UC DAVIS WINE EXECUTIVE PROGRAM AGENDA
MARCH 20-24, 2016
Program Materials: http://gsm.ucdavis.edu/wine-executive-program-materials
User ID: ucdaviswine
Password: wep2014
SUNDAY, MARCH 20, 2016
6:15 PM ................................... BUS DEPARTING FOR GROUP DINNER FROM HYATT PLACE HOTEL
73 Old Davis Road Extension, Davis CA
6:30 PM - 8:30 PM ................... GROUP DINNER AT SEASONS RESTAURANT
102 F Street, Davis CA
MONDAY, MARCH 21, 2016
7:30 AM - 8:00 AM ................... BOOT CAMP PARTICIPANT REGISTRATION
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
8:00 AM - 12:00 PM ................. BOOT CAMP 1
FINANCIAL STATEMENTS AND ANALYSIS: THE BOTTOM LINE
Room 2310, Suran Classroom, Gallagher Hall
Dr. Michelle Yetman
Associate Professor of Management
Graduate School of Management, UC Davis
BOOT CAMP 2
GRAPE GROWING AND WINEMAKING 101: THE FUNDAMENTALS
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Doug Adams
Professor and Biochemist
Department of Viticulture and Enology, UC Davis
Dr. Andrew Waterhouse
Professor
Department of Viticulture and Enology, UC Davis
12:00 PM - 1:00 PM.................. LUNCH
Great Room, Gallagher Hall
1:00 PM - 1:15 PM ................... PROGRAM WELCOME
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Robert Smiley
Professor Emeritus, Former Dean, and Director of Wine Industry
Program
Graduate School of Management, UC Davis
1:15 PM - 2:30 PM ................... THE GLOBAL WINE MARKET
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Robert Smiley
2:30 PM - 2:45 PM ................... BREAK
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2:45 PM - 4:15 PM ................... STAY OUT OF THE RED: FINANCIAL MANAGEMENT OF WINERIES AND
VINEYARDS
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Robert Yetman
Professor of Management
Graduate School of Management, UC Davis
4:15 PM - 4:30 PM ................... BREAK
4:30 PM - 6:00 PM ................... VINEYARD AND ROBERT MONDAVI INSTITUTE FOR WINE AND FOOD SCIENCE
TOURS
Robert Mondavi Complex, UC Davis Campus
Dr. David Block
Ernest Gallo Endowed Chair
Department of Viticulture and Enology, UC Davis
Dr. Andrew Walker
Professor and Louise Rossi Endowed Chair in Viticulture
Department of Viticulture and Enology, UC Davis
6:30 PM - 7:00 PM ................... INFORMAL WELCOME RECEPTION
Executive Board Room, Gallagher Hall
7:00 PM - 9:00 PM ................... GROUP DINNER
Great Room, Gallagher Hall
TUESDAY, MARCH 22, 2016
8:00 AM - 10:00 AM ................. VINEYARD CHALLENGES: WINE GROWING FROM THE GROUND UP
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Andrew Walker
10:00 AM - 10:15 AM ............... BREAK
10:15 AM - 12:00PM ................ THE NEW REALITY: MAKING THE BEST QUALITY WINES POSSIBLE IN A
CHALLENGING ECONOMY
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Anita Oberholster
Cooperative Extension Specialist in Enology
Department of Viticulture and Enology, UC Davis
12:00 PM - 1:00 PM.................. LUNCH
Great Room, Gallagher Hall
1:00 PM - 2:15 PM ................... INNOVATION
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Andrew Hargadon
Professor of Management, Charles J. Soderquist Chair in
Entrepreneurship, and Director of UC Davis Center for
Entrepreneurship
Graduate School of Management, UC Davis
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2:15 PM - 2:30 PM ................... BREAK
2:30 PM - 5:30 PM ................... STRATEGIC COST MANAGEMENT: USING COSTS AS A COMPETITIVE TOOL
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Robert Yetman
5:30 PM - 7:00 PM ................... INFORMAL WINE TASTING
Executive Board Room, Gallagher Hall
7:00 PM - 9:00 PM ................... GROUP DINNER
Great Room, Gallagher Hall
WEDNESDAY, MARCH 23, 2016
8:00 AM - 9:00 AM ................... WHAT’S YOUR STORY?
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Ms. Amy Hoopes
Chief Marketing Officer/EVP Global Sales
Wente Family Estates
9:00 AM - 9:15 AM ................... BREAK
9:15 AM - 10:30 AM ................. MARKETING STRATEGY
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Ashwin Aravindakshan
Associate Professor of Management
Graduate School of Management, UC Davis
10:30 AM - 10:45 AM ............... BREAK
10:45 AM - 12:00 PM ............... DIRECT TO CONSUMER SALES AND SOCIAL MEDIA
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Mr. Andrew Kamphuis
President
WineDirect and Vin65
12:00 PM - 1:00 PM.................. LUNCH
Great Room, Gallagher Hall
1:00 PM - 4:00 PM ................... LEGAL ASPECTS OF THE WINE INDUSTRY
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
...................................
Mr. Thomas Adams
Director; Dickenson, Peatman & Fogarty
Ms. Bahaneh Hobel
Senior Counsel; Dickenson, Peatman & Fogarty
Mr. John Trinidad
Associate; Dickenson, Peatman & Fogarty
4:00 PM - 4:15 PM ................... BREAK
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4:15 PM - 5:15 PM ................... SQUEEZING THROUGH THE HOURGLASS: NAVIGATING THE CONSOLIDATING
DISTRIBUTION LANDSCAPE
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Mr. Erle Martin
Wine Industry Expert
5:45 PM ................................... BUS DEPARTING FOR GROUP DINNER
Hyatt Place Hotel Lobby
6:00 PM - 8:00 PM ................... GROUP DINNER
El Macero Country Club
44571 Clubhouse Drive, Davis CA
THURSDAY, MARCH 24, 2016
8:00 AM - 10:00 AM ................. VINEYARD OF THE FUTURE
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Andrew Walker
10:00 AM - 10:15 AM ............... BREAK
10:15 AM - 12:00 PM ............... WINERY OF THE FUTURE
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. David Block
12:00 PM - 1:00 PM.................. LUNCH
Great Room, Gallagher Hall
1:00 PM - 3:45 PM ................... LEADING WELL: UNDERSTANDING LEADERSHIP IN CONTEXT
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Kimberly Elsbach
Associate Dean and Professor of Organizational Behavior
Graduate School of Management, UC Davis
3:45 PM - 4:00 PM ................... BREAK
4:00 PM - 4:30 PM ................... PROGRAM DEBRIEFING
Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall
Dr. Robert Smiley
Dr. David Block
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