KEITH STOLER
1586 Palisades Dr.
Pacific Palisades, CA 90272
646.489.9047
stolerkeith@gmail.com
SUMMARY
Creative, strategic, and customer focused Sales and Marketing Executive, skilled in online, mobile, social
television, print, radio and event mediums. 15 years of experience selling integrated programs the Sports and
Entertainment industry to advertisers across multiple categories.
PROFESSIONAL EXPERIENCE
MLB ADVANCED MEDIA (MLB.COM), Los Angeles, CA
2010 – Present
Vice President of Sponsorship Sales, West Coast Region
Oversee online & mobile sales for MLB.com and all 30 team sites on the West Coast, positioning the sites’
content and audience to agencies and clients.
 Set go‐to‐market strategy and engages clients at a senior level to establish partnership opportunities.
 Represent MLB.com at client/agency meetings and industry events across all product categories – Auto,
Consumer Electronics, CPG, Entertainment, and Telco.
 Direct liaison with sales reps from all West Coast MLB teams as well as MLB Network TV reps; assist
them in adding online packages to their deals
 Increased sales revenue on the West Coast by over 30% in 2010 and 21% in 2011
 New business included clients such as: Toyota, Lexus, Microsoft, and SONY Pictures
 Manage individual achievement of San Francisco AE and planner
FANTASY SPORTS VENTURES (NOW BIG LEAD SPORTS), Los Angeles, CA
2009 – 2010
Director of Sales & Marketing, West Coast Region
Oversaw the sales and marketing strategy for Fantasy Sports Ventures network of 400+ independent sports
sites. Was the first sales person the company hired to acquire new business on the West Coast and brought in
$1MM in less than a year.
 Developed go-to-market strategy for Fantasy Sports Ventures on the West Coast (including Texas)
 Represented Fantasy Sports Ventures at client/agency meetings and industry events across all product
categories – Auto, Consumer Electronics, CPG, Entertainment, and Telco.
 Closed $1MM in new business with clients including: Coors Light, EA Sports, XBOX, DISH Network,
ARCO, Ubisoft, Warner Music and CBS Sports
 Managed client services rep based in New York City
YAHOO! SPORTS, Los Angeles, CA
2006 – 2009
Sr. Account Executive, West Coast Region
2008 – 2009
Developed and executed the sales marketing strategy for Yahoo! Sports, positioning the properties’ content
and audience to agencies and clients. Specifically accountable for West Coast region accounts (including
Texas) with goal of $10M+ annually.
 Represent Yahoo! Sports business unit at client/agency meetings and industry events across all product
categories – Auto, Consumer Electronics, CPG, Entertainment, and Telco.
 Closed over $2MM in online video sponsorships including Dunkin Donuts Yahoo! Sports Minute, Toyota
Fantasy Football, Honda’s World Series program and Ubisoft’s NFL This Week program.
 Exceeded goals each quarter, most notably at 130% to goal in Q4 2008.
Sr. Manager, Ad Solutions
2006 – 2008
Created strategic and innovative advertising solutions, sales collateral and customer-centric marketing
programs for the Yahoo! field and inside sales organizations.
 Was facilitator between product and sales teams to help bring Yahoo! Sports products to market and
monetize them efficiently
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Oversaw entire campaign lifecycle from campaign development to sales pitch to execution.
Developed sales strategy and integration for new acquisition of Rivals.com.
Analyzed the sports marketplace in order to increase revenue and secure renewals from key advertisers.
Monitored bookings and delivery to ensure the demands of clients were met.
2004 – 2006
SPORTING NEWS, New York, NY
Director of Marketing
Developed integrated marketing solutions for prospective clients utilizing all Sporting News assets (Online
Print, Radio) as well as relationships with partners.
 Collaborated with national sales team in the identification of client needs and opportunities, brainstorming
conceptual packages and approaches to recommend to the client.
 Closed cross platform programs with clients such as: GMC (Professional Grade Blogger), Jim Beam
(Hometown Heroes), Coke’s Full Throttle (Super Bowl Guide) and Wrangler (Player of the Week).
 Created innovative strategies to increase Sporting News brand awareness among advertisers and the
general public via events, contests, sweepstakes, direct marketing, etc.
 Supervised Associate Marketing Director, Marketing Manager, coordinators, and outside vendors in
creation of written and graphic representations of marketing concepts.
 Ensured that all marketing programs and sweepstakes are executed flawlessly.
 Analyzed 3rd party (MRI, Simmons, JD Power, etc.) and internal subscriber research to develop
compelling marketing messages; packaged this information for sales team to use in presentations.
2000 – 2004
CLEAR CHANNEL ENTERTAINMENT (now Live Nation), New York, NY
Senior Manager, Marketing Solutions - National Sales and Marketing
2002 – 2004
Manager, Marketing Solutions - National Sales and Marketing
2000 – 2002
Developed custom marketing programs for prospective clients utilizing assets from all Clear Channel
Entertainment Divisions (Music, Motor Sports, Theater, Family, Talent Representation).
 Interacted with various Clear Channel Worldwide Divisions (Radio, Outdoor, Interactive, Television) to
create cross-platform opportunities for clients and gain maximum exposure.
 Maintained online research archive to assist National Sales and Marketing Team in disseminating
information throughout various Clear Channel offices across the country.
 Worked with sales team to secure entertainment marketing deals with companies including: Major League
Baseball (Ozzfest and Lollapalooza), T-Mobile (All Access), Coty (Adidas Adrenaline), PowerAde (FMX
and Supercross sponsor), Miller Brewing (Rellim Tour) and Diageo (Smirnoff Summer of Live).
1996 – 2000
ESPN, New York, NY
Associate Marketing Manager, Consumer Marketing Department
1998 – 2000
Assistant Marketing Manager, Consumer Marketing Department
1996 – 1998
Assisted in the development and execution of award-winning on-air promotion and advertising for assigned
ESPN and ESPN2 properties, including: Sportscenter, NFL, NHL, College Football/Basketball, X-games, and
ESPN The Magazine
 Composed and presented strategic creative briefs to ad agencies (Wieden and Kennedy, Ground Zero, etc.)
to assist them in creation of advertising campaigns
 Managed stable of in and out-of-house producers with development of daily tune-in commercials and print
ads
 Managed $40 million budget of production and media expenses for Consumer Marketing Department
 Acted as liaison with ESPN departments (Programming, Production, Affiliate, Enterprises, Legal,
Communications) to ensure accuracy and consistency in all forms of advertising
 Researched, wrote, and produced various on-air commercials for assigned properties
EDUCATION
BA, Economics and History, University of Michigan, Ann Arbor, MI, 1996