Case study on the Book “Steve Jobs” by Walter Isaacson and other PM related book chapters or
paper.
15%
Project Name
1. Apple I & II
2. Macintosh
3. NeXT
4. Pixar and Toy Story
5. Apple Stores
6. iMac and Design
Principles
7. iTune, iPod, and iTune
Store
8. iPhone
9. iPad
Relevant Chapters
Chapter 5: The Apple I: Turn On, Boot Up, Jack In . . .
Chapter 6: The Apple II: Dawn of a New Age
Chapter 8: Xerox and Lisa: Graphical User Interfaces
Chapter 10: The Mac Is Born: You Say You Want a Revolution
Chapter 13: Building the Mac: The Journey Is the Reward
Chapter 15: The Launch: A Dent in the Universe
Chapter 18: NeXT: Prometheus Unbound
Chapter 19: Pixar: Technology Meets Art
Chapter 22: Toy Story: Buzz and Woody to the Rescue
Chapter 33: Pixar’s Friends: . . . and Foes
Chapter 29: Apple Stores: Genius Bars and Siena Sandstone
Chapter 25: Think Different: Jobs as iCEO
Chapter 26: Design Principles: The Studio of Jobs and Ive
Chapter 27: The iMac: Hello (Again)
Chapter 30: The Digital Hub: From iTunes to the iPod
Chapter 31: The iTunes Store: I’m the Pied Piper
Chapter 36: The iPhone: Three Revolutionary Products in One
Chapter 38: The iPad: Into the Post-PC Era
1. Ikujiro Nonaka and Hirotaka Takeuchi, “Chapter 4: Creating Knowledge in Practice,” in
The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of
Innovation, Oxford University Press, 1995.
2. Ikujiro Nonaka and Hirotaka Takeuchi, “The New New Product Development Game,”
Harvard Business Review, Jan.-Feb. 1986. Plus
http://en.wikipedia.org/wiki/Scrum_(development) and
http://www.scrumalliance.org/resource_download/35
3. Mark Richard Shuster, Lofty Pursuits: Repairing the World One Building at a Time, Brown
Books Publishing Group, 2010.
“Chapter 6: Success and Failure,” pp. 113-138.
“Chapter 7: Conflict and Collaboration,” pp. 139-154.
“Chapter 8: Communication,” pp. 155-173.
Each case analysis will analyze the specific project management related issues based on the
related chapters in the book plus research of additional materials. Each student needs to
present the following information and other interesting aspects that you find meaningful to
project management:
1. What triggered the initiation of the project?
2. Describe the features/scope of the “product or service” created by the project? Also
describe how it may have evolved?
3. What were the resources/costs allocated to the project?
4. What were the key persons involved in the project and what were their roles
5. Create a task breakdown structure for the project.
6. What are the key components of the final product?
7. Create the project schedule based on the facts and your best estimation.
8. Identify all the strategic partners on the project.
9. What are the project team cultures and leadership related issues?
10. Describe any reasons for cost overrun and schedule delay.
11. Summarize the lessons learned (good and bad) from this project.
Make a presentation with PowerPoint slides for 30~45 minutes.
Table of Content of “Steve Jobs”
Chapter 1: Childhood: Abandoned and Chosen
Chapter 2: Odd Couple: The Two Steves
Chapter 3: The Dropout: Turn On, Tune In . . .
Chapter 4: Atari and India: Zen and the Art of Game Design
Chapter 5: The Apple I: Turn On, Boot Up, Jack In . . .
Chapter 6: The Apple II: Dawn of a New Age
Chapter 7: Chrisann and Lisa: He Who Is Abandoned . . .
Chapter 8: Xerox and Lisa: Graphical User Interfaces
Chapter 9: Going Public: A Man of Wealth and Fame
Chapter 10: The Mac Is Born: You Say You Want a Revolution
Chapter 11: The Reality Distortion Field: Playing by His Own Set of Rules
Chapter 12: The Design: Real Artists Simplify
Chapter 13: Building the Mac: The Journey Is the Reward
Chapter 14: Enter Sculley: The Pepsi Challenge
Chapter 15: The Launch: A Dent in the Universe
Chapter 16: Gates and Jobs: When Orbits Intersect
Chapter 17: Icarus: What Goes Up . . .
Chapter 18: NeXT: Prometheus Unbound
Chapter 19: Pixar: Technology Meets Art
Chapter 20: A Regular Guy: Love Is Just a Four-Letter Word
Chapter 21: Family Man: At Home with the Jobs Clan
Chapter 22: Toy Story: Buzz and Woody to the Rescue
Chapter 23: The Second Coming: What Rough Beast, Its Hour Come Round at Last . . .
Chapter 24: The Restoration: The Loser Now Will Be Later to Win
Chapter 25: Think Different: Jobs as iCEO
Chapter 26: Design Principles: The Studio of Jobs and Ive
Chapter 27: The iMac: Hello (Again)
Chapter 28: CEO: Still Crazy after All These Years
Chapter 29: Apple Stores: Genius Bars and Siena Sandstone
Chapter 30: The Digital Hub: From iTunes to the iPod
Chapter 31: The iTunes Store: I’m the Pied Piper
Chapter 32: Music Man: The Sound Track of His Life
Chapter 33: Pixar’s Friends: . . . and Foes
Chapter 34: Twenty-first-century Macs: Setting Apple Apart
Chapter 35: Round One: Memento Mori
Chapter 36: The iPhone: Three Revolutionary Products in One
Chapter 37: Round Two: The Cancer Recurs
Chapter 38: The iPad: Into the Post-PC Era
Chapter 39: New Battles: And Echoes of Old Ones
Chapter 40: To Infinity: The Cloud, the Spaceship, and Beyond
Chapter 41: Round Three: The Twilight Struggle
Chapter 42: Legacy: The Brightest Heaven of Invention