Выполните задания Модуля 1, который состоит из 4-х шагов (steps) в любом из текстовых
редакторов (Microsoft Word, Блокнот). Учтите, что важно выполнять задания последовательно. По
окончании модуля 1 вам предстоит выполнить проектную работу. Инструкцию вы найдете в конце
модуля.
МОДУЛЬ 1: COMPANIES. BUSINESS ACTIVITIES.
STEP 1. COMPANIES.
1.Read the text.(Прочитайте текст)
Forever Young Ltd .is an Irish company. They manufacture and distribute beauty products. The
company specializes in high-quality creams and lotions. They also produce perfumes. Forever Young Ltd. Is
one of the market leaders in Ireland. The Head Office of the company is in Dublin and they have 20
branches in Europe. Next year, Forever Young Ltd. are going to open their first subsidiary in the United
States.
2. You are the Managing Director of Forever Young Ltd. Answer these questions, please.(Выдиректор-распорядитель компании Forever Young Ltd. Ответьте, пожалуйста, на вопросы).
1)
2)
3)
4)
5)
6)
7)
8)
Is your company Irish or American?
What do you produce?
Where is your Head Office?
What do your company specialize in?
Do you distribute your products?
Forever Young Ltd. is one of the market leaders in Ireland, isn’t it?
How many branches have you got in Europe?
What are your plans for the future?
3. You work for Forever Young Ltd. Speak about your company. ( Вы работаете в
Forever Young Ltd. Расскажите о компании, пожалуйста).
4. Read the advertisement.( Прочитайте рекламу).
ARE YOU AFRAID OF INDUSTRIAL ESPIONAGE?
Call ANTISPY Products Ltd.!
We produce bug detectors, telephone
Scramblers and alarm systems.
SAFE BUSINESS with ANTISPY PRODUCTS Ltd!
P.S. At the moment we are launching
a brand new pocket lie-detector.
We’ll put it on the market very soon!
Don’t miss it!
5. True or false? ( Верно или неверно).
1.
2.
3.
4.
Antispy Products Ltd. distribute beauty products.
The company specializes in bug detectors, scramblers and alarm systems.
The company’s brand new product is a pocket bug detector.
The company is going to put its brand new product on the market soon.
6. Check your memory. Can you fill in the gaps with the right words? (Проверьте
свою память. Заполните пропуски подходящими по смыслу словами).
1.
2.
3.
4.
5.
6.
Forever Young Ltd. manufactures and ______________ beauty products.
Antispy Products Ltd. produce __________ detectors, telephone __________,and
____________ systems.
Forever Young Ltd. specializes in ___________ creams and lotions.
At the moment, Antispy Products Ltd. are launching a brand new pocket _________. They will
put it on the __________soon.
Forever Young Ltd. is one of the market ___________ in ____________.
Forever Young Ltd. has 20 ____________ in Europe. The company is going to open its
first______________ in the United States.
7.Give the English for ( Переведите на английский).
1.
2.
3.
4.
5.
6.
7.
производить____________________
распространять____________________
специализироваться________________
высококачественный_______________
лидер рынка_______________________
главная контора____________________
дочерняя компания_________________
8 филиал_________________________________
9 запустить в производство_________________
10 пустить в продажу_______________________
11 новый продукт__________________________
12 промышленный
шпионаж_______________________________
8.Read the conversations.( Прочитайте диалог).
At the airport.
Coons Mr. Green? I’m Tom Coons, from the London Office.
Green
Pleased to meat you.
Coons And this is Ann Smith. She’s in charge of the product launch here in London.
Green
How do you do?
Smith
How do you do? Welcome to London.
Coons What do you do in the Head Office, Mr. Green?
Green Well, I’m Vice President in charge of project coordination. I work with all subsidiary companies and
coordinate their new projects. My job at the moment is to help you with this new product launch.
Coons Would you like to go to your hotel, or straight to the fair?
Green Let’s go straight to the fair. I’ve got a meeting there in an hour.
