SICAM Press Folder 2012 (Doc)

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PRESS FOLDER
SICAM
OCTOBER 2012
PRESS FOLDER SICAM
PORDENONE, OCTOBER 2012
Your contact persons:
Michaela Utner
Head of Marketing Central-Eastern Europe
Daniela Rabl
Head of Marketing Central-Southern Europe
Mirjam Blank
Marketing Central-Southern Europe
For queries:
FRITZ EGGER GmbH & Co. OG
Holzwerkstoffe
Daniela Rabl
Weiberndorf 20
6380 St. Johann in Tirol
Austria
T +43 5 0600-10132
F +43 5 0600-90132
daniela.rabl@egger.com
Plenos –
Agentur für Kommunikation
Dr. Wolfgang Immerschitt
Paracelsusstrasse 4
5020 Salzburg
Austria
T +43 662 620 242-0
F +43 662 620 242-20
wolfgang.immerschitt@plenos.at
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PRESS FOLDER SICAM
PORDENONE, OCTOBER 2012
TABLE OF CONTENTS
“DESIGN GOES NATURAL” AT SICAM 2012
Highlights 2012/2013 and digital solutions for furniture and interior design
EGGER PRESENTS DECOR HIGHLIGHTS AND INNOVATIONS FOR 2012
Oak decors in particular remain highly popular
EGGER RELEASES INDUSTRY COLLECTION UPDATE
Design programme for the furniture industry more extensive than ever before
EGGER OFFERS INTEGRATED DIGITAL SOLUTIONS
A closed cycle from decor development to printing
LAMINATE BONDED BOARDS IN A2 QUALITY
Non-combustible, decorative finished boards with EGGER micro-laminate
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PORDENONE, OCTOBER 2012
“DESIGN GOES NATURAL” AT SICAM 2012
Highlights 2012/2013 and digital solutions for furniture and interior design
At SICAM 2012 from 17th to 20th October in Pordenone, EGGER is presenting its
new decors. New colour variations, innovative surfaces and an updated Industry
Collection await customers under the motto “Design goes natural” on 90 m 2
(969 square feet) of exhibition space. The interplay between modern and natural
elements remains the guiding principle in furniture design.
EGGER is looking forward to appearing at SICAM after receiving positive international
interest last year. For 2012, the EGGER team is once again presenting numerous
highlights for customers from the international furniture industry at exhibition stand
C11 in hall 7.
VARIETY OF DECORS AND TEXTURES
Designs in the furniture industry currently focus on the combination of uni colours,
authentic types of wood and textured surfaces. EGGER Decor Management has
compiled a selection of current uni colours, natural and elegant types of wood and a
new texture in keeping with these trends.
UNIQUE VISUALISATIONS WITH DIGITAL SOLUTIONS
In addition to the decor and colour highlights, visitors to the trade fair also have the
opportunity to try out the multiple award-winning Virtual Design Studio (VDS). With
digital printing solutions from EGGER, customers in the furniture industry enjoy the
possibility of creating individual decor concepts. The EGGER team provides support
from the design concept to the finished product.
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PORDENONE, OCTOBER 2012
EGGER
PRESENTS
INNOVATIONS FOR 2012
DECOR
HIGHLIGHTS
AND
Oak decors in particular remain highly popular
“Design goes natural” is the EGGER motto at SICAM this year. Nature, individuality
and character define the current trends in furniture and interior design. The material
mix of uni colours and wood is increasingly gaining importance. “Our motto highlights
the further development of authentic wood as well as new, sophisticated combination
possibilities,” explains Klaus Monhoff, Head of Design and Decor Management
EGGER Group. “At the same time, the importance of uni colours continues to grow.”
Touch is playing an important role, more so than ever before. This is why EGGER is
also presenting a new texture that gives uni colours a fresh and highly natural
appearance.”
NATURAL UNI COLOURS CONTINUE TO ADVANCE
Uni colours continue to gain importance in furniture design. They are now found as a
popular feature in all areas of application within the furniture industry. Uni colours that
exhibit a highly natural and/or neutral character are especially popular right now.
White hues for example have to be creamy, while grey hues have to radiate warmth.
On this basis, EGGER is presenting a concept of 15 neutral uni colours with a matt,
natural surface in the new collection; these uni colours can also be combined perfectly
with each other.
POPULARITY OF OAK AMONG WOODGRAIN DECORS CONTINUES
Never was the selection of woodgrain decors as extensive as it is today. Elegant yet
highly natural types of wood are frequently seen in addition to many “used look” and
“vintage appearance” decors. The colour of the wood is increasingly coming to the
fore – which makes harmonious combinations with new uni colours possible.
