MIKE FARRAR
mikefarrar@advancedsales.com  214-208-2852
7805 Jefferson Circle, Colleyville, Texas 76034
SENIOR SALES EXECUTIVE
TELECOM  SEMICONDUCTOR  INDUSTRIAL
Dynamic, results-driven Senior Sales Executive offering unique blend of technical expertise coupled with sales leadership
experience, with a strong history capturing new accounts, expanding territories, and driving multi-million dollar revenue
growth for startup and emerging organizations. Repeatedly deliver top performance as both individual contributor and
manager, concurrently expanding markets and product offerings. Articulate and diplomatic communicator and negotiator.
Stellar record of developing and leading best-in-class teams and driving revenue growth through a loyal client base and
superior customer service. Keen business acumen complemented by Bachelor of Science in Electrical Engineering.
C ORE E XPERTISE
International Sales Leadership Business Development  Strategic Contract Negotiations  Customer Relations  Product Development
Workforce Development  Electrical Engineering  Project Management  Account Retention & Growth  Technical Sales  Cost Control
P ROFESSIONAL E XPERIENCE
MEDIA CHOICES – Fort Worth, Texas
2010 to Present
Startup media company targeting small to medium-sized organizations.
VP OF BUSINESS DEVELOPMENT
Charged with establishing strategic partners and sales channels to penetrate and expand target market. Strategic partners
span across internet, television, radio, and print industries. Instrumental in steering company direction and driving longterm growth by partnering directly with company COO to shape sales plan and strategy. Foster long-standing customer and
supplier relationships.
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Co-authored Business Plan and Sales Plan for Media Choices
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Tapped into trucking market by authoring two technical articles on new company product for BAE Systems to be
published in Truck and Track magazine and Electric & Hybrid Vehicle Technology International.
FUNDING PARTNERS – Dallas, Texas
2002 to 2010
Independent, diversified, asset-based, hard money lending company.
DIRECTOR OF SALES & MARKETING
Hired to establish first sales team for company based on previous success with Advanced Components Sales. Cultivated and
motivated outstanding team of 12 sales professionals to drive growth and profitability. Launched 7 satellite sales offices
across Texas. Empowered sales force through development and implementation of standardized training and development
tools. Spearheaded marketing strategy that resonated with target audiences. Worked in tandem with sales team, holding
direct sales responsibility for greater Dallas/Ft. Worth area marketplace.
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Elevated annual sales from $5M to more than $30M, generating stable backlog of $30M.
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Top individual sales performer for 6 consecutive years, spurring 25% YOY growth.
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Propelled Funding Partners to market forefront, positioning company as leading source of private capital in Dallas/Ft.
Worth residential real estate market by leading effective marketing, PR, and advertising initiatives.
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Optimized revenue growth through development and implementation of pricing strategy.
MIKE FARRAR
Page Two  mikefarrar@advancedsales.com  214-208-2852
ADVANCED COMPONENTS SALES – Dallas, Texas
1997 to 2002
Independently owned and operating technical sales representative company serving Texas, Louisiana, Arkansas, and Oklahoma.
PRESIDENT & OWNER
Launched successful business venture specializing in computer and telecom markets from ground up to sustainable
profitability, serving Texas, Louisiana, Arkansas, and Oklahoma. Involved in all aspects of company startup and daily
operation, including aggressively prospecting and securing business funding and new business opportunities. Recruited,
mentored, and led top-flight sales team which represented 12 manufacturers. Directly won and managed accounts with key
customers, including Dell, Compaq, Alcatel, Corning, and Nokia.
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Catapulted annual residual sales from zero to $16M.
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Engineered $30M design win at Corning on 5 pin module for telecom weather protection. Embraced challenge of
transitioning Corning’s technology from gas tubes to solid state devices at optimal cost.
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Expertly negotiated $10M design project on Presario power supply with Compaq. Spearheaded redesign of protection
technology from zener device to thyristor device at higher price.
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Landed $5M design effort with Caddox Security to enhance home security panels.
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Captured $4M in sales by delivering integrated LED bar to reduce assembly cost and inventory for Reltec T1000 Digital
Loop Carrier. Led protection technology conversion from gas tubes to solid state devices to optimize performance.
R ELEVANT P RIOR E XPERIENCE
Progressed through series of Engineering & Sales Leadership Roles with Teccor Electronics. Highlights included:
Sales & Product Marketing Manager:
Led sales representatives and distribution network to drive account penetration through product development,
customization, and innovation. Key player in development, design, marketing, and sale of new product line targeting
telecom accounts. Accountable for sales territory comprised of US, Canada, Mexico, and South America.
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Launched new telecom protection device into marketplace, increasing annual sales from zero to $15M within 2 years.
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Negotiated $10M design win at ProForm Fitness by innovating motor speed control product against top competitors.
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Provided product customization to Lights of America’s Engineering Design team, capturing $15M in revenue.
Manager, Product Engineering & Applications Support:
Worked in tandem with sales force and customers to pinpoint and resolve application issues within the product line.
Identified yield trends and device performance in support of manufacturing and management. Composed technical data
sheets and defined specifications for new products. Established new device parameters by analyzing new products and
publishing data sheets. Bottom-line authority for product catalog content and layout.
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Improved factory efficiency by revamping test programming practices.
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Optimized plant operations by working directing with manufacturing, planning, and quality control teams across US
and Mexico.
E DUCATION & P ROFESSIONAL D EVELOPMENT
Bachelor of Science in Electrical Engineering – University of Texas at Arlington
Strategic Selling Principles – Xerox
Corporate Negotiations Training – Karras