At the conference registration desk.
Clark Good morning, sir. Can I help you?
Green Yes, I think you have a ticket for me. My name is Peter Green.
Clark How do you spell that, sir?
Green G-R-E-E-N.
Clark What company are you with?
Green ORANGE COMPUTERS.
Clark Here you are, sir. One exhibitor’s ticket, with a map of the fair.
Green Thank you.
Clark You’re welcome.
11.Answer the questions. (Ответьте на вопросы).
1.
2.
3.
4.
What company is Peter Green with?
What is Peter Green?
What does he do in the Head Office?
What is his job at the moment?
5.
6.
Where does Tom Coons work?
Is Ann Smith in charge of project coordination?
12.Translate into English.(Переведите на английский).
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Главная контора этой фирмы находится в Лондоне.
У нас 10 филиалов в Европе и 2 дочерние компании в США.
Мы собираемся запустить в производство новый лосьон.
Эта фирма занимает лидирующее положение на российском рынке.
Скоро мы пустим в продажу новые духи.
Компания занимается производством и распространением охранных систем.
Чем вы занимаетесь?/Чем вы зарабатываете на жизнь?
Кто отвечает за выпуск новой продукции?
В какой фирме Вы работаете?
Вице-президент координирует работу дочерних компаний.
Когда эта фирма пустит в продажу новую модель?
Вы боитесь промышленного шпионажа?
Что производит ваша фирма?
На чем специализируется эта компания?
13. You work for Antispy Products . Please, present yourself in different terms
of your job. These phrases will help you.(Вы работаете в компании Antispy
Products. Представьтесь в различных качествах. Эти фразы помогут Вам).
Where do you work?
I work for Orange Computers (they are my employers).
What company are you with?
I work at Orange Computers (the place).
I am /work with Orange Computers (a sense of collaboration).
What do you do for a living?
I’m in computers (general type of work).
What do you do?
I coordinate new projects. I launch the new products.
I’m in charge of sales/marketing/production.
14.Think of some world-famous company. Write 2 or 3 sentences about this
company, but do not give its name. It will be a guessing game.( Подумайте о
какой-нибудь всемирно-известной компании. Напишите 2-3 предложения о
ней, но не называйте компанию. Это будет игра на догадку).
Модуль 1. Step 2.
1.Look at the organization structure of Forever Young Ltd.(Посмотрите на организационную структуру компании Forever
Young Ltd.)
BOARD OF DIRECTORS
Chairman
MANAGING DIRECTOR
PRODUCTION
Mngr.
FINANCE
Mngr.
Planning
R&D
Mngr.
Mngr.
Accounts
Mngr.
Financial
Controller
MARKETING
Mngr.
Sales
Personal
Mngr.
Advertising
Mngr.
ADMINISTRATION
Mngr.
Mngr.
Public
Relations
Mngr.
Training
Mngr.
The Managing Director runs the company and is accountable to the Board of Directors.
The Finance Manager reports to the Managing Director.
The Accounts Manager is under the Finance Manager.
2.Tell to whom the following people report.(Cкажите, кому подчиняются следующие люди).
Sales Mngr.
PR Officer
(Public Relations Officer)
Advertising Mngr.
Training Manager
Planning Mngr.
Marketing Mngr.
R&D Mngr.
(Research and Development)
Financial Controller
Personnel Mngr.
Administration Mngr.
For example: The Sales Mngr. reports to the Marketing Mngr.
3.Can you match the jobs and departments with their Russian equivalents?(Соотнесите названия
должностей и отделов с их русскими эквивалентами).
1.Board of Directors
2.Chairman
3.Managing Director
4.P&R(Public Relations)Officer
5.Chief Accountent
6.Sales Mngr.
7.Sales Department
8.Finance Department
9.Accounts/ Accounting Dpt.
10.Advertising Dpt.
11.Training Dpt.
12.Planning Dpt.
13.Marketing Dpt.
14.R&D ( Research & Development) Dpt.
15.Administration Dpt.
