Retailing
MKT 4463 TDAA
Spring Semester 2014
Instructor:
Stephen C. Garrott, Ph.D.
Course Prerequisites:
Principles of Marketing MKT 3361
Office Hours:
10:00 AM-12:00 M/W; 9:00 AM to 10:00 AM T/Th
(PLEASE NOTE): Hours also available by appointment
Office Location:
BG 205
Office Telephone:
334-670-3151
334-670-3459 Secretary
334-670-3599 FAX
Email:
sgarrott@troy.edu
sgarrott@troycable.net (H)
Time of Class:
10:00 AM – 11:15 AM T/Th
Class Location:
BG 241
Course Description:
Principles and practices of retail management. The course examines
retail store location, purchasing, pricing, personal, inventory
management, and Internet marketing.
Purpose:
To provide familiarity with the concepts of developing, implementing,
and controlling a strategy of marketing goods and/or services to the
final consumer. BABA/BSBA General Business major specified
elective (Small Business and Entrepreneurship concentration),
Management major specified elective (General Management
Concentration), or Marketing major specified elective.
Course Objectives:
On completion of the course, the student should be able to:
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Text:
compare and contrast the different types of retailers
articulate the essential concepts of multi-channel retailing
analyze the underlying concepts of buyer behavior as it relates to the final
consumer
plan retail location and site selection in a retailing scenario
craft a basic human resource management plan to support a retailing
operation
list and describe the elements of retail promotion strategies
explain the concepts of merchandise assortment planning and buying
systems
craft a retail financial and pricing plan in a retailing scenario
Retail Management-12th Edition. Barry Berman and Joel Evans,
Prentice-Hall, 2013. ISBN 0-13-272082-5
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Other Materials:
You are encouraged to read Business Week and/or Fortune regular
(subscriptions are optional). It is imperative as a student in marketing
that you stay absolutely current with the fast changing events in your
field, including retail strategy and management.
Grading Methods:
3 exams- 2 regular tests and a final
95% of final grade
Individual project(s)*
5% of final grade
Note: Class attendance and participation are also considered in the
calculation of the final grade.
*Type and procedure of the individual project will be discussed early in
course as it varies with the class configuration and makeup of the
class.
Grading scale:
A
B
C
D
F
90-100%
80-89%
70-79%
60-69%
0-59%
Exam Policy:
Exams must be taken during the class period for which they are
scheduled, unless you have made arrangements IN ADVANCE to take
the exam at some other time. Failure to do so may result in forfeiting
the opportunity to take the exam. All exams (with the exception of the
final) are designed to be taken in a normal class period. You will NOT
be allowed to leave the room during the exam period except in an
emergency situation. Leaving the room signals to the instructor that
you have completed the exam.
Test dates will be announced at least on week prior to the exam date.
Note: No final exams will be given early so be knowledgeable of
your final exam schedule and plan your end of semester travel
plans accordingly.
Quiz Policy:
Quizzes administered during the course will NOT be announced and
there will be NO make-ups. The quizzes will serve as bonus points and
will be added to each exam constituting the scale for that exam.
Class Procedure
and Requirements:
You are expected to read the chapters prior to the class as designated in
advance. You are expected to actively participate in class discussion in
and orderly and judicial manner (i.e. discussion based on your reading
and preparation and not just whimsical conjecture). Please note: you
will not pass this class by simply attending. Examinations, quizzes,
and the individual project will be the criteria for grades.
The class format is primarily lecture with active interaction with the
class members. You are encouraged to respond to questions and
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or/problems when call upon. Inability to do so will impact your
participation grade. Read the chapters ahead of class, keep with the
class materials and notes from the lectures and discussion, and put in
the appropriate time preparing for the exams. If you do this-SUCCESS IS YOURS!
Course Content:
Chapters
Part 1:
1. Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
Part 2:
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and other Forms of Nontraditional Retailing
Exam 1
Part 3:
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
Part 4:
9. Trading-Area Analysis
10. Site Selection
Part 7:
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
Exam 2
Part 5:*
11. Retail Organization and Human Resource Management**
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
Part 6:
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management (depending on time left in
the semester)
17. Pricing in Retailing
Final Exam
*Note: Not all chapters will be covered in class and the ordering will
not necessarily follow the numerical order of the text chapters.
**(read on your own)
Classroom Administration:
Students are expected to:
1. Punctually attend all scheduled classes.
2. Tardiness is a bad habit to get into and will not be tolerated in
excess by the instructor. The class will begin at the scheduled start
time and will never exceed the scheduled end time. It is rude to
the instructor and the rest of the class when someone is late-especially on a regular basis. If you find yourself more than 10
minutes late, it would be in your best interest to just go back home
(or wherever you prefer) as you will be considered absent anyway.
Excessive tardiness will be considered as a negative in the “class
participation” component of the grading.
3. Be responsible for all instructions and assignments given in class
as well as for the supporting textbook content.
