Name: ___________________________________
Period #: _______________
Project Due Date: February 6, 2012
Create Your Own Persuasive Advertisement Mini-Project
Instructions:
- In small groups, you and your partners will decide on a product to advertise to the
class. You may choose an existing product or create your own (just make sure you run
it by me for approval first). Make sure that if you choose an existing product, that you
do not copy any of their existing commercials and that your idea is original.
- Next, you will plan out your advertisement using the planning sheet provided. You
must use both emotional appeal and strong supports, such as facts and statistics. You
must also choose THREE other persuasive techniques to use in your ad. (See planning
sheet)
- For your project presentation, your group will create a story board of your commercial
on Powerpoint or Publisher, showing images and descriptions of each scene in the
commercial. The story board should have a minimum of 6 slides. A typed script must
also be included. Each person in your group must have a job as the writer, the graphic
designer, or the presenter. You will present your storyboard with your group to the
class for a grade.
** When presenting, you also have the option of acting out your commercial with props
or presenting a filmed version, but this is not a requirement. If you do this, the acted out
or filmed version must be at least 30 seconds long.
When presenting, make sure you discuss who your target audience is and what
techniques you used in your advertisement. Use the following checklist below to help
create your storyboard.
After your group presents, your group will turn in the planning sheet and a typed script
for your groups commercial.
Storyboard Checklist:
Target audience and main idea of the commercial is made clear.
Dialogue and/or written explanations are placed in appropriate spots (slogans,
captions, etc.).
 Persuasive techniques are clearly identified and included.
 Sequence of events is clearly illustrated or written out.
 All elements needed for a commercial are included, such as music, slogans, etc.
Storyboard and Commercial Rubric
Category
Required
Elements
Script &
planning sheet
20
Storyboard
included all
required
elements as
well as a few
additional
elements.
Completed and
turned in their
commercial
script and
planning sheet.
Persuasive
Techniques
Used and
identified all
persuasive
techniques
correctly.
Cooperation
Worked
cooperatively
with partners
all the time
with no need
for adult
intervention.
Creativity
Commercial
demonstrated a
high level of
creativity. It
was exciting
and interesting.
The
commercial
made you want
to buy the
product.
15
Storyboard
included all
required
elements.
10
Storyboard
included some
of required
elements.
5
Two or more
required
elements were
missing from
the storyboard.
Partially
completed and
turned in their
commercial
script and
planning sheet.
Used and
identified at
least two
persuasive
techniques
partially
correctly.
Worked
cooperatively
with partner
most of time
but had a few
problems that
the team
resolved
themselves.
Commercial
demonstrated a
moderate level
of creativity. It
was interesting.
The
commercial
almost made
you want to buy
the product.
Script or
planning sheet
only partially
complete and
has many errors
Did not turn in
a script or
planning sheet.
Attempted to
Did not use a
use and identify persuasive
at least one
technique.
persuasive
technique
correctly.
Worked
cooperatively
with partner
most of the
time, but had
one problem
that required
adult
intervention.
Commercial
demonstrated
some level of
creativity. It
might have
been
interesting. The
commercial did
not make you
want to buy the
product.
Worked
cooperatively
with partners
some of the
time, but had
several
problems that
required adult
intervention.
Commercial
demonstrated
little or no level
of creativity. It
was not
interesting. The
commercial did
not make you
want to buy the
product.
Planning Your Advertisement
Purpose of the product:
__________________________________________________________________
Product name: ______________________________________________________
Demographic you are trying to reach (check all that apply):
Age [] 0-12
[] 13-17
[] 18-24
[] 25-35
[] 36-50
[] 50
Race []
[]
[]
[]
[]
African-American
Asian
Caucasian
Hispanic
______________
Gender [] Male
[] Female
Other Factors:
Other Demographic Factors: ___________________________________________________
____________________________________________________________________________
Write a paragraph explaining in detail how your advertisement will use emotion to
sell the product:
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
Write a paragraph explaining in detail how your advertisement will use numbers and
data to sell the product:
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
Other Persuasive Techniques
Choose three of the following and explain how you will use these strategies to sell
your product:
Bandwagon: the suggestion that you should join the crowd or be on the winning side by using a
product--you don’t want to be the only person without it!
Snob Appeal: the suggestion that the use of the product makes the customer part of an elite
group with a luxurious and glamorous lifestyle.
“Be Like Them” Appeal: shows that if you use the product, you will look a certain way, have
money, gain social status/popularity, etc.
Testimonial/Endorsement: presents a recommendation from someone who is well known but
not necessarily an authority
Name-calling: uses loaded words to create negative feelings about a person, group, or thing
(puts down competition)
Music: the use of music often helps people feel a certain way; it usually sets the mood/tone to
lure in the consumer
Stereotype: presents a narrow, fixed idea about all the members of a certain group
Rewards Technique: using rewards/rebates/incentives to get customers to buy a product
Humor: uses humor to get the consumer’s attention, so that the when they remember the
commercial, they also remember the product
Strategy # 1: _________________________
How you will use this strategy to sell your product:
Strategy # 2: _________________________
How you will use this strategy to sell your product:
Strategy # 3: _________________________
How you will use this strategy to sell your product: