Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
Application for the Paul Brentlinger Entrepreneurial Case Writing Program
To be considered as a student author of an entrepreneurial case:
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Complete this page with complete contact information.
Recruit a faculty advisor who will oversee the development of the case and the teaching
notes.
One page two, clearly articulate the premise, the lessons to be taught and the motivation
for writing the case.
Submit completed documents at any time in the academic year to zlicontact@umich.edu
with the subject line: Case Proposal <company name>.
undergrad 
graduate 
Student Name:
Degree information
day/full-time 
evening/part-time 
(e.g. MS - CompSci - Dec 08
or MBA – May 07):
Phone number:
UMID:
U-M email address:
Physical Address:
City, State, Zip:
Name of Business /
Case Subject:
Check here  if you would like the Institute to help you recruit a faculty advisor.
Preferred
Remuneration:
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 1.5 credits
 $2,000
Remuneration will be processed upon completion and acceptance by the
Institute.
I understand that a well-written case will take in excess of 100 hours to complete. I
understand that while meeting with representatives from the company I am an extension
of the Zell Lurie Institute and the Ross School of Business and will represent both
organizations to the best of my ability.
Student signature:
Date:
Faculty Advisor
Signature:
Print name
and date:
Institute
Representative:
Print name
and date:
Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
Application for the Paul Brentlinger Entrepreneurial Case Writing Program
Motivation:
Why are you proposing to write an entrepreneurial case? Why are you
proposing to write this case in particular? (100 words or less)
Basic Premise
of case:
A good case must pose a decision to be made, permit the student to
perform some piece of analysis that will shed light on the issues raised
by the decision and serious controversy to be discussed. A case with a
clear path to a specific decision is not a good case (500 words or less).
Lessons Learned:
What lessons will students learn from this case being taught in one of
their MBA classes (250 words or less).