london 2011 fashion concrete genezis collection offline online en

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© Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. IT IS
ILLEGAL AND STRICTLY PROHIBITED TO DISTRIBUTE, PUBLISH, OFFER FOR SALE, LICENSE OR SUBLICENSE, GIVE OR DISCLOSE TO ANY OTHER
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info@ivanka.hu
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Old Truman Brewery
Brick Lane, London, E1 6QL
www.tentlondon.co.uk
PRESS RELEASE
Event:
Venue:
Dates of Show:
Opening hours:
IVANKA at Tent London 2011
TRUMAN BREWERY LONDON UK , T2 Hall, Stand A05
22 – 25 September 2011
10:00-20:00hrs, except Sunday 11:00-18:00hrs
Interview requests, PR Contact: Laszlo Perlaki +36 70 397 6182 perlaki.laszlo@ivanka.hu
LAYING THE CONCRETE FOUNDATION FOR A
NEW FASHION HOUSE
IVANKA Design Studio unveils the Genesis collection from their new
division, IVANKA Fashion at TENT London. The luxury line includes
unique handbags combined of leather and real concrete as well as
clothing tailored from a textile developed by IVANKA to manifest the
visual esthetic of concrete.
My Dearest Beloved CONCRETE,
This solemn day has finally arrived. Thank you for serving me in construction, architecture, art and design
for such a long time. Now it is my turn to blaze the path and build a bridge for you from the wild Industrials
up to the fabulous Wearables. You truly are my favorite material. In a fast paced world where today is
yesterday’s news and tomorrow is never soon enough, it is wonderful that you want to take a stand and
slow things down to return attention to the values that you hold important.
Our teamwork has carried us to this moment and I would like to take this opportunity to formally introduce
you to everyone on the fashion planet. You might have your reservations and doubts on how you will be
received but have no fear, everybody already knows and loves you. Just be your wonderful self and watch
as the world is taken by your tame shades of greyness and your many colours.
My fashion house is your house too. I want you to make yourself at home and start another chapter in the
eventful book of your life. Your versatility will open the gates of creative expression and will ensure a
multitude of collections in our future together. May your thousand faces inspire the world around you and
may your durable nature translate the message to all that you are here and here to stay.
Yours truly,
IVANKA
P.S. I will look out for you next year on the runway at London Fashion Week and will save your seat next
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GENESIS Collection Concrete wearables
Pairing up with two young Hungarian fashion designers, Zsófia Anna Kormos and Anett Gálvölgyi, Katalin
Ivanka develops a new textile based on the esthetic qualities of concrete. Using this textile, they
collaborate on a clothing collection that draws a line from a raw masculine look to finer classic feminine
lines. Since its inception, IVANKA Studio has made a name for adding a design perspective to what is
otherwise widely viewed as an industrial material. They have taken concrete, and handled that material
creating products that defy normal concrete capacities and rock our conventional image of this material
today. Anett Galvölgyi and Anna Zsofia Kormos study fashion design at Moholy-Nagy University of Art and
Design, Budapest. While Zsofia has developed herself in cloth design, Anett is specialized in accessory
design. Since 2010 they work in a group called The FOUR. This team has won several prizes in various
Hungarian and European competitions.
GENESIS Accessories Collection
This progression is exemplified in the second segment of the GENESIS collection, where real high
performance concrete meets leather to create a sequence of clutch handbags. Beginning with a model
made almost entirely of concrete, the evolution of the collection explores the effects produced by
alternating the ratio between concrete and leather.
This collection has been complemented by the ’ORGAN Jewellery’ – designed by Anna Szabo intern
architect at Studio IVANKA – which consists of five vital organs that can be interchanged. The organs can
be easily transplanted due to a hidden magnet and they stick to a wide range of surfaces from its own
chain to belt buckles, lamps and fridges. Human organs are developed to perfection but as long as they
are inside our body, their shape are not emphasized and only follow function. The ORGAN JEWELLERY
collection turns the body inside out and brings the hidden organs into limelight. Sharpened forms and high
performance concrete material refers to the serious topic of health consciousness.
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end of press release
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