JULIE BINGHAM HAWORTH
Marketing/Undergraduate Program, School of Management
The University of Texas at Dallas
800 West Campbell Road, Mail Station 32, Richardson, Texas 75080-3021
(972) 883-5940
Educational History
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PhD Candidate, ABD, Public Affairs, September 2011 to present, University of Texas at Dallas,
Richardson, TX
Masters of Business Administration, May 1989, University of Texas at Austin, Austin, TX, Marketing
and Finance Concentrations
Bachelors of Fine Arts, May 1985, Southern Methodist University, Dallas, TX, Journalism – Public
Relations
Professional Experience
I. Academic Experience:
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Senior Lecturer and Undergraduate Marketing Program Director, University of Texas at Dallas,
January 1, 2010 to present
Adjunct Lecturer, University of Texas at Dallas, September 2001 to December 2009
Adjunct Lecturer, University of Texas at Arlington, September 2000 to May 2001
Product Marketing Entrepreneurship Instructor, Collin College Continuing Education, 1999
Teaching Assistant, University of Texas at Austin, September 1988 to May 1989
II. Professional Experience:
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Undergraduate Marketing Program Director, University of Texas at Dallas, Richardson, TX,
August 2010 to present
Owner, Tehaws Ideas, Inc, Plano, TX, November 2012 to present
Marketing Consultant and Adjunct Lecturer, Plano, TX, March 1999 to July 2010
Global Product Manager, Mary Kay Co., Dallas, TX, March 1995 to March 1998
Marketing Manager, Maybelline, Inc., Memphis, TN, October 1991 to March 1995
Assistant Brand Manager, Procter & Gamble Co., Cincinnati, OH, June 1989 to October 1991
Advertising Director, Resistol Hats, Garland, TX, June 1985 to August 1987
Research Interests
Branding, social marketing and service/experiential learning
Professional Memberships
 Member of American Marketing Association, DFW chapter
o Earned AMA Professional Certified Marketer Accreditation, 2011
o Reaccreditation in Professional Certified Marketer until 2016
 Member of Association of College Marketing Educators
 Member of American Society of Public Administrators
 Member of Network of Executive Women
 International Social Marketing Association
Community Honors and other Recognitions
Volunteer Recognition: Selected as PTA Lifetime member in Plano ISD (2005), Received Junior
League International Community Service Award (2005), 10 Years of Service for Girl Scouts of North
Texas (2012)
Achievements in Original Achievement, Investigation, and Research
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Invited talks/presentations:
o “Marketing: Getting Your Hands Dirty” presentation for DISD business teachers, June
2009, UTD Campus
o “Brand For Good”, SMU Cox School of Business, Guest Lecturer, March 2010
o “Teaching Business Ethics: Values, Integrity and Action”, Association of College Marketing
Educators, Houston, TX, March 2011
o “When You Brand, Brand For Good”, UTD Scholars’ Day, UT Dallas, March 2011
o “Go Dynamic: Discover Yourself in Advertising and Marketing Careers” camp hosted by
Girls Scouts of North East Texas and UT Dallas, UT Dallas, July 2011
o “Your Online Brand” Monica Powell and Julie Haworth, Graduate Career Month,
September 2011
o Business Presentation Workshop” Jasper High School, Plano, TX, November 2011
o “UT Dallas/State Farm In-class Sales Competition” in Great Assignments and Teaching
Ideas: In-Class Projects that Build a Pipeline for Jobs and Internships track, Association
of College Marketing Educators Conference, New Orleans, LA, March 2012
o “Market to the World” Global Marketing Summer Camp, July 2012
o “Taking It to the Pros Marketing Showcase” in Great Assignments and Teaching Ideas
track, Association of College Marketing Educators Conference, Albuquerque, NM,
March 2013
o Invited to present “One Texas City’s Water Conservation Efforts”, Association of
College Marketing Educators Conference, Houston, TX, March 2015
o Invited to present “One Texas City’s Water Conservation Efforts”, American Society of
Public Administrators, Chicago, IL, March 2015
Professional and University Citizenship
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Professional activities and committees
o American Marketing Association
 Faculty Advisor to student chapter
 Helped grow chapter to 130 students
 DFW AMA Member
 Marketer of the Year Committee
 AMA Professional Certified Marketer Accreditation, 2011 -2016
o Network of Executive Women Member
 Host of Fall 2012 Event at UT Dallas
o Association of College Marketing Educators
 Participated on panel discussion (2011), presented in 2012 (“Great Teaching
Assignments”) and in March 2013 (“Taking It to the Pros” Marketing Showcase
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case study); Invited to present “One Texas City’s Water Conservation Efforts”,
March 2015
American Society of Public Administrators
 Invited to present “One Texas City’s Water Conservation Effort”, March 2015
International Social Marketing Association
 Member
Consultancies and In-class projects
 Marketing Assistance for Communities Foundation of Texas North Texas Giving
Day (2011-2014)
 App Diffusion Project, Sisyphus Solutions (2014)
 Competitive Analysis, Kasling Aircraft (2014)
 Market Analysis, No Magic Simulations (2013)
 Social Media Marketing Plan, MTBC (2013)
 Market Research Proposal, SEI (2013)
 Video Marketing Project, League of Rebels (2012)
Departmental activities and committees
o Director of Undergraduate Marketing program
 Directing program from concentration (160 students) to degreed program (430
students)
 Managing course and track development, class speaker program, student
research, mentoring efforts, internship program, competitions, scholarship and
alumni programs
 Instructor for Principles of Marketing, Product and Brand Management, Consumer
Behavior and Professional Development
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UTD Marketing Advisory Board Manager
 Sourced and facilitated UTD Marketing Advisory Board
 Host advisory board meetings twice a year
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School activities and committees
o Advisor for UTD AMA chapter
o Past Advisor for UNICEF@UTD chapter
o Undergraduate JSOM Scholarship Committee
o JSOM Academic Operations Committee
o JSOM Assessment Committee
o Freshmen Move-In Volunteer
o Past Homecoming Judge
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Courses and other curricula developed
o Developed Product and Brand Management course (2009)
o Introduced Bachelor of Science in Marketing Degree (2010)
o Developed Personal Sales and Sales Management course(2011)
o Developed Consumer Behavior course (2012)
o Evaluated “Sell” textbook for publisher (2011)
o Evaluated “Marketing” online supplemental product for publisher (2011)
o Contributed to test bank questions for “Brand Builder” textbook for author (2012)
o Developed Marketing Professional Development course (2012)
o Developed UTDesign Independent Study (2013)
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Re-introduced Product and Brand Management course with Social Media Campaign
Management component (2014)