CHARLES TURNBULL 3864 North Stone Point Circle, Mesa, AZ 85207
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http://www.webprofile.info/cturnbull/
480-985-3366 / 602-410-3117
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cpt4169@aol.com
SALES AND MARKETING EXECUTIVE
Strategic Planning / Business Development / Supply Chain Management
Multi-faceted sales and marketing executive with success in building corporate value through contributions in
sales, marketing, manufacturing, and supply chain operations across various retail channels. Extensive sales and
supervisory background in Fortune 100 manufacturing companies coupled with success in salesforce
management and new product development. Entrepreneurial-minded with ability to negotiate and close business
deals. Demonstrated track record of achieving superior results and exceeding expectations. Superior analytical
and problem resolution skills with innate ability to effectively assess and meet customer requirements.
Core Competencies
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Account Management
Strategic Business Planning
Program Management
Team Building
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New Product Development
Broker & DSD Management
Training & Development
Business Re-Engineering
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Supply Chain Management
P&L Management
Growth Management
Business Integration
Professional Experience
International Profit Associates, Buffalo Grove, IL
2006 – Current
Senior Business Consultant
Turned around a variety of struggling small-to-medium size companies; installed and trained employees on
improved business practices, developed strategic marketing plans, and improved bottom-line profitability.
 Strategic Business Planning – Developed management team compensation package for a graphic design
business saving it more than $300,000 annually and developed incentive plan to achieve 11% targeted
growth, while focusing on improving margins.
 Operations and Controlled Growth – Automated sales and inventory system for a building supply company,
which reduced labor expense by 18%; developed information base to refocus marketing plan to most
profitable class of customers.
Martinizing Dry Cleaning, Mesa, AZ
2003 – 2006
Owner & General Manager
Spearheaded start-up operations for family-owned dry cleaning franchise. Oversaw all facets of business from
concept to inception, including design and construction, marketing, and operations. Achieved superior ratings on
all corporate quality audits and served as model for other new franchise start-ups. Started business to turnover to
my two sons to manage and further develop.
 Strategic Business Planning – Achieved breakeven profitability 25% sooner than franchise model and
original business plan.
 Customer Loyalty & Business Growth – Generated 42% compounded growth while simultaneously
developing very loyal customer base resulting from a focus on quality of product and superior customer
service.
Kellogg’s / Keebler Cookie Company, Elmhurst, IL
1998 – 2003
Director of Supply Chain & Business Development (2001 – 2003)
Led operations for integrating $425 million warehouse club business for both Kellogg’s and Keebler, including
systems, distribution networks, personnel, and policy and procedures development. Managed marketing
campaigns and new product development of Keebler items and all logistic issues for warehouse club channel.
 Business Integration and Profitability – Drove $1 million in savings to bottom-line profitability through
improvements in operating costs and efficiencies. Successfully integrated two autonomous business
operations into one organization utilizing same systems, practices, procedures, and distribution network.
 Supply Chain Management & Team Building – Orchestrated re-engineering of distribution network,
elimination of two warehouse locations, and realignment of product-mix sourcing by distribution center, which
resulted in exceeding profit by 7% and improving overall customer service.
Continued
CHARLES TURNBULL
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Director of Sales, Keebler Warehouse Club (1998 – 2001)
Full accountability for sales, marketing, and distribution for $200 million warehouse club channel, including P&L,
human resources, logistics, and budgeting.
 Sales Operations & Profitability – Pivotal in improving account profitability by 40% within first year through
changes in mix, promotions, incentive programs, and personnel; consistently maintained double-digit growth.
 Product Development & Integration – Coordinated assimilation of Austin Quality Foods, another
acquisition, into Keebler system through all appropriate channels, supply chain networks, and budgets.
Redesigned all packaging to improve efficiencies and meet legal requirements.
President Baking Company, Lake Bluff, IL, and Cleveland, OH
1992 – 1998
Vice President & General Manager, Lake Bluff, IL (1993 – 1998)
Managed a $40 million unionized bakery operation covering North America, including P&L, sales and marketing,
production, distribution, and human resources.
 New Product Development – Drove double-digit growth by upgrading salesforce, revamping broker network,
opening new business, and introducing new items and co-packing for other sales organizations.
 Sales & Business Development – Launched major channel of business with Sam’s Club and Costco,
ultimately representing 22% of total sales and improving overall gross margins.
General Manager, Buckeye Biscuit Company, Cleveland, OH (1992 – 1993)
Managed $25 million specialty food distribution company with more than 1,000 SKUs for grocery channel and
sold products through hybrid salesforce of independent distributors and pre-sell representatives.
 Turnaround Management – Transformed losing monetary operation into one that exceeded profit targets
and achieved profit levels at top end of specialty food distributor industry, then sold operation for a profit.
 Business Operating Efficiencies – Instrumental in improving efficiencies and profitability by reducing poor
performing SKUs by 5%, consolidating two warehouse operations, selling off fleet/leasing trucks, and
realigning sales organization.
1986 – 1991
Pepsi Cola Company, Miami, FL, and Detroit, MI
Vice President of Retail Operations, Miami, FL (1989 – 1991)
Promoted to position for managing $60 million bottling operation, including P&L accountability, pricing, trade and
labor relations, and brand / package management and rollout of corporate policies and standardized procedures.
 Contract Negotiations & Re-engineering – Negotiated union contract on schedule saving more than
$700,000 through decreasing workforce by 21%, increasing flexibility, and totally restructuring delivery
system.
 Sales Acquisitions & Profitability – Achieved highest percentage of plan profitability of all new acquisitions
in United States in 1989 through innovative sales increases and cost cutting.
Area Marketing Manager, Southeast Michigan (1988 – 1989)
Developed marketing programs, placed media, managed ad agency, brand and package development, market
research and incentive program development initiatives. Marketing budget accountability of $7 million.
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Strategic Planning & Business Development – Developed and executed statewide lottery UTC program in
cooperation with Michigan State Lottery Commission. Achieved 39% redemption rate, serving as model for
bottling areas throughout nation and producing 11% growth statewide during two-month promotional program.
New Business Development & Strategic Planning – Created market continuity program to leverage space
and promotional activity for key independent storeowners. Initiatives resulted in 5% annual growth and
reversed negative volume trend in channel by $3 million.
Previous position as Regional Sales Manager, Detroit, MI (1986-1988)
Education
M.B.A. - Marketing, Southern Methodist University, Dallas, Texas
B.A. - Economics, Wabash College, Crawfordsville, Indiana