SWOT Analysis Template Strengths 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Advantages of FQHC strategic position? Performance (HRSA UDS, productivity, costeffectiveness etc.) Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, potential for additional reserves? Marketing/outreach - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications achieved? Processes, systems, IT, communications? Cultural, attitudinal, behavioral? Legal and HRSA compliance? Potential for additional grant revenues? Management cover, succession? Opportunities 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Market developments? Funding and policy developments? Competitors' vulnerabilities? Healthcare trends? Technology development and innovation? Environmental influences? New markets, vertical, horizontal? Niche target markets? Geographical expansion potential? New USP's? Tactics - surprise, major grants, contracts, etc? Service development? Information and research? Partnerships, collaboration potential? Production improvement, economies? Seasonal, trend influences? Weaknesses 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Disadvantages of FQHC strategic position? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cash flow, start-up cash-drain? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations needed, etc? Processes, systems, scheduling, billing, IT etc? Policy and procedural development? Legal and HRSA compliance? Management cover, succession? Threats 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Federal (HRSA etc.) or state policy changes? Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market/patient demands, unfulfilled expectations? New technologies, services, ideas? Vital grants, contracts or partnerships threatened? Sustaining internal capabilities? Obstacles not faced or actions postpone? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing in question? Economy? Challenging seasonal trends? Strengths Weaknesses Opportunities Threats