Teaching notes
How to use this resource
This resource, Laptop wrap: Advertising, is designed to support the Digital Education
Revolution – NSW (DER-NSW) program. The resources and tasks are aimed at supporting
student use of the DER-NSW laptops in both online and offline classroom environments.
If you have difficulty viewing this resource on the DER-NSW laptop screens you can
switch your web browser to full screen mode. With your web browser open, press F11 to
switch between normal and full screen mode.
For more detailed support on how to use the DER-NSW laptop software referred to in this
resource please visit the TaLe Tools+ site. If you have a Department of Education and
Training portal identity go to http://www.tale.edu.au > log in to the Secondary section >
Tools+ is a link in the top right of the page. If not, visit the Parents & community section
of TaLe and choose the quick link to DER-NSW laptop resources on the right side of the
page.
Students have the opportunity to compose an advertising campaign for a new product and
make display advertisements, a radio advertisement and a TV commercial.
Explore
Students explore the resource, Visual Odyssey that examines TV advertising and
persuasive techniques. It features 11 TV commercials for students to respond to. The
resource Ad Campaign: Celebrity fundraiser examines how advertising campaigns are
designed.
Your tasks
Students plan, design and produce:
 an advertising campaign for a new product.

display advertisements

a radio advertisement

a TV commercial.
Students do not necessarily have to complete all of the tasks nor do the tasks individually.
It may be more appropriate to organise student into groups, each group doing a different
type of ad (display, radio, TV). Student could all complete Task 1 to design an advertising
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campaign and the best one is chosen from which all students create an ad. The tasks are
designed so that their use can be customised to meet the needs of the class.
Quality teaching framework
This resource supports students to:

develop deep knowledge and understanding of advertising (deep understanding)

use the metalanguage associated with producing multimedia texts (metalanguage)

integrate knowledge by making links to ideas and issues in the media
(connectedness)
Teaching resources
Search on TaLe for The Learning Federation resources on Ad campaigns:

Ad campaign: TV show

Ad campaign: soft drink
Web resources
The National Tobacco Campaign. This website has examples of television commercials,
print advertising, radio advertising and campaign posters for the National Youth Tobacco
Campaign.
Radio advertisements – How to make a radio Ad – This website can help students produce
their advertisement.
Audio files resources
Open access web resources for adding audio files to your advertisement:

http://soundtransit.nl – this website has an archive of field recordings from various
locations around the world.

http://freesound.iua.upf.edu – this website has a collaborative database of CC
licensed sounds for use.
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© NSW DET 2011