Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 217
Course Title: Retail Management
HARRISBURG AREA COMMUNITY COLLEGE
FORM 335
Course Form 335 must be updated at least every five years per AP 765 to include, at
a minimum, the following elements. [§335.2]
1.
Digital Description:
Credit hours:
Lecture hours:
Lab hours:
3.0
3.0
0.0
BL: [ ]⅓ [X]½ [ ]⅔ [ ] Other (Indicate fraction or percent)
2.
Catalog Description:
The concepts and practices in successful retail management. Emphasis on basic
structure and environment, store management, careers, store location and layout,
types of organizational structure, personnel, merchandise management, pricing,
advertising and display, salesmanship, customer services, credit and collection,
accounting and expense control, and community relations. Field trips are a part of
this course and may require additional payment by the student to defray costs.
Minimum Grade Required
3.
Prerequisites:
Corequisites:
Other:
4.
Learning Outcomes
[These outcomes are necessary to enable students to attain the essential
knowledge and skills embodied in the program’s educational objectives.]
Upon successful completion of the course the student will be able to:




Define retailing, strategic retail planning, and retail operations management
Demonstrate an understanding of and apply the concepts of environmental
forces and external factors that retailers face in making decisions, including
consumer behavior, competitor analysis, technological advances, distribution
channel members and legal and ethical constraints
Perform a market selection and retail location analysis and be able to identify
the elements in determining the feasibility of targeting a given market
segment, and entering a market
Demonstrate an understanding of and apply the major retail operations and the
day-to-day decisions facing retailers including financial decisions,
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Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 217
Course Title: Retail Management
merchandise buying and handling, apparel merchandising, pricing,
advertising, promotion, customer service, selling, and store layout and design
5.
Planned Sequence of Learning Activities
[These must be designed to help students achieve the learning outcomes.]
Part One – An Overview of Strategic Retail Management
1.
An Introduction to Retailing
2.
Strategic Planning in Retailing: Owning or Managing a Business
3.
The Contemporary Challenges Facing Retailers
Part Two – Situation Analysis
4.
Retail Institutions by Ownership
5.
Retail Institutions by Store-Based Strategy Mix
6.
Nonstore-Based and Nontraditional Retailing
Part Three – Targeting Customers and Gathering Information
7.
Identifying and Understanding Consumers
8.
Information Gathering and Processing in Retailing
Part Four – Choosing a Store Location
9.
Trading-Area Analysis
10.
Site Selection
Part Five – Managing a Retail Business
11.
Retail Organization and Human Resource Management
12.
Operations Management: Financial Dimensions
13.
Operations Management: Operational Dimensions
Part Six – Merchandise Management and Pricing
14.
Buying and Handling Merchandise
15.
Financial Merchandise Management
16.
Pricing in Retailing
Part Seven – Communicating with the Customer
17.
Establishing and Maintaining a Retail Image
18.
Promotional Strategy
Part Eight – Planning for the Future
19.
Planning by a Service Retailer
20.
Integrating and Controlling the Retail Strategy
6.
Assessment of Student Learning
[Methods of assessment should be appropriate for Learning Outcomes listed
above.]
Assessment of student learning outcomes for the course, as required by AP 765, is
part of regular curriculum maintenance and/or improvement. The specific plan
has been determined by the pertinent faculty involved and is maintained in the
College’s assessment management system.
7.
List of Texts, References, Selected Library Resources or other Learning
Materials (code each item based on instructional use): C-Lecture/Laboratory,
A-Lecture, B-Laboratory, LC-Lecture/Clinical, CLN-Clinical, I-Online,
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Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 217
Course Title: Retail Management
BL-Blended, D-Independent Study, P-Private Lessons, E-Internship,
F-Cooperative Work-Study, FE-Field Experience. [These resources must be easily
accessible to students.]
Retail Management: A Strategic Approach, 11th Edition, Barry Berman and
Joel Evans, Prentice-Hall.
8.
Prepared by Faculty Member: Martin Wise
Date: 1/28/11
9.
Approved by Department Chairperson: Michelle Myers
Date: 1/28/11
10.
Approved by Academic Division Dean: Cheryl Batdorf
Date: 2/11/11
This course meets all reimbursement requirements of Chapter 335,
subchapters A / B.
This course was developed, approved, and offered in accordance with the
policies, standards, guidelines, and practices established by the College. It is
consistent with the college mission.
If the course described here is a transfer course, it is comparable to similar
courses generally accepted for transfer to accredited four-year colleges and
universities.
11.
Director, Curriculum Compliance: Catherine A. Lencioni
Date: 2/15/11
12.
Provost & VP, Academic Affairs: Cynthia A. Doherty
Date: 2/16/11
13.
Original Date of course approval by the college: Fall 1978
14.
Date(s) of subsequent reviews [Indicate change: Learning Outcomes; textbook(s)]:
05/17/00
12/01/01
11/14/03
07/09/07
03/05/08 Academic Council (Approved for a Blended Course)
06/15/09 (Updated Textbook)
01/28/11 (Updated Textbook)
12/1/04
Review and updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09
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