Programme:
Day 1 – Thursday, November 27 th , 2008
1. Introduction to Film Marketing
2. Marketing on Development
3. Pitching Your Project
4. Effective Poster Design & Working with Graphic Designers
Day 2 – Friday, November 28 th , 2008
5. Recruiting Audience Screenings (Test Screenings)
6. Theatrical Distribution
7. International Sales
8. Effective Trailers
Accreditation fees
(includes simultaneous translation into Slovak, 2x coffee break, 2 x lunch, 1 x dinner/reception)
33.- EUR (1000,- SKK) professionals
16.- EUR (500,- SKK) students
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S T R A T E G I C F I L M M A R K E T I N G
J O H N D U R I E
Detailed programme:
Day 1 – Thursday, November 27 th , 2008
09:30 – 10:00 1. Introduction to Film Marketing
- Why it is important – positioning of a film
- Audience demographics
- Profile of cinema-goers
- Role of Publicity
- Festivals
2. Marketing on Development 10:00 – 11:00
11:00 – 11:30
11:30 – 13:00
Coffee Break
3. Pitching Your Project
- The rules of pitching
- Selling yourself – selling your film
- Breaking down a trailer
Lunch 13:00 – 14:15
14:15 – 16:00 4. Effective Poster Design & Working with Graphic Designers
- What they can do
- Effective briefing for creative design
- Elements of the poster
- Design tricks?
Dinner/Reception (Film Restaurant, Vysoká 27, Bratislava) 19:00 – 21:30
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S T R A T E G I C F I L M M A R K E T I N G
J O H N D U R I E
Day 2 – Friday, November 28 th , 2008
09:30 – 10:30 5. Recruiting Audience Screenings, (Test Screenings)
- What they can do, (and can’t do)
- How they are used
- Examples of RAS (the process)
- Example of figures/report
- Interpretation of data
10:30 – 11:00
11:00 – 12:15
Coffee Break
6. Theatrical Distribution
- What they do
- How they do it – positioning a film
- Strategies for Theatrical Distribution
- Advertising, vs. promotions, vs. internet
12:15 – 13:30
13:30 – 14:30
Lunch
7. International Sales
- What they do, (and don’t do)
- How they operate
- Time lines / Strategies
- Rough budgets for international Sales
- Some dos and don’ts
14:30 – 15:30
15:30
8. Effective Trailers
- Why trailers
- What are they selling to who
- Breaking down a trailer
- Review of some trailers
The End
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S T R A T E G I C F I L M M A R K E T I N G
J O H N D U R I E
ABOUT STRATEGIC FILM MARKETING:
Strategic Film Marketing is an international film marketing company run by John Durie who has had over 25 years of experience on over 600 feature from around the world.
The company has worked on the distribution and international marketing of quality films
by top directors such as Woody Allen, Pedro Almodóvar, Robert Altman, Denys Arcand, Jean-
Jacques Beineix, Ingmar Bergman, Kenneth Branagh, Joel and Ethan Coen, John Huston, Takesi
Kitano, Emir Kusturica, David Lynch, Mike Leigh, Colin Nutley, Tim Robbins, Quentin
Tarantino, Liv Ullmann, and Wim Wenders. He also works with many first and second time producers and production companies.
Strategic Film Marketing has worked for a number of world leading international sales and
production companies, including IdtV, Intermedia, Bavaria Film International, Film Four
International, PolyGram Filmed Entertainment, Working Title, Svensk Filmindustri, United
Artists and The Sales Company.
It provides outside marketing expertise to European Film Institutes such as the Danish
Film Institute and the Dutch Film Fund, helping them as well as local film producers - in the domestic and international marketing of their feature films.
SFM also works with leading global film finacial services companies including Fintage
House and the new pfi Studios-Belgrade and Nordisk Film and Television Fund.
The company has also carried out extensive research analysis for private companies or
European film organisations such as BMG, The Dutch Film Fund, the Nordisk Film & TV
Fund, the Swedish Film Institute and various initiatives from the Media Programme of the EU.
John Durie and Annika Pham are co-authors with Neil Watson of the book „Marketing and
Selling your Film Around the World – A Guide for Independent Filmmakers“.
The company specialises in international film marketing support for:
- Feature Film Production Companies
- Film sales agents and distribution companies
- Film institutes & Government organisations
- Financial companies
Their services include:
- Academy Award Campaigns for Foreign Film Category
- Cannes Film Festival Strategies
- Corporate marketing and trade press
- Festival & Market Strategies and Support
- Film Sales and Marketing Strategies
- Trailers & Showreels
- Training, Mentoring & Workshops
- Poster, Flyers & Brochures
- Production Notes & Translations
- Promotions & Special Events
- Recruited Audience Screenings
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S T R A T E G I C F I L M M A R K E T I N G
J O H N D U R I E
- Research and Strategic Analysis
- Securing Internatinal Sales Agents for Producers
- Website design and production
- Workshops and training courses
Below are a selected group of companies whom Strategic Film Marketing has worked
and/or continues to work with:
- Artificial Eye - UK
- Australian Film Commission - Australia
- Bavaria Film International - Germany
- BBC Films - UK
- Buena Vista International - UK
- Danish Film Institute - Denmark
- Dutch Film Fund - The Netherlands
- Film Council - UK
- Fintage House - The Netherlands
- IdTV - The Netherlands
- Israel Film Fund - Tel Aviv
- K5 International - Munich, London
- Marche du Film - Cannes
- Media Programme - Europe
- PFI Studios - Belgrade
- Swiss Department of Culture
- Trevanner Productions - Sweden
- Walden Media - USA
For further information visit: www.strategicfilmmarketing.com
Contact: email: john@strategicfilm.com
L o n d o n R e p r e s e n t a t i v e O f f i c e
27 L AN E C OU RT B O LI NGB RO KE G ROVE
L
ON DON
SW11 6EW E
NGLA ND
UK M OBI LE +44 (0) 7802 482 426
C a n n e s
27 A LLE E DU M A NOI R ,
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FR M OB ILE +33 6 21 29 10 15
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S T R A T E G I C F I L M M A R K E T I N G
J O H N D U R I E
JOHN DURIE BIOGRAPHY:
Born in Canada (Ottawa) in 1954, John Durie has worked in the international film business
for 25 years and worked on over 600 feature films from North America, Europe, Hong Kong and Australasia. Durie works with both leading independent directors and produers as well as first time directors.
After graduating from the Newhouse School of Public Communications in Syracuse New York,
Durie moved to Europe in the early 80ies and took his first job in the film industry in 1981 as
Head of Promotions and Marketing for PIC Publicity in London.
In 1985, Durie was asked by Telefilm Canada to set up and run their London office.
In 1986, he joined the newly created The Sales Company, then at the heart of the British film renaissance. As Head of Sales and Marketing, Durie worked on highly acclaimed feature films such as John Huston's The Dead, Michael Caton-Jones' Scandal, and Chris Menges‘ A
World Apart.
In 1989, Durie left The Sales Company to become co-founder, Director of Marketing and
Distribution for Manifesto Film Sales.
When the company was re-named PolyGram Film International, Durie became Joint
Managing Director and Director of Marketing and UK Theatrical. During his four years at
Manifesto/PolyGram, Durie supervised the marketing and international distribution of award winning films such as Wild At Heart, Barton Fink, The Crying Game, and Reservoir Dogs.
In 1993, Durie set up his own company STRATEGIC FILM MARKETING.
Durie is the co-author of the books „Marketing and Selling Your Film Around The
World“ and „The Film Marketing Handbook“.
In 1991 he pioneered a number of Media Programme intensive training courses in film
marketing, and continues to teach film marketing to European producers at the Strategics Film
Marketing Workshops in Luxembourg and conducts workshops and lectures on film marketing around the world.
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