Voice Over Script Library
ACURA INTEGRA
15 sec.
V.O:
If you weren't already voted "most likely to succeed" this may
be grounds for a recount.
The all new, totally redesigned 1994 Acura Integra GSR with
dual air bags and 170 horsepower VTEC engine. A sports coupe
that not only says to the world you've made it but you didn't
become a jerk in the process.
AIDS
30 sec.
Public Service
V.O:
THERE IS A THREAT TO OUR SOCIETY SO STRONG, SO
POWERFUL, THAT LEFT UNCHECKED IT WILL KILL 30 MILLION
PEOPLE WORLDWIDE BY THE END OF THIS CENTURY.
THIS KILLER IS INDISCRIMINATE. IT KNOWS NO PREJUDICE.
IT WILL KILL MEN, WOMEN, HOMOSEXUALS, HETEROSEXUALS,
CHILDREN AND BABIES.
AIDS. THERE IS NO CURE. LEARN THE FACTS. DON'T DIE OF
IGNORANCE.
ALBERTO
15 sec.
SFX: DRAMATIC MUSICAL PUNCTUATION
LEADS TO HIGH ENERGY PULSE.
ANNCR: Stick to it ....
You can do it.... 'cause the new
Alberto Moisturizing System
conditions your hair while you style....
And you get a new softer hold.
Alberto. Stick with the System.
BELL CANADA
30 sec.
V.O.: Hey, guess who?
How're you doing? Long time no speak.
I'm just back from my trip down south.
The weather, the beach, it was perfect!
I even lost weight, Can you believe it?!
And I met a guy. This is the one;. We're so in love.
Hey, did you hear about my promotion?
Nice raise too. I think I'll go on a spree.
AVO: Just one of the many people you can avoid talking to with
Bell call Display service and a Vista phone.
BLACK PHOTO
30 sec
MUSIC: BLACKS MUSIC TRACK - UNDER ANNCR:V.O:
Black's is photography
And Blacks Prints for Less Photofinishingservice
is a great value at just $8.99. Here's why.
You get Black's quality processing which makes your
pictures look the best they can.
You get Black's individual, proffesional service.
People who know photography and can help you
take the best shots you can.
And you get Black's guarantee of delivery on time
or you get a FREE roll of film! All for just $8.99.
Black's Prints For Less photofinishing.
A great value at just $8.99. One more reason why...
Black's is photography
BUDWEIZER
30 sec.
STATS:
CLIFF JUMPERS
This spot is about adrenaline junkies (3 guys & a girl) in the
process of cliff jumping. On the left we see dramatic, gritty, slow
motion film.
On the right, Supers slowly roll as a VO reads them.
a line is drawn under the supers then what they all add up to Is
given.
Late afternoon, on a hot summers day, LS of five people (3 big
guys & 2 beautiful gals),running slow motion in a line toward
camera, a cloud of dust behind them. They get closer, we see
their muscles working & their dirty boots hitting the earth. They
get closer still, the girls are gorgeous in their cut off shorts &
sweat soaked tanks. They are right in front of the camera now.
The camera pulls back & we see that they have run out of
ground. They jump into the air, hands -up, screaming, then
disappear down out of frame. We see one of the guys make a
rough parachute landing, on the dry, hard, rocky ground in a
cloud of dust. Dissolve to the group of friends in the distance
walking toward camera with their equipment in hand, they talk
and laugh...........the sun sets behind them.
VO:
1 FINE DAY
4 HRS PREP
30 MPH WINDS
6 PARACHUTES
70 STORIES HIGH
2ND THOUGHTS
75 AWOL HEART BEATS
13 HAIL MARYS
4 BUG SANDWICHES
3 PAIRS OF UNDERWEAR
1 STEP CLOSER TO GOD
2 LOOSE SCREWS
1 ADRENALINE RUSH
CAMPBELL'S SOUP
60 sec.
Mmm-mmm-good! Mmm-mmm-good!
That's Campbell's Chunky soup.
Try Campbell's delicious varieties of Chunky soup.
Yesterday, I tired that new Hearty Bean n' Ham soup.
You know, the one with natural smoke flavoring added.
I enjoyed every spoonful. It was like eating a meal.
It was so good, I was tempted to open another can.
And Campbell's makes their Chunky soup cans so easy to open.
That new, easy-open, pop-top lid means no more hunting for a
can opener at soup time.
I am already thinking about my next trip to the soupermarket.
That's soupermarket, spelled with an S-O-U-P.
I've got to try some of those other delicious flavors of
Campbell's Chunky soup.
I can't wait to tell my friends about my delicious, hearty, healthy
diet of Campbell's Chunky soup.
Mmm-mmm-good. Mmm-mmm-good.
CANADIAN AIRLINES INTERNATIONAL
30 sec
"RECORD PLAYER":
SFX ("ALOHA" PLAYING IN THE BACKGROUND. THE SONG SKIPS
AND REPEATS THROUGHOUT.)
V.O:
It's never been so easy to win a trip to Hawaii.
All you have to do is book a flight, any flight,
between October 1 and October 31, on. Canadian
Airlines through Uniglobe Travel. And you can win
one of three vacations for six to Hawaii, To find
out more about this amazing contest, call your
Uniglobe travel agent. And when you and your
friend leave for Hawaii, don't forget to turn off
the record player.
