Curriculum Vitae
H. L. C. Rajiv De Silva
43/32, 1st Lane, Nawa Samagi Mawatha,
Borupana Road, Ratmalana. Srilanka
Telephone: 0094-11-2626034, Mobile: 0094 712 215971,
E-mail: crajiv2007@yahoo.com, Skype: rajiv.de.silva10
Vision & Objective
Looking for a challenging career, where there is scope for demonstration, always on a look out for a positive &
bigger outlook, Currency are ideas, thrive on Imagination & Passion, Rigorous thinking and boundless curiosity,
Sets levels & standards that exceed expectations through skillful management by motivating, training and
supporting the team to achieve higher standards of performances.
Service Experience: 27 years
(19 years in the Garment industry and 8 years in the Private & Corporation sector)
1. Bleusz Interiors (Pvt) Ltd.
- From March 2009 to date – General Manager (Sales & Marketing)
2. Chamber of Commerce & Industry - From Aug 2008 to Feb 2009 – Chief Operating Officer (Kalutara District)
3. Asia Tex (Pvt) Ltd
(17 years)
- From 2003 to 2008 July - General Manager (Marketing/Merchandising
- From 2001 Sep to 2002 Dec - General Manager (Operations), Kenya
- From 1990 to 1999 Dec. - Manager (Marketing / Merchandising)
4. Tri -Star Apparel Exports (Pte) Ltd - From 2000 Jan. to 2001 Aug. – GM (Head of Marketing & Merchandising)
5. State Timber Corporation
- From 1984 to 1989 Dec. – Purchasing & Supplies division.
Duties & Responsibilities:
1. Bleusz Interiors (Pvt) Ltd, S/L – as a General Manager since March 2009 took initiatives to
develop new marketing concepts and strategies in view of promoting company business.
Introduce proper follow up process to ensure timely design, manufacture & deliver quality
products ensuring customer satisfaction.
2
Kalutara District Chamber of Commerce & Industry S/L – Being a Chief Operating Officer,
promoted Chamber services especially among the Entrepreneurs of the district, Improved
Membership Base, organized district Enterprise Forums with District Secretary and seminars with
government officials (BOI, Inland Revenue, Labor dept., Fire Services Waste Management
Authority, Police, Urban councils and Banks etc), organized SME meetings with the Divisional
Secretaries and represented the team which developed 3 year Business Plan for the Chamber.
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Asia Tex (Pvt) Ltd. S/L- As a General Manager (Marketing & Merchandising) handled the
functions of Marketing, Merchandising as well as Production and Administration. I was
responsible for the sourcing and price negotiations of Garment orders & raw materials while
follow up day to day activities of Merchandising, Purchasing divisions.
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Asia Resources (Pvt) Ltd. Kenya – had the opportunity to set up a Garment Factory in Kenya and
manage its total operational activities as the General Manager. I was responsible for the overall
management of the company starting from sourcing & negotiating garment orders, production
process, Administrative and Banking functions, Coordinating with EPZ officers, Customs etc. and
reporting performances and financial reports to the top management.
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5
Tri-Star Apparel Exports (Pvt) Ltd S/L- Being the General Manager (Head of International Sales,
& Marketing) managed its operations with a staff of 30 merchandisers and 3 Marketing
managers. My primary responsibility was to offer company products and strengths to customers
(overseas & local) and seal monthly production capacity of 900,000 garments to meet the target
labor cost of Rs. 150mn. I have taken steps to introduced new Marketing & Purchasing concepts
to achieve company aspirations while ensuring complete customer satisfaction to the highest
level. Lead and trained marketing and merchandising staff to achieve highest level of
performances. Represented the company for both National Apparel Export Association and
Srilanka Apparel Export Association.
Significant Achievements:
1.
Managed the International Marketing division to meet the planned company budgets and
its performances were appreciated by the Chairman vide letters on 08th & 15th Dec. 2000
2. Negotiated with Mast Lanka (Pvt) Ltd. to recover old outstanding of USD 19000.00
3. Negotiated with New Times (Pvt) Ltd. and claim USD 30,000.00 for loss of production.
4. Coordinated with Air force hierarchy to receive old outstanding of USD 32,000.00
_______________________________________________________________________________________
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Asia Tex (Pvt) Ltd. S/L – Being a Manager of Marketing & Merchandising, my responsibilities
were to Negotiate and secure Garment orders to feed factory production capacity, sign
contracts with clients, develop critical path, organize to purchase raw materials and receipts,
monitor production process and deliveries. Delegate & follow up duties of Merchandisers, look
after sample developments and day to day operations of the Marketing & Merchandising dept.
