THE TEEN ENTREPRENEUR
PROJECT 5: THE MARKET ANALYSIS
Name:
Date:
MARKET ANALYSIS WORKSHEET
I. ANALYSIS OF THE TARGET MARKET
Instructions: Answer the following questions using complete sentences.
Who is your target market?
Dlite’s target market is women.
What are the personal and geographical demographics of your customers?
Our company can supply anyone age for women but more specifically teenagers and up.
Is the market saturated with too many businesses similar to yours? Yes or No? Why?
The market is saturated with businesses that provide similar products as ours. The product we
make is easy to make and cheap so a lot of other companies can sell this product but they do not
specialize in it.
Are your customers willing to pay for your product(s) and/or service(s)? Why or why not?
Customers are willing to pay for our product because they are custom made, durable, and made
from only the best materials.
Combine your answers to the above questions into one well-written paragraph. Type the
paragraph in the space provided below.
Dlite specializes in the making of bras which specifically targets women. Any woman
who has breasts can find use out of our products. There are other companies that sell the same
products but do not reach the standards that Dlite holds for itself. Our products are priced
accordingly so customers will always be getting their money’s worth. Our product is made from
polyester and spandex only made in the United States and is fit to a customer’s measurements.
This appeals to customers because it is the better product that won’t exceed their budget.
1
 Business Education Publishing
THE TEEN ENTREPRENEUR
PROJECT 5: THE MARKET ANALYSIS
II. ANALYSIS OF THE COMPETITION
Instructions: Answer the following questions using complete sentences.
Who are your competitors? Note: You can use your local phone book to look up your
competition.
Are your competitors successful? Why or why not?
How do your competitors reach their market? In other words, how does your competition
advertise their business?
Combine your answers to the above questions into one well-written paragraph. Type the
paragraph in the space provided below.
The local competitors are Victoria’s Secret and Aerie. Both of these businesses are successful
because they have an image they maintain. Victoria’s Secret targets adult women and their
sexuality. Aerie targets pre-teens and teenagers. These two businesses don’t tend to interfere
with each other because they have different targets. Aerie advertises their purity and comfort for
the awkward stages teens go through. Victoria’s Secret advertises their product by their models
which emphasize sex.
2
 Business Education Publishing
THE TEEN ENTREPRENEUR
PROJECT 5: THE MARKET ANALYSIS
III. THE OUTLOOK OF THE INDUSTRY
Instructions: Answer the following questions using complete sentences.
What does the future outlook of your business look like? Use the Occupational Outlook
Handbook Web site (http://www.bls.gov/oco) to research the future outlook of your business.
Based on your research, does it look like your business has room to grow in the future?
Combine your answers to the above questions into one or two well-written paragraphs. Type the
paragraph(s) in the space provided below.
The future of my business looks to be about average. If I succeed then I would be making about
the average income. There is definitely room to grow. The success rate of my business bases off
how well we appeal to customers and if the business does well. There is also projected to be
people leaving this job which will further help my company by opening up other jobs.
4. OWNER’S PERSONAL STRENGTHS
Instructions: Answer the following questions using complete sentences.
What can I offer to my customers that my competitors are not offering?
3
 Business Education Publishing
THE TEEN ENTREPRENEUR
PROJECT 5: THE MARKET ANALYSIS
What specific skills do I possess that will allow my company to be competitive in this market?
Combine your answers to the above questions into one or two well-written paragraphs. Type the
paragraph(s) in the space provided below.
I can offer more than just the standard bra to my customers. Not only do we have every
style in every color but we custom make the bras to fit measurements that the customer sends in.
This guarantees that each bra will fit comfortably and if portions are wrong then customers can
send the bra back with new measurements and we will make adjustments for free 30 days after
purchase. Our company also supports women with any sized breasts not just large ones. Other
companies focus only on large breasts which most of us do not have.
4
 Business Education Publishing