CHINET PLATES
60 sec.
SFX: Chainsaw.
M:(Shouts) Mom I already told you!
The gardener will cut down that tree.
F:You mean you're gonna let a stranger do it?
M:Mom, come over to the barbecue and pick out which
steak you want.
F:Oh! I'll just take this little burnt part at the
end that nobody ever wants anyway.
M:Fine ...
F:...And this one here.
M:Mom, where're you going?
F:To the kitchen.
M:What?
F:Those Chinet Plates are too good to eat'of of ....
M:What!? Mom!
F:I'll just eat,these over the sink.
M:I give up....
F:Don't worry about me ....
TOGETHER:
M: You're used to it....
F: I'm used to it .....
COFFEE CRISP
30 sec.
MUSIC: Up & under throughout.
VO: With light, crisp wafers.....
and a bubbly coffee cream.....
It's not surprising,
how nice a Coffee Crisp is
... inside.
Nestle Coffee Crisp.Makes a nice...
SFX: Angelic ring
VO: ... light snack.
DOUBLE BLUE
30 sec.
She say's the best relationships are a fifty-fifty proposition.
I say what are you getting at.
She says it's all about give and take Michael. I have likes.
You have likes. If this thing is going to work,
we have to meet in the middle.
I say fine. Fine by me.
We'll get a case of Labatt double Blue
12 Blue for me and my friends, 12 Blue Light for you and yours.
All in the same case.
Happy? She says yes.
I say good. Your turn to pay.
DORITOS
30 sec.
F: Let's see....
I got the TV. You got the clock radio.
So I get the stereo ...
M: Who gets the beanbag chair and the love beads?
F: Ooooh. you keep 'em.
M: Good.
F: This isn't as bad as I thought!
M: Long as we're civilized about it.
F: Wha -- What are you hiding?
M: (Guilty) Nothing.F: Let me see...
M: It's only the DORITOS
F: The what?
M: It's only the DORITOS
F: ONLY the DORITOS
You can just forget about taking the DORITOS, Buster!!!!
DREAM CAR
30 sec.
V.O. It is the first car built for the road and the world around it.
It can take America to work in the morning without sending it to
war in the afternoon. With a sophisticated braking system that
stops our dependence on foreign oil. It gets 40 miles to every
gallon with thousands of dollars saved at the pump. The only
problem is Detroit won't build it."
SUPER 1 TEXT: 40 mpg Helps Kick our Dependence on Middle
East Oil
SUPER 2 TEXT: www.nrdc.org
EATON'S
30 sec.
ANNCR:
There was a time when the letters GS and T were just three
letters.
Not particularly special letters either.
I mean, each one made up about 3% of the entire alphabet.
Then along comes some brilliant politician and lines them up in a
row...
and boom!
They're worth 7% of every sales transaction in Canada.
Well they're not worth 7% of every sales transaction in Eaton's.
In fact, they're worth nothing at all.
You see, all this week at Eaton's you pay no GST on anything in
the store.
So you're all invited to come in and skip the GST and that
includes a certain 'brilliant politician'.
Oh, you know who you are.
FEDERAL EXPRESS
15 sec.
MUSIC: (UNDER THROUGHOUT)
VO: YOU CAN ALWAYS TELL HOW
SUCCESSFUL A
COMPANY IS BY
WHAT's PARKED IN ITS LOT
FEDEX. IT'S THE WAY THE WORLD
WORKS.
FEDERAL EXPRESS
15 sec.
VO: IT'S NOT SURPRISING MANY
CEOs STARTED IN THE MAILROOM...
WHAT BETTER PLACE TO LEARN TO
MAKE AN EXECUTIVE DECISION.....
FEDEX. IT'S THE WAY THE WORLD
WORKS.
FEDERAL EXPRESS
15 sec.
VO: SOMEONE ONCE SAID A COMPANY'S
MOST VALUABLE ASSET RIDES UP
THE ELEVATOR EVERY MORNING
HOW TRUE .
FEDEX. IT'S THE WAY THE WORLD
WORKS.
FISHER PRICE
30 sec.
Fisher-Price knows how much kids depend on their toys to be
there for them. Day In and day out. So we make everything,
from our skates to our fun hydrant, tough enough to survive the
kinds of days kids put them through. Which means the FisherPrice toy they play with today, will be ready and waiting for them
to play with tomorrow.
FLINTSTONES
15 sec.
VO: Being small isn't easy. That's why you give 'em great tasting
Flintstones, with the key vitamins and minerals kids need to help
'em take on the world.
FLORIDA TOURISM
30 sec.
I always dream in colour,
but I wasn't asleep.
I was dancing with the dancers,
to nature's timeless rythms.
Soaking in the sun, building castles
in the air.
From the edge of the ocean,
I followed my instincts, to a town
lost in time ----A paradise under the sea
A place where the endings are always happy
From coast.....
to coast.......
to coast.
Florida.
GATORADE
30 sec.
ANNCR:
Research has demostrated that during
strenuous exercice your body can loose up to
3 litres of fluid per hour.
No other sport beverage has been proven more
effective than Gatorade at replacing fluids.
Non carbonated, Gatorade goes down easy.
Gatorade is absorbed up to 30% fast than water.
Scientifically engineered to help replace fluids.
No other sport beverage has been proven more
effective than Gatorade at replacing fluids.
