Contact Name:
Alternate Contact Name (if applicable):
Email:
Mailing Address:
Phone:
Fax:
Web site:
Type of Organization:
___ Corporate ___ Education ___ Government ___ Medical ___ Nonprofit
Anticipated term of activity:
Mission of Organization (if applicable)
Paragraph Description of Planned Activities (150 words or less):
For Internal Use:
Agreement Signed _
Final Copy on File_
Posted on Web site_
Final Report Received_ Date:

President’s Challenge Advocates Program Overview
The President’s Challenge Advocates partnership program recognizes the importance of working with a variety of sectors to improve the physical activity and fitness levels of all
Americans. We invite organizations and individuals to help us meet our goal to get more
Americans regularly active through participation in the Presidential Active Lifestyle Award
(PALA). By September 2011 and with your help, we hope to inspire one million Americans to achieve their PALA.
The Goal:
The goal of the Advocates program is to promote participation in and use of the President’s
Challenge Physical Activity and Fitness Awards Program. An outcome of this goal is to increase levels of physical activity among the targeted population group.
What are the benefits to the partner?
 Posting on the President’s Challenge Web site and notification included in the program’s newsletter
 Use of the President’s Challenge logo and materials
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Access to awards featuring the signature of the President of the United States

An easy-to-use mechanism to help improve the health of your targeted population
Requirements:
1. Must demonstrate a commitment to improving the health of individuals.
2. Identify the group with which you will be working. This is the group whose levels of physical activity or fitness you wish to improve.
3. Identify the activity that you will undertake as part of your commitment to serving as a
President’s Challenge Advocate. Options may include: o Organizations/Individuals: Supporting the Million PALA Challenge by sponsoring or organizing participation in the Presidential Active Lifestyle
Award (PALA). This may include organizing a group account on the website, providing paper logs and tracking participation over the course of the 6-week challenge, or purchasing a PALA certificate or other recognition for those who earn their award. o Individuals: Serve as a Demonstration Center coordinator (for more information please visit www.presidentschallenge.org
)
4. Complete the partnership form and email to Jane Wargo: jane.wargo@hhs.gov
5. Fill out and sign the President’s Challenge Advocate Letter of Understanding (template provided)
6. Fill out and return the final/annual Activities Form upon completion of the partnership term (or at the end of the year for multi-year relationships) describing the outcome of your activities as they relate to this partnership (e.g., identify the number of people reached, communication channels used, materials developed, media coverage, etc.).
7. (Optional) Consider voluntarily setting a goal. For example, increase the amount of time members of your target audience are active, the number of days per week individuals are active, or the number of people who earn one of the President’s Challenge physical activity or fitness awards.

Examples of Past Partnership Activities
Saint Barnabas Health Care System
Rediscovering Youth Sportsmanship: Parenting An Athlete was designed by behavioral health specialists, in conjunction with sports medicine and health care professionals from the Saint
Barnabas Health Care System. Rediscovering Youth Sportsmanship has been presented to more than 4000 parents, coaches, and sports administrators since its inception in March 2000.
Originally designed to address the growing problem of poor parental behavior at children's sporting events, the program incorporated the President's Challenge to assist parents in gaining a greater understanding of their child's physical activity needs and practice parenting skills while working together toward the Presidential Active Lifestyle Award (PALA). Once parents and children completed the 6-week activity program, they could submit their activity logs to the Rediscovering Youth Sportsmanship program to receive their PALA award, compliments of the St. Barnabas Health Care System.
DC Healthy Families
DC Healthy Families (DCHF) launched Fit For A Lifetime ; an initiative that focused on health awareness and disease prevention by promoting nutrition and physical activity, as well as the need for regular check-ups and the importance of health insurance. It included several key interventions that targeted youth, specifically adolescents, with the goal of assisting this population in making smart choices about what they eat and drink and their physical activity.
DCHF worked with the DC Public Schools System to bring nutrition education into selected middle and junior high schools. Additionally, all students were encouraged to participate in the President's Challenge Presidential Active Lifestyle Award program. Students were awarded their patches and certificates in year two at an awards ceremony.
Sweat Every Day
The Monroe County Community School Corporation (MCCSC) of Bloomington, IN launched
Sweat Every Day to encourage all students in the corporation to be physically active each day.
Funded by the Foundation of Monroe County Community Schools (FMCCS), Sweat Every
Day had a web page that linked directly to the President's Challenge online tools. Students kept track of their physical activity and earned President's Challenge awards made possible by
FMCCS. The unique program serves as a model for other school corporations and organizations looking for ways to encourage their own students to Sweat Every Day !
The Harlem Globetrotters
The Harlem Globetrotters teamed up with the President's Challenge and the U.S. Department of Education during the team's 2006 North American Tour to promote healthy and fit lifestyles through physical activity and character education. Entering their 80th consecutive season in 2006, the Globetrotters played in nearly 200 cities and visited over 200 elementary schools across the United States and Canada. With the CHEER Challenge the Globetrotters encouraged students to be physically active for at least 60 minutes every day and to earn the
Presidential Active Lifestyle Award.

