budget management skills, to deliver all marketing activity within the agreed budget.
• Utilize a range of techniques including PPC, SEO, CPA & Affiliate Marketing to achieve the
Digital marketing KPI’s
About El Mashrou3
El Mashrou3 is Egypt's first reality TV competition about entrepreneurs and social entrepreneurs.
It is a competition that will air on Al Nahar in Egypt in late 2013. After an extensive casting
process, we have selected 14 young Egyptian entrepreneurs from throughout Om el Donya.
Everyone who participates will have the opportunity to win a bunch of different prizes, including
real support to launch their projects and a grand cash prize for the main winner.
For More information: www.elmashrou3.tv
Previous Positions
Marketing Product Manager (OneCard)
May 2013 – December 2013
(Report to Regional Marketing Manager)
• Participate in developing and maintaining marketing strategies to meet agreed company
objectives.
• Participate in marketing of company products and services to the right market whether B2B or
B2C.
• Tracking conversion rates and making improvements to OneCard websites.
• Developing and managing digital marketing campaigns for different products.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company. Managing online brand and product
campaigns to raise brand awareness.
• Evaluate customer research, market conditions, competitor data, and implement marketing plan
alterations as needed.
• Oversees all marketing, advertising and promotional activities.
• Demonstrate technical marketing skills and company product knowledge.
• Budget management skills, to deliver all marketing activity within the agreed budget.
• Conduct market research in order to identify market requirements for current and future
products.
• Participate in development and implementation of a company-wide plan to push product,
working with all departments for its execution
• Creating and editing OneCard viral videos and marketing videos (You may check
youtube.com/onecardshow and youtube.com/onecarddotnet)
About OneCard
OneCard© Company is a subsidiary of National Net Ventures (N2V) which is an internet holding
company whose core business is to develop and invest in web and mobile web ventures. N2V
provides capital and a wide variety of infrastructure services to accelerate the growth on internet
startups.
National Net Ventures (N2V) is a member of National Technology Group (NTG), the region’s
largest ICT conglomerate and key provider of financial information and solutions for stockmarkets.
For more information please visit www.onecard.net
Online Marketing Strategist (Damlag S.A.E.)
June 2012 – May 2013
(Report to Business Director)
• Plan and coordinate media and marketing events, including press conferences, informational
meetings.
• Set up products’ KPIs and follow up on achieving them
• Manage Social Media platforms for Damlag and customers (IMAX Cinema, Movie Theaters,
elCinema.com, TVdaleel and Damlag channels)
• Create and manage Online Campaigns on the website, facebook and google adwords
• Create marketing campaigns and follow up on their executions.
• Create and develop new innovative ways to communicate the company message and products to
users and customers.
• Manage the SMS service provided by elCinema.com
• Content Quality control (Supervise the quality of the content on elCinema.com)
• Create and design corporate printings (Brochures, Campaign banners, Roll ups …etc) and
supervise their production.
• Develop and executes plan to drive traffic and customer acquisition to meet company budget
goals. This includes SEO, SEM, affiliates, social media, email and any other appropriate, cost
effective vehicles.
• Recommend strategic direction to meet market requirements for new online marketing
initiatives.
• Coordinate development of strategic online marketing plans and marketing campaigns, aligning
schedules, projects, budgets, and resources to meet expected results.
• Provide credible, accurate forecasting of online marketing initiatives to company management.
•Contribute to online content by recommending, testing, and implementing improved web
usability, page flow, navigation, and content to support overall objective of increasing visitors’
conversion rate.
• Manage reporting and analyses of marketing campaigns and programs; oversees website
analytics, monitors key website metrics.
• Cinema Critique in elcinema.com website as a freelance (March 2012 – July 2012)
About Damlag
A leading company in Internet Business Services via Arabic Content
Damlag’s mission is to facilitate information gathering and sharing between different cultures by
building Internet communities. Our goal is to fill in parts of the Arabic information gaps where
successful business modules can be developed.
Damlag has produced
1- elCinema.com
2- TVdaleel App
3- Cinematic (A software for movie theaters booking system)
4- Online Booking Service Via elCinema.com
5- SMS service
For more information please visit www.damlag.com
Senior Marketing Executive (Sigma Capital)
November 2011 – June 2012
(Report to Commercial Director)
• Assist the commercial Director in developing Sigma’s marketing strategy and report to
Commercial Director directly.
• Plan and coordinate media and marketing events, including press conferences, informational
meetings and online broadcasts.
