UNIT 12 – ASSIGNMENT 2
P3 – Explain the benefits to consumers of a business using Internet marketing.
There are multiple benefits to consumers when using Internet marketing.
You must explain how each of the following benefits is offered by Tesco, Langdon Park School and
Tower Hamlets Council to their customers:

Comparing and selecting providers – this means pricing transparency when anyone who
visits the website can see all the prices. Due to this prices are made clear for customers to
make a buying decision.

Comprehensive and up-to-date product information – this is when the internet site offers
customers details of the product/service with view to customers making a buying decision.
When explaining this feature, select three of the following details and add into your
explanation for each business:
o
Price
o
Descriptions of features and specifications
o
Images
o
Drawings
o
Promotional deals
M1 – Analyse the benefits of Internet marketing to consumers.
Produce a paragraph identifying three main benefits of Internet marketing for Tesco, Langdon Park
School and Tower Hamlets Council.
Then give details of how each benefit has made a significant impact on each business, examples can
be:

How has the online Internet service helped with comparing products?

How has Internet marketing been developed from traditional ‘in-store’ marketing?

How has the marketing mix been developed through Internet marketing?

If Internet was not available what would marketing be like?
D1 – Evaluate the effectiveness of Internet marketing to consumers.
Make a judgement as to whether the Internet marketing activities of Tesco, Langdon Park School
and Tower Hamlets Council is really beneficial to customers.
You must highlight the key information you have gathered from P3 and M1 in order to judge the
features and benefits of each business.
You must select and judge at least three factors on each business and conclude your work with an
evaluative paragraph summarising your decision.
You must back-up your views from evidence from the websites.