PRESS RELEASE
ST. JOHANN, FEBRUARY 2013
NEW EGGER DECORS FOR 2013 UNDER THE MOTTO
“TIMELESS – SPIRIT OF THE TIME”
Uni colours, wood reproductions and especially surfaces in a neverbefore-seen diversity of combinations define the new EGGER decors for
2013.
A dual trend is emerging among this year’s furniture design innovations.
Clear, timeless uni colours were combined with types of wood in the spirit of
the time under the motto “Design goes natural” over the past two years. Wood
however is now becoming more timeless while the colours are in the spirit of
the time, which in turn offers new combination possibilities.
The decor trends between “Timeless and Spirit of the Time” share a focus on
surfaces: “In the meantime, one can say unequivocally that surfaces are just as
important in their own right as the decors themselves. If the right surface is not used
with a certain decor or a specific uni colour today, the decor can quickly miss its
mark,” explains Klaus Monhoff, Head of Decor Management EGGER Group, in
discussing the company’s surface offensive. Next to the surface innovations from
the previous year, ST18 Waveline and ST26 Painted Wood, EGGER is presenting a
deep-matt version with ST6 Soft Matt and as a particular highlight among the new
surfaces version ST936 Brushed Wood, which is a particularly deeply brushed,
almost sandblasted surface, which is an ideal match for wood reproductions with a
lot of depth in their appearance.
SYNCHRONOUS PORE SURFACES FOR THE FIRST TIME IN
FURNITURE
In addition to these trendy surfaces, the first three synchronous pore surfaces (oak,
chestnut and elm) for the furniture segment are coming to market as a special
highlight under the name Feelwood. The technical requirements for these products
were met through investments in new press technologies at the EGGER plants in
Hexham (UK) and Rambervillers (FR). An investment in the technology required to
realise synchronous pores in particular was made in Unterradlberg (AT). Deep
surfaces as well as synchronous pores can be realised there. The particular feature
of synchronous pores is not only their feel, but also their appearance which makes
them perceptible – visible. This effect is especially very important with the new,
glazed colours of various wood reproductions. At the same time all three
synchronous pores are also perfectly suitable for uni colours.
SPIRIT OF THE TIME IN POWERFUL ACCENT COLOURS
According to Klaus Monhoff, the palette of uni colours this year also consists of
timeless, neutral unis on the one hand and bright colours in the spirit of the time on
the other hand: “Warm grey hues and colours with a metallic component are
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PRESS RELEASE
ST. JOHANN, FEBRUARY 2013
following a long-term trend towards neutral colours, and therefore stand for
timelessness. However, we are setting powerful accents in the spirit of the time with
matt and bright colours as well.”
TRENDY DIVERSITY AMONG WOODGRAIN DECORS
This trend duality is also embodied by the new woodgrain decors. They are defined
primarily by a diversity of oak variations. Nautical Oak, Santa Fe Oak and Gladstone
Oak (with synchronous pore surface) represent versions in the spirit of the time with
numerous rustic elements here. With Orleans Oak and Thermo Oak on the other
hand, the product range also includes two oak decors that are much more clearly
defined by a uniform colour and represent a very timeless look.
Tortona (with synchronous pore surface) is a version that presents itself as a
chestnut which is elegant but nevertheless permeated by small knots, visually fitting
in as a member of the oak family. The Navarra decor series presents a deeply
brushed ash with highly independent hues, whereby the varied interplay of colours
in this decor permits numerous combinations with uni colours.
Cap Elm (once again with a synchronous pore surface) on the other hand presents
a large-scale woodgrain image with ample florets, realising its effect particularly well
on large areas. The Sumatra decor reveals an exotic type of wood with a large-scale
decor image as well. Dark colours were chosen for this decor to highlight the
sophistication of this type of wood.
With Helsinki Birch and Fireland Cherry, the trend towards timeless types of wood
includes classic wood types with a tendency in favour of longer-term relevance in
the chosen colour range. The Yukon version, a softwood with an otherwise rather
calm decor image, is imbued with particular naturalness through a few rustic
elements.
MATERIAL REPRODUCTIONS WITH LIVELY ACCENTS
Numerous new decors in keeping with the “Timeless – Spirit of the Time” trend topic
were developed for worktops as well. These in turn can be classified into the
somewhat calmer and therefore timeless stone effects on the one hand and lively
decor images on the other hand. The timeless reproductions can be found in the
Tessina and Topas series, originating from the areas of ceramics and fine granite.
Santuro and Dolomiti reveal the appearance of concrete in different versions. The
Gemello and Cardiff decors are stone effects, featuring gold and silver elements in
case of Gemello and presenting the look of slate streaks with Cardiff.
The Tescado and Troja Oak versions are much more lively, therefore pointing more
in the direction of the used look theme in the spirit of the time. Nevertheless, types
of wood representing great naturalness or a scrap wood character are also being
presented for worktop decors, for example with Seiser Pine and Jackson Pine.
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PRESS RELEASE
ST. JOHANN, FEBRUARY 2013
All of these new decors will be presented at the EGGERZUM in-house exhibition,
which is being held from 18th February to 1st March in the new Forum at the plant in
Brilon (DE) and from 4th March to 15th March at company headquarters in St.
Johann in Tirol (AT).
EGGER DECOR INNOVATIONS 2013
 Trend duality “Timeless – Spirit of the  Four categories of uni colours: warm
Time”
grey hues, metallic, matt & bright
 Major importance of surfaces and new
colours
combinations
 Trend towards woodgrain decors and
 Synchronous pore surfaces for the
worktops in the spirit of the time as well
furniture sector for the first time
as timeless
For queries:
FRITZ EGGER GmbH & Co OG
Wood-based materials
Christina Werthner
Weiberndorf 20
6380 St. Johann in Tirol
Austria
T +43 5 0600-10681
F +43 5 0600-90681
christina.werthner@egger.com
Plenos – Agentur für Kommunikation GmbH
Dr. Wolfgang Immerschitt
Paracelsusstrasse 4
5020 Salzburg
Austria
T +43 662 620 242-0
F +43 662 620 242-20
wolfgang.immerschitt@plenos.at
www.egger.com
PHOTOS EGGER Holzwerkstoffe, reprints that quote the name of the copyright owner are free
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