DECA Knowledge Test Guide
2009-2010
This is a DECA knowledge review sheet designed for your study convenience. Please keep in mind that if you are planning to run for a
state office, you must attain a minimum score of 90%. The 2009-2010 State Action Team would like to encourage you to look over
and study this information. Start studying now!
THE DECA CREED
I believe
in the future which I am planning for myself in the field of marketing, and management and in the opportunities
which my vocation offers.
I believe
in fulfilling the highest measure of service to my vocation, my fellow beings, my country and my God—that by so
doing, I will be rewarded with personal satisfaction and material wealth.
I believe
in the democratic philosophies of private enterprise and competition and in the freedoms of this nation—that
these philosophies allow for the fullest development of my individual abilities.
that by doing my best to live according to these high principles, I will be of greater service both to myself and to
mankind.
I believe
DECA’s MISSION
DECA's mission is to enhance the co-curricular education of students with interest in marketing, management and entrepreneurship.
DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice
community experience.
DECA is committed to the advocacy of marketing education and the growth of business and education partnerships.
GENERAL INFORMATION
2009-2010 State/National Theme: “Live Learn Lead”
DECA Tag Line:
Identifier:
“Developing Future Leaders for Marketing and Management”
AN ASSOCIATION OF MARKETING STUDENTS
Official DECA Emblem:
 Diamond-shaped design
 Appears to be moving forward
 DECA is striving to keep pace as we go into the twenty-first century
 Each point of the diamond signifies a working part of the organization
o CAREER TECHNICAL UNDERSTANDING or VOCATIONAL UNDERSTANDING
o CIVIC CONSCIOUSNESS
o SOCIAL INTELLIGENCE
o LEADERSHIP DEVELOPMENT
DECA’s strength and achievements are exemplified through the cooperation of the local advisor, school officials, students, parents,
and business people working together.
California DECA – Knowledge Test Study Guide
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COMPETITIVE EVENTS
Principles of Business Administration Events: (4)
Principles of Business Administration Events consist of a 100 question written test, and 1 content interview.
Principles of Business Management and Administration
PBM
Principles of Finance
PFN
Principles of Hospitality and Tourism
PHT
Principles of Marketing
PMK
Individual Series Events: (11)
Competency Based Series Events consists of a 100 question written test, and 2 role-plays.
Accounting Applications
ACT
Apparel & Accessories Marketing
AAM
Automotive Services Marketing
ASM
Business Services Marketing
BSM
Food Marketing
FMS
Hotel & Lodging Management
HLM
Marketing Management
MMS
Quick Serve Restaurant Management
QSRM
Restaurant & Food Service Management
RFSM
Retail Merchandising
RMS
Sports and Entertainment Marketing
SEM
Team Decision-Making Events: (6)
This is a group of two members, who each complete a 100 question written test, and one role-play.
Business Law & Ethics
BLTDM
Buying & Merchandising
BTDM
Financial Analysis
FTDM
Hospitality Services
HTDM
Sports and Entertainment
STDM
Travel & Tourism
TTDM
Business Operations Research Events: (5)
A group of 1-3 members complete a 30-page written document, which is submitted ahead of time. On the day of their
competition, they are given 10 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges
have 5 minutes to ask questions.
Business Services
BOR
Buying and Merchandising
BMOR
Finance
FOR
Hospitality and Tourism
HOR
Sports and Entertainment
SEOR
Written Chapter Team Events: (6)
An entire chapter may contribute to this project. The chapter completes a 30-page written document, which is submitted ahead of
time. On the day of their competition, 1-3 members from the chapter are given 10 minutes to present their speech, prepared
ahead of time, to a panel of judges and then judges have 5 minutes to ask questions.
Community Service Project
Creative Marketing Project
Entrepreneurship Promotion Project
Financial Literacy Promotion Project
Learn & Earn Project
Public Relations Project
California DECA – Knowledge Test Study Guide
CSP
CMP
EPP
FLPP
LEP
PRP
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Business Management and Entrepreneurship Events: (5)
A group of 1-3 members complete a 30-page written document, which is submitted ahead of time. On the day of their
competition, they are given 10 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges
have 5 minutes to ask questions.
Entrepreneurship Written
ENW
International Business Plan
IBP
Internet Marketing Plan
IMP
Entrepreneurship Participating-Independent
ENPI
Entrepreneurship Participating-Franchising
ENPF
Marketing Representative Events: (3)
For ADC and FMP a group of 1-3 members complete an 11-page written document, which is submitted ahead of time. On the day
of their competition, they each complete a 100 question written exam and are given 15 minutes to present their speech, prepared
ahead of time, to a panel of judges and then judges have 5 minutes to ask questions. TSE is an individual event with no written
document to submit ahead of time. On the day of their competition there is a 100 question written exam and the student is given
15 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges have 5 minutes to ask questions.
Advertising Campaign
Fashion Merchandising Promotion Plan
Technical Sales Event
Special Activities: (4)
DECA Quiz Bowl
Stock Market Game
Virtual Business Challenge Retail
Virtual Business Challenge Sports
ADC
FMP
TSE
DQB
SMG
VBCR
VBCS
Conferences
Northern California LDC
Southern California LDC
Western Region Leadership Conference
Northern California CDC
Southern California CDC
California State CDC
International CDC
1st Interstate DECA Conference
October 3-4, 2009
October 17, 2009
November 12-14, 2009
January 8-10, 2010
January 22-24, 2010
March 11-14, 2010
April 24 – 27, 2010
1947
DECA
San Ramon, California
Los Angeles, California
Reno, Nevada
San Ramon, California
TBA
Irvine, California
Louisville, Kentucky
Memphis, Tennessee
DECA promotes an understanding of the Free Enterprise System.
Career Development Conference (CDC)
A DECA conference, which features competitive events.
Leadership Development Conference (LDC)
DECA Inc.
The DECA Inc. Board of Directors
DECA Guide
DECA Dimensions
www.deca.org
Geographical Regions (4)
Levels (3)
Divisions (4)
Delta Epsilon Chi
California DECA – Knowledge Test Study Guide
A DECA conference, which features officer training and leadership
activities.
Adult governing body of national DECA.
Sets the policies for national DECA.
Contains the competitive event guidelines and DECA Images
Catalog.
Official National DECA publication.
Web address for National DECA.
North Atlantic, Western, Central, Southern.
Local, State, National.
High School, Delta Epsilon Chi, Alumni, Professional.
Post secondary division of DECA.
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California DECA
Active in:
CA DECA Inc.:
CA DECA Inc. Board of Directors:
CA Advisory Board (CAB):
Future Horizons:
www.cadeca.org:
2 Geographical Regions:
Career Technical Student Organizations (CTSO) recognized by
the California Department of Education:
1951
Adult governing body of California DECA.
Sets the policies for California DECA.
Industry representatives that advise and validate California
DECA activities.
Official California DECA publication.
Web address for California DECA: contains information on state
officers and California DECA activities.
Northern, Southern.
FBLA, Skills USA-VICA, FFA, HOSA and FHA/HERO.
People
Executive Director (National DECA)
National President
Western Region Vice-President
California State Director (Advisor)
State President
Vice President Southern District
Vice President Northern District
Vice President of Civic Consciousness
Vice President of Communications
Vice President of Web Communications
National DECA Headquarters
California DECA Headquarters
California DECA – Knowledge Test Study Guide
Dr. Ed. Davis
Ryan Dyck
John Stiles
Brycen Woodley
Diane Keng
Angeline Dy
Allie Raaker
Margaret Wong
Sri Ravipati
Michelle Mifflin
Places
Reston, Virginia
Ridgecrest, California
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