Gatorade really works on your deep down body
thirst.
Scientifically engineered and athletically
approved for your deep down body thirst.
Gatorade Thirst Quencher is liquid technology.
Science don't you just love it?
GENERAL MOTERS
30 sec.
MUSIC : GETTING TO KNOW YOU...
ANNOUNCER:
Did you know the phrase PUT A SOCK IN IT, generally accepted
to mean shut up, originated with the wind up gramophone,
where if a record was playing too loudly, putting a sock in the
gramophone helped muffle the noise.
And did you know that all Geo vehicles offer standard dual
mirrors, so you can keep an eye on the road, and more
importantly, your hair, from two strategic locations.So what also
do you need to know?
GENERAL MOTORS
30 sec.
ANNOUNCER:
Did you know the expression knowing the ropes, which today
means knowing one's way around, comes from centuries ago,
when sailing ships consisted of an intricate tangle of ropes with
which to set the sails. As such, knowing the ropes took time and
was the mark of an experienced sailor.
And did you know, that Geo comes standard with chilli-dogtested Scotchgard Fabric Protection?
So, what else do you need to know?
GEO METRO
30 sec.
"RESEARCH"
MUSIC:COFFEE HOUSE POET JAZZ
YOUNG WOMAN/MAN :
Research shows that our generation has a short
attention span. That we feel neither highs nor lows That we
have lowered expectations.
So in light of that, here's an ad for the Geo Metro. Here goes:
Test drive the new Geo Metro.
It's better than adequate.
Thank you.
MUSIC, "THE PRICE IS RIGHT" THEME UP
ANNCR: The Geo Metro. What else do you need to know?
GEORGE / PARODY
30 sec.
This is George. This is the gas that George bought for his SUV.
This is the oil company executive that sold the gas that George
bought for his SUV. These are the countries where the executive
bought the oil, that made the gas that George bought for his
SUV. And these are the terrorists who get money from those
countries every time George fills up his SUV.
OIL MONEY SUPPORTS SOME TERRIBLE THINGS. WHAT KIND
OF MILAGE DOES YOUR SUV GET?
HEINZ KETCHUP
60 sec.
VO: "You know, as I get older (smiles, as if she's never going to
get
old) I realize a lot of things in life aren't the same...-without
other things. Would U2 be the same without Bono or would they
have to
change their name to me to. Would Fred be the same without
Barney? And would my boyfriend be the same without a burger?
(as
her boyfriend walks in with a burger, she takes it). Thank you.
(she
lifts the bun and looks disappointed) And, to get to the point,
would
this burger be the same without Heinz ketchup? (he pulls a
bottle out
from behind him, pours it on for her).
And of course, life just, wouldn't be the same without him.
(points to
boyfriend). For now. (laughs and starts to eat burger as super
comes
up:
Heinz Ketchup. It just doesn't taste the same without it.)
Oh yeah, and I just wouldn't be the same (points out to camera)
without this camera.....(FADE)
IMAGINE
30 sec.
ANNCR:
It's a stormy winter evening in Vancouver B.C. A teenager
traipses through the snow, cautiously approaching a house of an
elderly couple. He hears a noise and quickly ducks behind a tree.
The coast being clear again, he rushes tothe driveway and
surreptitiously shovels the snow and quickly disappears into the
night.
Join the revolution. practice random kindness and senseless,
acts of beauty. A thought shared vith you by Imagine.
KODAK
30 sec.
The Kodak Funsaver Weekend 35 camera.
It takes pictures where most other cameras can't.
Clean, sharp pictures.
Even eight feet under water.
The affordable Funsaver Weekend.35 camera.
Pre-loaded with Kodak film, ready to shoot.
Get one. And get all the fun on film.
KRAFT
30 sec.
Hey! Think you have to give up taste? ... Just because you're
cutting down on fat? Thlnk again! Introducing new Kraft Light
100% Parmesan Cheese. It's the only parmesan ... with the
great taste of regular 100% Kraft Parmesan. And it has 40% less
fat.....So, pour It on...and enjoy the taste of...New Kraft Light
100% Parmesan Cheese..Who says you can't have it both ways?
Kraft. Good Food. Good Food Ideas.
LABATTS BLUE
30 sec.
V.O:
Last year sushi.
Year before that Cajun.
Thai food is due back in another eighteen months.
Fine by me.
I"Il be here.
Along with my favorite example
of a true Canadian pilsener lager , Labatt Blue.
Goes pretty great with Tex-Mex. Greek. Portuguese. Chinese.
Jamaican. You name it.
I'm pretty open-minded what you put on my plate,
Little pickier what you put in my glass.
ANNCR:
Labatt Blue. Canada's true pilsener lager.
Just one of the good things brewing at Labatt.
LABATT BLUE
30 sec.
"Good Choice"
V.O:
Beer shopping's enough to make your head spin.
What with seventy-odd brands to choose from.
And the list keeps growing.
Want to make the whole trip simpler?
Grab a pencil and write this down: Labatt Blue.
Show it wherever you buy beer and the helpful
attendant will equip you with a case of the finest
example of a Canadian pilsner lager.
Makes the line move faster too.
LABATT BLUE
30 sec.
"Honesty"
V.O:
If somebody says they're gonna do something,
I dunno, I kinda expect'em to do it.
Call me crazy,
but if my neighbor says he's gonna mow his lawn,
mow the lawn.