President’s Challenge Advocate Activities Form
Directions: Please complete the following information AFTER the partnership comes to an end or at the end of the year (for multi-year partnerships). Your feedback will help us improve the President’s Challenge Advocates program and the general offerings of the President’s
Challenge. You may submit the form via email to jane.wargo@hhs.gov
or by faxing it to
240.276.9860. Multi-year partners need only describe program activity for the year and include any other relevant information for the year’s activities as it relates to the partnership.
Contact Name (first middle last):
Organization Name (if applicable):
Name of Initiative (if applicable):
Implementation Location (Place, City, State, Country):
Start Date: End Date:
Number of Participants:
Briefly describe program activity (250 word maximum):
Did you set a program goal (Yes/No. If yes, please include metrics) :
Was your goal met (Yes/No. If yes, please include outcomes. If no, please indicate potential reason) :
Was there any media coverage of your effort (press release, interview, radio/print/TV coverage, etc.):
Did any other organizations or individuals partner with you (If yes, please list):
How do you feel we can improve the President’s Challenge program
(250 word maximum. Please consider both the Advocates program specifically and the President’s
Challenge in general):

Date
Name
Title
Address
Address 2
City, State Zip
Dear Name:
This Letter of Understanding will serve to confirm the discussions between (Partner) and the
President’s Challenge Physical Activity and Fitness Awards Program (“President’s
Challenge”) administrators regarding a physical activity and fitness initiative incorporating the President’s Challenge program. The President’s Challenge is a program of the President’s
Council on Fitness, Sports and Nutrition (PCFSN) and is administered by the Amateur
Athletic Union (AAU)/Indiana University for the PCFSN.
This Letter of Understanding sets forth the terms and conditions under which (Partner) may utilize the President’s Challenge Physical Activity and Fitness Awards Program as a motivational tool to complement its physical activity and fitness initiatives. The Term of this agreement is (Insert Start and End Date).
The goal of this partnership is to (Insert 1-2 sentences or bullets describing the desired outcome)
In order to achieve these goals, (Partner) will conduct the following: (Insert bullets outlining action items)
PCFSN will:
 Grant consent to the use of the President’s Challenge seal and written materials in the agreed upon physical activity and fitness initiative.

Have final approval of all final page proofs that may be developed as a result of this partnership and that contain the President’s Challenge seal or reference to this partnership.
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Provide timely review, edit and/or approval within ten business days of receiving final page proofs containing the President’s Challenge recognition/seal.
 Highlight the partnership on the President’s Challenge Website during the Term and in newsletters as appropriate.
It is understood that the President’s Challenge seal and materials will not be used in any manner that could constitute an endorsement of the general policies, activities, or products of
(Partner), its partners, or of the information placed on its websites. Where confusion could result, materials should be accompanied by a disclaimer to the effect that no endorsement is intended. Conversely, neither PCFSN nor the President’s Challenge will use (Partner’s) trademarks without prior written approval. Neither organization has the right to issue press

releases relating to the relationship created by this Letter of Understanding without the prior review and written approval of the other.
To the extent that it is applicable, (Partner) agrees to:

Use the latest information and materials from the President's Challenge program, with final copy approval from PCFSN.
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Consult with and seek prior approval for any program changes of the existing
President’s Challenge program, seal, name, or materials.
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Engage with the AAU to distribute the program awards, as needed.
It is understood that no association with commercial entities that represent tobacco or alcohol shall be represented with the President’s Challenge program.
No cost will be incurred by PCFSN or the President’s Challenge for its involvement in this program other than sharing existing layouts and copies of program materials and the staff time needed to carry out the activities discussed in this Letter of Understanding. Other than these costs, there will be no outlay of federal funds in relation to the PCFSN or the President’s
Challenge participation in this project. PCFSN and the President’s Challenge will not assume or provide any financial responsibility for consultation, development and/or distribution of program information. (Partner) will provide all financial resources for development, distribution and promotion and shall be responsible for all costs for consultation used to develop any and all components and materials relating to the program. Neither party shall have any liability to the other in connection with this Letter of Understanding.
In the event that (Partner) engages in any fundraising activities to cover the costs of this initiative, (Partner) will make clear in any solicitation for funds that (Partner), not PCFSN nor the President’s Challenge, is asking for the funds. (Partner) will not imply that PCFSN or the
President’s Challenge endorses any fundraising activities in connection with this initiative.
(Partner) will make clear to donors that any gift will go solely toward defraying the expenses of (Partner’s) physical activity and fitness initiatives.
On behalf of the PCFSN, I extend my appreciation for your interest in this project. This letter will serve to secure the details of our discussions in good faith. Please indicate your agreement and understanding of the terms contained in this letter by signing below.
Sincerely,
Shellie Pfohl, MS
Executive Director
President’s Council on Fitness, Sports & Nutrition
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Title
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Date