HEAD
OFFICE
MEMO
TO:
All T/S, G/S Stores
FROM:
Paul D’Elia
CC:
Field Advisors
DATE:
September 24, 2013
SUBJECT:
NEW PRODUCT – BLINC COSMETIC DISPLAY
We are excited to be launching our new Blinc Cosmetics Display. We are going to send 2
shipments for this intro. This week, only 22 stores will be receiving an autoship of a complete
display. The remaining stores will be receiving their shipments within 2 weeks.
The ever popular Kiss Me Mascara is now Blinc – it’s the world’s first mascara invented to form
tiny water-resistant tubes around your lashes that simply slide off into your hands upon
removal. This means no smudging, clumping, running and most importantly, no flaking into
your eyes, making it ideal for those with sensitive eyes.
Blinc is all about eyes. You will be receiving the following products in a variety of different
shades and colors:

Blinc Mascara Amplified – provides incredible, buildable, glamorous volume and length,
all while offering the LifeProof properties (ie. smudge-proof, sweat-proof, water-resistant,
flake-proof) of our original blinc mascara, that women have grown to love and depend
upon.

Blinc Eyeliner – unlike traditional eyeliners that can leave behind lines for days, blinc’s
smooth liquid eyeliner glides onto the skin and forms a water-resistant layer of color that
easily peels off with warm water and slight pressure upon removal.

Blinc Liquid Eyeliner Pen – the original liquid eyeliner invented to form a water-resistant
“layer of color” that contours your eyes and is now available in a felt tipped precision pen! It
is not a cosmetic paint, it cannot smudge, run or flake – even if you cry or rub your eyes.
The intense color creates a dramatic look that lasts all day.

Blinc UltraThin Liquid Eyeliner Pen – this remarkable new eyeliner boasts a brush of
only 0.01mm, the most precise brush available in the cosmetics industry. This allows it to
provide the thinnest, most exact line possible, allowing for unparalleled versatility. It cannot
fade, smudge or run, even if you cry or rub your eyes.

Blinc Lash Primer – developed with two objectives in mind: lash/brow treatment and
eyelash enhancement. This lash primer is a vitamin-rich formula that moisturizes,
conditions and strengthens your lashes and eyebrows. It can also be used to build a base
of incredible lash volume and length prior to applying your mascara.

Blinc Heated Eyelash Curler – easily shapes lashes in seconds, with extravagant, longlasting curves. Blinc’s battery-operated system delivers a precise amount of heat that
perfectly curls without causing lash damage.

Blinc Micro Trimmer – removes unwanted hair safely, quickly and easily. Designed
specifically to trim and shape eyebrows with extreme precision, it contains a custom dualsided adapter to allow for trimming at two different lengths.

Blinc Eyebrow Mousse – the original mousse invented to give enhancing, water-resistant
and moisturizing color to your brows with anti-aging benefits for the underlying skin.

Blinc Eye Shadow Primer – the original eyelid primer invented to keep your shadow on as
long as you want, while providing your skin with anti-aging benefits at the same time.

Blinc Long Lash – designed to dramatically enhance the look of your natural lash length,
fullness and thickness. You will see visible results in just two to four weeks.
Product Knowledge:
Please see attached Product Knowledge info (cosmetic training manual).
Below is the information you need:
Category:
MAKEUP – Make Up
Manuf/Brand:
BLINC – Blinc Products
Supplier:
HHI – Highfield Holdings
Code/Description
CL902 Blinc Full Intro Display
Contains:
CL901 Blinc Brochure
3 - CL002 BLINC MASCARA – BLACK
3 - CL004 BLINC MASCARA – MED BRWN
3 - CL006 BLINC MASCARA – DRK BRWN
2 - CL009 BLINC MASCARA – DRK PURPLE
2 - CL010 BLINC MASCARA – DRK GREEN
2 - CL011 BLINC MASCARA – DRK BLUE
9 - CL012 BLINC MASCARA – AMPLIFIED BLACK
6 - CL013 BLINC MASCARA – AMPLIFIED DRK BRWN
2 - CL020 BLINC EYELINER – BLACK
2 - CL021 BLINC EYELINER – DRK BLUE
2 - CL022 BLINC EYELINER – MED BRWN
2 - CL023 BLINC EYELINER – DRK GREY
2 - CL024 BLINC EYELINER – DRK PURPLE
2 - CL030 BLINC LASH PRIMER
2 - CL031 BLINC EYESHADOW PRIMER – FLESH TONE
2 - CL032 BLINC EYESHADOW PRIMER – LIGHT TONE
2 - CL040 BLINC EYELINER PENCIL – BLACK
2 - CL041 BLINC EYELINER PENCIL – BROWN
Code/Description
Reg.
S.C.
1,380.80
--
Reg.
Ret.
--
-14.40
14.40
14.40
14.40
-30.00
30.00
30.00
30.00
14.40
14.40
2-3
30.00
30.00
14.40
14.40
14.40
14.40
14.40
14.40
14.40
11.20
14.40
14.40
11.20
11.20
Reg.
Min/
Max
--
30.00
30.00
30.00
30.00
30.00
30.00
30.00
23.00
30.00
30.00
23.00
23.00
Reg.
Min/
2 - CL042 BLINC EYELINER PENCIL – BLUE
2 - CL043 BLINC EYELINER PENCIL – PURPLE
2 - CL044 BLINC EYELINER PENCIL – GREY
2 - CL045 BLINC EYELINER PENCIL – WHITE
2 - CL050 BLINC HEATED EYELASH CURLER
3 - CL060 BLINC EYEBROW MOUSSE – BLACK
3 - CL061 BLINC EYEBROW MOUSSE – LGHT BLONDE
3 - CL062 BLINC EYEBROW MOUSSE – DRK BLONDE
3 - CL063 BLINC EYEBROW MOUSSE – GREY
3 - CL064 BLINC EYEBROW MOUSSE – AUBURN
3 - CL065 BLINC EYEBROW MOUSSE – LGHT BRUNETTE
3 - CL066 BLINC EYEBROW MOUSSE – DRK BRUNETTE
3 - CL067 BLINC EYEBROW MOUSSE – MED BLONDE
3 - CL068 BLINC EYEBROW MOUSSE – CLEAR
3 - CL070 BLINC LIQ EYELNR PEN – BLACK
3 - CL071 BLINC ULT THIN LIQ EYELNR PEN – BLACK
2 - CL080 BLINC LONG LASH
2 - CL090 BLINC MICRO TRIMMER
S.C.
11.20
11.20
11.20
11.20
14.40
14.40
14.40
14.40
14.40
14.40
14.40
Ret.
23.00
23.00
23.00
23.00
30.00
30.00
30.00
30.00
30.00
30.00
30.00
14.40
14.40
14.40
14.40
14.40
28.80
14.40
Max
30.00
30.00
30.00
30.00
30.00
60.00
30.00
Merchandising:
Please find below a photo of what your new Blinc “all about eyes” display will look like once it
is fully merchandised. Please note below that there is a slot in the centre of the display to
place the mini brochures that you will be receiving with the display.
SIGN UP FOR OUR PRODUCT KNOWLEDGE SEMINAR ON
OCTOBER 20TH, 2013.