Maks you appreciate Labatt Blue.
Every bottle promises 341 millititres of perhaps Canada's finest
lager.
And that's what I get.
341 millititres of perhaps Canada's finest lager.
I' m not expecting life to be like a beer commercial.
But it could be more like my beer bottle.
ANNCR:
Labatt Blue. Canada's true pilsener lager.
Just one, of the good thing's brewing at Labatt.
LABATT BLUE
30 sec.
"Time Tested"
V.O.
Found an old pair of leather pants in
the back of my closet this morning.
Don't laugh.
Unless there's nothin' embarrassing in your closet.
Like your old Miami Vice pastel sportcoat, perhaps?
Least there's nothin' goin' out of style in my refrigerator.
I prefer the time-tested Canadian lager. Labatt Blue.
Sure, I like to keep on top of the trends.
Don't necessarily want to drink'em.
LABATTS BLUE
60 sec.
"Skiing With The Guys"
V.O:
So. I'm skiing with the guys, it's the last run of the day.
As always the last one to the bottom buys the Blue,
So they take off like the hot dogs they are,
Me, I snow plow over to this little trail,
It's pretty steep, lots a trees, but I take it,
Well It turned Into one heck of a short cut,
By the time the boys made It to the bar, I'd already ordered,
Of course they were wondering how I ever managed to beat
them,
So when they asked I just said, "put it this way, guys
"If it wasn't for the trees, I'd have been even faster.
LABATT LITE
30 sec.
ANNCR:
You're gonna like the sound of this. The Labatt Lite (SFX: POLAR
BEAR ROAR) Polar Pack's back. That means the clean and
refreshing taste of a great Canadian light beer is available at a
very special price. you get 15 cans for the price of just 13. But
only for a limited time. So why not head to your nearest beer
retailer and pick up a Labatt Lite (SFX: POLAR BEAR ROAR) Polar
Pack today. (POUR SFX ENDS) And taste the good things brewing
at Labatt.
LEVI'S
30 sec.
V.O:
It's like this.
A two lane highway in front of you
and the woman you love beside you.
That's what it's about.
You find something you can both sing
to on the radio.
Something that makes you feel that this is
the only road in the world that goes
somewhere.
And the two of you are the only people
in the world that know about it.
Levi's 619's.
LEVIS
60 sec.
V.O:
These are Levi's Jeans. So many fits, cuts, styles and tapers.
How do you tell them apart? We think this'll help - a video that
shows you all the ins and outs of Levi's Jeans ... no matter what
the fit. And who better to tell you all about the jeans than the
company that started it all.
Believe it or not, there actually was a Levi Strauss. He was born
in Bavaria in 1829 and came to the U.S. in 1847. After a few
years, he ended up settling in San Francisco selling his jeans to
miners (the kind that deal with rocks, not the under 19 kind). His
jeans were perfect for the miners because they were tough and
comfortable.
Soon, Levi Strauss & Company were the very best in their
business - selling their work pants through- out the States,
Canada, Europe and the rest of the world.
Levi's were still considered a work pant until kids in the 50's
started to wear them, making them a fashion item, soon everone
was wearing them. Movie stars like Monroe, Brando, TV stars like
Lucy, and other celebrities from Elvis to Warhol. They stopped
being called 'work pants' and started being called 'jeans'.
Now they were cool.
There were imitators but you could always tell the Levi Strauss
original jeansr They had red tabs to set them apart. And they
had rivets to make sure the pockets didn't tear off.
Levi Strauss & Company has introduced jeans in many different
styles, cuts, fits and tapers - some- thing for everyone. You can
dress them up or dress them down. Go for a loose fit or a tight
fit.. A Red Tab to fit all. There's no limit to what you can do when
you're working with an original.
MAZDA MIATA
30 sec.
V.O:
Before the spouse, the house, the kids, you get one chance.
There's something you should do before life hits you in the knees
with 10 bags of groceries and the need for a garden hose. You
should know how it feels to have the sun on your head and growl
at your back as you flick through five gears with no more
baggage than a friend.
This has been known since the beginning of cars which is why
roadsters were invented.
The Mazda Miata. The roadster returned.
NESBITT BURNS
60 sec.
Nesbitt Burns is an investment firm (division of Bank of
Montreal).
The campaign will consist of at least 1 30 second spot and
possibly a :60. The spots will consist entirely of beautiful still
photographs with the voiceover carrying them/bringing them to
life. The concept is that "knowledge is power". As you can see
below, each photograph has only one line VO as a "description".
Obviously, it shouldn't be read as a "grocery list'. The client feels
that because of the visual and musical tone of the spot, the VO
should be an interesting poetry-type / lyrical / storytelling
cadence sort of musical feel. Not corporate.
Gentle, with some authority, believable, real:
VIDEO:
AUDIO Vo:
TAI-CHI IN PARK
"I KNOW HOW TO LEARN"
MAN @ BLACKBOARD
"I KNOW THE WAY OF NUMBERS"
FARMER IN FIELD
"I KNOW HOW TO GROW FOOD"
BABY
"I KNOW HOW TO BRING LIFE INTO THE WORLD"
MAN IN INT. SHOT
"I KNOW HOW TO LISTEN"
MAN SWIMMING
"I KNOW HOW TO BE A BUTTERFLY"
WELDER/GLASSBLOWER
"I KNOW HOW TO WORK WITH FIRE"
WOMAN WITH CHILD
"I KNOW HOW TO MEND A HEART"
BASEBALL PLAYER
"I KNOW HOW TO MEND A HEART"
LEMONADE STAND
"I KNOW HOW TO MAKE MONEY
MAN WITH TELESCOPE
"I KNOW HOW TO HUNT"
FLYFISHING
NIKE
30 sec.