16.Distribution Dpt.
17.Packaging Dpt.
18.Production Dpt.
19.Purchasing Dpt.
20.Personnel Dpt.
a.отдел маркетинга
b.директор-распорядитель
c.коммерческий директор
d.бухгалтерия
e.плановый отдел
f.Председатель
g.сотрудник по связям с общественностью
h.главный бухгалтер
i. Совет директоров
j.отдел сбыта, коммерческий отдел
k.отдел исследований и развития
l.финансовый отдел
m.отдел рекламы
n.отдел обучения и подготовки кадров
о.отдел снабжения
р.производственный отдел
q.отдел кадров
r.отдел упаковки товара
s.отдел административного управления
t.отдел распространения продукции
4.This is the list of new appointments at Forever Young Ltd.(Это список новых назначений в Forever Young Ltd.)
Name
Ms Falco
Mr Norman
Mr White
Mr Snow
Mr Low
Position
Marketing Mngr.
R&D Mngr.
Assistant Personnel Mngr.
Far Eastern Sales Representative
Assistant Sales Manager
Discuss the new appointments like this (Составьте диалоги по образцу):
- Who looks after market research and sales promotion?
takes care of
is responsible for
is in charge of
-Ms Falco. She is the Marketing Manager.
take care of = look after
is responsible for = is in charge of
5.Give the English for:
Исследование рынка__________________________________________________________
Разработка продукции________________________________________________________
Продвижение товара на рынке______________________________________________
Руководить_____________________________________________________________________
Возглавлять____________________________________________________________________
Отвечать за что-либо_________________________________________________________
Отчитываться перед кем-либо______________________________________________
Подчиняться кому-либо______________________________________________________
Responsibilities
market research, sales promotion
new product development
recruitment, training
sales in Japan
sales in EC
6.What are these people responsible for?(За что ответственны эти люди?)
Chief Accountant
Personnel Mngr.
Production Mngr.
R&D Mngr.
Marketing Mngr.
PR Officer
recruitment
new product development
finance
publicity
product launch
market research
For example: Personnel Mngr. is responsible for recruitment.
7.You work at Antispy Products Ltd. Draw the organization chart of your company. Explain the company structure to
your partners.
(Вы работаете в компании Antispy Products Ltd.Начертите организационную схему вашей компании.Расскажите о структуре компании
вашим партнерам.)
8.Answer the questions.
1. Who runs the company?
2. Which department is responsible for advertising?
3. Who takes care of the company’s finance?
4. Which department manufactures the products?
5. Who looks after new product development?
6. Which department sells the products?
7. Which department sends the products to the customers?
8. Who is in charge of recruitment?
9. Who is the Managing Director accountable to?
10. Which department packs the products?
9.Present Simple or Present Progressive?(Проверим грамматику).
1)
2)
3)
4)
5)
6)
7)
8)
What company( to be)_______you with?—I ( to work)______________at Orange Computers.
Can Isee the Personnel Manager?—I’m afraid, you can’t. He (to have)_______________ lunch now.
At the moment Forever Young Ltd.(to launch)_____________ a new product.
Every year our company (to put)____________ a brand new washing machine on the market.
Hurry up, please.The taxi(to wait )____________outside.
Nestle ( to produce)______________chocolate and food products.
This week Mr Green( to work)________________ in our London Office.
Mr Brown (to have)____________ a meeting. Could you call a little later, please?
10.Can you put in the right preposition?(Вставьте нужный предлог )
a.
b.
c.
d.
e.
f.
Jim Filby looks ____________UK sales promotion. He is accountable______ the MD.
The Marketing Manager is responsible ______ market research and reports ____the MD.(Managing Director)
The Assistant Personnel Manager is responsible ____recruitment and training and is____thr Personnel Manager.
Mr Norman____ charge____new product development.
Our company specializes____high-quality clothes.
What company do you work____?