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4.
Read the textbook material before the lecture covering that
material. This leads to a better understanding of the lecture as well
as the opportunity to ask questions about material(s) in the text or
review concepts/elements that were unclear or that the student did
not understand.
5. Hand in assignments on the assigned due date.
6. Not to bring food, tobacco products, nor drinks into the class
during lectures or presentations (this is a rule due to the new
building and also a COMMON COURTESY!).
7. Exams, except the final, will be temporarily returned to be
allowed to be reviewed. If a student needs to spend more time
reviewing or questioning the grading of the exam, he/she may see
the professor during office hours.
Attendance Policy:
1. Attendance is mandatory. Students are expected to attend all
classes. If a student misses a class it is his/her responsibility to obtain
all information and materials presented (including materials covered,
handouts, skills learned, and homework assignments) during his/her
absence. Any unexcused absences in excess of 2 (the equivalent of one
week) will result in a reduction of 3 points from your total points up to
a maximum of 30 points or a letter grade (after that you are most likely
in a failure mode “FA” anyway).
2. Excused absences: Excused absences have the following
characteristics:
a. Professor was informed prior to the absence and
the professor determines that the absence is excused.
c. Absence is of the following type:
(1) Participation in a documented official University
function that does not permit the student’s class
attendance (e.g., participation in athletic events, field
trips, etc.)
(2) Severe illness (this DOES NOT include scheduled
medical appointments nor driving someone else to
doctor), a hospital stay, or a doctor's excuse saying that
it is impossible for student to attend class(es)
Note: Doctors excuses may be verified.
(3) Death of immediate family member (grandparent,
parent, sibling, or child)
(4) Appearance in court with official documentation
(5) Personal situations that are approved by the
professor in advance of the time the student is to be
absent.
General Support:
The computer labs in Bibb Graves are available for student use.
Dates to Remember:
First day of this class
Spring Break
Last day to drop this course-no drops after this date
Dead day
Commencement
My birthday
January 9th
March 10-16
March 17th
April 30th
May 9th
July 1st
Date of Final:
May 5th
11:00 AM
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Electronic Devices:
All cell phones are to be TURNED OFF during the class. If they are in
“silent” or “vibrate” mode, they are NOT to be taken out of your purse
or pocket to be checked periodically. If your phone goes off in class,
you will be asked to leave the room for the day and an unexcused
absence will be charged-- THIS IS JUST COMMON CURTESY TO
THE INSTRUCTOR AND THE OTHER MEMBERS OF THE
CLASS! None of us are so important that we cannot be out of touch
during the official class period time.
Cell phones may NOT be used as calculators during an exam unless
approved by the instructor. Other electronic devices such as
translators, Palm Pilots, Blackberries, etc. are also prohibited from use
during an exam. The use of book form dictionaries, language
translations, etc. during an exam are permitted with the prior approval
of the instructor.
Incomplete Work Policy:
Any incomplete work at the end of the term will not be accepted unless
the student can provide acceptable and clear documentation as to why
the assigned work was not submitted prior to the grades being
forwarded to the Registrar.
Cheating Policy:
If you are caught cheating, you will get a grade of "F" (zero!) for the
assignment or exam and most likely an “F” in the course. Plagiarism is
the act of stealing and passing off (the ideas or words of another) as
one’s own or to commit literary theft: present as new and original an
idea or product derived from an existing source (Webster’s New
Collegiate Dictionary). Plagiarism will also cause a student to get a
course grade of “F”.
Additional Services:
Students attending Troy University under G.I. Bills Chapters 31, 34,
and 35 must report to the Student Financial Aid Office (Adams
Administration 116) as soon as they complete registration for courses.
Students with document disabilities, who require assistance with
scheduling, housing, academic accommodations, or accessibility should
contact the Adaptive Needs Office in Eldridge Hall 102 or call (334)
670-3221, Any student whose disabilities fall within ADA must
inform the instructor at the beginning of the term of any special needs
or equipment necessary to accomplish the requirements for this course.
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Course Contract
I have read and fully understand the course requirements, policies, procedures of
Marketing 4463 as articulated in the course syllabus.
Student: ______________________
(print name)
Date:
________________________
(signature)
_______________
Detach this form from your syllabus and return it to Dr. Garrott no later than January 21,
2014.
Answer the following questions for a 3 point bonus if turned in by the due date above.
After the due date, you still must turn in this form but will get no bonus points. If the
form is not turned in at all then 3 points will be deducted from your total points.
1. How many exams will be given in the course? __________
2. A doctor’s excuse constitutes an “excused absence. Note: Read this section carefully
in the syllabus before answering.
T ____
F____
3. What is the date and time for the final exam in this class?
Date: _________________
Time: _________________
4. Summarize the cell phone policy as noted on page 5:
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Note: If you answer #2 incorrectly, you will only get 2 points for submitting this contract
on time!