V.O:
Hey...
You've seen the others play
You've seen the sweat, the blood the tears
The definition of muscle...
The definition of strength...
and speed and distance...
You've seen the others strive, seek and never yield.
You've seen the others win.
Now...
It's your turn.
NIKE...
just do it!
ONTARIO PLACE
30 sec.
VOICE ( muffled): Lemme out of here!
ANNCR: There's a kid inside everybody. Question is, how do you
let 'em out? We're sending you a helpful guide to make the job
easier. It's the the Ontario Place Everyone's a Kid Inside guide.
And it'll be in your mailbox on May 17th. It tells you all about
what's new and exciting at Ontario Place. Plus there's an eyepopping 3-D contest that gives you a chance to win The
Cinesphere. So check your mailbox. And get ready to release the
kid in you.
VOICE: I'm free. I'm outa here.
ONTARIO SCIENCE CENTRE
30 sec.
MUSIC: Under Throughout
ANNCR- This is a test.
When going 90 kilometers per hour, do you
A, slow down or B, speed up?
SFX: Game show style gong signifying wrong answer.
ANNCR: Wrong. The answer is B, speed up.
Is it better driving on A, dry pavement or B, solid ice?
SFX: Repeat
ANNCR: Sorry, Ice is safer.
ANNCR:Do you drive with A, two hands on the wheel or B, no
hands?
SFX: Bell signifying right answer.
ANNCR: Correct. No Hands. There is no steering wheel.
You now qualify to drive- the bobsled, Where?
SFX: Repeat.
ANNCR: Right. The Ontario Science Centre.Where you can also
test your fastball, climb a rock wall- it's a completely different
headspace.
PATHFINDER
15 sec.
V.O:
If I could take a good... six months off,
I'd tour the world
SFX: LOUD JET
In a Nissan Pathfinder
SFX: ENGINE REV
And I'd bring along my friends
SFX: CROWD
I better get a four door
SFX:4 DOORS SHUTTING
PUBLIC HEALTH
30 sec.
“Tough”
V.O. They reckon I’m tough braving the outback, but you should
have seen me trying to avoid a mammogram.
Then I found out that the biggest risk factor with breast cancer
is age. When you’re over 50, a mammogram can pick up a
cancer the size of a grain of rice, long before you’ll feel it.
So I had a mammogram. Easy. So if you’re over 50, call 416555-5555 for your free mammogram. Don’t put it off any longer.
PUBLIC HEALTH
60 sec.
V.O. One in eleven women develop breast cancer
And most of these women are over 50.
Age is the biggest risk factor, not family history. In fact, for 9
out of 10 women it is not hereditary.
Breast cancer cannot be prevented but, by detecting breast
cancer early, you give yourself the best chance of successful
treatment and recovery.
For women over 50, the best way to detect it early is with a
screening mammogram. A mammogram can pick up a cancer the
size of a grain of rice - long before you can feel it.
BreastScreen Toronto offers free mammograms to women over
50.
So call 416-555-5555 for your free mammogram now. Don’t put
it off any longer, call 416-555-5555.
RAPIDLUBE
30 sec.
Can you belive that if you wanna work
in a fast food joint you gotta go to school?
Now what's that all about?
You're goona miss something -maybe put the ketchup on the outside of the bun?
It's not that complicated.
Not like changing your oil.
SEARS
30 sec.
3- SUPER: WE KNOW HOW
YOU WANT TO FEEL.
4. DISSOLVE TO SHOT OF
EXUBERANT WOMAN.
5., DISSOLVE TO SHOT WHICH
ESTABLISHES COSMETICS
CATEGORY... IT MIGHT BE A PAN
UP FROM BEHIND BEAUTIFULLY
ARRANGED GLASS ATOMIZERS,
IT MIGHT BE A WOMAN SEATED
AT A BEAUTIFUL VANITY, IT
MIGHT BE AN ARRANGEMENT
OF THE ITEMS ON THE VANITY
ITSELF.
SUPER: THE BEAUTY
BENEFITS
6. CONTINUATION OF SHOT
ABOVE.
7.CUT TO ARMANI
SUPER:
LIMITED EDITION
$39 While quantities last.
8. PRODUCT DONUT.9. PRODUCT DONUT.10:CUT BACK TO
ATTITUDE SHOT.
11.CUT TO FINAL ATTITUDE SHOT,
4. VO: At Sears, beauty's all about feeling great.
5. In fact, our Beauty Benefits
quarantee you'll feel great... about any beauty purchase you
make with us.
6. It's about beautiful extras ...
7....Iike Giorgio Armani's newest fragrance ... Aqua di Gio.
8. Right now at Sears, a limited
edition 35 ml, bottle of Eau de
Toilette Spray is yours for just $39.
9. Beauty? It begins with Sears.
Come see!
SPEEDSTICK
30 sec.
'LOCKER'
VIDEO
Open on a man working out in the gym.