11.Translate into English
1)Я работаю в рекламном отделе и отвечаю за продвижение товара на рынке.______________________________
_______________________________________________________________________________________________
2)Начальник отдела планирования подчиняется начальнику производственного отдела.______________________
_______________________________________________________________________________________________
3)Мистер Брайт руководит отделом снабжения.________________________________________________________
_______________________________________________________________________________________________
4)Кто занимается исследованием рынка?_____________________________________________________________
_______________________________________________________________________________________________
5)Начальник отдела кадров подчиняется генеральному директору.________________________________________
_______________________________________________________________________________________________
6)Эта фирма выпускает персональные компьютеры.____________________________________________________
_______________________________________________________________________________________________
7)Кто отвечает за связи с общественностью?__________________________________________________________
________________________________________________________________________________________________
8)Отдел исследований и развития отвечает за разработку новой продукции._______________________________
_______________________________________________________________________________________________
9) Набором персонала занимается отдел кадров.______________________________________________________
_______________________________________________________________________________________________
10)Коммерческий директор руководит отделом сбыта._________________________________________________
_______________________________________________________________________________________________
11)Главный бухгалтер отчитывается перед начальником финансового отдела._____________________________
_______________________________________________________________________________________________
12)Какой отдел запускает в производство новые модели?_______________________________________________
_______________________________________________________________________________________________
Module 1. Step 3. BUSINESS ACTIVITIES.
1.
Demis Demiris is a Greek multimillionaire. Read his interview to the “Financial Times”
( Демис Демирис – греческий мультимиллионер. Прочитайте его интервью газете”Financial Times”.)
Reporter What kind of business are you in, Mr Demiris?
Demiris
It’s not a simple question. I’m in banking, car manufacturing, shipping, retailing, engineering. I operate
On the Stock Exchange. I deal with microelectronics, chemicals, aerospace, insurance, tourism.
Reporter
I hear you you’ve opened a few casinos recently…
Demiris
Gambling is among world’s fastest-growing industries. Of course, I’m in. Most of all I like cash flow.
Reporter
So you’re a gambler, aren’t you?
Demiris
Business is a game played for fantastic stakes, and you’re in competition with experts. If you want to win
you have to be a master of a game.
2.True or false?(верно или неверно)
1)Mr. Demiris is an Irish millionaire.
2)He is in different kinds of business.
3)Mr. Demiris operates on the Commodity Exchange.
4)He hates cash flow.
5)Gambling is not among world’s fastest-growing industries.
6)Mr. Demiris is a gambler.
3.What kind of business is Mr. Demiris in? Make a list.(Какими видами бизнеса занимается мистер Демирис? Составьте список.)
banking
s_________________
e_________________
m_________________
a_________________
t_________________
c_____m_______
r______________________
S_______E______________
c______________________
i______________________
g______________________
4. Give the Russian for.(Дайте русские эквиваленты следующим выражениям.)
To operate___________________ fastest-growing________________to be in__________________
To deal with__________________ master game__________________stake____________________
Cash flow___________________ competition __________________gambler__________________
5.Can you complete the following sentences?(Закончите следующие предложения.)
1)Most of all Demis Demiris likes_______________________.
a) retailing
b) microelectronics
c) cash flow
d) whisky
2)_________________ attracts people to Las Vegas.
a) banking
b) gambling
c) Stock Exchange
d)windsurfing
3)Volvo is one of the market leaders in__________________.
a) shipping
b) tourism
c) chemicals
d) car manufacturing
6.Write about Demis Demiris for “Who is who in business”.(Напишите о Демисе Демирисе в небольшом эссе “Кто есть кто
в бизнесе”. 5-6 предложений)
7.Match the words on the right with their definitions.(Соотнесите слова в правой колонке с их определениями)
1) public room or building for gambling
a) to gamble
2) sale of goods directly to the customers
b) insurance
3) to play games for stakes
c) competition
4) system of protection against the risk or individual lost
d )casino
5) rivalry, contest
e) banking
6) the business of a bank
f) retailing
8.Demis Demiris is a Greek businessman. He comes from Greece. What about these business people? Complete
the chart. (Демис Демирис – греческий бизнесмен. Он родом из Греции. А откуда эти бизнесмены? Заполните таблицу.)