• Managing social media platforms (Facebook, Twitter, Linkedin, Youtube…etc) and creating
ways for more interactivity on Social Networks
• Create Youtube Channel, Edit and direct financial analysis reports TV shows (Creating it from
A-Z) http://www.youtube.com/user/SigmaCapitalTV?ob=0&feature=results_main
• Translate marketing strategies into compelling communication materials
• Writing Corporate News and follow up on it in publications
• Follow up on corporate website and keep it updated
• Manage Company Press Releases, profile and other editorial material.
• Create and design corporate printings (Brochures, Campaign banners, Roll ups …etc) and
supervise their production.
About Sigma Capital
As the leader of quality brokerage service in the Egyptian exchange market, Sigma is one of
Egypt’s brokerage market leaders, attaining the ranking of 11th amongst all brokerage companies
in Egypt by Q409. As a result of the company’s commitment to technology as a means for
ensuring service quality, SIGMA Capital has been awarded by the esteemed financial magazine
"World Finance” for having the best online trading platform in North Africa. SIGMA Capital
recognition coincides with the company’s celebration of its 10-year anniversary.
For more information about Sigma Capital, please visit www.sigma-capital.com.
Marketing Coordinator (MAD Solutions)
June 2008 – October 2011
(Report to CEO)
An agency for Cinema and Media companies Marketing
Job Description:
• Assist in creating marketing strategies for all accounts with details
• Managing accounts of MAD Solutions
• Create, edit and design Press Releases plans for accounts as well as newsletters, dealing with
Egyptian and foreign media.
• Plan and coordinate media and marketing events, including press conferences, informational
meetings for employees, and online broadcasts.
• Dealing with all aspects of a campaign (Online, Outdoors…etc)
• Managing the work of account executives
• Leading project management activity
• Managing social media platforms (Facebook, Twitter, Linkedin, Youtube…etc) and creating
ways for more interactivity on Social Networks
• Translate marketing strategies into compelling communication materials
• Supervise, Collect and organize project data results; analyze results and produce reports that
evaluate results
• Follow up on Accounts websites with daily updates
• Supervise and manage the clients publications (Vodafone Publications such as 10 magazine –a
quarterly magazine- and La7za – a monthly newspaper)
About MAD Solutions
The Cairo based company was established to provide media content and creative solutions to the
entertainment industry across the Arab world. The company develops public relations,
advertising, marketing communication, and content solutions across all media. A unique service
offered by the company is promoting Arabic films in the international market arena and festivals.
MAD Solutions provides quality, creative content in various languages including: English, Arabic
and French.
For more information about MAD Solutions, Please visit http://mad-solutions.com/
Other Work Experiences
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Participate in preparing (Who wants to be a millionaire?" program, Arabic Version,
season 2010.
Good news cinema magazine as an editor and Film Critic (July 2007-August 2009).
www.mbc.net website, cinema department as an editor (August 2007- August 2009).
iFilms (http://www.ifilmstv.com/) media production Company as a producer and
researcher (June 2009 – August 2009)
Image Power (Media Production) Company as a Script Writer (August 2008 –
February 2009).
(El Badeel) Newspapers as a Free lance Editor.
"El Qahera" newspaper as an editor in literature departments.
"El Helwa" newspaper as an editor in society & Youth sections (October 2006 till
February 2007).
20at website for youth www.20at.com and www.masr.20at.com as an editor(20062007).
"Edhak lel Donia" newspaper as an editor in "woman department" (2005).
Employment Strengths
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Have an eye for details
Ability to work independently and managing multiple tasks
Ability to work in an environment where tight timelines/deadlines are normal course
and last minute changes a given.
Have the sense of designing
Ability to present new and fresh ideas continuously.
Ability to search and learn anything in order to do my job efficiently
Skills
Languages
Arabic – Mother tongue
English –Fluent
French – fair
Computer Skills
Mastering the following:
• Microsoft Office (Word, Excel and Power point)
• Mac system
• Adobe” Family (Photoshop, indesign and illustrator)
• Final Cut
• Adobe After Effect
• Soundtrack Pro
• Adobe Audition
Courses
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English language course (general) at the American university.
English language course (conversation) at the American university.
Extra Activities & certificates
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A member of a charity organization "Resala" in giving Computer courses (2006).
Participate in the Arab league model - "Arabic media forum" 2006- in American
University.
Ranked as the best essay writer at the faculty of mass communication, Cairo University
(2005 and 2006).
Faculty of mass communication forum chief (2005-2006).