Cut to man as he bursts into a locker room. He tears off his shirt
and grabs Mennen Speedstick.
Cut to close up on sheet of yellow litmus paper as Mennen is
applied to the sheet. Super: Litmus paper soaked in acid.
Pull back to reveal Mennen has formed the number 24. The
number appears green to signify that the acids have been
naturalized.
Cut back to close up of the man's face as he talks to the camera
directly.
Cut to wide shot with our guy dressed as he leaves the locker
room.
Cut to close up of Mennen products. Super: 24 hour protection.
V.O.
MAN: MY DAY STARTS HERE. BUT WHO KNOWS WHEN IT'LL
END.
THAT'S WHY I USE SPEEDSTICK. I KNOW I CAN COUNT ON IT TO
WORK AROUND THE CLOCK, FOR A FULL 24 HOURS. HOW?
BECAUSE SPEEDSTICK IS FORMULATED...
TO NEUTRALIZE ODOUR-CAUSING ACIDS AND SPEEDSTICK
KEEPS ON WORKING TO GIVE YOU LONG-LASTING 24 HOUR..
...DEODORANT PROTECTION
''CAUSE 9 TO 5 JUST DOESN'T EXIST ANYMORE.
SO COUNT ON SPEEDSTICK.
24 HOURS A DAY.
SPEEDSTICK
30 sec.
'RUGBY'
VIDEO
Open on a group of rugby players
bursting into a locker room. They're
pumped and holding up a massive cup
(One might liken it to Lord Stanley's
cup - big and silvery)
Cut to shots of the team rejoicing as
they hit the showers.
Cut to CU of Mennen being Grabbed
out of a locker
.Cut to the interior of the team packed
in a yellow school bus, heading home.
Cut to shot of the bus flying down the
road in the middle of the night.
Cut to finger being drawn across the
top of an opened Speedstick. Followed
by a fingersnap.
Cut to CU of product and Mennen 24
hour mnemonic. 24 hour time lapse
as back ground Continue 24 hour time
lapse.
Cut to the bus crossing the border
At sun rise.
Cut to players getting of the bus Greeted
by their girisfriends, etc. Cut to CU of
product.
AUDIO(Music up and under throughout)
ANNCR: These are the Hamilton
Bulldogs....
... celebrating victory at the Florida
State
invitational rugby tournament.
And this....
is the 24 hour road trip home;
the perfect place for Mennen
Speedstick.
Mennen goes on dry and it's a
Specially formulated deodorant....
that prevents odour,
around the clock.
A full 24 hours.
Mennen Speedstick.
Non-stop, 24 hours a day.
SINGERS:By Mennen.
SUDAFED
30 sec.
VIDEO
Open on wide shot of farm before dawn.
See rolling hills, house and barn.
Light goes on in second storey window.
Cut to interior. See man just getting out
of bed. He puts his feet on floor and grabs
a kleenex to blow his nose. He starts for
bathroom - steps over sleeping dog.
See him take Sudafed from medicine
cabinet. Go to CU of Sudafed in his hand.
Dissolve to see him fully clothed walking
for stairs. He stops momentarily and looks into his daughter's
room. She is sleeping soundly. See him entering barn.
Cut to interior of house, Mom and daughtercome into kitchen.
Mom motions for little girl to come to door.
See Dad standing there with a small horse with a bow around its
neck.
Little girl runs and hugs him. Pack over.
TITLE: When you've got better things to do than nurse a cold.
See little girl riding horse.
VO: Gettin' outta bed b'fore the sun is
tough enough. Don''t need a bad cold slowing ya down.
I was sure glad for have Sudafed in the medicine chest.
Took care o' the stuffed up nose ... the congestion...
... cause there were things t' do.
ANNCR. Non drowsy Sudafed has everything to relieve your
worst cold symptoms, so you can get on with your day.
Sudafed. When you've got better things to
do than nurse a cold.
TALKING HEAD / PARODY
30 sec.
I helped hijack an airplane. I helped blow up a nightclub. So
what if it gets 11 miles to the gallon. I gave money to a terrorist
training camp in a foreign country. It makes me feel safe. I
helped our enemies develop weapons of mass destruction. What
if I need to go off-road? Everyone has one. I helped teach kids
around the world to hate America. I like to sit up high. I sent our
soldiers off to war. Everyone has one. My life, my SUV. I don't
even know how many miles it gets to the gallon.
WHAT IS YOUR SUV DOING TO OUR NATIONAL SECURITY?
DETROIT, AMERICA NEEDS HYBRID CARS NOW.
THE BAY
60 sec.
MALE OR FEMALE VOICE OVER:
FOR THE NEXT LITTLE WHILE I'LL BE ON THE RADIO DEALING
WITH MISCONCEPTIONS.
FOR EXAMPLE, EATON'S IS MORE EXPENSIVE THAN THE BAY.
WELL MY MISINFORMED FRIENDS, AREN'T YOU GLAD I'M HERE.
YOU SEE IT'S SIMPLY NOT TRUE.
EATON'S HAS BETTER QUALITY PRODUCTS AT EQUAL ]IF NOT
LOWER
PRICES THAN THE BAY.
WE ARE SO SURE OF THIS FACT THAT WE'LL GLADLY MATCH
THE
PRICE, IF YOU FIND AN IDENTICAL, IN-STOCK HOME FASHION
ITEM
FOR A LOWER PRICE ANYWHERE ELSE.