Name
Adam Black
John O’Connor
Akiko Suzuki
Paolo Rossi
Swen Swensson
Klaus Stronberg
Maria Romero
Jean Pascal
Gerhard Wolf
Boris Petrov
Vedat Koseoglu
Helen Smith
Brigitte Haas
Hans Andersen
Lee Tao
Tibor Mikes
Country
the USA
Nationality
Irish
Japan
Italian
Sweden
Swiss
Spain
French
Germany
Russian
Turkey
Australian
the Netherlands/Holland
Danish
China
Hungarian
9.Can you make up sentences about the companies below the way it is done in the example?(Составьте
предложения о компаниях, названия которых приведены ниже, по образцу.)
e.g. The headquarters of SAMSUNG are in South Korea. It’s a Korean company.
SONY
ROLLS- ROYCE
FIAT
GAZPROM
NESTLE
ERICSSON
IBM
L’OREAL
10.Can you match the companies and their activities? (Соотнесите названия компаний с их родом деятельности).
1)Coca-Cola
2)Revlon
3)Toyota
4)McDonald’s
5)Lloyd’s
6)Boeing
7)Credit Lyonnais
8)Thomas Cook
a.car manufacturing
b.insurance
c.production of soft drinks
d.manufacture of beauty products
e.banking
f.fast-food industry
g.tourism
h.aerospace
11.Translate into English.
Чем Вы занимаетесь? – Я занимаюсь банковским делом и страхованием .
Эта японская фирма является одним из мировых лидеров по производству автомобилей.
Штаб-квартира компании ORANGE COMPUTERS находится в Швейцарии.
Больше всего на свете я люблю движение денежной наличности.
Вы ведете операции на фондовой бирже?
Многие греческие компании занимаются судоходством.
Вы боитесь конкуренции? – Конечно, но я человек азартный. Бизнес – это игра, а я люблю игры с высокими ставками.
Наша компания ведет дела с китайскими, итальянскими, голландскими, датскими, шведскими и французскими фирмами.
Игорный бизнес – одна из наиболее быстро развивающихся отраслей
Кто руководит этим казино?
Мы собираемся открыть филиалы нашей фирмы в Нидерландах, Дании, Испании, Венгрии, Турции и Австралии.
Наша компания занимается розничной торговлей.
Module 1. Step 4. Company’s History.
1.Read the text.
The success story.
ORANGE COMPUTERS is a multinational computer manufacturer based in the USA and Switzerland. The Head Office is in Switzerland, and there are offices in the US,UK, Germany and Italy. It started
in 1969, with a small factory in Bern. The company produced small electronic components for the first few
years, but it moved into the computer market in 1974. Orange Computers invested a lot of money
in research, and soon became a market leader.
In the seventies, the company developed several new computers, including some very
successful minicomputers. After the birth of the microcomputer in the USA, Orange Computers was
one of the first European companies to develop a micro for business use. They launched their
first micro, the MC126, in 1981, and sold over 50,000 units.
In 1990, the company started manufacturing personal computers. Last year Orange
Computers introduced the RX128 processor, and this year they are going to launch a new
Range of Orange Notebooks.
2. Answer the questions
1. Where are the headquarters of Orange Computers?
2. When did the company start?
3. What did the company produce then?
4. When did Orange Computers move into computer market?
5. How did they manage to become a market leader?
6. When did Orange Computers develop several successful minicomputers?
7. Orange Computers was one of the first European companies to develop a micro for business use, wasn`t it?
8. When did Orange Computers launch the MC126?
9. How many units did they sell?
10. What did Orange Computers begin to produce in 1990?
11. What product did Orange Computers introduce last year?
12. What are they going to launch this year?
3.Give the Russian for:
To invest money in research _____________________multinational_______________________
To move into the market_________________________to develop_________________________
To become a market leader______________________unit_______________________________
To be based in ________________________________to introduce________________________
For business use______________________________
4. Read the summary of Antispy Products’ history and fill in the file below.(Прочитайте краткий обзор истории компании
Antispy Products и заполните таблицу, приведенную ниже.)
