Mr. Scott Sikkink
Marketing and Business Education
Date
1/23/12
1/24/12
1/25/12
1/26/12
1/27/12
1/30/12
1/31/12
2/1/12
2/2/12
2/3/12
2/6/12
2/7/12
2/8/12
2/9/12
2/10/12
2/13/12
2/14/12
2/15/12
2/16/12
2/17/12
Marketing A Lesson Plans
1st Hour
-Reading from students handbook
-Go over syllabus
-Getting to know Mr. Sikkink
-Getting to know student worksheet
-Intro to edmodo program
-Textbook Procedures (for M. Essentials)
-Intro to Chapter #1
-Begin Chapter 1 PowerPoint
-What is Marketed Activity
-Review of Marketing Definition
-Functions of Marketing PPT and Activity
-7 Functions of Marketing Review and
Breakdown
-Functions of Marketing Fly Swatter
Game
-Why We Buy Video
-Economic Utilities
-Putting it all together activity
-Review of Economic Utilities
-5 Economic utilities Mini-Project
-Careers in Marketing PowerPoint
-Occupational Marketing Research project
-Occupational Marketing Research project
-Chapter 1 Quiz Review
(Question/Answer Session)
-Chapter 1 Quiz
-Begin 4P’s PowerPoint and Activities
Day 1
-Begin 4P’s PowerPoint and Activities
Day 2
-American Car: A Marketing Case Study
Video
-Food Day Marketing Mix Activity
-Review of Target Market/4P’s/Graphics
-Marketing Mix Poster Activity
-Marketing Mix Poster Activity
-Marketing Mix Poster Activity
-Branded: The Power of Brand Names
Video
-Review of Market Segmentation
-Market Segmentation in class activity
2/20/12
2/21/12
2/22/12
2/23/12
2/24/12
3/5/12
3/6/12
3/7/12
3/8/12
3/9/12
3/12/12
3/13/12
3/14/12
3/15/12
3/16/12
3/19/12
3/20/12
3/21/12
3/22/12
-Market Segmentation Business
Simulation Activity
-Market Segmentation Mini Project for a
product of choice. See handout
-You Tube Marketing Challenge
Includes market
segmentation/4P’s/graphics
Video: Understanding what the customer
wants
-Intro. Titan Program from Junior
Achievement
-Review of Graphics
-Oakwood Mall Graphics Case Study
-Titan Program
-Oakwood Mall Graphics Case Study
Cont.
-Titan Program
-Coke on the rocks video and worksheet
-Titan Program
-Claritas- Zip Code Project
-Titan Program
- Claritas- Zip Code Project cont.
- VALS Survey Analysis
- Titan Program
-VALS Survey Analysis Cont.
-Titan Program
-Branded: Personal Identity Through
Consumer Products Video
-Titan Program
-Introduce “Marketing a Sports Drink”
Project
-Give students handout including grading
rubric
-Workday for “Marketing a Sports Drink
Project”
-Workday for “Marketing a Sports Drink
Project”
-Workday for “Marketing a Sports Drink
Project”
-Workday for “Marketing a Sports Drink
Project”
-Workday for “Marketing a Sports Drink
Project”
-Workday for “Marketing a Sports Drink
Project”
4/24/12
-Workday for “Marketing a Sports Drink
Project”
-Projects are due by the end of the class
period.
-Titan Program
-Review of Chapter 2
-Quiz on Chapter 2
-Chapter 8 PowerPoint Presentation and
Questions
-Chapter 8 Reinforcement Packet
-Chapter 8 Reinforcement Packet
-Chapter 10 PowerPoint Presentation and
Questions
-Chapter 10 Reinforcement Packet
-Chapter 10 Reinforcement Packet
-Body Language in Customer Service
Video
-Chapter 8/10 Review
-Chapter 8/10 Quiz
-Chapter 12 Power Point Presentation Day
1 of 2
-Assignment
-Chapter 12 Power Point Presentation Day
2 of 2
-Large Group Questions/Discussion
-Pre-Approach Activity
-Preparing for the Sale Activity
-Review of Features/Benefits-Approach
-Sales Pre-Approach Mini Lesson
-Intro Marketing Features and Benefits
Activity
-Intro Marketing Rational/Emotional
Activity
-Workday
-Secrets of Successful Prospecting Video
-Review of Prospecting and the methods
successful businesses use.
- Prospecting Project
-Chapter 12 Review
-Chapter 12 Quiz
-Chapter 13 Power Point
-Discussion
-Determining Customer Need Activity
4/25/12
4/26/12
-Chapter 13 Packet
-Determining Need Video
3/23/12
3/26/12
3/27/12
3/28/12
3/29/12
3/30/12
4/2/12
4/3/12
4/4/12
4/5/12
4/10/12
4/11/12
4/12/12
4/13/12
4/16/12
4/17/12
4/18/12
4/19/12
4/20/12
4/23/12
4/27/12
4/30/12
5/1/12
5/2/12
5/3/12
5/4/12
5/7/12
5/8/12
5/9/12
5/10/12
5/11/12
5/14/12
5/15/12
5/16/12
5/17/12
5/18/12
5/21/12
5/22/12
5/23/12
5/24/12
5/25/12
5/29/12
5/30/12
5/31/12
6/1/12
6/4/12
6/5/12
6/6/12
-Determining Need Video Cont
-Chapter 13 Review
-Chapter 13 Quiz
-Chapter 14 PowerPoint Presentation
-Power Point Day 2
-Common Objections Activity
-Dealing with Objections and Rejections
-Overcoming Objections Video
-Product Presentation Workday
-Product Presentations
-Chapter 14 review
-Chapter 14 Quiz
-Chapter 15 PPT
-Large Group Discussion
-Closing Activity
-Suggestive Selling Activity
-Sales Presentation Workday
-Sales Presentation Workday
-Sales Presentation Workday
-Sales Presentations
-Sales Presentations
-Sales Presentations
-Chapter 15 Quiz
-Review/DECA comp. Preparation
-Review/DECA comp. Preparation
-Review/DECA comp. Preparation
-Review/DECA comp. Preparation
-Review/DECA comp. Preparation
-Review/DECA comp. Preparation
-Review/DECA comp. Preparation
-Final Exam Review Day
-Final Exam Review Day
Final Exam
No Class Final Exams
No Class Final Exams