With the trend in oak continuing five new colour variations of existing oak decors have
been developed. Dark thermo oak with a variety of colours, natural, elegant knotty oak
decors and almost white woodgrain decors with slight colour hints take centre stage.
Barrique Oak exhibits a special oak character: while the oak decors from the previous
year had numerous knots scattered throughout the decor image, Barrique Oak has
striking knots. This gives the decor a very natural appearance. The interplay of colours
also offers room for a variety of combinations with numerous uni colours. A new decor
is Barrique Oak Glazed (H9384 ST10) with a white-glazed natural hue that combines
authenticity and lightness.
Large, sectioned florets and the striking white, limed pores are combined in Feldberg
Oak . A beautiful, natural colour gradient is also visible in the wood grain. The two new
colours, Feldberg Oak Sand (H9377 ST11) and Feldberg Oak Greige (H9378 ST11)
exhibit a softer pore and therefore have a highly elegant, natural character.
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Rough cut Bardolino Oak already became a bestseller in the previous year and
perfectly matches the common trends again this year. Thus, EGGER has expanded
the highly successful decor with the darker Truffle Brown hue (H1158 ST10).
Thermo wood is increasingly gaining importance in furniture design as well. The
thermal treatment results in harmonious, varied colour gradients with extremely dark
colours. Thermo Oak Black Gold (H9128) is a new decor that sets interesting accents
with powerful planking, slight signs of knots and a mirror effect. In combination with
the ST11 Natural Pore surface, the decor also gains the perfect feel.
EGGER is exhibiting a number of wood reproductions, in addition to the new oak
decors in Pordenone. These range from Painted Wood to Aalborg Pine, Marasino Elm
to Bramberg Pine and Montana Larch.
WIDE VARIETY OF MATERIAL REPRODUCTIONS
A broad range of different authentic mineral and natural stone reproductions play a
role in worktop designs. Material reproductions continue with a calm, neutral
appearance on the one hand, but on the other create accents with highly expressive
materials. The significance of worktop decors for front panels is sure to continue
growing – whether as an accent or over the entire surface.
NEW PAINTED WOOD SURFACE
“Decors no longer work without textures today, since the textures define the character
of a decor,” Klaus Monhoff says. The texture gives the decor a very special
appearance and, in particular, an unmistakeable feel. Last year a new texture was
presented with ST10 Authentic, which is very well suited for applications on dynamic
and rustic woodgrain decors. With these types of wood, greater emphasis is placed on
the feel of the surface rather than the appearance. This also applies to the Painted
Wood ST26 surface introduced this year, the effect of an opaque coated pine surface
creates entirely new design variations for uni colours. With the ST26 surface streaks
and sectioned florets with their associated depth are particularly striking.
DECOR INNOVATIONS 2012
 Motto “Design goes natural”
 Numerous design variations, thanks to
 Focus on authenticity and naturalness
a material mix of uni colours and wood
 New oak decors: dark thermo oak,
or material reproductions
elegant knotty oak and nearly white
 New ST26 Painted Wood surface with a
woodgrain decors
natural appearance.
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EGGER RELEASES INDUSTRY COLLECTION UPDATE
Highly comprehensive design programme for the furniture industry
At SICAM 2012, EGGER presents the 2012/2013 decor collection for the furniture
industry released in March: a mix of nature and design. The collection has a
broad range of decors inspired by worldwide trends in the furniture industry. A
selection of digital printing decors that demonstrate a new era of individuality
are included in the Industry Collection for the first time. The updated Industry
Collection is being released in October 2012.
The new 2012/2013 Industry Collection combines modern and natural decors, new uni
colours and various wood reproductions – all of them enhanced by suitable textures.
One thing all woodgrain decors have in common is their suitability for combinations
with uni colours. Here the focus is mainly on harmonious combinations. The new
collection presents numerous application examples, representing the EGGER decors
and surfaces. Functionality, economy and sustainability are very important along with
aesthetic aspects that reflect the spirit of our time.
COMBINATION POSSIBILITIES TAKE CENTRE STAGE
Uni colours assume a leading role in modern furniture design. While they are often
combined with other materials, combinations with each other are also being explored.
The neutral colour palette between white, beige and grey frequently forms the basis,
and is always being expanded with new colours. When colour meets texture,
innovative possibilities occur. The Industry Collection, which was updated in October
of 2012, offers a balanced, trend-conforming colour palette and innovative selection of
textures.