1914
1920
1931
1939
1941
1958
1964
1971
1980
1990
1994
1997
2000
Eve Dropper founds Intelligence Servants Company in Manchester, UK, to protect British firms from industrial
Espionage.
Merger of the Intelligence Servants with the London SafeWork Company. Head Office now in London.
Company introduces LR01 “Octopus” portable telephone scramblers.
Company changes its name to Antispy Products Ltd.
Company opens its first overseas subsidiary in New York.
Antispy Products start making telephone scramblers for the British Government.
Company gets the contract to build security systems for the White House, USA.
Company produces the battery driven bug detector.
Antispy Products launch the model SP-001,its first computer system protector.
Company has 120 branches in 98 locations.
Company sells security devices to the United Nations Organisations.
Company has 150 branches in 132 locations.
Antispy Products develop computer scramblers for Internet users.
Name of the company
Established
Head Office
Leading Brands
Important Contacts
Number of Branches
5.True or false?( Верно или неверно)
1. Eve Dropper founded Intelligence Servants company to help British firms with market research.
2. In1920 Intelligence Servants merged with SafeWork and opened its headquarters in London.
3. The company introduced the battery driven bug detector in1931.
4. Intelligence Servants Co. changed its name in 1939.
5. The company opened its first subsidiary in Washington,D.C.
6. Antispy Products Ltd. produced security devices for the British Government, the US Administration,
and the UN.
6. Can you complete the sentences with the words from the box?(Заполните предложения словами из рамки)
Merger, multinational,
invested, protect,
Overseas, devices,
locations
a.
b.
c.
d.
e.
f.
g.
h.
Orange Computers is a ________________ computer manufacturer.
Antispy Products Ltd. can _______________ your company from industrial espionage. They specialize in
security___________.
After the ______________of the two companies the Head Office was opened in London.
The company __________ a lot of money in research and soon became a market leader.
In1997, Antispy Products Ltd. had 150 branches in132_______________.
How many ____________subsidiaries have you got?
.
7. Open the brackets and read the history of Toyama Tokanava Inc. (Раскройте скобки и прочитайте историю
компании Toyama Tokanava Inc.)
In 1946, Mr. Toyama, a Japanese businessman,(found) _______ the company Toyama Inc. The Head Office (be)_____
in Osaka. The firm (manufacture)____________ sports equipment and (make) _______ clothes.
In the 1950’s, Toyama Inc. (invest) ___________ a lot of money in research and soon (become) _________ a market
leader in sportswear production.
In the 1960’s, the firm (open) _________ 20 branches in Japan and 15 overseas subsidiaries.
In1975, Toyama Inc. (merge)___________with Tokanava Inc. and (change) its name to Toyama Tokanava Inc.
In the early 1980’s, Toyama Tokanava Inc. (close) _________ all its overseas subsidiaries.
In October, 1982, Toyama Tokanava Inc. (go) __________ bankrupt.
8. Translate into English.
a.
b.
c.
d.
e.
f.
g.
Когда была основана ваша компания?
Мы собираемся вложить деньги в исследования и разработку новой продукцию Новую модель мы представим через два
месяца.
Кто руководит новым филиалом?
Что вы знаете о слиянии этих компаний?
Это устройство мы запустили в производство в январе, а в феврале пустили его в продажу.
Когда эта фирма вышла на рынок?
9.Can you complete this vocabulary network with the words from the box?(Заполните эту лексическую паутину словами
из рамки.)
sale,game,credit, market, casino, bill, bear,
customer, cheque, share, shop, investment,
broker, risk, loan, purchase, stake,goods,
bet, bull
GAMBLING
BANK
BUSINESS
RETAILING
STOCK
EXCHANGE