IT'S SIMPLE.
IT'S EFFECTIVE.
IT'S SHATTERING MISCONCEPTION.
AND THAT, AGAIN, IS WHY I'M HERE.
THANKS.
TALK TO YA LATER.
WALKER WINDOWS
60 sec.
VIDEO:
<A dog looking through a sliding glass door sees a cat outside.>
The dog barks, he wants out.
An annoyed someone gets up and lets the dog out.
<Immediately after the sliding glass door closes, the dog turns
around and sees a dog bone inside.>
The dog barks, he wants in.
An annoyed someone gets up and lets the dog in.
<Immediately after the sliding glass door closes, the dog turns
around and sees a cat outside.>
The dog barks, he wants out.
An annoyed someone gets up and lets the dog out.
<Immediately after the sliding glass door closes, the dog turns
around and sees a dog bone inside.>
The dog barks, he wants in.
An annoyed someone gets up and lets the dog in.
<Immediately after the sliding glass door closes, the dog turns
around and sees a cat outside.>
The dog barks, he wants out.
An annoyed someone gets up and lets the dog out.
<Immediately after the sliding glass door closes, the dog turns
around and sees a dog bone inside.>
The dog barks, he wants in.
An annoyed someone gets up and lets the dog in.
<Immediately after the sliding glass door closes, the dog turns
around and sees a cat outside.>
The dog barks, he wants out.
An annoyed someone gets up and lets the dog out.
<Immediately after the sliding glass door closes, the dog turns
around and sees a dog bone inside.>
The dog barks, he wants in.
An annoyed someone gets up and lets the dog in.
V.O.:
"Meow." <Faint sound. Cat's outside.>
"Woof-woof!"
"Oh... now what?"
"Woof-woof!"
"Oh... what now?"
"Meow." <Faint sound. Cat's outside.>
"Woof-woof!"
"Give me a break dog!"
"Woof-woof!"
"Why are you doing this to me?"
"Meow." <Faint sound. Cat's outside.>
"Woof-woof!"
"Just lie down and leave me alone!"
"Woof-woof!"
"Haven't you got anything better to do?"
"Meow." <Faint sound. Cat's outside.>
"Woof-woof!"
"If I have to get up one more time, I'm sending you back to
obedience school!"
"Woof-woof!"
"What do you mean no Summer school? "
SPOKESMAN:
"Walker Windows and Doors are the clearest, quietest,
strongest, safest, and pet-friendly in the world. Dogs and cats
appreciate 'em and you will too."
WAMPOLE VITAMINS
30 sec.
VISUAL
THIS IS A GRITTY, FAST-PACED,
REALISTIC, BLACK & WHITE. MONTAGE
OF EVERYTHING THE AVERAGE
CITIZEN FACES DURING A DAY. IT
CONSISTS OF STRESSFUL SITUATIONS
AND BAD DIETARY EXPERIENCES.
MOST OF IT IS SHOT "POINT OF VIEW"
IN WHICH THE CAMERA BECOMES THE
EYES OF THE VIEWER, SO WE
EXPERIENCE THE EVENTS AS IF THEY
WERE ACTUALLY HAPPENING TO US.
SOME SUGGESTED SHOTS ARE:
FRIED EGGS, BACON AND
HAMBURGERS ON GRIDDLE, DRIPPING
FRIES BEING LIFTED OUT OF GREASE.
MAN SMOKING CIGAR , LADY REACTS.
MAN EATING HOT DOG, BIKE
MESSENGER WHIZZING BY YOU.
PUSHY PAMPHLET DISTRTIBUTOR ON
STREET. WOMAN WHOSE BRIEFCASE
OPENS IN REVOLVING DOOR. PUNK
STANDING ON SUBWAY. CHILD ARGUING
WITH MOTHER IN
BOOKSTORE. VARIOUS TRAFFIC SIGNS.
BUS EXHAUST.
SUPER:
WHEN YOUR NOT EATING
PROPERLY YOU MAY
WANT A VITAMIN
SUPPLEMENT.
SUPER:
CUT TO THREE BIG
WORDS FLASHlNG ON
SCREEN IN FAST
SUCCESSION.
"TAKE",YOUR"WAMPOLES".
CUT TO PILLS IN FRONT OF BOTTLE.
PILLS ROLL BACK INTO BOTTLE.
BOTTLE SITS UP. CAP DISSOLVES ON.
CAMERA WIDENS TO SHOW ROW OF BOTTLES.
SUPER:
VITAMINS, PURE AND SIMPLE.
AUDIO
MUSIC GRITTY AND
DRAMATIC TO
MATCH PICTURE.
ANNCR: You take enough
chances during the day
Why take chances with
your diet, or your vitamins?
ANNCR: TAKE YOUR WAMPOLES,
MUSIC: ENDS
WUNDERBAR
60 sec.
"HERO"
SO I DECIDE TO TRY A DIFFERENT BAR ....
WUNDERBAR.....
BUT ... WHAT D'YOU EXPECT .... IT'LL TASTE LIKE ALL THE
REST.
NOT!
I FIGURE THINGS ARE LOOKING UP ....
I'LL CHECK OUT MY MARKS.
STRAIGHT A's.
NOT!
THEN I SPOT THIS BABE.