The range of woodgrain decors extends from warm, natural wood reproductions to
exotic versions in a range of colours. Decor colours are increasingly gaining greater
importance than the type of wood itself. In order to ensure that new woodgrain decors
relate to the motto “Design goes natural”, special emphasis is placed on their natural
character. New woodgrain decors have an extremely authentic character, which is
created through natural elements such as wind cracks, knots, saw cuts or more
pronounced planking. Individual art and fantasy wood effects for special accents are
found in the new Artwoods decor world.
A greater emphasis on nature also means more of a material character and less
fantasy among the material reproductions. Pure fantasy patterns are rapidly vanishing
from this decor world, since decors increasingly demanding individuality are more
readily realised through digital printing – a new feature of the Industry Collection. On
the other hand, material reproductions such as leather and textiles with a certain used
look are new to this area. Material reproductions are now used on furniture fronts and
carcasses and not just for work surfaces.
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The new 220 page Industry Collection is also available for download from the EGGER
website under the following link: www.egger.com/industry.
INDUSTRY COLLECTION 2012/2013




Update in October 2012

Very broad selection of decors
New offering of digital printing decors 
Uni colours play the leading role and
are also combined with each other
 All woodgrain decors can be combined 
with uni colours
Innovative possibilities thanks to colour
and texture
A greater emphasis on nature among
woodgrain decors and material
reproductions
“Used Look” and vintage appearances
are extremely popular.
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EGGER OFFERS INTEGRATED DIGITAL SOLUTIONS
A closed cycle from decor development to printing
“Think without limits” is the EGGER motto for digital solutions. Trade fair
visitors at SICAM 2012 will have the opportunity to take the Virtual Design
Studio (VDS), winner of several design awards, for a test drive. Digital
technologies make never-before-seen visualisation possible. This holistic,
integrated approach speeds up the process from the idea to realisation and
therefore improves the quality of service.
Selecting colours when designing living spaces requires great sensitivity and
imagination. With its digital solutions, EGGER is creating a world of interactive
experiences which in turn permit endless variety in the field of interior design. The
closed cycle means that processes from the concept to implementation are realised
more quickly and efficiently. This reduces costs in reaching a decor decision and in
sales. Since customer risks for new product introductions are minimised, digital
solutions also offer greater decision-making security.
STRONG DEMAND FOR THE VIRTUAL DESIGN STUDIO
Already sold more than 60 times worldwide, EGGER offers VDS on HD flat screens or
a projector visualisation onto genuine furniture carcasses. “VDS allows our partners to
present a wide variety of decor options in their showrooms, making it easier for their
customers to reach a decision,” says Hubert Höglauer, Head of Marketing EGGER
Group. The visualisation tool for showrooms, exhibitions or trade fairs is well received
by customers and has already established itself worldwide, with impressive results in
the form of sales figures: “VDS is being met with great interest and numerous
enquiries,” Höglauer comments.
“VDS PROFI” is a flexible visualisation software and part of the EGGER VDS family.
This ultimate tool for PC workstations or laptops helps users design individual rooms
with furniture and flooring decors. A free 30-day trial version is available for testing at
www.egger.com/vds. It allows users to prepare professional consultation documents
at the click of the mouse.
NEW INDUSTRY COLLECTION IS AVAILABLE IN VDS HD 3.0
The new Industry Collection for the furniture industry is already available in VDS. VDS
HD 3.0 in the versions LIVE (projection on sample furniture) and MRI (with optical
sample recognition) is a high-resolution programme that supports playback on a high
definition (HD) touch screen monitor. Various room sets can be interactively loaded
from a room library on a 40-inch (102 cm diagonal measurement) screen and decors
reproduced in detail can be applied. Zoom mode allows surface textures such as
certain embossing or matt-gloss effects to be seen in close detail.
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DIGITAL PRINTING SOLUTIONS TO MEET ALL DEMANDS
Individuality and the greatest possible creativity are the leading requirements of our
customers in the furniture industry and architectural design. With the new EGGER
offering of digital printing solutions for the furniture industry, custom design concepts
can now be realised in addition to the availability of standard versions from stock.
Individual ideas and templates can be implemented from a quantity of 260 m² (2,799
square feet) in the 5,610 mm x 2,070 mm (220.87” x 81.50”) format as melamine
faced EURODEKOR boards.
The process from the idea or template to the binding colour sample is created quickly
and efficiently through our in-house digitalisation process. Here the EGGER design
team supports the furniture industry in the selection of motifs, digitalisation, image
editing and realisation on the desired coreboards.