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State Timber Corporation, S/L – worked at the Purchasing & Shipping division and administer
contracts for major purchases whilst draft bid specifications and requests bid proposals from
vendors, Supervise and direct purchasing functions such as product / service research, vendor
selection, price and contract terms negotiation and purchase order completion. Prepare budget
estimates and monitor departmental expenditures. Identify high-margin opportunities for
additional product offerings through market research and networking with customers, vendors,
and the academic community. Source products and raw materials at quality and cost standards
consistent with company business objectives.
______________________________________________________________________________
Management Experience:
Management – Being a senior Manager since 1996 had the opportunity to setup an overseas project in Kenya and
manage its total operational activities as company General Manager. Also, managed local entities and have good
experience in Planning, Organizing, and Staffing, Directing and knowledge in preparing Management reports,
Business plans, and Project reports to achieve projected sales goals of the organization.
Sales & Marketing – Expertise in the Areas of Product Development, Strategic Marketing, Networking,
Negotiations, Leadership and Team Building, Global experience, Research Strategy. Design winning sales &
marketing strategies, effective multi-functional team’s management, accurate multi-levels communications.
Purchasing & Supplies – Expertise in optimization of the supplier base into a select group of proven high quality
suppliers and strategic partners relationships. Build relationship with all levels of management in the
department to determine needs, develop strategies, plan and provide procurement sources and cost-estimating.
Garment Industry – Knowledge in Marketing & Merchandising process with 18 years industry experience couple
with Production and Administration functions in the sector. Expertise in Price negotiations & Costing, Production
planning, Garment consumptions & SMV, and Quality Assurance activities related to the industry.
Buyers & Labels: Nike, M&S, Disney, Bhs, Mother care, Tesco, Adams, Gap, A&F, AE, Columbia, Target, WalMart, Nautica, , Limited, Kellwood, JCP, Lane Bryant, Next, RL, Tommy Hilfiger, Perry Ellis etc.
Financial / Admin- Experience of commercial life cycle professionalism, realism and strong experience in the
edition and the update of the classical Commercial & Financial Statements such as Sales Pipeline, Quarterly
reports, P/L & Cash flow budgets and Human Resource functions.
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Personnel Details:
Date of Birth
ID No
DL No
Marital Status
Religion
: 01st November 1962
: 623060829V
: A 008424514
: Married, 03 Children
: Buddhism
Education
: GCE (A/L) in year 1980 at Dharmasoka College, Ambalangoda.
Professional Qualifications:
1. Diploma in Purchasing & Materials Management -Institute of Supplies & Materials Management during
the period of year 1990 to 1993 and is a Corporate Member of the Institute.
2. Diploma in Marketing (CIM-UK) – Exempted from the first stage and 2 stages to be completed.
3. Certificates in Stores Management and Storekeeping - Institute of Supplies & Materials Management.
4. Certificates in Garment Technology & Management,
Management - Clothing Industry Training Institute (CITI).
Merchandising,
Garment
Production
5. Certificates in Attendance – General Export Marketing Programs by Export Development Board.
6. Successfully completed the IELTS course conducted by the ICBT Campus.
7. Certificate in Computer Application and Presentation from Sarvodaya Management Institute for MS
Word, MS Excel, Ms PowerPoint in year 1993 and proficiency in E-mail / Internet communications.
Overseas Commitments:
1. Kenya
2. Sweden
3. Japan
– Worked as a General Manager (Factory) during year 2001 Sep. to 2002
– Represented Apparel Marketing mission to Sweden through EDB in year 1997
– Represented Apparel Marketing mission to Japan through EDB in year 1995
Sports:
1.
Played cricket over 30 years for the school and clubs in Sri Lanka and Kenya and also had the
opportunity to represent the school in other sports like Football, Badminton and Athletics.
2.
Represented State Timber Corporation in Nationalized Services Cricket & Carom tournaments
and Tri-Star Apparel Exports (Pvt) Ltd. in Mercantile Services Cricket tournaments.
Referees:
Mr. W. D Gamage
Solicitor (UK)
Attorney-at-Law and Commissioner for Oaths
No. 52, Bellantara Road, Dehiwala.
011 2723826
Mr. Srilal De Mel
Director
Silicon Coatings (Pvt) Ltd.
No.69, Buthgamuwa Road, Rajagiriya.
0773 863252
I hereby certified that the above particulars furnished by me are true and accurate.
Thanking You,
Yours truly,
Rajiv De Silva
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