SHE'S GOT A WUNDERBAR TOO.
SO WE CAN TALK, RIGHT.....
NOT.
OKAY ... WUNDERBAR.
IT DOES TASTE GREAT EVEN IF IT DOESN'T RENDER ME
FATALLY
ATTRACTIVE.
OLDER STYLE SCRIPTS
Put you own contemporary read on an older style
script. Switch the Brand names to one of your liking,
or make one up. Maybe adjust a word or two, and
make it your own...One of these could be very cool
on your demo.
CRUNCHIE.
Life's a whole long journey, boy.
Before you grow too old,
Don't miss the opportunity to strike a little gold.
Out West the folks are crossing you.
The way to make them stop,
Is to quick draw your Crunchie bar and
Fill them full of choc.
Have a Crunchie
Hokey pokey bar
Crazy Crunchie
Hokey pokey bar.
KENTUCKY FRIED CHICKEN
The cows and the sheep and the birds and the horses,
Were mooing and baaing and whistling and neighing.
Having lunch in the sun.
But Hugo and I were having none.
In the back seat, we sat, getting thinner.
A rumbling cry.
"Give us Kentucky Fried."
Time for dinner.So Dad stopped the car,
And Hugo said "You go", but I said "No, you go"
And soon he was back with a pack.
And Dad hit the track.
And we ate in the back feeling better inside
A drive isn't funny with an empty tummy.
Thanks goodness for Kentucky Fried.
GRIFFINS GINGERNUTS
Griffins gingernuts are so spicy
Made from old english recipe
There's no gingernuts tastes quite he same
Ask for griffins gingernuts by name.
G for genuine ginger from jamaica
G for green pack
G for griffins
Ask for Griffins Gingernuts by name.
ROAD SAFETY
In less than thirty seconds this girls life will never be the same.
Her face will show the scars for xxxxx xxxxx.
But that's not so bad.
She will be in crutches for xxxx xxxx.
But that's not so bad.
What really hurts, is that this is the last thing that she will ever
see.
NORTHERN UNITED BUILDING SOCIETY
Twice as much
Twice as much
It's the great new way to make your savings really pay.
It's the savings plan that's so far sighted.
Twice as much,
From Northern United.
EXPLORAIR
I've
I've
I've
I've
Fiji,
been everywhere man,
been Explorair.
breathed the mountain air, man.
holidayed everywhere.
Australia, Bali, India (?)...xxxx.
BASF CASSETTES
Dear John,
Oh how I hate to write.
Dear John,
I must let you know tonight,
That my love for you has gone,
So I'm sending you this song.
Tonight I'm with another.
You'll like him John,
He's your brother.
So adieu to you forever.
Dear John.
TIP TOP CHOC BAR
Tip Top Choc Bar.
Made for chocolate lovers.
Chocolate on the outside.
Chocolate on the inside.
Creamy vanilla and coconut too.
MAZDA LIGHT BULBS
Down in the factory where the lights come from
The Mazda man puts his thinking cap on.
And he made a light.
A wonder light.
And he called it Mazda Wonder Light.
Then he took the boxes to the shops.
With different colours on the tops.
Now you can tell what Watt you've got.
Now you can tell what Watt you've got.
That's bright.. That's light..
That's Mazda Wonder Light.
There's no bulb that's brighter - than a Mazda Wonder Light.
BIC'S LITTLE THINGS
Big things needn't cost a lot,
Some of the best things in life cost so little.
Bic things never cost a lot
You use them again and again:
The pen that you write with,
The lighter you light with,
The shaver so quick Another great bic.
So pick the one that's right for you.
The bic things in life cost so little!
AIR FORCE
We've joined the RNZAF,
To build a sound career.
To do a job and to play our part,
Protecting what is dear.
Airborne, we are airborne.
Flying high like an eagle xxxx
We're airborne.
MILKY BAR
The milky bar kid only eats what's right.
Milky bar is creamy white.
The creamiest milk.
The whitest bar.
The goodness that's in Milky Bar.
Nestles milky bar. (& no hint of an accent on Nestlé's final e)
CHESDALE CHEESE
We are the boys from down on the farm
We really know our cheese
There's much better value in chesdale
It really aims to please.
Chesdale slices thinly
Never crumbles
There's no waste,
And boy it's got a mighty taste.
Chesdale Cheese.
It's finest cheddar, made better.
LA-Z-BOY ARMCHAIRS
(Sung by Ray Wolf and possibly Billy T James as well.)
You can rock it, you can roll it,
You can lock the rock and put your feet up.
You can sit right back and really enjoy
Your genuine la-z-boy.
JOCKEY UNDERPANTS
Jockey supported a whole lot of players.
Jockey supported a number of us.
Jockey's been seen in the best dressing rooms,
And after in all the best restaurants.
FORD TELSTAR
When I drive, drive drive you
You're my winning formula
When I drive drive drive you're my star
When I drive, drive drive you
You're my winning formula
When I drive drive drive you you're my Ford Telstar
Good luck and welcome to the business!
JL Studios , Professional Digital Recording Studio and Mixing
located in Toronto, Canada. http://www.jlstudios.ca
Specializing in Voice Overs | Music Production | Digital Media
Services. Tell us about your idea. We'll make it real.
Phone: 416.598.7979 Email: jlstudios@jlstudios.ca