© © Copyright Envision Corporation . 2002. All rights reserved. Protected by the copyright laws of the United States and Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL AUTOMATICALLY BE SUED IN A COURT OF LAW. © Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER PARTY, THIS PRODUCT IN HARD COPY OR DIGITAL FORM. ALL OFFENDERS WILL BE SUED IN A COURT OF LAW. H-1134 Bulcsu utca 13.Budapest, Hungary info@ivanka.hu www.ivanka.hu www.afterlifestyle.com Old Truman Brewery Brick Lane, London, E1 6QL www.tentlondon.co.uk PRESS RELEASE Event: Venue: Dates of Show: Opening hours: IVANKA at Tent London 2011 TRUMAN BREWERY LONDON UK , T2 Hall, Stand A05 22 – 25 September 2011 10:00-20:00hrs, except Sunday 11:00-18:00hrs Interview requests, PR Contact: Laszlo Perlaki +36 70 397 6182 perlaki.laszlo@ivanka.hu LAYING THE CONCRETE FOUNDATION FOR A NEW FASHION HOUSE IVANKA Design Studio unveils the Genesis collection from their new division, IVANKA Fashion at TENT London. The luxury line includes unique handbags combined of leather and real concrete as well as clothing tailored from a textile developed by IVANKA to manifest the visual esthetic of concrete. My Dearest Beloved CONCRETE, This solemn day has finally arrived. Thank you for serving me in construction, architecture, art and design for such a long time. Now it is my turn to blaze the path and build a bridge for you from the wild Industrials up to the fabulous Wearables. You truly are my favorite material. In a fast paced world where today is yesterday’s news and tomorrow is never soon enough, it is wonderful that you want to take a stand and slow things down to return attention to the values that you hold important. Our teamwork has carried us to this moment and I would like to take this opportunity to formally introduce you to everyone on the fashion planet. You might have your reservations and doubts on how you will be received but have no fear, everybody already knows and loves you. Just be your wonderful self and watch as the world is taken by your tame shades of greyness and your many colours. My fashion house is your house too. I want you to make yourself at home and start another chapter in the eventful book of your life. Your versatility will open the gates of creative expression and will ensure a multitude of collections in our future together. May your thousand faces inspire the world around you and may your durable nature translate the message to all that you are here and here to stay. Yours truly, IVANKA P.S. I will look out for you next year on the runway at London Fashion Week and will save your seat next C o p y r i g h t E n v i s i o n C o r p o r a t i o n . 2 0 0 2 . A l l r i g h t s r e s e r -2to Grace. GENESIS Collection Concrete wearables Pairing up with two young Hungarian fashion designers, Zsófia Anna Kormos and Anett Gálvölgyi, Katalin Ivanka develops a new textile based on the esthetic qualities of concrete. Using this textile, they collaborate on a clothing collection that draws a line from a raw masculine look to finer classic feminine lines. Since its inception, IVANKA Studio has made a name for adding a design perspective to what is otherwise widely viewed as an industrial material. They have taken concrete, and handled that material creating products that defy normal concrete capacities and rock our conventional image of this material today. Anett Galvölgyi and Anna Zsofia Kormos study fashion design at Moholy-Nagy University of Art and Design, Budapest. While Zsofia has developed herself in cloth design, Anett is specialized in accessory design. Since 2010 they work in a group called The FOUR. This team has won several prizes in various Hungarian and European competitions. GENESIS Accessories Collection This progression is exemplified in the second segment of the GENESIS collection, where real high performance concrete meets leather to create a sequence of clutch handbags. Beginning with a model made almost entirely of concrete, the evolution of the collection explores the effects produced by alternating the ratio between concrete and leather. This collection has been complemented by the ’ORGAN Jewellery’ – designed by Anna Szabo intern architect at Studio IVANKA – which consists of five vital organs that can be interchanged. The organs can be easily transplanted due to a hidden magnet and they stick to a wide range of surfaces from its own chain to belt buckles, lamps and fridges. Human organs are developed to perfection but as long as they are inside our body, their shape are not emphasized and only follow function. The ORGAN JEWELLERY collection turns the body inside out and brings the hidden organs into limelight. Sharpened forms and high performance concrete material refers to the serious topic of health consciousness. __ __ __ end of press release ### FOR ONLINE PUBLISHING: CATEGORIES fashion, design, art, culture, programs,exhibition, festival, London Design Festival, trend, business life TAGS ivanka, ivanka concrete, ivanka design, katalin ivanka, andras ivanka, ivanka fashion, concrete, london design festival, tent london,fashion,liberty london beauty hall, design, beton design, ivanka beton, hungarian design awards, beton, exhibition, hungarian design, magyar design, ivanka studio, concrete works, flaster tiles, edida, elle decoration international design awards, anett galvolgyi, zsofia kormos, clutch, cement clothing, concrete couture, hungarian design, concrete jewellery, organ jewellery, tent review, superbrands, genesis collection, london fashion week, surface design, texture, cocnrete textile, vogue, luxury