DIGITAL SOLUTIONS
 Motto: “Think without limits”
 Heightened individuality, creativity and
 Cost reduction thanks to an integrated
efficiency thanks to digital printing
cycle
solutions.
 VDS HD 3.0 available including the
Industry Collection
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EGGER COMBINES FIRE PROTECTION WITH DECORS AND
ACOUSTICS
Non-combustible A2-classified laminate bonded boards in select decors
combine functionality and design
EGGER is expanding its decor and material combinations with noncombustible, decorative finishing boards in an A2 version. A1 mineral fibre
boards form the basis, laminated with EGGER micro-laminate on the front and a
balancer paper on the reverse side in the standard version. The A2 laminate
bonded boards meet the applicable fire protection requirements for public and
commercial buildings. As part of the ZOOM collection, they are available in six
different decors which also allow them to be used as design elements by
architects and fabricators.
Fire protection in public and commercial buildings such as schools, hotels, high-rises
and hospitals is a complex issue, choosing the safest products is a consideration for
every builder. Ultimate safety is achieved by using non-combustible materials. These
are often composite materials where the individual components are certified, but no
certificate is available for the finished composite material itself. According to the
European DIN EN 13501-1 standard (reaction to fire), building authority requirements
for non-combustible construction products specify that the construction products must
comply with class A1 or A2 – s1, d0. A1 and A2 classifies the reaction to fire.
SIX DECORS IN MATCHING COLOURS, IN STOCK FROM QUANTITIES
OF ONE UNIT
“In cooperation with our partner Akustik+, we are offering non-combustible, laminate
joining element in class A2 - s1, d0 certified according to DIN EN 13501-1,” says
Michael Beckmann, Product Manager Laminates and Acoustics at EGGER. The noncombustible A1 mineral fibre board forms the core of the joining element, and is
laminated with EGGER micro-laminate on both sides. Since the colour of the
coreboard is similar to wood, edge coating is not necessary.
A2 laminate bonded boards are available from stock in three thickness (12, 16 and 18
mm (0.47”, 0.63” and 0.71”)) and in the formats of 2,800 or 2,300 x 1,260 mm (or 625
mm as the half format) (110.24” or 90.55” x 49.61” (or 24.61” as the half format)) in
quantities of one unit and up (half format in pairs). The programme includes six decors
from the current ZOOM collection: basic white, light grey, Light Lakeland Acacia,
Ferrara Oak Natural, Walnut Aida Tobacco and Natural Tauern Beech.
A2 JOINING ELEMENTS ALSO AVAILABLE AS ACOUSTICALLY
EFFECTIVE BOARDS
In public buildings in particular, architects frequently require the combination of noncombustible and acoustically effective materials. This is why A2 laminate bonded
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PRESS FOLDER SICAM
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boards from EGGER are available in quantities of 1 unit and more as acoustically
effective elements – also certified in A2 - s1, d0 according to DIN EN 13501-1. Select
perforations are possible as well as slotting and individual drilling patterns.
NEW AKUSTIK+ PRODUCTION SITE
Due to growing demand, the EGGER cooperation partner Akustik+ from
Wächtersbach recently commissioned a new plant in Behringen, located in the vicinity
of Eisenach (DE). A building with a production area of 8,000 m2 (86,111 square feet)
was erected on a property of 38,000 m2 (409,029 square feet). Akustik+ has therefore
created the space it requires in order to significantly increase its capacity for
acoustically effective products. This is also where the non-combustible A2 laminate
bonded boards are produced and upgraded for acoustic effectiveness. “With Akustik+,
we have a strong partner by our side who is continuing to develop the business for
acoustically effective products and composite boards with us,” says Michael
Beckmann, EGGER Product Manager Furniture and Interior Design. A total of EUR 10
million was invested in buildings and production work centres at the new plant.
NON-COMBUSTIBLE LAMINATE BONDED BOARDS
 New boards on a mineral basis meet 
requirements for fire classification A2
 Stock decors available in the
thicknesses of 12, 16 and 18 mm

(0.47”, 0.63” and 0.71”) from quantities
of 1 unit and more
 Formats: 2,800 and 2,300 x 1,260

(625) mm (110.24” and 90.55” x 49.61”
(24.61”))
Also available as acoustically effective
boards in 16 and 18 mm (0.63” and
0.71”)
Produced in the new plant of the
cooperation partner Akustik+ in
Eisenach (DE)
Total investments of EUR 10 million
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